Friday, October 1, 2021

Preferred Customer Program Adds Horsepower

The AMSOIL Preferred Customer Program has been souped up – and that’s great news for our family of thrill-seekers, racers and gearheads. Starting in November, Preferred Customers will enjoy more ways to save on the products they trust to protect their vehicles and equipment. And you will gain a stronger tool to grow your revenue stream.

Some Things Never Change

The existing program’s top perks are staying put. Preferred Customers will continue to enjoy up to 25% off every order and free shipping on orders of $100 ($130 Can.) or more. In addition, Preferred Customers will still receive exclusive promotional offers throughout the year and the quarterly AMSOIL Magazine with the latest product details, technical information and complete product catalog. The low membership fee is also staying the same. A full year’s membership is still only $20 ($30 Can.), and new Preferred Customers can start with a six-month trial membership for just $10 ($15 Can.).

What’s New?

Going forward, Preferred Customers will receive a $5 voucher every time they spend $100 with us. Members will also receive a $5 birthday gift to spend on their next order or membership renewal. And, if they spend $500 or more in a year, their membership renewal will be on us. Preferred Customers will be able to track their order history and progress toward free membership renewal through their personal and secure online My Rewards page.

See the October AMSOIL Magazine for more information.

Tips for Grabbing a Prospect’s Attention

The digital world has shortened our collective attention span. Most people have become desensitized to prepackaged marketing pitches. If you launch into what sounds like a scripted sales pitch, their eyes will glaze over.

When attempting to pique someone’s curiosity about AMSOIL products or registering as a Dealer, give yourself no more than 10 seconds. Provide enough detail to provoke follow-up questions. Your goal is a conversation, not a monologue.

See the October AMSOIL Magazine for guidelines on capturing a prospect’s attention.

The Bar for Motor Oil Performance Has Been Raised. Just Not to Our Standards.

GM* Dexos1™ Gen 3 is the next-generation motor oil specification designed to address the challenges today’s smaller, higher-powered engines present.

Dexos1 Gen 3 highlights

• Updated performance standard for deposit and sludge control

• Revised stochastic pre-ignition (SPI) test

• Improved fuel economy

• Backward compatible with previous GM specifications

GM set a mandatory transition date of Sept. 1, 2022 to meet the new specification. AMSOIL Signature Series, XL and OE Synthetic Motor Oils already outperform it.

Labels and data sheets will be updated as stock is depleted.

*All trademarked names are the property of their respective owners and may be registered marks in some countries. No affiliation or endorsement claim, express or implied, is made by their use.

Commercial Training: Tools for Commercial Business Growth – Bulk Dispensing

The October commercial training session will be on the Bulk Dispensing Program, including customer types to target and how to present the benefits. The training will be led by Retail Program Manager Jamie Prochnow. If you want to learn more about this valuable resource that can be used to grow your commercial and installer business, you will not want to miss this training.

The meeting is scheduled for Wednesday, Oct. 13 at 11 a.m. Central. Use this link to join the meeting at the scheduled time:

Click here to join the meeting

Or call in (audio only):

 

 +1 920-393-7463,,11186014#

Phone Conference ID: 111 860 14#

You will have the option to download the client or use the web (browser) client. Using the web client does not require the installation of software on your device.

Can’t make the training? All meeting recordings will be available in AMSOIL University within the Dealer Zone (Sales & Business Development>Commercial Program Training Recordings).

We are excited to continue our journey into growing this emerging market.

Mark your calendar. We look forward to seeing you on Oct. 13.

Orders for Long-Term Backordered Filters Canceled

Supply-chain issues are creating significant challenges for manufacturers in all industries, including AMSOIL. All manufacturing components, including steel, chemicals and even drivers to deliver raw materials and finished goods, are in short supply. As a result, the filters listed below have been placed on backorder for an extended period:

AMSOIL Oil and Motorcycle Oil Filters

EAOM103

EAOM103C

EAOM135C

EAO52

EAO55

EAO80

EAO98

EA15K01

EA15K13

EA15K20


WIX Filters

57937

24931

57060

WL10351

33095

49490

57936

 

MANN Filters

MW75

C1343

 

Donaldson Filters

P621023

P554408

In a few cases, we are unsure when regular supply will resume. Therefore, we are canceling those backordered items. We encourage you to continue checking AMSOIL.com (AMSOIL.ca in Canada) for availability. Any in-stock items will ship or have shipped as usual. All Dealers, customers and accounts affected will be notified by email, and no one will be charged for those canceled items.

