Friday, December 30, 2011

DOMINATOR® Octane Boost New Packaging

AMSOIL Octane Boost (AOB) has been added to the DOMINATOR® family, and now features updated packaging. The formulation, product code and pricing remain unchanged.

DOMINATOR Octane Boost improves the performance of all two- and four-cycle gasoline-fueled engines by maximizing power, reducing engine knock, improving ignition and engine response, helping fuel burn cleaner and removing carbon deposits. It is also excellent as a lead substitute in collector automobiles, older off-road equipment, 4x4 off-road vehicles and gasoline racing vehicles.

AGGRAND, MANN-FILTER®, Donaldson® and Mothers® Price Adjustment Effective February 1

Due to fluctuations in raw material costs, AGGRAND products are subject to a price adjustment effective February 1. Cost increases from aftermarket partners MANN-FILTER®, Donaldson® and Mothers® are effective February 1. See the Product Pricing Interface in the Dealer Zone for updated pricing.

California Agency Campaigns Against 3,000-Mile Oil Changes

A survey conducted by the California Department of Resources Recycling and Recovery (CalRecycle) reveals over 40 percent of Californians still change their oil at least every 3,000 miles. The agency’s “Check Your Number” campaign, launched in November, is encouraging drivers to change oil less often by adhering to vehicle manufacturer-recommended drain intervals.

“That’s the thrust of our campaign,” said CalRecycle spokesman Mark Oldfield. “Get people to rethink this long-held belief, because obviously there have been such improvements in both the products and the automobiles themselves that have led manufacturers in many cases to recommend longer intervals between oil changes. For us the campaign is really about making information available and allowing people to make the choice that’s right for them.”

New Chicago Distribution Center to Open January 23

The opening of the new Chicago Distribution Center at 485 Thomas Drive, Bensenville, IL 60106 has been moved to January 23. The current distribution center will close at 10 a.m. on Friday, January 20, and the new facility will open the morning of Monday, January 23. Stay tuned to the Dealer Zone for any additional updates.

AMSOIL Open Houses

Saturday, January 28, 2012
Open House 10 a.m. – 4 p.m.
Presentation 1:30 p.m. - 2:30 p.m.
Dallas Distribution Center
2232 Commerce Drive
Arlington, TX 76011

Saturday, February 11, 2012
Open House 10 a.m. – 4 p.m.
Presentation 1:30 p.m. - 2:30 p.m.
Richmond Distribution Center
530 Eastpark Court, Suite C-D
Sandston, VA 23150

Join Western Regional Sales Manager Steve LePage and Director of Dealer Sales Rob Stenberg at the Dallas Distribution Center, and Eastern Regional Sales Manager Peter Markham and Director of Dealer Sales Rob Stenberg at the Richmond Distribution Center for casual open-house meetings aimed squarely at helping Dealers grow their businesses.

At each meeting, AMSOIL staff will deliver a short, information-packed presentation covering products, corporate updates and sales advice. The AMSOIL staff will remain on-hand the entire day to answer questions in an informal and conversational atmosphere. Come armed with your questions and comments and be prepared to gather knowledge you can use to reach the full potential of your AMSOIL business opportunity. These meetings are for Dealers only. The open houses are a great opportunity to pick up an order too.

AGGRAND Training Meetings

AMSOIL is conducting a total of three AGGRAND training meetings during a four-week period in January and February at the locations listed below. Registration is free and open to Dealers of all levels. Training materials and refreshments will be provided, and corporate staff will be on hand to conduct sessions in fertilizer basics, AGGRAND product selection and more. Dealers interested in expanding their profit potential through the AGGRAND product line are strongly encouraged to attend. Preregistration two weeks in advance is recommended to ensure a place is reserved for you. Click here to register. AMSOIL has secured sleeping room rates in the event Dealers stay the night; it is Dealers’ responsibility to make reservations.

January 11, 2012
6 p.m.-10 p.m.
Crowne Plaza Sacramento Northeast
5321 Date Avenue
Sacramento, CA 95841

January 25, 2012
6 p.m.-10 p.m.
Hilton Arlington
2401 East Lamar Blvd.
Arlington, TX 76006

February 8, 2012
6 p.m.-10 p.m.
Holiday Inn
445 International Center Drive
Sandston, VA 23150

AMSOIL Wings of Passage

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880

Thursday, December 1, 2011

Study Reveals AMSOIL Synthetic Lubricants Increase Fuel Economy 6.54 Percent in Diesel Trucking Applications

To determine the fuel economy benefits of its synthetic lubricants, AMSOIL INC. simultaneously compared fuel consumption in two nearly identical 2001 Kenworth T800B short- to medium-haul diesel trucks in accordance with the SAE J1321 In-Service Fuel Consumption Test Procedure. The procedure’s primary goal is to eliminate all operating and environmental variables that may influence fuel economy - except lubricant selection.

Testing demonstrates use of AMSOIL synthetic lubricants in short- to medium-haul diesel applications can increase fuel economy, and in this case did by 6.54 percent.

See the December AMSOIL Magazine for more information, or order the Diesel Fleet Fuel Economy Study (G2904).

Stationary Natural Gas Engine Oil Provides Improved Performance

Advances in technology and rigorous field testing have allowed AMSOIL to reformulate Stationary Natural Gas Engine Oil (ANGS) to provide even-greater protection and performance over extended drain intervals. Field trial testing demonstrates reduced wear and valve recession, decreased equipment maintenance and increased periods between engine rebuilds.

AMSOIL Synthetic Stationary Natural Gas Engine Oil delivers continuous protection in stationary natural gas engines calling for an SAE 40 low-ash lubricant. Its shear-stable formula qualifies it as a multi-grade 20W-40 so it can be used over a broad ambient temperature range, reducing the need for seasonal oil changes.

See the December AMSOIL Magazine for more information.

AMSOIL Introduces a New Installer Locator Tool

Customers who are visiting the AMSOIL website in December will have the first chance to use a new tool which complements the Dealer Locator service. The AMSOIL Installer Locator will address the needs of the expanding “do-it-for-me” oil change market by listing AMSOIL retail accounts that are classified as installation locations. The “FIND AN AMSOIL DEALER NEAR YOU” link located on the AMSOIL homepage will be replaced with a “FIND AMSOIL PRODUCTS NEAR YOU” link. This will open the location-based services which will default to the standard Dealer Locator.

