Wednesday, April 1, 2015

New AMSOIL ATV/UTV Product Family Expands Dealer Opportunity

New AMSOIL synthetic ATV/UTV lubricants provide hard-working and performance ATVs and UTVs upgraded performance and protection compared to original equipment manufacturer (OEM)-branded oils.

AMSOIL 10W-40 Synthetic ATV/UTV Motor Oil (AUV40): Recommended for use in ATVs and UTVs that require a 10W-40 motor oil, including those made by Kawasaki®, Suzuki®, Can-Am®, Honda®, Yamaha®, Kubota® and John Deere®.

AMSOIL 5W-50 Synthetic ATV/UTV Motor Oil (AUV50): Recommended for use in ATVs and UTVs that require a 5W-50 motor oil, including the Polaris® Ranger®, Polaris RZR® and Polaris Sportsman®. Use in place of Polaris PS-4 and PS-4 Extreme Duty.

AMSOIL Synthetic ATV/UTV Front Drive Fluid (AUFD): Recommended for use in Polaris Ranger, RZR and Sportsman differentials and hubs calling for Demand Drive Fluid. Do not use in applications requiring an API GL-5 fluid.

AMSOIL Synthetic ATV/UTV Transmission and Differential Fluid (AUDT): Recommended for use in ATV and UTV transmissions and differentials, including those made by Polaris, Honda, Yamaha, Kawasaki, Can-Am and Suzuki.

AMSOIL Synthetic ATV/UTV lubricants will be available April 6. See the April AMSOIL Magazine for more information.
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Note: U.S. retail catalogs (G100) mailed to catalog customers and inserted into Dealer and Save 10 versions of AMSOIL Magazine contain incorrect pricing for Synthetic ATV/UTV Front Drive Fluid (AUFD) and Synthetic Transmission and Differential Fluid (AUDT). U.S. retail catalogs available for purchase from AMSOIL and all Canadian retail catalogs (G300) contain accurate pricing for both products.

AMSOIL Now Offers Free Shipping for Retail Accounts

AMSOIL field research indicates that independent retailers are more likely to purchase from suppliers who provide free shipping and delivery within two days. With the AMSOIL network of distribution centers, the vast majority of AMSOIL orders are already delivered within two days. And, since retail accounts don’t qualify for purchase and freight discounts or commissions like Dealers, Preferred Customers and commercial accounts, AMSOIL will help Dealers increase their sales to retailers and installers by extending free shipping to retail accounts effective April 1.

Retail accounts receive free shipping for orders totaling $300 ($400 Canada) or more. If the order total is less than $300, a flat shipping rate of $9.99 ($11.99 Canada) will apply. Accounts that pick up their orders from an AMSOIL distribution center or employ group-ship or freight-collect options receive a 2 percent discount on their order total.

Free shipping is available for retail accounts in the continental U.S. and Canada. It is not available in Alaska or Hawaii at this time. Additional charges may still apply if customers require lift gate, call before delivery or other special services. Interline fees will also still apply for shipping to remote areas of Canada.

See the April AMSOIL Magazine for more information.

New Coolant Lineup Coming May 11

AMSOIL will introduce a new lineup of coolants May 11, including a new formulation for Propylene Glycol Antifreeze & Coolant (ANT) and two new ethylene glycol-based coolants: Passenger Car & Light Truck Antifreeze & Coolant (ANTPC) and Heavy-Duty Antifreeze & Coolant (ANTHD). The new products and the reformulated version of Propylene Glycol Antifreeze & Coolant allow for pricing and drain interval recommendations that are better aligned with the current market and provide increased opportunity for Dealers.

The Propylene Glycol Antifreeze & Coolant product code will remain the same, and the current formulation is available while supplies last. Its new, reduced pricing is effective immediately. The new formulation will be available once the current formulation is sold out.

AMSOIL Propylene Glycol Antifreeze & Coolant
· Formulated for use in ALL domestic and import passenger cars and trucks, as well as heavy-duty applications.
· Protection up to 150,000 miles or 5 years, whichever comes first, in passenger cars and light trucks
· Protection up to 600,000 miles, 12,000 hours of operation or 6 years, whichever comes first, in heavy-duty applications
· 100 percent concentrate. Must be mixed with water.
· Available in both the U.S. and Canada.

AMSOIL Passenger Car & Light Truck Antifreeze & Coolant
· Formulated for use in ALL domestic and import passenger cars and trucks.
· Protection up to 150,000 miles or 5 years, whichever comes first.
· Pre-mixed 50/50 with high-purity water.
· Not available in Canada due to hazardous-material constraints.

AMSOIL Heavy-Duty Antifreeze & Coolant
· Formulated for use in heavy-duty applications.
· Protection up to 600,000 miles, 12,000 hours or 6 years, whichever comes first.
· Pre-mixed 50/50 with high-purity water.
· Not available in Canada due to hazardous-material constraints.

Check the Dealer Zone and AMSOIL Magazine in May for full details.

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New 8-oz. Diesel Injector Clean Ideal for Smaller Fuel Tanks

AMSOIL Diesel Injector Clean (ADF) is now available in a convenient 8-oz. bottle. The chemistry is the same, but the mix ratio has been adjusted to allow the entire bottle to be added to the average passenger car/light truck fuel tank, treating up to 20 gallons.

