Friday, December 1, 2017

API SN Plus: In the Fast Lane

Amid pressure from original equipment manufacturers (OEMs), the American Petroleum Institute (API) is accelerating the release of a supplemental motor oil specification, API SN Plus, to further address low-speed pre-ignition (LSPI). AMSOIL is ahead of the game with three lines of motor oil that achieved 100 percent protection against LSPI.1


1Based on zero LSPI events in five consecutive tests of AMSOIL Signature Series, XL and OE 5W-30 motor oils in the LSPI engine test required by the GM* dexos1 Gen 2 specification.

*All trademarked names and images are the property of their respective owners and may be registered marks in some countries. No affiliation or endorsement claim, express or implied, is made by their use. All products advertised here are developed by AMSOIL for use in the applications shown.

See the December AMSOIL Magazine for more information.

Preferred Customer Price Increase Jan. 5

Effective Jan. 5, Preferred Customers are subject to a minimal 5 percent price increase. Even with the price adjustment, Preferred Customers still save up to 25 percent over retail prices. The rest of the market, including competitors like Mobil*, is issuing 6-9 percent price increases to all consumers, and none of them offer a wholesale buying option. The AMSOIL P.C. Program is the best value out there.

This is a new set of pricing; we are not increasing prices across the board on other wholesale account types, e.g., Dealers, retail accounts and commercial accounts. However, we are carefully reviewing all products, and a select few may receive minimal price adjustments as necessary. New wholesale and P.C. pricing will be available in the Product Pricing Interface in the Dealer Zone. New P.C. pricing will also appear in the P.C. edition of AMSOIL Magazine, which will be sent to all P.C.s in January rather than February. You can order copies of the P.C. edition using G17PC and specifying the issue. New P.C. prices will not be added to the AMSOIL Wholesale Price List (G3500, G8500). Stay tuned for more information on this and other exciting program changes next month.

*All trademarked names and images are the property of their respective owners and may be registered marks in some countries. No affiliation or endorsement claim, express or implied, is made by their use. All products advertised here are developed by AMSOIL for use in the applications shown.

New Dealer Zone Coming Soon

The AMSOIL Dealer Zone is receiving a major overhaul. We’ve improved the search function and simplified the navigation so you can more easily find the tools you need to run your business. Watch for the changeover this January.

Changes to Free Shipping for Retail Accounts Coming Next Month

Effective at the close of business on Jan. 5, 2018, the minimum order value (MOV) for retail accounts to receive free shipping is increasing to $350 ($450 Can.). The flat shipping rate paid for orders below those thresholds is also increasing to $11.99 ($13.99 Can.). Our research shows that most retailers place orders in excess of these minimum order values, meaning the increases should have minimal effect on your business.

Free Business Card Offer from the Print Center

Throughout the month of December, receive an additional 100 free business cards with any business card purchase from the AMSOIL Print Center. Access the Print Center by logging in to the Dealer Zone and clicking the Print Center icon.

Holiday Shipping

Keep in mind that shipping companies are extra busy during the holiday season, possibly resulting in shipping delays. Plan accordingly and place orders earlier than normal to ensure they arrive on time.

Canadian Product Code Change for DOMINATOR® Synthetic 2-Stroke Racing Oil

DOMINATOR Synthetic 2-Stroke Racing Oil now features a bilingual label for use in Canada. The formulation and price remain unchanged. Canadian Dealers should add a “C” to the product code when ordering. For example, order “TDRQTC” or “TDR1GC.” Please instruct your Canadian customers to do the same.

AMSOIL 45th Anniversary Convention and AU Business Summit

Join us next summer in Duluth, Minn. as we celebrate the 45th anniversary of the AMSOIL Dealer network. The events begin with the optional AU Business Summit on Wednesday, July 18, where you’ll receive training on the latest AMSOIL products and learn new business-building strategies. The AMSOIL 45th Anniversary Convention will kick-off Thursday, July 19 and include two-and-a-half days of speakers, events and fun. Come together with AMSOIL Dealers from across the U.S. and Canada as well as AMSOIL corporate staff. Find out more and register at amsoil45.eventbrite.com.

Follow the AMSOIL Blog

Visit the AMSOIL Blog at blog.amsoil.com and sign up for our weekly blog updates. AMSOIL Blog content is always fresh and informative, covering a wide range of topics related to engines and lubrication, AMSOIL markets, AMSOIL products and AMSOIL happenings. The AMSOIL Blog is another easy way to stay in the loop, and it's easily shared on social media, providing another resource you can use to promote your business.

