Tuesday, December 29, 2020

Dealer Vision 2021: Securing the Dealer Opportunity for the Next 50 Years

Since we founded the Dealer network in 1973, we’ve adapted and improved the opportunity in several ways to strengthen and secure your future. In 2021, we’ll continue that tradition by focusing on the goals below. Top of the list is to grow the company 8 percent, which will help us to continue offering people like you the chance to make money selling AMSOIL products for the next 50 years.

5 GOALS FOR 2021

• 8% Company Growth

• Train Professional, Knowledgeable Dealers

• Grow Commercial Business

• Create a Simpler, More Enjoyable Dealer Experience

• Increase Demand for AMSOIL Products

See the January AMSOIL Magazine for more information.

AMSOIL Promos Continue to Boost Business

Promotions have proven to be successful at attracting customers and spurring sales, leading to more commissions for AMSOIL Dealers. Last year we increased the frequency of promotions and expanded them to reach all different types of customers, including online/catalog customers and P.C.s, retail accounts, commercial accounts and even promotions for independent Dealers. The efforts paid off tremendously. We’re hoping to continue this trend into the new year, and we’re excited to continue offering these promos as a tool for Dealers to boost their businesses. We’ll provide everything you need to use them to your advantage online and in person.

See the January AMSOIL Magazine for more information.

15W-50 Synthetic Small-Engine Oil Launch Delayed

AMSOIL 15W-50 Synthetic Small-Engine Oil (SEF), originally scheduled to launch in December, has been delayed until June.

New Can-Am ATV/UTV Oil Change Kits Coming Feb. 1

The Can-Am ATV/UTV Oil Change Kit (CK1, CK2, CK3) provides everything needed to perform an AMSOIL oil change on most Can-Am* ATVs and UTVs in one convenient package, including the appropriate amount of AMSOIL Formula 4-Stroke® 0W-40 Synthetic Motor Oil, an oil filter, O-ring and washers. They offer the perfect combination of AMSOIL quality and convenience. Look for details in the February edition of AMSOIL Magazine.

*All trademarked names are the property of their respective owners and may be registered marks in some countries. No affiliation or endorsement claim, express or implied, is made by their use. 

New Powersports Antifreeze & Coolant Available Feb. 2

Powersports Antifreeze & Coolant (PSAF) is formulated and packaged for all powersports applications, including on- or off-road motorcycles, UTVs, ATVs, snowmobiles, outboard motors and personal watercraft. It is optimized for powersports cooling systems that contain increased aluminum while delivering excellent all-season performance for up to five years. It is premixed 50:50 with high-purity water and is available in quart packaging, eliminating the hassle of mixing fluids and allowing enthusiasts to buy only what they need. Look for details in the February edition of AMSOIL Magazine.

Account Discount and Co-op Reminders

Don’t forget to remind your commercial, retail and installer accounts about the great perks they can receive based on purchases they make throughout the year.

Installer Discount Program

Installer discounts are based on the amount they purchase during the calendar year. Discounts are activated as soon as cumulative purchases reach the minimum threshold, and that discount is guaranteed for the full following year (January – December). Each installer’s 2021 discount will be based on the amount the installer purchased in 2020.

U.S. Annual Purchases          Discount

$3,500 - $24,999.99                   5%

$25,000+                                    10%

Canada Annual Purchases    Discount

$4,500 - $29,999.99                    5%

$30,000+                                      10%

Retail Co-op Program

Retail accounts (non-installers) earn co-op credit that can be applied to the costs of qualified advertising, literature, merchandising and promotional items. Co-op credit is earned with every product purchase throughout the year. All credit is awarded at the beginning of January the following year and expires on Dec. 31. The more an account buys in a year, the greater the co-op percentage earned. Co-op credit is earned according to the following scale:

Total Annual Purchases        Percentage Earned in Co-op Credit

$0 - $7,499                                   3%

$7,500 - $24,999                         4%

$25,000 or more                          5%

Commercial Discount Program

Commercial accounts also earn discounts based on their annual purchases, and those discounts stay with them all year. At the beginning of each calendar year, an account’s discount is locked in based on its purchases over the previous 12 months. Accounts that purchase enough to qualify for a higher discount level are granted that discount immediately, but accounts that fall out of qualification continue receiving their current discount rate for the remainder of the year.


U.S. Annual Purchases          Discount

$5,000 - $9,999.99                     5%

$10,000+                                     10%

Canada Annual Purchases    Discount

$6,000 - $11,999.99                   5%

$12,000+                                     10%

Beware of Ordering Scams

We have been made aware of several attempts by scam artists to target AMSOIL Dealers while posing as legitimate companies. It is important to be wary of scam attempts during the ordering process. If an opportunity seems too good to be true, it may be a scam. Be wary of the following warning signs:

• Unusually large orders or unusual product selection

• Email domain name doesn’t match the legitimate company’s website address

• Names on the account, credit card or shipping address don’t match

• Multiple orders with different shipping addresses

• Multiple payment methods used or offered

• “New” businesses with no online presence

• Price isn’t an issue and registering as a customer is too inconvenient

• Caller ID is different than phone number used on account

• Speed is important

• Unusual shipping locations, including trucking company depots, storage facilities, vacant buildings, apartments and package-forwarding services

• Retail businesses (resellers) that aren’t concerned about paying sales taxes

While there can be legitimate reasons for some of these unusual situations, Dealers are well-advised to perform additional research. A couple minutes of online research by name, business name, address and telephone number can usually confirm whether an opportunity is legitimate. Asking customers a few questions about the type of business, how products will be used, who is the end customer and billing details associated with credit cards can also be helpful. Consumers are used to providing this type of information, and these questions can help identify fraudulent activities. If you have doubts, do more research, decline the opportunity and advise AMSOIL/others to look out for similar activities.

Do not rely on credit card authorization processes to determine if payment is valid. Transactions with stolen credit cards will be authorized until the theft or fraudulent activity is identified, but credit/debit card companies will charge back merchants for all fraudulent charges. In some cases this can take 90 or more days after the sale. At this point, there is little chance of retrieving products or identifying the customer.

Protect yourself and your Dealership by doing your homework and knowing who you’re selling to. Remember, it is your responsibility to avoid selling products to another Dealer’s protected customers and to ensure your customers aren’t attempting to pass stolen credit cards or resell products online.

Tax Information for U.S. and Canadian Dealers

Commissions are considered income and are reported on form 1099-NEC (U.S.) and form T4A (Canada). The 1099 and T4A forms only reflect commissions paid during the calendar year; they do not include any deductions or credits from Dealer checks.

Dealers only receive a form if their commission checks totaled more than $600 in 2020 for U.S. Dealers and more than $500 for Canadian Dealers. Note that T4A forms are issued in Canadian funds. Dealers’ 1099 and T4A income is determined by the dates of the commission checks issued between Jan. 1 and Dec. 31, 2020.

AMSOIL will mail all 1099 forms by Jan. 31, 2021, and T4A forms by no later than Feb. 28, 2021. Please allow at least two weeks delivery time before calling for a replacement form. Forms may also be obtained in the Dealer Zone (My Business>Year End Tax Documents). AMSOIL is not qualified to provide, and does not offer, any tax advice. Please consult a tax advisor. Dealers suspecting an error on their 1099 or T4A forms are advised to gather their check stubs and call the accounting department at 715-399-6348.

Account Services Contact Information

Fax: (715) 395-5332

Direct Phone Line: (715) 399-6348