Going forward, backordered items will be identified online and we will not accept orders for products that are unavailable. The majority of AMSOIL products are available as normal and we expect that to continue; despite our best efforts, however, supplies of raw materials for grease, aerosols and filters continue to pose challenges and likely will for a few more months.

Thank you for understanding; we apologize for any inconvenience this has caused.

Want Your Voice to be Heard? Write a Letter to the Editor

Have an idea, question or comment about an AMSOIL-related topic? Make your voice heard by both AMSOIL corporate staff and fellow AMSOIL Dealers by submitting a letter to the editor of AMSOIL Magazine:

[email protected]

Or

AMSOIL INC.

Communications Department

Attn: Letters

925 Tower Ave.

Superior, WI 54880

Letters are subject to editing for length and clarity; please include your name, address and phone number. Unsigned letters will not be published.

Literature Updates

A number of new and revised literature items are now available. Take advantage of these great items to help grow your business and increase sales.

U.S. Factory-Direct Catalog (G100)

Canadian Factory-Direct Catalog (G300)

Shock Therapy® Suspension Fluid Data Sheet (G1663)

Formula 4-Stroke® Powersports 0W-40 Synthetic Motor Oil Data Sheet (G1713)

Brake Fluids Data Sheet (G2476)

Power Steering Fluid Data Sheet (G2577)

Biodegradable Synthetic Hydraulic Oil Data Sheet (G2786)

U.S. Commercial Program Catalog (G3469)

Canadian Commercial Program Catalog (G3474)

U.S. Wholesale Price List (G3500)

Dealer Profit List (G3501)

U.S. Powersports & Racing Catalog (G3511)

Canadian Powersports & Racing Catalog (G3512)

U.S. Retail Program Catalog (G3520)

Canadian Retail Program Catalog (G3521)

U.S. Automotive Catalog (G3549)

Canadian Automotive Catalog (G3550)

Diesel Injector Clean + Cetane Boost Data Sheet (G3571)

Canadian Wholesale Price List (G8500)

Training Outlines for Monthly Dealer Meetings

Check the Dealer Zone each month for the latest Dealer meeting outline. The monthly outlines enable presenters to discuss timely and relevant AMSOIL subject material with their teams through teleconference, Skype or in person. Dealer meeting outlines are accessible in the Dealer Zone (Learning Center>Dealer Meetings>Monthly Meeting Outlines).

Follow the AMSOIL Blog

Visit the AMSOIL Blog and sign up for our weekly blog updates. AMSOIL Blog content is always fresh and informative, covering a wide range of topics related to engines and lubrication, AMSOIL markets, AMSOIL products and AMSOIL happenings. The AMSOIL Blog is another easy way to stay in the loop, and it's easily shared on social media, providing another resource you can use to promote your business.

Join the AMSOIL Dealer Facebook Group

Join fellow AMSOIL Dealers on the AMSOIL Dealer Facebook Group today to see all the latest AMSOIL news and participate in live events. Search for AMSOIL Dealers – Corporate on Facebook.

AMSOIL Midwest Fishing Report

For hot fishing tips, visit the AMSOIL Midwest Fishing Report.

The AMSOIL Midwest Fishing Report gives you the most up-to-date fishing reports from all around the Midwest. With information spanning open-water and ice-fishing seasons, our guides provide the latest scoop on the best fishing spots, baits, lures, presentation techniques and more. Whether you’re planning a week-long trip or just heading out for the day, tune in to the AMSOIL Midwest Fishing Report to make the most of your time on the water.