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AMSOIL University/Direct Jobber Convention Just Around the Corner

AMSOIL University (AU) is the most important Dealer training event of the year, and the 2015 event is rapidly approaching. Join fellow Dealers and AMSOIL corporate staff May 17-20 at the Duluth Entertainment and Convention Center (DECC) in Duluth, Minn. Attending AMSOIL University may be the best investment a Dealer makes in his or her AMSOIL business. Dealers who attend AMSOIL University benefit in a number of ways:

• The latest sales, technical and business-building training
• Training devoted to team-building, networking, marketing, business development and Internet strategies
• Numerous opportunities to network with fellow AMSOIL Dealers from all across North America
• Opportunity to interface with AMSOIL corporate personnel
• Opportunity to tour the AMSOIL Center and see firsthand the tremendous growth the company has
• A 10 percent rebate on all product orders placed while at AMSOIL University (rebate is capped at
$5,000 [10% of $50,000])
• Form friendships that can last a lifetime
• Great food
• Potential tax deduction

2015 Direct Jobber Convention
This year’s Direct Jobber Convention will be held simultaneously with AU, replacing the Advanced Development Program. All Direct Jobbers can attend the presentations delivered at the AU Dealer forums, and they can take advantage of free Convention admission, product rebates and sponsoring/account registration incentives.

To register or obtain additional information, contact AMSOIL registration at (715) 399-6554, email [email protected] or click the AMSOIL University link in the Dealer Zone (Training > Corporate Events > AMSOIL University 2015 Pre-Registration).

AMSOIL Wings of Passage

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880

Monday, March 2, 2015

New Products for V-Twins Expand Motorcycle Market

AMSOIL Synthetic V-Twin Transmission Fluid (MVT) and AMSOIL Synthetic V-Twin Primary Fluid (MVP) are purpose-built for bikers who shy away from using a motor oil in their motorcycles’ transmissions or primary chaincases. Their introduction establishes secondary product recommendations in these applications, giving customers more options and helping Dealers reach a previously inaccessible segment of the market. The main recommendation for motorcycle transmissions and primary chaincases remains AMSOIL Synthetic Motorcycle Oil.

See the March AMSOIL Magazine for more information.

Outstanding Protection and Performance for Victory® and Indian® Motorcycles

New AMSOIL 20W-40 Synthetic V-Twin Motorcycle Oil (MVI) is formulated to provide premium protection for Victory and model-year 2013 and newer Indian motorcycles. It is the only full-synthetic 20W-40 motorcycle oil on the market, presenting riders a premium alternative to Indian- and Victory-branded semi-synthetic oils. Indian and Victory motorcycles incorporate a shared sump, and AMSOIL 20W-40 is formulated to provide outstanding protection for engines and transmissions. It is absolutely shear stable, keeping motorcycles well-protected even in extreme heat conditions.

See the March AMSOIL Magazine for more information.

Updates to the AMSOIL Online Locator

The AMSOIL Online Locator has been updated to improve functionality and provide more information for customers. Additional updates enable Dealers to better manage their retail accounts’ Locator information.

The AMSOIL Locator has been optimized for mobile devices by including a map for smaller, smartphone-sized viewing resolutions. Additionally, the map will now open and zoom automatically to accommodate more locations when they are not concentrated in a small area, which will eliminate the need for customers to scroll or zoom the map manually.

Dealers will see improved information management for their retail accounts in the Retail Account Information Administration menu in the Dealer Zone, including a new menu option to indicate missing or incomplete information.

For more details, see the Updates to the AMSOIL Locator article in the Dealer Zone.

Donaldson Endurance Product Codes Obsolete March 9

Donaldson Blue filters have replaced Donaldson Endurance filters. Although the stock numbers remain the same, the Donaldson Endurance product code prefixes (EAF, ECF, ELF) will become obsolete effective March 9. Going forward, use the new Donaldson Blue product codes (DBA, DBC, DBL).

New Donaldson Blue Product Code Prefixes
DBA replaces EAF.
DBC replaces ECF.
DBL replaces ELF.

Donaldson Blue filter performance matches Donaldson Endurance filter performance.

Want Your Voice to be Heard? Write a Letter to the Editor

Have an idea, question or comment about an AMSOIL-related topic? Make your voice heard by both AMSOIL corporate staff and fellow AMSOIL Dealers by submitting a letter to the editor of AMSOIL Magazine:


Communications Department
Attn: Letters
925 Tower Ave.
Superior, WI 54880

Letters are subject to editing for length and clarity; please include your name, address and phone number.

Prince Edward Island Stewardship Program

Prince Edward Island has started its own stewardship program. Beginning April 1, all applicable products will be charged the appropriate EHC fees.

Prince Edward Island EHC Rates
Recyclable Oil: $0.05 per liter
Oil Containers: $0.10 per liter of capacity
Antifreeze: $0.16 per liter
Antifreeze Containers: $0.10 per liter of capacity
Filters less than 8” in height: $0.50 per filter
Filters 8” and greater in height: $1.00 per filter

Non-recyclable (two-stroke) oils will only be charged the container fees.

EHC container fees are only applicable to containers of 50 liters or less.

Black Mesh Back Cap Temporarily Unavailable

Due to supply issues with the manufacturer, the Black Mesh Back Cap (G2738) is temporarily unavailable. It is expected to be available again by early April. Check the Dealer Zone for an update.