AMSOIL Wings of Passage

In Memoriam

AL COOPER
March 21, 2017
Dealer
Moody, Ala.

CHARLES SMITH
March 25, 2017
Dealer
Cedar Hill, Texas

ROSA TURANO
July 1, 2017
Dealer
Lake Zurich, IL

JULIE BANDIMERE
Aug. 14, 2017
Dealer
Fort Smith, Ark.

GORDON WRAY
Sept. 19, 2017
Dealer
Berwyn, AB

GENE PIPES
Oct. 2, 2017
Dealer
Houston, Texas

REG PERRAS
Oct. 23, 2017
Dealer
Beaver County, AB

JOHN BREEN, JR.
Oct. 31, 2017
Direct Jobber
Grant, Mich.

ELDRED POST
Nov. 2, 2017
Direct Dealer
Clayton, Ill.

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880

Wednesday, November 1, 2017

OE Synthetic Motor Oil: Peace-of-Mind Protection


Available in November, the new OE Synthetic Motor Oil formulation provides increased wear protection for today’s advanced automotive technology. The new formulation will become available as the old formulation sells out.

OE Synthetic Motor Oil (OEZ, OEM, OEF, OET)
OE Synthetic Motor Oil delivers 100 percent synthetic engine protection for advanced automotive technology, including turbochargers and direct injection. It’s specifically formulated for the longer drain intervals recommended by original equipment manufacturers (OEMs). OE is favored by mechanics and drivers seeking peace-of-mind protection and exceptional value in synthetic motor oil.

Protects against wear
• Achieved 100 percent protection against LSPI1
Fights sludge and deposits
API-licensed to meet the requirements commonly found in owner’s manuals

1Based on zero LSPI events in five consecutive tests of AMSOIL OE 5W-30 Motor Oil in the LSPI engine test required by the GM dexos1® Gen 2 specification.

See the November AMSOIL Magazine for more information.

Superior Cold-Temperature Protection


Independent testing reveals AMSOIL Diesel All-In-One provides as much as 32˚F better protection against cold-temperature gelling than Howes Lubricator Diesel Treat*. Plus, AMSOIL Diesel All-In-One boosts cetane by up to 4 points.1

• Cleans dirty injectors to help restore horsepower and improve fuel economy
• Lubricates fuel pump and injectors to reduce wear
• Fights gelling in cold weather, enhancing fuel flow and helping prevent fuel-filter plugging
• Increases cetane up to 4 points for maximum horsepower, increased fuel economy and easier starts

*All trademarked names and images are the property of their respective owners and may be registered marks in some countries. No affiliation or endorsement claim, express or implied, is made by their use. All products advertised here are developed by AMSOIL for use in the applications shown.

1Based on independent testing in July 2017 of AMSOIL Diesel All-In-One and Howes Lubricator Diesel Treat, using diesel fuel representative of the U.S. marketplace and Howes’ recommended treat ratio for above 0°F.

Want Your Voice to be Heard? Write a Letter to the Editor

Have an idea, question or comment about an AMSOIL-related topic? Make your voice heard by both AMSOIL corporate staff and fellow AMSOIL Dealers by submitting a letter to the editor of AMSOIL Magazine:


Or

AMSOIL INC.
Communications Department
Attn: Letters
925 Tower Ave.
Superior, WI 54880

Letters are subject to editing for length and clarity; please include your name, address and phone number.

Cold-Temperature Storage Recommendations

Cold-temperature storage can be detrimental to the performance of some AMSOIL products. Follow these recommendations to avoid potential problems:

Lubricants: Store at temperatures at least 10°F above the lubricant’s pour point.

Grease: Store in a dry environment at temperatures above freezing (32°F).

Gasoline Additives, Engine and Transmission Flush: No adverse issues with cold-temperature storage.

Diesel Injector Clean, Diesel Cetane Boost, Diesel Recovery: No adverse issues with cold-temperature storage.

Diesel Cold Flow, Diesel All-In-One: Store at temperatures above 0°F.

Brake Fluid: Do not store at temperatures below -40°F for longer than two weeks.

Heavy-Duty Metal Protector, Metal Protector, Chain Lube, Power Foam, Fogging Oil, Silicone Spray, Spray Grease, Heavy-Duty Degreaser, Brake and Parts Cleaner: No adverse issues with cold-temperature storage as long as products are allowed to warm to room temperature before use.

Firearm Lubricant, Firearm Cleaner: No adverse issues with cold-temperature storage. Warm to above -40°F before use.

