Monday, January 4, 2016

Outstanding Motorcycle Chain Protection

In order to ensure optimum performance and life, motorcycle chains require premium lubrication. New AMSOIL Chain Lube (ACLSC) helps riders avoid the hassles of frequent reapplication and the stresses of worrying about chain durability, enabling them to focus on riding and providing the confidence to keep up with their buddies on the trail or street.

AMSOIL Chain Lube is a dedicated aerosol chain lubricant that provides outstanding wear and corrosion protection for all types of chains and sprockets. It penetrates deep into the pins and bushings of chains and leaves a protective coating that will not fling off or attract dirt, dust, sand or grit.

• Outstanding protection against wear and corrosion
• Helps extend chain life
• Does not attract dirt
• Does not fling off
• Easy application
• Fast-drying
• Sprays from any position

AMSOIL Chain Lube is suitable for all types of chains, including O, X and Z roller chains found in street, off-road and racing motorcycles. It is also excellent for bicycle, agricultural and industrial applications.

See the January AMSOIL Magazine for more information.

Welcome to AMSOIL University Online

Dealer education is key for success and has always been an important part of the AMSOIL mission. Starting Jan. 4, 2016, a sample of the training that made AMSOIL University so valuable is available online. This wealth of information will be accessible to Dealers around-the-clock wherever they reside.

The new AMSOIL University Online immerses Dealers in sales, technical and marketing training, business-building strategies and more. The eventual home of all training activities, it is easily accessed through the Dealer Zone and available to fit into any schedule.

See the January AMSOIL Magazine for more information.

Leads Nurturing Process Designed to Maximize Customer Conversion

AMSOIL receives tens of thousands of leads through its corporate website each year. In order to help Dealers achieve maximum business growth and success, AMSOIL has invested hundreds of hours of careful research and development into a new corporate leads nurturing process designed to maximize the conversion of online leads into buying AMSOIL customers.

Leads are nurtured through a well-designed, professional, targeted marketing campaign. When leads request a catalog or more information on the Business Opportunities page, they can choose whether they are interested in receiving information as a potential customer, Dealer, retail or commercial account. Based on this information, we place them in the appropriate email track, which includes up to 16 targeted nurturing emails (one approximately every 7-10 days).

If the lead arrives at the AMSOIL website through a Dealer website, that Dealer’s contact information (including email address and phone number) is included on all the nurturing emails that lead receives. The Dealer also receives that lead’s contact information (excluding email address). You may communicate with the lead through phone, letter or in-person with the understanding that AMSOIL is sending the lead nurturing emails on your behalf. Any further email contact initiated by the Dealer could be confusing, cause information overload and potentially lose that prospect, and Dealers are discouraged from contacting these leads through email. Because the lead is provided with the Dealer’s contact information, he or she may reach out to the Dealer if they require more information.

Once the lead converts into a customer, he or she is registered to the Dealer who initially provided the lead (if the lead was transferred through a Dealer website) or assigned to a Dealer through the T1 Program (if the lead arrived directly through the AMSOIL website).

Through this program, Dealers are relieved of the responsibility of creating email messages that may or may not resonate with the lead, and they are no longer obligated to fulfill the leads program timelines and reporting requirements, freeing time and resources to generate more customers and service existing customers.

The new program also allows all leads to receive the information they requested at a fast and consistent rate. Marketing data shows that prospects who request online information expect to receive that information within six hours. If the information takes longer to arrive, their interest declines and they often move on. The new AMSOIL email marketing program allows us to meet these prospect expectations, helping Dealers gain more customers and successfully build their businesses.

AMSOIL Invests in Upgraded Commission Software

We recently completed an investment in upgraded commission software that ensures we are prepared to continue supporting the AMSOIL business opportunity well into the future by accurately calculating commissions, bonuses and recognition. The software also provides a foundation so improved reports can be provided in the future to help Dealers manage their businesses more effectively. Over the next several weeks, existing reports and commission statements in the Dealer Zone will convert to the new system. While the content will largely remain the same, Dealers will notice some minor design and formatting changes. Some repetitive information has been removed, while a greater level of detail will be provided for retention, duplication and other bonuses. This upgrade necessitated one minor change to the way qualification bonuses for commercial and retail accounts are calculated. These accounts have traditionally been considered qualified when they exceed $100 in total product purchases. This is the only commission or bonus that was based on product price. The new software system can only use commission values such as commission credits, retail profits and account cash commissions. To accommodate the new software, accounts will now be considered qualified when they exceed 22 account commission credits (roughly equivalent to the previous $100 minimum purchase requirement). Other than these minor changes, conversion to this upgraded system should be seamless for all Dealers.