Prior users will immediately notice that the service has been redesigned with a cleaner interface and several new controls. Address, city and state or postal code information will now be entered at the left and a new Google maps interface will display results based on the information entered. A new text list feature will list all Dealer and Installer locations which appear on the map to avoid overlapping location markers in crowded areas. Users will have the option of clicking on a new “Installers” tab just next to the default “Dealers” tab which will refresh the data to include only locations that install AMSOIL products. Clicking on any of the mapped results will bring up information regarding that location, including address, with additional features including a satellite street-level view and driving directions to assist in locating the installer.

As an added benefit to the Dealers who have installers in the system, users who search under the “Dealers” tab will be able to click on a link provided next to their listing to see all of the installers that Dealer has in the area searched.

To remain eligible for inclusion in the service, retail accounts must be registered with AMSOIL INC. and must have a “brick and mortar” location, with at least a segment of the operation focused on oil installation. Accounts must also meet a minimum purchasing requirement of $500 (U.S.) in the previous six months. The tools needed to administrate the retail installer contact information are available in both the AMSOIL Dealer Zone and Retail Account Zone. Two instructional videos are hosted at the administration screen: the first describes the functionality of the Installer Locator, and the second demonstrates how to administrate the installer location information required for an account to appear on the locator.

This is the first phase of the improvements to the location-based locator. AMSOIL is aware that there are Dealers who run or own installer locations and are not registered as retail accounts. The next phase of improvements will include the ability for AMSOIL Dealers who also own brick and mortar businesses that install AMSOIL products to be listed on the Installer Locator. This phase is expected to be completed in early 2012. In the meantime, Dealers who install and are T-1 Certified will continue to be listed on the standard Dealer Locator. Future locator development will also include a Retail Locator for registered AMSOIL Retail Accounts that sell AMSOIL products on the shelf, but do not provide installation services.

AMSOIL Maintains Freight Rates with UPS SurePost

AMSOIL INC. recently began using UPS SurePost to ship packages between 1-10 pounds (excluding oil products and fuel additives). Primary usage is for the shipping of literature, aftermarket products and ALTRUM vitamins out of Superior. The program allows AMSOIL to maintain its freight rates, with rates remaining unchanged for the fourth consecutive year.

Packages shipped through the UPS SurePost program are transported through the UPS ground network until reaching the customer’s local post office; the postal service makes final delivery to the customer’s address. Transit time is between 2-7 days, and packages may be tracked on

Expanded Edmonton and Chicago Distribution Centers to Open in New Locations

Company growth has prompted AMSOIL to expand five distribution centers. The expanded Edmonton and Chicago distribution centers will be opening in new locations, while the Richmond, Toronto and Dallas distribution center expansions have been completed at their current locations.

The new Edmonton Distribution Center increases space from 6,600 square feet to just over 14,000 square feet and is located one block away from the current location; the new address is 14328 – 121A Avenue, Edmonton, Alberta. The current distribution center will close at noon on Friday, December 16, and the new facility will open the morning of Monday, December 19.

The new Chicago Distribution Center increases space from 11,000 square feet to 19,000 square feet and is located two miles away from the current location; the new address is 485 Thomas Drive, Bensenville, IL 60106. The current distribution center will close at noon on Friday, January 6, and the new facility will open the morning of Monday, January 9.

Stay tuned to the Dealer Zone for any additional updates.

15W-40 Synthetic Blend Gasoline & Diesel Oil Discontinued, Available at Discounted Pricing

With the growing popularity of AMSOIL OE 15W-40 Synthetic Diesel Oil (OED), AMSOIL 15W-40 Synthetic Blend Gasoline & Diesel Oil (PCO) is discontinued and available while supplies last. Effective December 1, remaining inventory is available at a 25 percent discount. As a full synthetic, AMSOIL OE Synthetic Diesel Oil offers benefits beyond those offered by AMSOIL Synthetic Blend Diesel Oil. It is formulated to meet the most current API specification, CJ-4, and is suitable for use in both modern and older diesel engines. AMSOIL Synthetic Blend Gasoline & Diesel Oil, on the other hand, only meets the previous API specification, CI-4+. OE Diesel Oil also is available at a lower cost than AMSOIL Synthetic Blend Gasoline & Diesel Oil.

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EAO99 Case Lots

Effective December 2, case lots of the EAO99 oil filter (EAO99-CA) will consist of six filters, rather than 12. Pricing has been adjusted as follows:

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New Canadian Freight and Handling Rates Effective January 2, 2012 Increase Convenience

AMSOIL is implementing new Canadian freight and handling rates effective January 2, 2012. While rates have increased slightly for some provinces, they have decreased for others and, overall, enhance convenience for Dealers, Preferred Customers and accounts. The current rates depict estimated freight and handling costs only, meaning the actual cost is unknown until orders are shipped. This prevents Dealers from giving accurate quotes and sometimes causes price discrepancies for accounts and customers. The new rates depict actual freight and handling costs, allowing Dealers and customers to know the exact freight and handling charge prior to placing the order. Shipments to a small minority of outlying areas remain subject to additional interline fees. A list of the affected postal codes is posted on the shipping information page.

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Cold-Temperature Storage Recommendations

Because cold-temperature storage can be detrimental to the performance of some AMSOIL products, AMSOIL offers the following storage recommendations:

Lubricants: Store at temperatures at least 10°F above the lubricant’s pour point.

Greases: Store in a dry environment at temperatures at least 10°F above the grease’s lowest operating temperature.

Gasoline Additives, Engine and Transmission Flush: No adverse issues with cold-temperature storage.

Diesel Concentrate, Cetane Boost, Diesel Recovery: No adverse issues with cold-temperature storage.

Diesel Cold Flow Improver, Diesel Concentrate Plus Cold Flow Improver: Store at temperatures above 0°F.

Brake Fluids: Do not store at temperatures below -40°F for longer than two weeks.

Heavy Duty Metal Protector, Metal Protector, Power Foam, Multi-Purpose Spray Grease, Fogging Oil, Silicone Spray: No adverse issues with cold-temperature storage as long as products are allowed to warm to room temperature before use.

Miracle Wash®: Will freeze below 32°F. Can be thawed for use.

Mothers® products: Store at temperatures above freezing.

Antifreeze and Engine Coolant: Will not freeze. No adverse issues with cold-temperature storage.

Dominator® Coolant Boost: Store above 32°F.