Miracle Wash®: Store at temperatures above freezing (32°F).

Antifreeze and Engine Coolant: Will not freeze. No adverse issues with cold-temperature storage.

Coolant Boost: Store above 32°F.

Slip Lock®: No adverse issues with cold-temperature storage. If product separates, heat to room temperature and shake well before use.

AMSOIL 45th Anniversary Convention and AU Business Summit

Join us next summer in Duluth, Minn. as we celebrate the 45th anniversary of the AMSOIL Dealer network. The events begin with the optional AU Business Summit on Wednesday, July 18, where you’ll receive training on the latest AMSOIL products and learn new business-building strategies. The AMSOIL 45th Anniversary Convention will kick-off Thursday, July 19 and include two-and-a-half days of speakers, events and fun. Come together with AMSOIL Dealers from across the U.S. and Canada as well as AMSOIL corporate staff. Find out more and register at amsoil45.eventbrite.com.

New Dealer Zone Coming Soon

The AMSOIL Dealer Zone is receiving a major overhaul. We've improved the search function and simplified the navigation so you can more easily find the tools you need to run your business. Watch for the changeover this January.

Donaldson® Price Adjustment

Donaldson has implemented a minimal price adjustment for its full product line. Effective Jan. 1, a 2.5 percent price adjustment will apply to all Donaldson filters.

Follow the AMSOIL Blog

Visit the AMSOIL Blog at blog.amsoil.com and sign up for our weekly blog updates. AMSOIL Blog content is always fresh and informative, covering a wide range of topics related to engines and lubrication, AMSOIL markets, AMSOIL products and AMSOIL happenings. The AMSOIL Blog is another easy way to stay in the loop, and it's easily shared on social media, providing another resource you can use to promote your business.

AMSOIL Wings of Passage

In Memoriam

RICHARD COUTURE
June 19, 2017
Dealer
Wickenburg, Ariz.

ROBERT NICHOLS
July 22, 2017
Premier Direct Jobber
Granite Shoals, Texas

DELMAR KARLSTRUM
Oct. 29, 2017
Master Direct Jobber
Denver, Colo.

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880

Monday, October 2, 2017

XL Synthetic Motor Oil: Stronger for Longer


Available in October, the new XL Synthetic Motor Oil formulation delivers more cleaning power, complete protection against oil breakdown and new extended-drain recommendations.

XL Synthetic Motor Oil (XLZ, XLM, XLF, XLT, XLO)
XL Synthetic Motor Oil features a boosted formulation that delivers more cleaning power and promotes longer engine life. It’s engineered for advanced automotive technology, including turbochargers and direct injection. XL is the perfect choice for enthusiasts who want to do something extra for their vehicles. The new formulation will become available in October or when current inventory is depleted.

25 percent more cleaning power1
Achieved 100 percent protection against LSPI2
Extra protection that lasts up to 12,000 miles or 1 year, whichever comes first
API licensed to meet the requirements commonly found in owner’s manuals

1vs. AMSOIL OE Motor Oil
2Based on independent testing of AMSOIL XL 5W-30 Motor Oil in the LSPI engine test as required for the GM dexos1® Gen 2 specification.

See the October AMSOIL Magazine for more information.

Synthetic CVT Fluid Gallons

Effective Nov. 1, AMSOIL Synthetic CVT Fluid will be available in gallon containers.

Ensure Your Customers Are Prepared for Winter Storage

Engine Fogging Oil provides stored equipment long-term protection against corrosion and dry starts, extending engine life and reducing operating expenses.

Gasoline Stabilizer is formulated to keep fuel from deteriorating during storage. It reduces the oxidation process to prevent varnish and gum buildup in gasoline, which can clog injectors, stick floats and cause poor engine performance.

Upcoming Canadian Dealer Meetings

Join us for one of two special Canadian Dealer meetings being held in Edmonton and Toronto. We will discuss recent feedback provided by Canadian Dealers in the Dealer Program Improvement Survey and the dynamics of operating an AMSOIL Dealership in the Canadian market. Our goal is to gain a better understanding of the challenges and opportunities unique to Canadian Dealers. We want to invest in the right areas and focus on what will most benefit Canadian Dealers.

The events will be held in Edmonton on Saturday, Oct. 21, and Toronto on Saturday, Nov. 4. Both will run from 10 a.m. to 3:30 p.m. and include a social hour with snacks starting at 9 a.m., lunch, an AMSOIL gift and a Canadian Awards Ceremony.

