Friday, March 1, 2019

Diesel Cetane Boost Now Provides Up to 8-Point Cetane Improvement

As you know, we test and evaluate all aspects of our products on a continual basis. Recent testing of AMSOIL Diesel Cetane Boost using an extensive variety of fuels reveals we can safely claim it provides an 8-point cetane improvement (instead of 7 points). Pricing and formula remain unchanged. Updated labels and cartons will be available in the spring.

New Dealer Onboarding Process

We have updated our process to help new Dealers get started with AMSOIL. As of Feb. 21, anyone who registers as an AMSOIL Dealer will be sent a series of emails over the course of several months that direct them to important resources like the Dealer Zone, AU Online and our new landing page with information on getting started with their Dealership. This process is designed to help new Dealers start building their businesses right away and get them on the path to success. Click here to view the new AMSOIL Dealer onboarding site.

Performance Tests

The Performance Tests section at ( is the go-to place to locate all AMSOIL product comparisons to industry standards and the competition. They present valuable tools when working with customers and prospects. Be sure to use a Dealer-number transferring link when following up to ensure you receive credit for all registrations and sales.


Want Your Voice to be Heard? Write a Letter to the Editor

Have an idea, question or comment about an AMSOIL-related topic? Make your voice heard by both AMSOIL corporate staff and fellow AMSOIL Dealers by submitting a letter to the editor of AMSOIL Magazine:


Communications Department
Attn: Letters
925 Tower Ave.
Superior, WI 54880

Letters are subject to editing for length and clarity; please include your name, address and phone number. Unsigned letters will not be published.

Beware of Ordering Scams

In February, we published tips for protecting yourself against email scams. It is also important to be wary of scam attempts during the ordering process. If an opportunity seems too good to be true, it may be a scam. Be wary of the following warning signs:

• Unusually large orders or unusual product selection
• Names on the account, credit card or shipping address don’t match
• Multiple orders with different shipping addresses
• Multiple payment methods used or offered
• “New” businesses with no online presence
• Price isn’t an issue and registering as a customer is too inconvenient
• Caller ID is different than phone number used on account
• Speed is important
• Unusual shipping locations, including trucking company depots, storage facilities, vacant buildings, apartments and package-forwarding services
• Retail businesses (resellers) that aren’t concerned about paying sales taxes

While there can be legitimate reasons for some of these unusual situations, Dealers are well-advised to perform additional research. A couple minutes of online research by name, business name, address and telephone number can usually confirm whether an opportunity is legitimate. Asking customers a few questions about the type of business, how products will be used, who is the end customer and billing details associated with credit cards can also be helpful. Consumers are used to providing this type of information, and these questions can help identify fraudulent activities. If you have doubts, do more research, decline the opportunity and advise AMSOIL/others to look out for similar activities.

Do not rely on credit card authorization processes to determine if payment is valid. Transactions with stolen credit cards will be authorized until the theft or fraudulent activity is identified, but credit/debit card companies will charge back merchants for all fraudulent charges. In some cases this can take 90 or more days after the sale. At this point, there is little chance of retrieving products or identifying the customer.

WIX Price Adjustment

WIX has implemented an average 3 percent price increase on its filters effective April 15.

ALTRUM Supplements Undergo Transformation

ALTRUM nutritional supplements are getting a major overhaul, complete with new formulas and new bottles. The first new product will debut in March, with the others following throughout the year.

Read the March ALTRUM News, which is inserted in the March AMSOIL Magazine, for all the details.

Literature Updates

A number of new and revised literature items are available for purchase or download. Take advantage of these great items to help grow your business and increase sales.

AU Live! Canada

Join us in beautiful Niagara Falls, Ontario as we bring AU Live! to Canada May 3-4, 2019. This special event will feature innovative training on the latest AMSOIL products and business-building strategies specifically for Canadian Dealers. An awards and recognition luncheon will take place as well, followed by an optional boat tour of the iconic waterfalls where you’ll get the chance to network with other Dealers and AMSOIL corporate staff, including AMSOIL President and CEO Alan Amatuzio.

U.S. Dealers are welcome to attend; however, this event will be focused primarily on Canadian Dealer business. All Dealers attending AU Live! Canada will receive a 10 percent rebate on up to $50,000 worth of product purchases ($5,000 max rebate). Qualifying orders must be placed between Apr. 28 and May 4, 2019.

Click here for registration and hotel information.

2019 Direct Jobber Convention

Join us for the 2019 AMSOIL Direct Jobber Convention Oct. 3-5, 2019 at the McCormick Ranch Resort in beautiful Scottsdale, Ariz. Gain insight into the future direction of the company through engaging presentations and be part of the fun as AMSOIL Direct Jobbers are recognized for their achievements.

Friday night will feature an exciting adventure in the hills overlooking the valley at La Puesta Del Sol with Fort McDowell Adventures. La Puesta del Sol, “The Setting Sun,” offers stunning 360ยบ views. Perched atop a cactus-dotted mesa, it provides unlimited vistas of Arizona’s spectacular sunsets. Try a mouth-watering BBQ menu paired with country music and cowboy games and experience an “Arizona Luau” like no other. There will also be tethered hot air balloon rides and a four-piece band. End the night with a fireworks finale and you’ll be sure to leave with a memory that will last a lifetime. Get a preview of the venue here.

Book your reservations directly by calling the McCormick Ranch Resort at 1-800-540-0727 and let them know you are with the AMSOIL Direct Jobber Meeting Oct. 3-5. Find more information on the resort here. We look forward to seeing you in Scottsdale Oct. 3-5 for the 2019 Direct Jobber Convention.

Follow the AMSOIL Blog

Visit the AMSOIL Blog at and sign up for our weekly blog updates. AMSOIL Blog content is always fresh and informative, covering a wide range of topics related to engines and lubrication, AMSOIL markets, AMSOIL products and AMSOIL happenings. The AMSOIL Blog is another easy way to stay in the loop, and it's easily shared on social media, providing another resource you can use to promote your business.

AMSOIL Midwest Fishing Report

For hot fishing tips, visit the AMSOIL Midwest Fishing Report at

The AMSOIL Midwest Fishing Report gives you the most up-to-date fishing reports from all around the Midwest. With information spanning open-water and ice-fishing seasons, our guides provide the latest scoop on the best fishing spots, baits, lures, presentation techniques and more. Whether you’re planning a week-long trip or just heading out for the day, tune in to the AMSOIL Midwest Fishing Report to make the most of your time on the water.

AMSOIL Wings of Passage

In Memoriam

Nov. 14, 2018
Little Rock, Ark.

Dec. 13, 2018
Hazelton, N.D.

Dec. 17, 2018
Hoyt, Kan.

Dec. 23, 2018
Granbury, Texas

Jan. 26, 2019
Spring Branch, Texas

Feb. 5, 2019
Harrisburg, Pa.

Feb. 6, 2019
Premier Direct Jobber
Bethel Park, Pa.

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880