Slip Lock®: No adverse issues with cold-temperature storage. If product separates, heat to room temperature and shake well before use.

From the Dealer Sales Department

It’s hard to believe, but the end of 2012 is fast approaching. Amid the holiday shopping and parties, this can be a very busy time of the year. Thinking about the next 12 months can be a little daunting, but that is exactly what we hope you will take the time to do. Schedule a time to sit down and set your goals for 2012 to ensure you have the time needed to think about this important subject.

Setting goals is a very important step for every AMSOIL Dealer. Noted professional speaker Jim Cathcart once said, "Most people aim at nothing in life and hit it with amazing accuracy." If we don't specify exactly our destination, we have no reason to complain about not getting where we want to go. That is why it is so important to set goals for your AMSOIL business.

We also recommend setting S.M.A.R.T. goals; which means your goals are Specific, Measurable, Attainable, Relevant and Timely. Make sure you can reach the goals you set, but they also stretch who you are. It doesn’t make much sense to set a goal that is too easily attained or one that is way out of reach.

For more thoughts on how to set S.M.A.R.T. goals, be sure to read the Insight on Sales column in your December AMSOIL Magazine.

Happy Holidays and Good Selling!

AMSOIL Products Make Outstanding Holiday Gifts

As the holidays approach, remember that AMSOIL products make outstanding gifts. Keep your friends’ and relatives’ vehicles and equipment well-protected throughout the year by giving AMSOIL products or an AMSOIL oil change. Maybe you have a friend or family member with a four-wheeler, snowmobile or motorcycle that would enjoy a bottle or two of Quickshot® to get it into the holiday spirit. AMSOIL also offers a wide selection of high-quality clothing and promotional items, perfect for that hard-to-shop-for person. AMSOIL normally ships orders within two business days, so be sure you and your Personal Group Dealers place orders in time for Christmas.

AMSOIL Wings of Passage

In Memoriam

October 10, 2011
Inverness, FL

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880

Tuesday, November 1, 2011

AMSOIL Hotwire Open to All Dealers

The AMSOIL Hotwire publication is now available free-of-charge to all AMSOIL Dealers. Encourage Personal Group Dealers to subscribe in the Dealer Zone by clicking the Subscribe to the AMSOIL Hotwire link under Business Tools > Literature > Publications.

AMSOIL Signature Series Showcased in Leading Magazines

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AMSOIL has recently mapped out a one-year, bimonthly advertising plan to showcase its Signature Series Synthetic Motor Oil line in two leading men’s magazines, Car and Driver and Popular Mechanics. Car and Driver is the second-most popular men’s magazine in the country, while Popular Mechanics is the fourth-most popular. The first of six Popular Mechanics advertisements appeared in the October 2011 issue, while the first of six Car and Driver advertisements appeared in the November 2011 issue.

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According to current circulation data, Car and Driver has 1.2 million subscribers and Popular Mechanics has 1.22 million subscribers. Even more impressive is the “pass-along” readership of both publications, which refers to the total number of readers. Both magazines are often passed along to friends and relatives, are carried by most libraries and are popular choices for various waiting rooms (doctor, dentist, mechanic, etc.). Car and Driver has a pass-along readership of 9-11 million, and Popular Mechanics has a pass-along readership of 7.7 million.

See the November AMSOIL Magazine for more information.

Dealer Registration Available Online

Customers and visitors to can now quickly and easily register as AMSOIL Dealers. Information on Dealership opportunities and registration details can be found by clicking the Opportunities link on the top of the homepage or the Dealership Information link in the left column. While logged into the Preferred Customer Zone, Preferred Customers may also use the Opportunities link to upgrade to Dealer status. Visitors are presented with a choice to contact their local AMSOIL Dealer, request more information from AMSOIL or immediately register as an AMSOIL Dealer.

Attention – Potential Scam

Several Dealers have been contacted by an individual interested in selling AMSOIL products in Singapore. The sender is asking Dealers to supply “products without AMSOIL HQ knowing about it.” Dealers are advised to be wary of this and similar proposals that seem too good to be true or request actions that violate AMSOIL policies. Dealers are not allowed to sell products for export outside of the United States and Canada. These unsolicited contacts oftentimes are attempts to pass stolen credit cards, obtain products to sell to protected customers, sell online or other activities that adversely affect AMSOIL INC. and AMSOIL Dealers. If you have any questions or additional information about this or other potential scams, please notify your Regional Sales Manager.

Stop-Sale Order Issued for City Star Motor Oil

The North Carolina Department of Agriculture and Consumer Services issued a stop-sale order on City Star 5W-30, 10W-30 and 10W-40 motor oils after they failed numerous quality tests. The stop-sale order applies to all bottles without date codes, with illegible codes and codes of 5/24/11 and earlier. More codes could be included as additional products are tested.

A variety of problems were discovered with the oils, including viscosity. Tests revealed most of the oils fell into a 20-grade or lower. “It doesn’t meet viscosity standards, and some bottles don’t contain required information listing the manufacturer, packager or distributor,” said Agriculture Commissioner Steve Troxler. “In addition, because this oil is recycled from used motor oil, it should state that on its label. Unfortunately, that information is missing too.”

95 Percent of Shops Recycle Used Oil

A study performed by the Automotive Aftermarket Industry Association (AAIA) reveals that used motor oil is recycled by 95 percent of auto repair shops and auto parts stores that accept used oil. Repair shops and do-it-yourselfers produce an estimated 1.3 billion gallons of used oil each year, with the majority of it re-used as combustible fuel or re-refined into new oil. Improper disposal of used oil can contaminate drinking water, and 40 percent of oil pollution in the nation’s harbors and waterways can be attributed to improper disposal of used motor oil.

Personalized Stamps Discontinued

The Personalized Rubber Stamp (G260) and Catalog Rubber Stamp (G1268) are discontinued and available until December 1. Custom labels for literature items are available in the AMSOIL Print Center.

From the Dealer Sales Department

Believe it or not, as this is being written, there are only 45 business days left in 2011. Wow, how time flies. So, the question is, how will you end the year? Will you let excuses such as “wait until after the holidays” and “the economy hasn’t gotten any better” get in your way of ending the year on an upswing, or will you decide to end the year on a high note? Don’t lose your focus. How are you going to make the last two months of 2011 the best two months of the year? And, when will you start planning and setting your goals for 2012? Now is the time to start thinking about these topics. Don’t wait until after the Thanksgiving turkey is gone to plan for 2012 and beyond. Do it now; action is the food and drink that will nourish your success for the last two months of this year, 2012 and for all the years to come.

