We are implementing a minimal price adjustment on select products and package sizes in the U.S. and Canada effective Oct. 1, 2023. Most products are unaffected. Some products will increase slightly, while others will decrease slightly.
Why Are We Adjusting Prices?
We adjust prices based on costs and market influences. Remaining healthy and profitable requires adjusting prices according to fluctuating raw-materials, freight and labor costs, and remaining competitive and maximizing your sales opportunities requires adjusting prices to ensure we are priced appropriately compared to the competition.
Lubricants increasing in price will do so by an average of 5%, while lubricants decreasing in price will do so by an average of 7%. Dealer commissions will be adjusted accordingly.
AMSOIL Oil Filters increasing in price will do so by an average of 15%, while AMSOIL Oil Filters decreasing in price will do so by an average of 26%. In order to remain competitive, WIX filters will decrease by an average of 19%, MANN filters will decrease by an average of 24% and Donaldson filters will decrease by an average of 27%. Filter commissions will be adjusted accordingly.
Why are Filter Prices Changing so Drastically?
We are working on reducing overall filter costs, but some filters must increase in price. With these new prices, we are taking historically low margins and providing lower commissions to bring filter prices down for consumers. We are focused on selling more complete oil changes. We will continue to fight for lower filter prices, helping Dealers increase sales overall by providing more convenient and attractive options for customers.
Accessing Updated Pricing
Updated pricing information is available in the Pricing Lookup in the Dealer and Account Zones. To access pricing effective Oct. 1, select a product type in the menu, then select “Future Pricing.” The AMSOIL Wholesale Price List (G3500, G8500) and catalogs (Factory-Direct [G100, G300], Automotive [G3549, G3550], Powersports & Racing [G3511, G3512], Retail Program [G3520, G3521]) are available with updated pricing in the Dealer Zone. Printed versions will be available as soon as possible. A printed Wholesale Price List is included with the September AMSOIL Magazine. We will notify your retail and commercial accounts of the price adjustment and include a Wholesale Price List in the September Service Line. We encourage you to follow up with them in person as well.