These meetings are open to all active Canadian Dealers. Registration will be open until Oct. 6 for Edmonton and Oct. 20 for Toronto. Click on the links below for more information on the event locations and to register. We hope to see you there.

Registration for AU Live! Now Open

We are excited for you to join us for AU Live! 2017. Registration for the Oct. 12-14 AU Live! event in Lancaster, Pa. is open now. To make the event even greater, AU Live! attendees will be eligible for a 10 percent rebate.* Click here for full details and to register now. We’re looking forward to spending time with you at this event.

*Orders receiving the rebate must be placed during the event and will be paid in the form of a rebate on your next commission check. The maximum rebate amount will be $5,000.

Follow the AMSOIL Blog

Visit the AMSOIL Blog at blog.amsoil.com and sign up for our weekly blog updates. AMSOIL Blog content is always fresh and informative, covering a wide range of topics related to engines and lubrication, AMSOIL markets, AMSOIL products and AMSOIL happenings. The AMSOIL Blog is another easy way to stay in the loop, and it's easily shared on social media, providing another resource you can use to promote your business.

AMSOIL Wings of Passage

In Memoriam

MARK KERN
Aug. 24, 2017
Dealer
Bedford, Ind.

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880

Thursday, August 31, 2017

The Pinnacle of Performance


The new Signature Series Synthetic Motor Oil formulation builds upon its rock-solid foundation to offer enthusiasts a new level of engine protection.

Signature Series Synthetic Motor Oil (ASM, ALM, AZO, ASL, ATM, AZF, AMR)
Improving Signature Series was a challenge, but the results prove the new formulation blows the doors off the latest industry standards. The new formulation will become available when current inventory is depleted. Some SKUs are available now, while others won't turn over until the end of September.

75 percent more wear protection1
100 percent protection from LSPI2
Trusted by professional engine builders
Ideal for turbos & direct injection
50 percent more cleaning power3
Guaranteed protection for up to 25,000 miles or 1 year (in normal service)

1Based on independent testing in the ASTM D6891 test using 0W-20 as worst-case representation.
2Based on independent testing in the LSPI engine test as required for the GM dexos1® Gen 2 specification.
3vs. AMSOIL OE Motor Oil

See the September AMSOIL Magazine for more information.

U.S. and Canadian Dealer Kits (For Display) Now Available


The U.S. Dealer Kit (G07D) and Canadian Dealer Kit (G8007D) are now available for purchase. These kits are for demonstration purposes only and do not include an AMSOIL Dealership. Use the kits to show new and prospective Dealers what they will receive from AMSOIL as an introduction to their new Dealerships.

U.S. Dealer Kit (G07D)
$32.00
Canadian Dealer Kit (G8007D)
$42.75

Reduced Shipping Costs and Free Gift with Business-Card Orders

Shipping costs for business cards ordered through the AMSOIL Print Center have been cut nearly in half. The reduced rates are shown below.

Item
New Shipping Rate
200 Business Cards
$5.50
400 Business Cards
$9.50
1,000 Business Cards
$9.50

The new shipping rates apply to all orders within the United States. Shipping is now included in the price of business cards, meaning there’s no need to select a shipping option at checkout.

Plus, a free AMSOIL business-card holder is now included with all business-card orders while supplies last. Visit the AMSOIL Print Center to place your order today.

5W-40 Heavy-Duty Synthetic Diesel Oil 2.5-Gal. Containers Available Oct. 12

Effective Oct. 12, AMSOIL 5W-40 Heavy-Duty Synthetic Diesel Oil will be available in 2.5-gallon containers.

Are Your Accounts Prepared for Snowmobile Season?

Winter is right around the corner, and it’s never too early to visit accounts and prospects to discuss their lubrication needs for the coming snowmobile season. We offer top-of-the-line synthetic lubricants for all your customers’ snowmobile needs, including INTERCEPTOR® Synthetic 2-Stroke Oil, DOMINATOR® Synthetic 2-Stroke Racing Oil, Synthetic 2-Stroke Injector Oil and Formula 4-Stroke® Power Sports Synthetic Motor Oil.

Updated Direct Deposit/Reloadable Visa Card Registration Process

We have streamlined the Direct Deposit/Reloadable Visa Card registration process for Dealers who would like to choose the security and ease of receiving payments through direct deposit or a reloadable Visa card. Simply log in to the Dealer Zone and navigate to My Business>Update Account Information>Electronic Payment Information. Choose Direct Deposit or Reloadable Visa Card*, enter your banking information and click “Submit.”

*Reloadable Visa card not available in Canada