Preferred Customer Program Adds Horsepower

The AMSOIL Preferred Customer Program has been souped up – and that’s great news for our family of thrill-seekers, racers and gearheads. Starting in November, Preferred Customers will enjoy more ways to save on the products they trust to protect their vehicles and equipment. And you will gain a stronger tool to grow your revenue stream.

Some Things Never Change

The existing program’s top perks are staying put. Preferred Customers will continue to enjoy up to 25% off every order and free shipping on orders of $100 ($130 Can.) or more. In addition, Preferred Customers will still receive exclusive promotional offers throughout the year and the quarterly AMSOIL Magazine with the latest product details, technical information and complete product catalog. The low membership fee is also staying the same. A full year’s membership is still only $20 ($30 Can.), and new Preferred Customers can start with a six-month trial membership for just $10 ($15 Can.).

What’s New?

Going forward, Preferred Customers will receive a $5 voucher every time they spend $100 with us. Members will also receive a $5 birthday gift to spend on their next order or membership renewal. And, if they spend $500 or more in a year, their membership renewal will be on us. Preferred Customers will be able to track their order history and progress toward free membership renewal through their personal and secure online My Rewards page.

See the October AMSOIL Magazine for more information.

Tips for Grabbing a Prospect’s Attention

The digital world has shortened our collective attention span. Most people have become desensitized to prepackaged marketing pitches. If you launch into what sounds like a scripted sales pitch, their eyes will glaze over.

When attempting to pique someone’s curiosity about AMSOIL products or registering as a Dealer, give yourself no more than 10 seconds. Provide enough detail to provoke follow-up questions. Your goal is a conversation, not a monologue.

See the October AMSOIL Magazine for guidelines on capturing a prospect’s attention.

The Bar for Motor Oil Performance Has Been Raised. Just Not to Our Standards.

GM* Dexos1™ Gen 3 is the next-generation motor oil specification designed to address the challenges today’s smaller, higher-powered engines present.

Dexos1 Gen 3 highlights

• Updated performance standard for deposit and sludge control

• Revised stochastic pre-ignition (SPI) test

• Improved fuel economy

• Backward compatible with previous GM specifications

GM set a mandatory transition date of Sept. 1, 2022 to meet the new specification. AMSOIL Signature Series, XL and OE Synthetic Motor Oils already outperform it.

Labels and data sheets will be updated as stock is depleted.

*All trademarked names are the property of their respective owners and may be registered marks in some countries. No affiliation or endorsement claim, express or implied, is made by their use.

Commercial Training: Tools for Commercial Business Growth – Bulk Dispensing

The October commercial training session will be on the Bulk Dispensing Program, including customer types to target and how to present the benefits. The training will be led by Retail Program Manager Jamie Prochnow. If you want to learn more about this valuable resource that can be used to grow your commercial and installer business, you will not want to miss this training.

The meeting is scheduled for Wednesday, Oct. 13 at 11 a.m. Central. Use this link to join the meeting at the scheduled time:

Click here to join the meeting

Or call in (audio only):

 

 +1 920-393-7463,,11186014#

Phone Conference ID: 111 860 14#

You will have the option to download the client or use the web (browser) client. Using the web client does not require the installation of software on your device.

Can’t make the training? All meeting recordings will be available in AMSOIL University within the Dealer Zone (Sales & Business Development>Commercial Program Training Recordings).

We are excited to continue our journey into growing this emerging market.

Mark your calendar. We look forward to seeing you on Oct. 13.

Orders for Long-Term Backordered Filters Canceled

Supply-chain issues are creating significant challenges for manufacturers in all industries, including AMSOIL. All manufacturing components, including steel, chemicals and even drivers to deliver raw materials and finished goods, are in short supply. As a result, the filters listed below have been placed on backorder for an extended period:

AMSOIL Oil and Motorcycle Oil Filters

EAOM103

EAOM103C

EAOM135C

EAO52

EAO55

EAO80

EAO98

EA15K01

EA15K13

EA15K20

WIX Filters

57937

24931

57060

WL10351

33095

49490

57936

 

MANN Filters

MW75

C1343

 

Donaldson Filters

P621023

P554408

In a few cases, we are unsure when regular supply will resume. Therefore, we are canceling those backordered items. We encourage you to continue checking AMSOIL.com (AMSOIL.ca in Canada) for availability. Any in-stock items will ship or have shipped as usual. All Dealers, customers and accounts affected will be notified by email, and no one will be charged for those canceled items.

Going forward, backordered items will be identified online and we will not accept orders for products that are unavailable. The majority of AMSOIL products are available as normal and we expect that to continue; despite our best efforts, however, supplies of raw materials for grease, aerosols and filters continue to pose challenges and likely will for a few more months.

Thank you for understanding; we apologize for any inconvenience this has caused.