Want Your Voice to be Heard? Write a Letter to the Editor

Have an idea, question or comment about an AMSOIL-related topic? Make your voice heard by both AMSOIL corporate staff and fellow AMSOIL Dealers by submitting a letter to the editor of AMSOIL Magazine:


Communications Department
Attn: Letters
925 Tower Ave.
Superior, WI 54880

Letters are subject to editing for length and clarity; please include your name, address and phone number.

WIX and Donaldson Price Adjustment

WIX and Donaldson have implemented minimal price adjustments on their filters effective Jan. 1. WIX prices have increased by approximately 1.9 percent, while Donaldson prices have increased by approximately 2 percent.

AMSOIL to Extend Training Tour to California

AMSOIL is extending the Dealer Training Tour into California in 2016 due to popular demand. The Dealer Development group will conduct meetings in two California locations on Saturday, Feb. 20, 2016.

The size of California and the challenging logistics of conducting one meeting to accommodate all of the state’s Dealers necessitates holding two meetings on the same day, one in Pleasanton, Calif. and one in Anaheim, Calif. In addition to Dealer training meetings, each location will be the site of an AMSOIL business opportunity meeting for anyone interested in becoming an AMSOIL Dealer.

AMSOIL Business Opportunity Meetings
Invite your current catalog customers, Preferred Customers or others who may be interested in an independent business opportunity. AMSOIL corporate personnel will present information on AMSOIL products, the AMSOIL Dealer Program and the corporate support system. These meetings will also include successful AMSOIL Dealers sharing their personal stories on how they built their businesses.

AMSOIL Dealer Training Meetings
These meetings are for registered AMSOIL Dealers of all levels, including anyone attending a business opportunity meeting who opts to become a Dealer. The training will be focused on professional Dealer skills, concepts of the AMSOIL common buy-sell process and practical Dealer training by sub-market. The meetings will also identify exciting new tools now available to assist AMSOIL Dealers in growing their businesses.

Meeting Schedule
Saturday, Feb. 20
9:30-11:30 a.m.

Saturday, Feb. 20
1:00-5:30 p.m.

DoubleTree by Hilton Pleasanton
7050 Johnson Drive
Pleasanton, CA 94588

Saturday, Feb. 20
9:30-11:30 a.m.

Saturday, Feb. 20
1:00-5:30 p.m.

Holiday Inn Santa Ana-Orange Co. Airport
2726 South Grand Avenue
Santa Ana, CA 92705

All Dealers in the meeting areas are invited to attend and encourage any members of their personal groups to do the same. These events will be free-of-charge and refreshments will be available.

Please pre-register for the event you wish to attend by clicking the respective link above.

2016 Direct Jobber Convention

The 2016 AMSOIL Direct Jobber Convention will be held Oct. 6-8, 2016 at the Marriott Waterside Hotel in beautiful Tampa Bay, Fla. The Marriott Waterside is a 5-star hotel with a marina right out the back door. Come sit on the back patio and watch the boats go by as you sip your favorite beverage and visit with other AMSOIL Direct Jobbers and AMSOIL corporate staff. Attend the corporate presentations to learn where AMSOIL is going over the next few years. Take a stroll on the Tampa Riverwalk, also conveniently located just out the back door of the hotel. Be part of the fun as AMSOIL Direct Jobbers (maybe you!) are recognized for reaching higher levels of achievement and simply enjoy the warmth of the Florida sun.

AMSOIL has secured a block of rooms for Direct Jobbers at a competitive rate of $168 per night. Because the hotel is located in downtown Tampa Bay, parking is at a premium. If you fly into Tampa Bay International Airport, taking a taxi to the hotel is advised. The hotel is only nine miles from the airport and estimated one-way taxi fare is $25. Due to limited parking in the area, we recommend staying at the host hotel. If you decide to do some sight-seeing on your own, the street car can pick you up right outside the front door of the hotel and take you to places such as the Tampa Bay History Center, Channelside Bay Plaza (shopping and dining), the Florida Aquarium or Ybor City (described as the French Quarter of Tampa Bay).