AMSOIL Wings of Passage

In Memoriam


ANTHONY L. TURCHANY

Jan. 16, 2021

Dealer

Bartlett, Ill.


BILL K. DALGAARD

Jan. 19, 2021

Dealer

Anoka, Minn.


KEN JOHNSON

March 1, 2021

Dealer

West Kelowna, BC


ALBERT VANDERCOEVERING

April 16, 2021

Dealer

Forest Grove, Ore.


JACQUELINE NEIGENFIND

April 27, 2021

Dealer

Wichita, Kan.

 

LORRAINE FEENSTRA

April 29, 2021

Premier Direct Jobber

Allendale, Mich.


DORTHA MARTY

May 17, 2021

Dealer

Gales Creek, Ore.


EDWARD SPEAR

May 24, 2021

Dealer

Louisburg, Mo.


HELEN PHILLIPS

July 6, 2021

Dealer

Asheville, N.C.


MILDRED ORMISTON

July 8, 2021

Regency Direct Jobber

Kismet, Kan.


BRUCE PHILLIPS

July 17, 2021

Dealer

Asheville, N.C.


DUANE SERVICE

July 20, 2021

Dealer

Port Charlotte, Fla.


MARY ANN A. SCHUTT

July 29, 2021

Dealer

Grapevine, Texas


WILLIAM F. NELSON, JR.

Aug. 26, 2021

Dealer

Niceville, Fla.


ARLENE GOODMAN

Aug. 28, 2021

Dealer

Lafayette, Ind.


WILLARD BURNER

Sept. 24, 2021

Premier Direct Jobber

Vero Beach, Fla.


Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:


Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880

Wednesday, September 1, 2021

Price and Shipping-Rate Adjustments Effective Oct. 1

We are implementing minimal price and shipping-rate adjustments in the U.S. and Canada effective Oct. 1. Commissions will also be adjusted.

Why are We Adjusting Prices?

All costs continue to rise. Our competitors have all issued up to six price increases to their distributors since the beginning of the year due to the rising costs of additives, base oils, steel, plastics and freight. While we are working hard for you and our customers to keep pricing down, we are forced to implement our third price adjustment of the year to keep up with rising costs. As always, these adjustments are made as minimal as possible and with a sharp eye on our position within the market. Products will increase by an average of 1.5 percent, with some products increasing slightly less and others increasing slightly more.

Accessing Updated Pricing

Updated pricing information is available in the Pricing Lookup in the Dealer and Account Zones. To access pricing effective Oct. 1, select a product type in the menu, then select “Future Pricing.” The AMSOIL Wholesale Price List (G3500, G8500) and catalogs (Factory-Direct [G100, G300], Automotive [G3549, G3550], Powersports & Racing [G3511, G3512], Commercial Program [G3469, G3474], Retail Program [G3520, G3521]) will be available with updated pricing in September. Watch the Dealer Zone for announcements of availability. We will notify your retail and commercial accounts of the price adjustment and include a Wholesale Price List in the September Service Line. We encourage you to follow up with them in person as well.

Shipping Rates

Effective Oct. 1, shipping rates have also been adjusted to reflect increased shipping costs. The minimum purchase threshold for U.S. Dealers and retail/commercial accounts to receive free shipping has increased to $400. The Canadian minimum purchase threshold remains at $450. Flat-rate shipping for orders under $400 U.S./$450 Can. has increased to $13.99 U.S./$14.99 Can. The minimum purchase threshold for U.S. and Canadian P.C.s and catalog customers to receive free shipping remains at $100 U.S./$130 Can., while flat-rate shipping for orders under the threshold has increased to $9.99 U.S./$12.99 Can.

AMSOIL Racing Strategy Raises Brand Awareness


Last year, COVID-19 canceled races, shut down series and prevented fans from visiting tracks around the U.S. and Canada. The unprecedented situation reinforced the importance of considering more than attendance figures when determining how best to allocate marketing dollars on racing. Fortunately, when we assess these opportunities, we consider social-media reach, marketability and content opportunities in addition to attendance and viewership.