Want Your Voice to be Heard? Write a Letter to the Editor

Have an idea, question or comment about an AMSOIL-related topic? Make your voice heard by both AMSOIL corporate staff and fellow AMSOIL Dealers by submitting a letter to the editor of AMSOIL Magazine:

[email protected]

Or

AMSOIL INC.

Communications Department

Attn: Letters

925 Tower Ave.

Superior, WI 54880

Letters are subject to editing for length and clarity; please include your name, address and phone number. Unsigned letters will not be published.

Literature Updates

A number of new and revised literature items are now available. Take advantage of these great items to help grow your business and increase sales.

U.S. Factory-Direct Catalog (G100)

Canadian Factory-Direct Catalog (G300)

Shock Therapy^® Suspension Fluid Data Sheet (G1663)

Formula 4-Stroke^® Powersports 0W-40 Synthetic Motor Oil Data Sheet (G1713)

Brake Fluids Data Sheet (G2476)

Power Steering Fluid Data Sheet (G2577)

Biodegradable Synthetic Hydraulic Oil Data Sheet (G2786)

U.S. Commercial Program Catalog (G3469)

Canadian Commercial Program Catalog (G3474)

U.S. Wholesale Price List (G3500)

Dealer Profit List (G3501)

U.S. Powersports & Racing Catalog (G3511)

Canadian Powersports & Racing Catalog (G3512)

U.S. Retail Program Catalog (G3520)

Canadian Retail Program Catalog (G3521)

U.S. Automotive Catalog (G3549)

Canadian Automotive Catalog (G3550)

Diesel Injector Clean + Cetane Boost Data Sheet (G3571)

Canadian Wholesale Price List (G8500)

Training Outlines for Monthly Dealer Meetings

Check the Dealer Zone each month for the latest Dealer meeting outline. The monthly outlines enable presenters to discuss timely and relevant AMSOIL subject material with their teams through teleconference, Skype or in person. Dealer meeting outlines are accessible in the Dealer Zone (Learning Center>Dealer Meetings>Monthly Meeting Outlines).

Follow the AMSOIL Blog

Visit the AMSOIL Blog and sign up for our weekly blog updates. AMSOIL Blog content is always fresh and informative, covering a wide range of topics related to engines and lubrication, AMSOIL markets, AMSOIL products and AMSOIL happenings. The AMSOIL Blog is another easy way to stay in the loop, and it's easily shared on social media, providing another resource you can use to promote your business.

Join the AMSOIL Dealer Facebook Group

Join fellow AMSOIL Dealers on the AMSOIL Dealer Facebook Group today to see all the latest AMSOIL news and participate in live events. Search for AMSOIL Dealers – Corporate on Facebook.

AMSOIL Midwest Fishing Report

For hot fishing tips, visit the AMSOIL Midwest Fishing Report.

The AMSOIL Midwest Fishing Report gives you the most up-to-date fishing reports from all around the Midwest. With information spanning open-water and ice-fishing seasons, our guides provide the latest scoop on the best fishing spots, baits, lures, presentation techniques and more. Whether you’re planning a week-long trip or just heading out for the day, tune in to the AMSOIL Midwest Fishing Report to make the most of your time on the water.

AMSOIL Wings of Passage

In Memoriam

ANTHONY L. TURCHANY

Jan. 16, 2021

Dealer

Bartlett, Ill.

BILL K. DALGAARD

Jan. 19, 2021

Dealer

Anoka, Minn.

KEN JOHNSON

March 1, 2021

Dealer

West Kelowna, BC

ALBERT VANDERCOEVERING

April 16, 2021

Dealer

Forest Grove, Ore.

JACQUELINE NEIGENFIND

April 27, 2021

Dealer

Wichita, Kan.

 

LORRAINE FEENSTRA

April 29, 2021

Premier Direct Jobber

Allendale, Mich.

DORTHA MARTY

May 17, 2021

Dealer

Gales Creek, Ore.

EDWARD SPEAR

May 24, 2021

Dealer

Louisburg, Mo.

HELEN PHILLIPS

July 6, 2021

Dealer

Asheville, N.C.

MILDRED ORMISTON

July 8, 2021

Regency Direct Jobber

Kismet, Kan.

BRUCE PHILLIPS

July 17, 2021

Dealer

Asheville, N.C.

DUANE SERVICE

July 20, 2021

Dealer

Port Charlotte, Fla.

MARY ANN A. SCHUTT

July 29, 2021

Dealer

Grapevine, Texas

WILLIAM F. NELSON, JR.

Aug. 26, 2021

Dealer

Niceville, Fla.

ARLENE GOODMAN

Aug. 28, 2021

Dealer

Lafayette, Ind.

WILLARD BURNER

Sept. 24, 2021

Premier Direct Jobber

Vero Beach, Fla.

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880