Thursday, December 1, 2022

Building a Winning Race Team

Steve Scheuring raced snowmobiles on the ice-oval circuit in the 1970s and has been an innovator and tireless ambassador for the sport of snowmobiling ever since. He founded Scheuring Speed Sports in the late '90s as the first independent professional snocross team without factory backing. His long-term partnership with BRP* has also included development work on many modern trail snowmobile components.

See the December AMSOIL Magazine for more information.

*All trademarked names are the property of their respective owners and may be registered marks in some countries. No affiliation or endorsement claim, express or implied, is made by their use.

How to Build Your Dealer Team

Sponsoring new Dealers provides an excellent opportunity to diversify your Dealership and earn more income by boosting total team sales.

Follow the steps in the December AMSOIL Magazine to get started with building your own Dealer team.

AMSOIL 50th Anniversary Celebration Slated for July 20-22, 2023

Save the date! The AMSOIL 50th Anniversary Convention is happening July 20-22, 2023 in the Twin Ports of Duluth, Minn. and Superior, Wis. This event will be a fun-filled gathering of our independent Dealer community. Don't miss out. Mark your calendar and start making plans to join us as we celebrate the first 50 years of the AMSOIL Dealer network and chart our path forward. Watch for a registration link in the Dealer Zone. Updated is designed to promote the AMSOIL Dealer opportunity, providing information on how to become an AMSOIL Dealer, the support AMSOIL provides and video testimonials from independent AMSOIL Dealers. The website was recently updated to include the latest information on how Dealers earn money selling AMSOIL products.

New Compensation Information Page

The new compensation information page at provides details about how Dealers earn money selling AMSOIL products under the TN50 compensation plan, how AMSOIL assigns buying customers to Dealers and the assigned-customer multiplier. The page also features a calculator that allows visitors to calculate their potential monthly earnings on AMSOIL product sales. Simply select a product from the dropdown menu, enter a quantity and the calculator shows what your earnings would be. Click here to see the new compensation information page on

Commercial Training: We’re Getting Ready for 2023

The December commercial training session is canceled in order to develop new and exciting content and give you a break for the holidays. Be on the lookout for an announcement regarding the first training of 2023. We will continue with the goal of helping you establish and grow your commercial business, and we will add new experiences to help drive your success. We’re looking forward to seeing you all in 2023. Remember all past commercial training recordings are available in the Dealer Zone (Digital Library>Videos>Commercial Account Training).

New ALTRUM Zinc Plus

New ALTRUM Zinc Plus is formulated with L-OptiZinc,® a form of zinc complexed with amino acid methionine that helps the body better absorb and retain this important nutrient. Some research has shown zinc can decrease the length of a cold when taken as soon as symptoms present themselves. This highly bioavailable form of zinc helps support enzyme function and the immune system.

ALTRUM Zinc Plus contains 30 mg of zinc with copper immune support* in one daily capsule.

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent disease. Check with your physician when using prescription medications along with food supplements.

Source Info: Zinc - Mayo Clinic

Jeep World

Part 2: Enthusiasts and the Market

Jeeps enjoy a cult-like following. The reasons Jeep* enthusiasts love their Jeeps vary – but love them they do. In the November AMSOIL Magazine, we covered Jeep history. In the December issue, we dive into the market and how to reach it. Even among other enthusiast groups, Jeepsters stand out as a highly devoted group that’s willing to spend money on vehicle upgrades and care. Therefore, if approached properly, Jeep enthusiasts can make excellent customers for AMSOIL Dealers.


See the December AMSOIL Magazine for more information.

*All trademarked names are the property of their respective owners and may be registered marks in some countries. No affiliation or endorsement claim, express or implied, is made by their use.

Donaldson Price Adjustment

Effective Jan. 1, Donaldson has implemented an average 3.6% price increase on its filters due to increased raw-material, freight and labor costs.

Filter Cap Wrench Price Adjustment

Effective Jan. 1, we are implementing a minimal price adjustment on AMSOIL filter cap wrenches due to increased raw-material, freight and labor costs.

Holiday Shipping

Keep in mind that shipping companies are extra busy during the holiday season, possibly resulting in shipping delays. Plan accordingly and place orders earlier than normal to ensure they arrive on time.

Holiday Closings

The AMSOIL corporate headquarters, U.S. distribution centers and Canadian distribution centers will be closed Monday, Dec. 26 for Christmas Day and Monday, Jan. 2 for New Year’s Day. The Toronto Distribution Center will be closed Tuesday, Dec. 27 for Boxing Day.

Holiday Activities

The AMSOIL corporate headquarters will close at 12 p.m. Central Time on Friday, Dec. 9 for holiday activities. Limited Customer Service personnel will be available for orders, so please do not attempt to contact corporate staff via the toll-free ordering number during this time so as not to overload the limited staff. In addition, placing Dealer orders in advance of this date would be appreciated to aid in keeping the lines clear for customers.

2023 Calendars Available Now

The 2023 AMSOIL calendar features Team AMSOIL drivers and motorsports events, including Brad Lovell, Bryce Menzies, Hunter Patenaude, Scott Birdsall, AMSOIL Championship Off-Road, Sturgis and more. 

Calendars personalized with your contact information are available from the AMSOIL Print Center (Business Tools>Marketing Your Dealership>AMSOIL Print Center) in the Dealer Zone.

Non-personalized calendars are also available and may be personalized by adding your business card. Simply insert your business card in the slotted area and your contact info is visible for a full 12 months.

AMSOIL Print Center Pricing* – Personalized

11 – 49 calendars        $3.62 each

50 – 99 calendars        $3.19 each

100 – 249 calendars    $2.84 each

250 – 499 calendars    $2.80 each

500+ calendars            $2.48 each

*Free shipping in the U.S.

AMSOIL Pricing** – Non-Personalized

Stock #       Qty.    U.S.       Can.

G1105-EA       1         1.75         2.35

G1105-CA     10        15.00      20.00

**Calendars subject to shipping charges.

Literature Updates

A number of new and revised literature items are now available. Take advantage of these great items to help grow your business and increase sales.

2023 AMSOIL Calendar (G1105)

Product Recommendation and Drain Interval Chart (G1490)

Visit The AMSOIL Inside Track

The AMSOIL Inside Track provides a single destination for how-to videos, customer testimonials, blog posts, product news, racing/events information and more. Be sure to add The Inside Track to your favorites and check frequently. We add new content every week and it’s a great source of marketing material for your social media accounts and website. Email or text content directly to customers and prospects using Dealer-number transferring links to ensure you receive credit for all registrations and sales.

Join the AMSOIL Dealer Facebook Group

Join fellow AMSOIL Dealers on the AMSOIL Dealer Facebook Group today to see all the latest AMSOIL news and participate in live events. Search for AMSOIL Dealers – Corporate on Facebook.

AMSOIL Wings of Passage

In Memoriam


Feb. 22, 2022


Orchard Park, N.Y.


May 1, 2022


Carlisle, Pa.


May 11, 2022


Pensacola, Fla.


June 7, 2022


Selinsgrove, Pa.


June 22, 2022


Belpre, Ohio


July 10, 2022


Virginia Beach, Va.


Aug. 5, 2022


Clear Lake, Minn.


Oct. 3, 2022


Lavonia, Ga.


Oct. 4, 2022


Battleford, SK


Oct. 6, 2022


North Aurora, Ill.


Oct. 20, 2022


Cincinnati, Ohio


Oct. 29, 2022

Regency Gold Direct Jobber

Minneapolis, Minn.


Nov. 19, 2022

Direct Jobber

Camrose, AB

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880