Tuesday, September 1, 2020

European Motor Oil Refresh


We’ve revamped European Car Formula with a new look and feel, including renaming it 100% Synthetic European Motor Oil to indicate coverage of both cars and trucks. The product line features updated packaging and labels that better differentiate full-SAPS, mid-SAPS and low-SAPS formulas. Product with new labels will be introduced as existing inventory is depleted. To round out the line and provide sales opportunities where none previously existed, we also added two new 0W-20 viscosity products (AFE, EZT) that fill the unique specifications of certain European engines.

See the September AMSOIL Magazine for more information.