Feel free to contact your sponsoring Dealer, Direct Jobber or the Dealer Sales Department for ideas on how to grow your AMSOIL business.

Good luck and Good Selling!

AMSOIL Wings of Passage

In Memoriam

September 20, 2011
Direct Jobber
Mission, BC

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880

Friday, September 30, 2011

Next-Generation Ea® Oil Filters Offer Increased Capacity for Superior Protection

The entire line of Ea Oil Filters (EaO, EA15K) has been redesigned to provide up to two times greater capacity than before, making an already superior filter even better. Each filter features full-synthetic media and provides a filtering efficiency of 98.7 percent at 20 microns, ranking them among the most efficient oil filters available. Ea Oil Filters now feature a fluted can for improved grip. The redesigned line of Ea Oil Filters includes three new EaO Filters (EaO17, EaO18 and EaO98), as well as four cartridge-style filters (EA15K01, EA15K02, EA15K03, EA15K04) recommended predominantly for some newer Toyota, Lexus, Saturn and other applications. For specific product recommendations, consult the Auto/Light-Truck Product Application Guide or MyAMSOILGarage™ at Redesigned Ea Oil Filters will become available as inventories of the old filters are depleted. Product codes and pricing remain unchanged.

See the October AMSOIL Magazine for more information.

Larger Diesel Concentrate Packaging Adds Convenience, Expands Market

AMSOIL Diesel Concentrate (ADF) is now available in half-gallon (64-oz.) bottles ideal for over-the-road trucks (Class 8 semis) and other large on- and off-road diesel applications. Diesel Concentrate provides maximum diesel operating efficiency and is excellent in ultra-low-sulfur (ULSD) and biodiesel applications.

Literature & Promotional Items Price Adjustment

Due to increased costs from suppliers, AMSOIL is implementing a price adjustment on select promotional items and all literature (with the exception of Retail Catalogs [G100, G300]) effective November 1. The Future Pricing option will be activated in the Product Pricing Interface as soon as new pricing is available. Updated versions of the Literature & Sales Aids Price List (G15) and the Clothing & Promotional Items Catalog (G1650) will be available the first week of November. Watch Centerlines in the Dealer Zone for an announcement of availability.

Strong Lubricant Demand Expected in Manufacturing Market

According to the Freedonia Group, motor vehicle lubricants will continue to comprise the largest share of overall lubricant demand through 2015, but growth will be quicker in the manufacturing market. Motor vehicle lubricant demand is expected to grow 1.8 percent per year through 2015, while manufacturing lubricant demand is expected to increase 3.5 percent per year through 2015, buoyed by strong demand for hydraulic fluids. The research firm also notes the increased practice of extending drain intervals and growing use of high-performance synthetic oils in North America and Western Europe will play a role in decreased motor vehicle lubricant demand.

“While the trends towards lengthening drain intervals and the increased use of synthetics have not shifted, the pace of change for both of these areas has picked up more than we would have expected two years ago,” said Freedonia analyst Ned Zimmerman.

Large Packages of Cetane Boost Filled to 98 Percent

Effective October 1, five-gallon pails and 55-gallon drums of Cetane Boost (ACB) will be filled to 98 percent of packaging capacity to allow for product expansion in warm temperatures. Pricing will be adjusted to account for the change. This is a conservative precautionary measure and there is no need for concern with current inventory.

From the AMSOIL Dealer Sales Department – Check AMSOIL Message Center Regularly

Looking for the most up-to-date AMSOIL information? Be sure to regularly log into the Dealer Zone. This is a must for any serious AMSOIL Dealer. The Message Center is particularly important. T-1 Certified Dealers receive leads through the Message Center, and you don’t want those leads to go unnoticed. The Message Center also provides a quick and efficient way to send communications, and AMSOIL plans to make increasing use of it to communicate with Dealers. Be sure your personal group members also realize the importance of checking the Message Center. Logging into the Dealer Zone and checking the Message Center, checking for the latest updates, using study material in the Training area and checking sales reports are all activities the Dealer Sales Department recommends Dealers schedule into their week. Make the Dealer Zone a topic at your Dealer meetings. Keep up-to-date and use the different areas of the Dealer Zone to expand your AMSOIL business.

AMSOIL Wings of Passage

In Memoriam

July 6, 2011
Direct Dealer
Crookston, MN

September 24, 2011
Premier Direct Jobber
Rush, KY

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880

Thursday, September 1, 2011

New Transmission Oil Expands Opportunities in Over-the-Road & Commercial Markets

New AMSOIL SAE 50 Long-Life Synthetic Transmission Oil (FTF) is specially formulated to meet the demanding requirements of manual transmissions found in high-torque, heavy-duty line-haul trucks and other commercial applications. Its synthetic base stock and premium additives help reduce gear and bearing wear, improve shifting and extend transmission life throughout drain intervals of up to 500,000 miles/five years.

See the September AMSOIL Magazine for more information.

Synthetic Chaincase & Gear Oil: Same Great Formulation, New Name and Packaging

AMSOIL Synthetic Chaincase & Gear Oil (formerly AMSOIL Series 2000 Synthetic Chaincase Oil) has been renamed and repackaged in a larger 16-ounce bottle to provide enough oil in a single package for most ATV and snowmobile applications. With capacities increasing on many modern units, the larger size allows customers to purchase only one bottle for most applications. While the product code remains TCC, the new bottle is indicated with CN rather than BE. Use TCCCN to order AMSOIL Synthetic Chaincase & Gear Oil in its new packaging. Pricing has been adjusted to reflect the larger size. AMSOIL Series 2000 Synthetic Chaincase Oil is discontinued and available while supplies last.

See the September AMSOIL Magazine for more information.

AMSOIL Holds the Line on Price Increase

While the price of crude oil has dropped recently, the costs of lubricant base stocks, additives and other raw materials continue to rise. Most lubricant manufacturers are set to implement their fourth or fifth price increase since early February, with these increases expected to slowly work their way into the retail marketplace over the next several months. While AMSOIL has also been affected with increasing costs of raw materials, the company is holding the line on implementing another price increase. AMSOIL has limited its price increases to just three since February, while also limiting the percentage increases to approximately half of the percentage increases implemented by competing manufacturers.