 

See the September AMSOIL Magazine to learn how we’re raising brand awareness through racing this season to support your sales efforts.

Get Ready for Riding Season with the Full AMSOIL Snowmobile Product Line

Summer is winding down, signaling the time to prepare for snowmobile season. September is a great time to reach out to accounts and hardcore riders to ensure they have the AMSOIL products they need for the winter riding season. While INTERCEPTOR® is our flagship product, highlight our full product line to help boost add-on sales or encourage a customer to reach the free-shipping threshold. Check out all our snowmobile products at AMSOIL.com/snow (AMSOIL.ca/snow in Canada).

See the September AMSOIL Magazine for more information.

Commercial Training: Oil Analysis

The September commercial training session will be on Oil Analysis, why it should be used and the benefits it provides your customers. The training will be led by Senior Vice President, Dealer Sales and Marketing Dan Peterson. Peterson has extensive technical expertise from heading up the AMSOIL Product Development team prior to his current role. If you are looking to increase your knowledge of oil analysis and find ways it can help grow your sales, you will not want to miss this training.

The meeting is scheduled for Wednesday, Sept. 15 at 11 a.m. Central. Use this link to join the meeting at the scheduled time:

Click here to join the meeting

Or call in (audio only):

 

 +1 920-393-7463,,629432214#

Phone Conference ID: 629 432 214#

You will have the option to download the client or use the web (browser) client. Using the web client does not require the installation of software on your device.

Can’t make the training? All meeting recordings will be available in AMSOIL University within the Dealer Zone (Sales & Business Development>Commercial Program Training Recordings).

We are excited to continue our journey into growing this emerging market.

Mark your calendar. We look forward to seeing you on Sept. 15.

New AMSOIL Industrial Website Launches Mid-September

In August 2020, AMSOIL President & CEO Alan Amatuzio announced the development of a new AMSOIL Industrial business unit that will pursue business-to-business (B2B) sales opportunities to original equipment manufacturers (OEMs) and large industrial operations. Together, the AMSOIL Industrial focus on complex, high-liability industrial sales and the Dealer focus on enthusiasts, installers, retailers and commercial businesses will deliver the diversification and strength to secure the future for AMSOIL for the next 50 years.

Launching mid-September, the new AMSOIL Industrial website at AMSOILIndustrial.com will present an important tool for helping build AMSOIL INC. by communicating the capabilities and value proposition of AMSOIL Industrial to targeted audiences.

If you missed the introduction of AMSOIL Industrial, you can read about it on page 4 of the August 2020 edition of AMSOIL Magazine. As our partners, you should be aware of our company goals and strategies, and one of our top goals each fiscal year is to grow the company. Doing so increases the company’s strength, which serves the purpose of helping Dealers be successful and ensuring AMSOIL remains strong for decades to come. As highlighted in Alan Amatuzio’s message in August 2020, the industrial/OEM market represents approximately 50% of all lubricants sold. Strengthening the company means we must be more active in this vital market, and the AMSOIL Industrial business unit is a big step in that direction.

This is an exciting development and represents a milestone for AMSOIL. We’re heading in the right direction and continuing to grow, which bodes well for your business and the Dealer opportunity.

Literature Updates

A number of new and revised literature items are now available. Take advantage of these great items to help grow your business and increase sales.

Bypass Oil Filters Data Sheet (G498)

Auto & Light Trucks Fair Handout (G2945)

Training Outlines for Monthly Dealer Meetings

Check the Dealer Zone each month for the latest Dealer meeting outline. The monthly outlines enable presenters to discuss timely and relevant AMSOIL subject material with their teams through teleconference, Skype or in person. Dealer meeting outlines are accessible in the Dealer Zone (Learning Center>Dealer Meetings>Monthly Meeting Outlines).

Follow the AMSOIL Blog

Visit the AMSOIL Blog and sign up for our weekly blog updates. AMSOIL Blog content is always fresh and informative, covering a wide range of topics related to engines and lubrication, AMSOIL markets, AMSOIL products and AMSOIL happenings. The AMSOIL Blog is another easy way to stay in the loop, and it's easily shared on social media, providing another resource you can use to promote your business.