If you decide to stay elsewhere and drive to the hotel, parking rates are $24 per day, but for AMSOIL Direct Jobbers staying at the hotel, parking is $12 per day.

If you wish to access the Internet from your room, we have negotiated the price from $12 per day to only $1 per day. For the price, convenience and camaraderie with other AMSOIL Direct Jobbers and AMSOIL corporate staff, you just can’t beat staying at the host hotel in downtown Tampa Bay.

Keep watching for exciting news regarding the Convention’s social events and travel incentives. We look forward to seeing you in Tampa Bay Oct. 6-8 for the 2016 Direct Jobber Convention.

Hotel Address:
Tampa Marriott Waterside Hotel & Marina
700 South Florida Avenue
Tampa, FL 33602

AMSOIL Wings of Passage

In Memoriam

October 2, 2015
Salem, Ore.

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880

Tuesday, December 1, 2015

European Car Formula Evolves

The European Car Formula Synthetic Motor Oil labels are being revised slightly, removing the focus from SAPS levels and placing it on something easier for customers to understand: emissions system protection. The European Car Formula products will be referred to as the following:

Labels reflecting the changes will begin appearing as inventory of European Car Formula products with current labels is depleted.

In addition, five-liter packaging is discontinued and available while supplies last. Affected European Car Formula products are available in gallons effective Dec. 1.

European Car Formula 5W-30 Improved ESP Synthetic Motor Oil (AEL) has been reformulated and now covers these additional specifications:

· Chrysler MS-11106
· dexos2™

The new formulation will be available in quarts and drums once the current formulation sells out. Forecasts predict the current formulation to last through January. Watch the Dealer Zone for an announcement of availability. The new formulation is available in gallons effective Dec. 1.

European Car Formula 5W-40 Classic ESP Synthetic Motor Oil (EFM) now carries the following additional manufacturer approvals:

· MB-Approval 229.5
· Porsche A40

See the December AMSOIL Magazine for more information.

AMSOIL Launches New Lead-Handling Process

On Dec. 1 AMSOIL launched a new process to nurture leads who request information about AMSOIL. This process affects all customer and Dealer leads and was carefully designed to improve conversions and maintain the prospect-Dealer relationship.

The new process uses automated marketing software to nurture leads and pass them onto T-1 Certified Dealers when they convert to paying customers or AMSOIL Dealers. It’s important to note that leads who indicate a specific Dealer when they make contact with AMSOIL will be handed off to the Dealer they reference once they convert. Dealers will be able to see Dealer lead information, but we ask that Dealers keep in mind that leads are automatically receiving nurturing emails from AMSOIL and that additional emails may be considered spam, potentially causing Dealers to lose Dealer leads.

For an explanation of the new lead-handling process, see the October AMSOIL Magazine. More information will be available in the December AMSOIL Magazine.

AMSOIL University Online Launches Jan. 4

On Monday, Jan. 4, 2016 we will launch AMSOIL University Online, a training site exclusive to AMSOIL Dealers. The eventual home of all training activities, AU Online will be an around-the-clock resource, easily accessed through the Dealer Zone. The site will immerse Dealers in sales, technical and marketing training, business-building strategies and more. AU Online will launch with a handful of training presentations and continue to grow with regular updates and new training material as it is developed. Ultimately, AU Online will offer the same comprehensive training Dealers received at the four-day AMSOIL University formerly held every May in Duluth, Minn. and more. Join us Jan. 4 by logging into the Dealer Zone and clicking on the AMSOIL University Online link on the homepage.

New Motor Trend YouTube Show Presented by AMSOIL

AMSOIL has signed on as the presenting sponsor of an all-new engine dyno program that debuted Monday, Nov. 23 on the Motor Trend YouTube channel. Hosted by David Freiburger of the popular online program “Roadkill,” Steve Dulcich of Engine Masters magazine and dyno guru Steve Brule of Westech Performance Group, “Engine Masters presented by AMSOIL” is an informative and fun show featuring parts testing and engine-to-engine shootouts. The first episode appeared Monday, Nov. 23 at, and new episodes will be added on Mondays throughout the next several months (see schedule).
Click to enlarge