AMSOIL synthetic lubricants are the best and most cost-effective choice on the market, saving customers money through extended drain intervals, reduced wear and maintenance and increased fuel efficiency. Customers save even more by registering as Preferred Customers, while the OE Synthetic Motor Oil line provides customers with the enhanced protection and performance properties of a synthetic at a competitive, lower initial price.

Maximum Cold-Weather Protection at Greatly Reduced Prices

Larger package sizes of AMSOIL Diesel Recovery (DRC) are discontinued and available at reduced prices while supplies last. AMSOIL will not accept returns on these sale-priced items. A two-week lead time is required for 55-gallon drums. AMSOIL Diesel Recovery remains available in 30-ounce bottles (DRCCN).

Stock #  Unit of      Pkg./Size    Reduced U.S.     Reduced Can.
                  Measure                             Wholesale          Wholesale
DRC1G     EA            (1) gallon             25.90                    27.90
DRC1G     CA           (4) gallons            98.60                    106.20
DRC55     EA           55-gal. drum   1,098.50                 1,184.00

Watch the AMSOIL Cup Live this Weekend

The Traxxas TORC Series presented by AMSOIL continues this weekend with three rounds of door-to-door racing at the Big House in Crandon, Wis. The AMSOIL World Championship weekend is highlighted by the 2nd Annual AMSOIL Cup race on Sunday afternoon. The AMSOIL Cup features the sport’s top Pro 4x4 and Pro 2wd drivers racing head-to-head in a winner-take-all format. AMSOIL Super Team driver Scott Douglas won the inaugural event in 2010. Catch all the action on TORC’s live stream, which can be found at Fans can also catch a preview video of this year’s AMSOIL Cup at

Live stream link:

AMSOIL Cup video link:

Classic Dealer Zone to be Removed September 12

The classic Dealer Zone will be permanently removed from the AMSOIL corporate website on September 12. Click here for tips on how to use and get the most from the new Dealer Zone. For questions and concerns, e-mail [email protected].

Want Your Voice to be Heard? Write a Letter to the Editor

Have an idea, question or comment about an AMSOIL-related topic? Make your voice heard by both AMSOIL corporate staff and fellow AMSOIL Dealers by submitting a letter to the editor of AMSOIL Magazine:


Communications Department
Attn: Letters
925 Tower Ave.
Superior, WI 54880

Letters are subject to editing for length and clarity; please include your name, address and phone number.

From the AMSOIL Dealer Sales Department

AMSOIL is the Official Oil of the Sturgis, Daytona and Laconia motorcycle rallies. The Sturgis Motorcycle Rally took place just last month, and a few corporate employees received the opportunity to promote AMSOIL products in the corporate booth on Main Street. A concentrated effort was made to ask customers who stated they were already using AMSOIL in their motorcycles if they also used AMSOIL in their cars, trucks or other types of equipment. Approximately 95 percent of these customers said “No.” Do you know what that means? Opportunity!

Go to your current customers and find out more about their lubrication needs. If you’re selling someone motorcycle oil, odds are he or she has a car, or two or three. Those vehicles need AMSOIL. A customer who only uses AMSOIL in his or her snowmobile or four-wheeler often has a truck and trailer that would also benefit from the use of AMSOIL products.

Your current customers are easier to sell to compared to those who haven’t yet experienced the benefits of AMSOIL products. Let your current customers know the same quality and performance they receive with their current product is consistent throughout the entire AMSOIL product line. If they like the performance they realize with AMSOIL Synthetic Motorcycle Oil, they will love the performance they receive from AMSOIL synthetic motor oils. And don’t forget to ask them for a referral, perhaps a family member or friend they ride with who could also benefit from using AMSOIL products.

Good Selling!

AMSOIL Wings of Passage

In Memoriam

July 17, 2011
Saint Helens, OR

August 3, 2011
Oxford, NC

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880

Monday, August 1, 2011

AMSOIL Expands Signature Series, XL and OE Lines

With the continuing trend toward lighter viscosity motor oils, AMSOIL has expanded the Signature Series, XL and OE lines. The Signature Series line now includes a 5W-20 oil (ALM), while the XL and OE lines now each include a 0W-20 oil (XLZ, OEZ). Like the other oils in their respective lines, each new oil is formulated to provide outstanding protection and performance and meet the latest API SN/ILSAC GF-5 specifications. XL and OE 0W-20 are API licensed.

See the August AMSOIL Magazine for more information.

Premium Protection for New and Rebuilt Engines

New AMSOIL Engine Assembly Lube (EAL) is formulated to cling to engine parts and provide exceptional wear protection while inhibiting rust and corrosion in newly built or rebuilt four-stroke engines. It is designed to dissolve in oil, helping eliminate oil port clogging and deposit formation, and represents a premium option for performance enthusiasts, engine builders and race teams. It also presents a perfect complement to AMSOIL Break-In Oil (BRK), Dominator® Racing Oil (RD20, RD30, RD50) and Z-ROD™ Motor Oil (ZRT, ZRF).

See the August AMSOIL Magazine for more information.

Ea15K88 Oil Filter Now Available

The AMSOIL Ea15K88 Oil Filter is available for purchase. Designed for popular 2003-2010 Ford 6.0L and 6.4L Power Stroke™ diesel applications, the Ea15K88 is recommended for 15,000 miles or one year, whichever comes first, in normal or severe service.

See video for installation instructions:

Biodegradable Hydraulic Oil Price Adjustment

Due to increased raw material costs, the price of Biodegradable Hydraulic Oil (BHO) has been adjusted effective August 1.

Purchase and Freight Discount Adjustments

Due to the multiple recent price changes attributed to rapidly rising costs, the AMSOIL Dealer Purchase Discount Schedule, Commercial Purchase Discount Schedule and Commercial/ROTS Freight Discount Schedule have been adjusted effective August 1:

U.S. Dealer Purchase Discount Schedule
Total Account Cost of Order   Discount
$1,250 to $2,999.99                             2%
$3,000 to $5,049.99                            4%
$5,050 to $7,199.99                            6%
$7,200 to $9,999.99                            8%
$10,000 or more                                 10%

Can. Dealer Purchase Discount Schedule
Total Account Cost of Order   Discount
$1,350 to $3,299.99                             2%
$3,300 to $5,749.99                            4%
$5,750 to $7,999.99                            6%
$8,000 to $11,399.99                          8%
$11,400 or more                                  10%

U.S. Commercial Purchase Discount Schedule
Total Account Cost of Order   Discount
$1,500 to $4,499.99                             2%
$4,500 to $7,499.99                            4%
$7,500 to $10,499.99                          6%
$10,500 to $15,499.99                        8%
$15,500 or more                                   10%

Can. Commercial Purchase Discount Schedule
Total Account Cost of Order   Discount
$1,800 to $5,899.99                             2%
$5,900 to $10,399.99                          4%
$10,400 to $15,499.99                        6%
$15,500 to $22,499.99                        8%
$22,500 or more                                  10%

U.S. Commercial/ROTS Freight Discount Schedule
Half freight paid if order totals between $5,500.00 and $10,999.99.
Full freight paid if order totals over $11,000.00.