Join the AMSOIL Dealer Facebook Group

Join fellow AMSOIL Dealers on the AMSOIL Dealer Facebook Group today to see all the latest AMSOIL news and participate in live events. Search for AMSOIL Dealers – Corporate on Facebook.

AMSOIL Midwest Fishing Report

For hot fishing tips, visit the AMSOIL Midwest Fishing Report.

The AMSOIL Midwest Fishing Report gives you the most up-to-date fishing reports from all around the Midwest. With information spanning open-water and ice-fishing seasons, our guides provide the latest scoop on the best fishing spots, baits, lures, presentation techniques and more. Whether you’re planning a week-long trip or just heading out for the day, tune in to the AMSOIL Midwest Fishing Report to make the most of your time on the water.

AMSOIL Wings of Passage

In Memoriam


CLARA MYERS

July 21, 2021

Dealer

South Cle Elum, Wash.


JERYL L. PARKER

July 22, 2021

Dealer

Box Elder, S.D.


MATTHEW NARDUCCI

July 25, 2021

Dealer

Roy, Wash.


MARCUS (BURKE) HINMAN

July 31, 2021

Premier Direct Jobber

Murrieta, Calif.


DONALD REICHERT, JR.

Aug. 5, 2021

Regency Gold Direct Jobber

Colorado Springs, Colo.


LEA COLLINS

Aug. 12, 2021

Direct Jobber

Winter Park, Fla.


JERRY G. SKIPPER, SR.

Aug. 13, 2021

Premier Direct Jobber

West Columbia, S.C.


BARBARA CHAMBLESS

Aug. 19, 2021

Regency Direct Jobber

Las Vegas, Nev.

 

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

 

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880

Monday, August 2, 2021

Marketing at Full Throttle

The success of our independent Dealers is directly connected to the growth of the AMSOIL brand. And vice versa. It’s a symbiotic relationship that gives true meaning to the saying, “a rising tide lifts all ships.” Target prospects are easier to approach and convert to loyal customers if they already have awareness and a positive opinion of the brand. In addition, customers acquired through efforts that entice people to make purchases online are assigned to Customer-Certified Dealers for ongoing support. The more traffic we can bring to the AMSOIL site, the more customers we can acquire and assign to Dealers. For these reasons, we focus heavily on driving brand recognition and online customer acquisition.

We use a mix of events, marketing channels and tactics to introduce consumers to the brand and, as much as possible, help them understand the value of our products. See the August AMSOIL Magazine for a brief overview of our strategy as we head into the new fiscal year.

Store Summer Equipment with Confidence

The weather may still be warm, but fall is right around the corner, and your customers will be putting their summer equipment away for the season. Preventive maintenance is critical before storing equipment for any extended period of time. Properly storing equipment protects the engine, prevents rust and prepares it for action when summer comes calling again. With the right lubrication and use of fuel additives, your customers will be on the right track to preventing major headaches.

See the August AMSOIL Magazine for information about how AMSOIL Engine Fogging Oil and Gasoline Stabilizer keep stored summer equipment fresh and ready for action in the spring.

Breaking Down Viscosity

The physical properties of lubricants include important characteristics like viscosity, shear stability, high- and low-temperature performance, water resistance and volatility. Lubrication science seeks to optimize a lubricant’s performance by managing these properties through the use of different base oils and additives. Of the fundamental physical properties, viscosity – the measure of the internal friction of a liquid, or its resistance to flow – is one of the most critical.

See the August AMSOIL Magazine for more information.

Lifetime and Multi-Year Dealership Updates

The Dealership expiration date for prepaid lifetime payment plans has been extended to Oct. 31, 2060. All Dealers, including those with prepaid lifetime or multi-year payment plans, must complete an annual Independent Dealer Agreement for their Dealership to remain active.

• Dealers who prepaid for a lifetime payment plan will continue receiving a new Dealer Agreement each September and will need to submit it by Nov. 1 to maintain active status.