Can. Commercial/ROTS Freight Discount Schedule
Half freight paid if order totals between $6,500.00 and $12,999.99.
Full freight paid if order totals over $13,000.00.

Dealers Targeted by Other Business Opportunities

AMSOIL Dealers are occasionally targeted to participate in other business opportunities. Although some offers may be legitimate, many are scams or inappropriate offers for AMSOIL Dealers. AMSOIL is not able to prevent most of these solicitations, and Dealers are urged to exercise caution and evaluate opportunities on a buyer-beware basis. The success of AMSOIL Dealers is appealing to those offering these types of solicitations, and with the prominence of the World Wide Web, these offers are expected to increase.

AMSOIL Dealers are free to participate in another business. However, because some opportunities can contradict the AMSOIL message, or even involve products whose use would void the AMSOIL warranty, it is not recommended. Participation can also detract efforts and resources away from the AMSOIL business opportunity, which is a proven effective, profitable and stable business. AMSOIL policy states that Dealers who participate in a second business must refrain from contacting, targeting or soliciting all non-personally-sponsored AMSOIL Dealers.

Injen/AMSOIL Air Intake Systems Discontinued

Injen/AMSOIL Diesel and Gasoline Air Intake Systems are discontinued and available while supplies last.

From the AMSOIL Dealer Sales Department

Well, here we are in August 2011. Hard to believe the year is more than half over, isn’t it? Time flies when you’re having fun, but don’t lose sight of the goals you set for yourself at the beginning of the year.

Now is a good time to pick a nice place in the shade to relax, grab a glass of lemonade and take a look at the goals you set at the beginning of the year. How many Dealers did you want to sponsor by this time of the year? How many retail or commercial accounts did you want to sign up? Have you met your targets? Was attending AU one of your goals? It was for over 350 Dealers who attended this year and are now out pounding the pavement with new enthusiasm and information to bring their customers.

Take a look at your goals and modify them if necessary. Refocus your efforts on where you want to be by the end of 2011. It is not too late. And, be sure to call on your sponsoring Dealer, Direct Jobber or the Dealer Sales Department for any direction or advice on how you can make the last half of 2011 the absolute best. Do it now before the snow flies.

Keep Up With AMSOIL Racing and Events

The AMSOIL racing website at is the source for the latest news on AMSOIL racing and promotional events. Subscribe to the weekly Checkered Flag e-newsletter to stay up-to-date with all the latest news from Click here to subscribe.

AMSOIL Wings of Passage

In Memoriam

May 31, 2011
Direct Jobber
Kingman, AZ

July 21, 2011
Columbus, OH

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880

Friday, July 1, 2011

AMSOIL Unveils New Online Business Tools

The AMSOIL Dealer Zone has been redesigned with the goal of improving navigation, ease of use and searchability. In addition, the Dealer Zone has moved to its own website created specifically for AMSOIL accounts. Now Dealers can simply bookmark and surf directly to the information pertinent to running an AMSOIL business.

The Dealer Dashboard is a new tool offering enhanced reporting services to Premium Dealer Zone subscribers. The Dashboard provides a quick, easy review of business statistics, including new customers and leads, account expirations, personally-sponsored customers, pending commissionable orders and 13-month earnings history.

AMSOIL has created a series of web-based tools with shortcuts that can be installed on many popular mobile devices including iPhone™, Android™ and newer Blackberry™ platforms. Applications optimized for mobile devices include the Auto/Light-Truck Product Application Guide, Dealer Dashboard, Message Center and Product Price Look-Up tool. New mobile apps can be accessed by clicking the navigation icon in the new Dealer Zone or by browsing to

See the July AMSOIL Magazine for more information.

Signature Series 0W-20 Packaging Change

AMSOIL Signature Series 0W-20 Synthetic Motor Oil (ASM) is now packaged with green labels and caps. The new packaging will begin appearing in July as inventory of Signature Series 0W-20 packaged with silver labels and caps is depleted.

Jiffy Lube Drops 3,000-Mile Oil Change Recommendation

Vehicle manufacturer-recommended oil change intervals have increased well beyond the traditional 3,000-mile interval in recent years. Ford recommends 10,000-mile drain intervals with its 2011 vehicles, while vehicles equipped with electronic oil monitoring systems often allow extended drain intervals of up to and even beyond the 10,000-mile mark.

Most recently, Jiffy Lube has also abandoned the traditional 3,000-mile drain interval, recommending customers follow the manufacturer-recommended interval. The new recommendation is currently in place at more than 70 percent of Jiffy Lube locations, with the balance expected to participate by the end of the year.

Outdoor 10’ x 10’ Event Tents Available

AMSOIL has made a special purchase of 40 10’x10’ E-Z Up Eclipse II Tents. Ideal for both outdoor and indoor trade shows and events, these AMSOIL-customized tents (G2741) have an overall height of 12’7” and are specially priced for T-1 Certified Dealers. The one-piece high-strength steel frame collapses down to 60”x12”x12” and comes with a carry bag. The black 500D polyester top and four side walls are coated to resist water, ultraviolet rays and mildew, and are fire-retardant-treated to meet fire code CPAI-84. The AMSOIL logo is printed on all four peaks and one of the side walls, and the tents include a set of heavy-duty stakes for securing in inclement conditions. The full retail price of the tent is $1,100, but it is available to T-1 Dealers at a 50 percent co-op of $550 U.S. ($599 Canada). The tents ship in two boxes: one weighing approximately 80 lbs. and the other approximately 40 lbs. Due to the limited quantities and large frame size, shipping for U.S. orders will be from Superior. The average insured UPS ground delivery is $70. Canadian orders will ship from Edmonton and Toronto. Tents are available only while supplies last. Tent orders must be placed individually through Telephone Ordering, and actual freight costs plus insurance will be charged.

AGGRAND Natural Food Plot Formula Now Available in Wisconsin

AGGRAND Natural Food Plot Formula (NFP) has been registered with the Wisconsin Department of Agriculture for distribution in Wisconsin. AGGRAND Natural Food Plot Formula, Natural Fertilizer, Natural Kelp and Sulfate of Potash and Natural Liquid Lime can now all be sold and distributed in Wisconsin. For questions, contact the AGGRAND Department at (715) 399-6419 or [email protected]. For sales-related questions, contact your regional sales manager.

AGGRAND Natural Fertilizer Gains Certification into USDA BioPreferred Program

AGGRAND Natural Fertilizer (NOF) has gained certification into the USDA BioPreferred Program. Under the program, products are considered biobased if they are composed wholly or significantly of biological ingredients — renewable plant, animal, marine or forestry materials.

Products certified in the program carry an easily recognized label icon to help consumers make informed choices. Claims about the presence and amount of biobased ingredients are third-party certified and strictly monitored by the USDA.

The “USDA certified biobased product” icon will soon appear on AGGRAND Natural Fertilizer marketing material. AGGRAND Natural Fertilizer will also be listed among products that meet the USDA requirements on the agency’s website at

AMSOIL Wings of Passage

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880

Wednesday, June 1, 2011

AMSOIL Price Adjustment Effective July 1 (End of Business June 30)

Multiple price increases from suppliers and rising freight costs have forced AMSOIL to implement a price adjustment effective July 1. The adjustment mainly affects lubricants. AMSOIL has received multiple recent price increases from base oil and additive suppliers, and therefore cannot yet determine the exact percentage of increase necessary; however, it is expected to be approximately 3 to 8 percent. While the adjustment affects both the U.S. and Canada, the percentage of increase may vary in each country as conditions dictate.

AMSOIL refrains from adjusting pricing as much as possible. Unfortunately, the current market is not conducive to long-term pricing stability. While crude has recently demonstrated marginal stability, chemical suppliers continue to increase costs, citing tight supply within the industry and noting the lag between the increased price of crude and increased costs of producing high-quality raw materials. This is affecting all lubricant manufacturers. As AMSOIL prepares to implement its third price adjustment since January 1, some competitors have already imposed their fourth price increase this year.

Updated pricing information will be available in the Product Pricing Interface in the Dealer Zone as soon as possible. Servicing Dealers are encouraged to inform their customers and accounts of the price adjustment; however, retail and commercial accounts will be notified of the impending price change by email, postcard and an Account Zone message. The AMSOIL Retail Catalog (G100, G300), Wholesale Price Lists (G3500, G8500) and Dealer Profit List (G3501) will be revised to reflect new pricing and commissions; watch the Dealer Zone for an announcement of availability. Repeated price adjustments prevented inserting the AMSOIL Retail Catalog in AMSOIL Magazine this spring. AMSOIL plans to include the catalog in AMSOIL Magazine at the next regularly scheduled catalog revision October 1.

AMSOIL Introduces OE 15W-40 Synthetic Diesel Oil

New AMSOIL OE 15W-40 Synthetic Diesel Oil (OED) offers high-quality protection and performance for original equipment manufacturer (OEM)-recommended drain intervals at an initial price comparable with other standard-drain synthetic diesel oils.

OE 15W-40 Synthetic Diesel Oil meets API CJ-4 specifications and is suitable for modern and older, on- and off-road diesel applications. It is an excellent entry-level product for customers who want to move up to synthetic quality, but won’t pay a significantly higher price than a conventional oil or aren’t initially interested in extending their drain intervals. OE serves as an excellent door-opener for Dealers, who can later educate customers on the benefits of stepping up to AMSOIL Premium API CJ-4 Synthetic Diesel Oil (DEO, DME) and saving money through extended drain intervals when possible.

See the June AMSOIL Magazine for more information.

New AMSOIL Break-In Oil Provides High-Quality Engine Prep

New AMSOIL Break-In Oil (BRK) is an SAE 30 viscosity grade oil formulated without friction modifiers to allow for quick and efficient piston ring seating in new and rebuilt high-performance and racing engines. It contains anti-wear additives to protect cam lobes, lifters and rockers during the critical break-in period when wear rates are highest, while its increased film strength protects rod and main bearings from damage. AMSOIL Break-In Oil provides Dealers access to engine builders, race teams and car enthusiasts actively seeking a quality break-in oil.

See the June AMSOIL Magazine for more information.

What’s Driving the Growth of Synthetics?

Although overall U.S. lubricant consumption has declined since 2006, the demand for synthetic lubricants continues growing, even throughout a worldwide recession. For example, while synthetic motor oil represented 5 percent of the motor oil market in 2005, it now accounts for 7-9 percent. Leading industry research company The Freedonia Group Inc. projects 7.3 percent annual growth for sales of synthetic motor oil through 2013 and 6.3 percent growth for synthetic hydraulic and transmission fluids. A new study by Kline & Co., meanwhile, indicates synthetics’ share of the global lubricants market will hit 12.5 percent by 2019.

See the June AMSOIL Magazine for more information.

Customizable Banners Now Available in AMSOIL Print Center

New banners featuring AMSOIL sales messages are available for purchase through the AMSOIL Print Center. These customizable banners are constructed of heavyweight (13 oz.) vinyl and printed with fade-resistant inks to help withstand outdoor conditions. Each banner features three customizable lines of text Dealers can use to promote their Dealership information, their accounts’ information or any sales message of their choice. Six designs are now available and additional designs will be available soon. Banners have grommets for easy application and come in either 8’x4’, 5’x2.5’ or 2’x5’. AMSOIL Print Center banner pricing includes shipping. Visit the Print Center using the link on the main page of the Dealer Zone.

Pricing (includes shipping):
8’ x 4’ (96” x 48”): $86.00 each
5’ x 2.5’ (60” x 30”): $75.40 each
2’ x 5’ (24” x 60”): $75.40 each

Quickshot® Now Available in Quarts

AMSOIL Quickshot® (AQS) premium fuel additive is now available in quart sizes.

Antifreeze Price Adjustment Effective June 1

Due to increased raw material costs, the price of AMSOIL Propylene Glycol Antifreeze and Engine Coolant (ANT) has been adjusted effective June 1.