• Dealers with a multi-year payment plan that is not set to expire will receive a new Dealer Agreement 60 days prior to the month in which their payment plan would expire if Dealer fees were due. Agreements must be signed and returned by the last day of that month in order to maintain active status.

Dealers may complete the Independent Dealer Agreement electronically through DocuSign or by returning the hard copy agreement that will be sent to them via U.S. Mail. The annual Dealer Agreement must be completed within the designated timeframe in order for the Dealership to remain active. If the agreement is not completed, the Dealership will be deactivated and those with multi-year payment plans will have their Dealer fees refunded on a prorated basis. For questions about the AMSOIL Dealer Agreement, email [email protected] or call 800-777-7094.

Commercial Training: Overcoming Challenges

The August commercial training session will be on overcoming challenges in the commercial market. The entire hour will be devoted to Dealers sharing real-life challenges they encounter when attempting to win new commercial customers or expand existing commercial business. Were you able to overcome the challenge? If not, does anyone have ideas? This will be an open forum that provides everyone the opportunity to learn from others’ experiences. Don’t have any experience in the commercial market yet? Share any concerns you may have about getting started. Because this meeting will rely on Dealers sharing their experiences, please try to make time to attend live.

The meeting is scheduled for Wednesday, Aug. 18 at 11 a.m. Central. Use this link to join the meeting at the scheduled time:

Click here to join the meeting

Or call in (audio only):

 

 +1 920-393-7463,,515761971#

 

Phone Conference ID: 515 761 971#

You will have the option to download the client or use the web (browser) client. Using the web client does not require the installation of software on your device.

Can’t make the training? All meeting recordings will be available in AMSOIL University within the Dealer Zone (Sales & Business Development>Commercial Program Training Recordings).

We are excited to continue our journey into growing this emerging market.

Mark your calendar. We look forward to seeing you on Aug. 18.

Changes to AMSOIL.com/AMSOIL.ca Password Requirements Coming Aug. 3

To better align with the current best practices recommended by the payment card industry and other governing bodies, we will be making several changes to our security protocols throughout 2021 and beyond.

Some of these improvements will happen behind the scenes to offer greater data security and will not require users to make any changes in how they do business with us. Other improvements may offer optional security features and ease-of-use benefits which can be opted into at the user's discretion. Finally, some improvements will require action from users whose accounts might not meet the recommended minimum requirements.

The first such change that may require action from accounts and customers will be deployed on Aug. 3. This update to our security will include new password strength requirements for AMSOIL.com/AMSOIL.ca and all the portals leading to the customer zones.

PLEASE NOTE: Users who currently use automatic password managers or store passwords in their browsers should take care to update them with these new passwords, as this is a common reason for lockouts today.

Here are some tips for Dealers and customers who may have difficulty using an older, insecure password which will require a reset:

• Accounts are locked out after 5 failed password attempts. This will automatically reset after a period of 30 minutes.

• On or before Jan. 1, 2022, if the user’s current password does not meet the new requirements below, they will be presented with a prompt to immediately reset his or her password at login. 

• After a successful reset, the user will be returned to the login screen to use the new password by logging in once again.

• The new minimum password requirements are as follows:


o   Passwords must be 8 characters or greater in length (formerly 6)

o   Passwords MUST CONTAIN the following:

ü  One or more uppercase characters

ü  One or more lowercase characters

ü  One or more numbers

ü  One or more special characters ([email protected]#$%^&* etc.)

o   Passwords CANNOT CONTAIN the following:

X  The user's email address, name, dates with four-digit patterns (19## or 20##) or simple sequences of numbers and letters (aaaa, 1234, etc.)

X  The words “AMSOIL,” “Password,” “QWERTY” or “Dealer”

X  Any of the last 5 valid passwords

These new guidelines will be presented to the user on the password reset screens and will also be highlighted as detected when users attempt to use a password which does not meet these requirements.

If you or any of your customers have additional questions or concerns with these changes, or need additional assistance with establishing a secure password, please contact [email protected] and a representative will be in touch to assist you within the next business day.