AMSOIL Wings of Passage

In Memoriam

April 2, 2011
Santee, CA

April 25, 2011
Direct Jobber
Mount Clare, WV

April 29, 2011
Lifetime Dealer
Baltic, SD

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880

Friday, April 29, 2011

AMSOIL Introduces New Z-ROD™ Synthetic Motor Oil

AMSOIL now offers a synthetic motor oil engineered specifically for classic cars and performance vehicles. Available in 10W-30 and 20W-50 viscosities, AMSOIL Z-ROD Synthetic Motor Oil (ZRT, ZRF) features high-quality synthetic base stocks and a proprietary additive package tailored to perform on the street and protect during storage.

AMSOIL Z-ROD Synthetic Motor Oil is formulated with high levels of ZDDP to protect flat-tappet cams, lifters, rockers and other areas susceptible to wear. Its high-zinc, high-phosphorus formulation provides the extra wear protection these critical splash-lubricated components require.

Z-ROD Synthetic Motor Oil will be available at all AMSOIL distribution centers by the first week of May.

See the May AMSOIL Magazine for more information.

Signature Series Oil Available at All Distribution Centers

All viscosities and package sizes of new Signature Series Synthetic Motor Oil (ASM, AZO, ASL, ATM) are now available at all AMSOIL distribution centers.

P.i.® Money-Back Guarantee Extended

With the summer driving season approaching and the price of gas continuing to rise, AMSOIL is extending the P.i. Money-Back Guarantee through August 31, 2011. P.i. Performance Improver is so effective, AMSOIL offers a money-back guarantee on the product’s fuel economy benefits. First-time users who fail to see improvement in their vehicle’s fuel economy receive a full refund of the purchase price. For complete qualifications or to order, visit the P.i. page at

New AGGRAND Vegetable Productivity Study Presentation

The new AGGRAND Vegetable Productivity Study Presentation is available for viewing in the Dealer Zone. To access AMSOIL presentations, click the Presentations link under the Dealer Sales Training tab.

This presentation highlights how the AGGRAND fertilization program provides a clear advantage over the leading chemical fertilizer. It covers the purpose of the 2010 AGGRAND Vegetable Productivity Study, describes the construction of the growth plots and provides details on the planting, care and harvest of the vegetables. It also covers the importance and benefits of soil sampling. The results of this study show the outstanding performance and yields that the AGGRAND fertilization program provides, giving Dealers the ultimate tool for growing AGGRAND sales.

Information Series Videos Now Available for Download

The AMSOIL Information Series Videos are now available for Dealer download. While logged into the Dealer Zone, visit the Information Series Videos page; the option to download each video in QuickTime™ video format appears below the description. The videos are delivered in a compressed (zipped) file format that must be extracted. A second file (M4V) packaged with the QuickTime video allows optimized playback on most computers.

Al Amatuzio Wins Business Person of the Year Award

AMSOIL President and CEO Al Amatuzio was honored with the 2011 Business Person of the Year Award at the 19th Annual Joel Labovitz Entrepreneurial Awards Luncheon presented by the University of Minnesota-Duluth Center for Economic Development at the Duluth Entertainment and Convention Center in Duluth, Minn. The annual awards event recognizes entrepreneurs in the Twin Ports and Arrowhead region, and the Business Person of the Year Award is presented to a business leader “whose actions have demonstrated ethics, integrity, contributions to the community and effective business practices.”

Dodge Cummins Filler Caps

Once inventory is depleted, Dodge Cummins filler caps BK1301 and BK1302 will be replaced with the BK1303 filler cap.

From the AMSOIL Dealer Sales Department

Dealers who attended one of the 2010 Fall Sales Meetings may remember one of the presentations focusing on a book called The Compound Effect. In this book, author Darren Hardy outlines what it takes to be successful and action steps people can take to achieve success. Because the book is very straightforward, it is one of the main reasons the AMSOIL Dealer Sales Department suggested it as a “must read” book for all AMSOIL Dealers.

The AMSOIL Dealer Sales Department recently received an email from a Dealer who attended the Lancaster, Pa. Fall Sales Meeting. He is an avid reader who sends book reviews to his Personal Group members and friends. He found the presentation in Lancaster interesting enough to put the book on his “to read” list, but did not take immediate action. After reading the book, he shared the following:

“I did not execute immediately following my attendance at the meeting in Lancaster last fall when I delayed reading The Compound Effect. But I feel so strong now after reading The Compound Effect and the message can help everyone, I plan to purchase five copies and give them to some of you on my distribution list. I do this not to make the author richer; but to make my life richer and help some of you to achieve increased success with minimum effort on your part except to read The Compound Effect and then hopefully execute.”

It is a powerful message when it moves a Dealer to purchase five copies and distribute them to people he feels will be positively affected. This Dealer also stated that “my only regret is not reading this book immediately and sharing with you the book’s message.”

If you haven’t read The Compound Effect, we highly recommend it. Don’t fail to execute. Keep learning, keep growing and watch your sales skyrocket.

Good Selling!

The AMSOIL Dealer Sales Department

Last Chance to Register for AMSOIL University

AMSOIL University (AU) is the most important Dealer training event of the year, and the 2011 event is almost here. Join fellow Dealers and AMSOIL corporate staff May 15-19 at the Duluth Entertainment and Convention Center (DECC) in Duluth, Minn.

Attending AMSOIL University may be the best investment a Dealer makes in his or her AMSOIL business. Dealers who attend AMSOIL University benefit in a number of ways:

• The latest sales and technical training
• Training devoted to team building, networking, marketing, business development and Internet strategies
• Numerous opportunities to network with fellow AMSOIL Dealers from all across North America
• Opportunity to interface with AMSOIL corporate personnel
• Opportunity to tour the AMSOIL Center and see firsthand the tremendous growth the company has realized
• A 10 percent rebate on all product orders placed while at AMSOIL University
• Form and develop friendships that can last a lifetime
• Great food
• Potential tax deduction

To register or obtain additional information, contact AMSOIL registration at (715) 399-6554, email [email protected] or click the “Training” tab in the Dealer Zone.

Enrollment Costs
$447 per Dealer, $246 for an attending spouse, $75 for a spouse wishing to attend lunches and social events only.

AMSOIL Wings of Passage

In Memoriam

April 2, 2011
Brookville, PA

April 8, 2011
Pottstown, PA

April 8, 2011
Direct Dealer
Rossville, KS

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880