Thursday, March 1, 2012

AMSOIL University Just Around the Corner

AMSOIL University (AU) is the most important Dealer training event of the year, and the 2012 event is rapidly approaching. Join fellow Dealers and AMSOIL corporate staff May 20-24 at the Duluth Entertainment and Convention Center (DECC) in Duluth, Minn.

Attending AMSOIL University may be the best investment a Dealer makes in his or her AMSOIL business. Dealers who attend AMSOIL University benefit in a number of ways:

• The latest sales and technical training
• Training devoted to team building, networking, marketing, business development and Internet strategies
• Numerous opportunities to network with fellow AMSOIL Dealers from all across North America
• Opportunity to interface with AMSOIL corporate personnel
• Opportunity to tour the AMSOIL Center and see firsthand the tremendous growth the company has realized
• A 10 percent rebate on all product orders placed while at AMSOIL University (rebate is capped at $5,000 [10% of $50,000])
• Form and develop friendships that can last a lifetime
• Great food
• Potential tax deduction

To register or obtain additional information, contact AMSOIL registration at (715) 399-6554, email [email protected] or visit the AU registration page in the Dealer Zone.

Education Stimulus Registration Fees

Registration Fees                    Before April 1     April 1 to May 20

Enrollment Cost (per Dealer)      $397                              $447

Spouse Attending                           $196                              $246

Spouse wishing to attend            $50                                $75
lunches & social events only

AMSOIL University Registration Sweepstakes
All Dealers who register for AU 2012 prior to May 1 will be automatically entered into the AMSOIL University Sweepstakes. The winner will receive six nights’ free lodging in the presidential suite at the Holiday Inn Harborview in Duluth, Minn. during the week of AMSOIL U. The Holiday Inn Harborview is the official hotel of AMSOIL University and is within walking distance of AU events and many other attractions within the city of Duluth. The winning Dealership will have access to the suite from Saturday, May 19 through Thursday, May 24, with checkout on Friday, May 25.

Not only does AU deliver tremendous benefits for your business, but it is held in the heart of Duluth’s Lake Superior waterfront area, one of the top tourist destinations in Minnesota. You could attend AMSOIL University, gain invaluable information that will help you earn money, tour beautiful Duluth, Minn. and lodge for free in the luxurious presidential suite at the Holiday Inn Harborview.

If you have already pre-registered, thank you and good luck; you are already qualified for the AMSOIL University Sweepstakes drawing. If you have not yet registered, don’t delay. And be sure to encourage members of your personal group to do the same.

The lucky winner of the sweepstakes drawing will be announced Friday, May 4. If the winner already has a reservation at the Holiday Inn or another Duluth-Superior hotel, just cancel the reservation and enjoy the complimentary presidential suite.

AMSOIL Wings of Passage

In Memoriam

January 27, 2012
Hawarden, IA

January 29, 2012
Strathroy, ON

February 15, 2012
Lomax, IL

February 26, 2012
Regency Direct Jobber
Albany, GA

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880

Wednesday, February 1, 2012

MyAMSOILGarage™ Offers Creative Ways to Grow Your Business

Even when Dealers don’t have direct contact with customers or accounts, MyAMSOILGarage does. It is a free, easy-to-use online program that can help Dealers grow their businesses by providing valuable services to all types of customers and accounts.

Anyone can establish a free MyAMSOILGarage account by clicking the link on the AMSOIL homepage or by visiting Simply enter a valid email address and password, and click “create” to establish the account.

Users can track maintenance for an unlimited number of vehicles and other equipment, including motorcycles, ATVs, heavy-duty vehicles and more. The system is versatile enough to track any maintenance service imaginable, even services for which users are not currently using AMSOIL products. Users can also establish email service reminders.

See the February AMSOIL Magazine for more information.

Oil Drain Intervals Steadily Increasing

While AMSOIL pioneered the concept of extended drain intervals in 1972, the automotive industry and competing motor oil companies have only recently climbed on-board. There’s no denying the once-standard 3,000-mile oil change is steadily fading away. Vehicle manufacturers have been gradually increasing their recommended drain intervals, and increasing use of oil life monitors has also pushed intervals well beyond 3,000 miles.

Customers have taken advantage; data shows they are driving longer between oil changes. According to the NPD Group’s Aftermarket Outlook Survey, the percentage of vehicle owners who believe oil should be changed every 3,000 miles is 51 percent, down from 59 percent in 2007. The National Oil & Lube News (NOLN) Fast Lube Operators Survey confirms customers are steadily increasing their drain intervals, indicating a 7 percent increase in average oil change interval over the past six years.

See the February AMSOIL Magazine for more information.

Racing is Research Video

For more than four decades, AMSOIL has utilized some of the biggest names in motorsports to validate its products on the track. Since 1997, Scheuring Speed Sports has been the perfect test center for AMSOIL DOMINATOR® Synthetic 2-Cycle Racing Oil.

Team owner Steve Scheuring was the first to field a non-OEM sponsored snowmobile team in 1997 with the introduction of the AMSOIL snocross team. For the past 15 years, Scheuring has worked hand-in-hand with AMSOIL on the development and on-site testing of new products.

AMSOIL sat down with Scheuring to discuss his team, his relationship with AMSOIL and how AMSOIL products meet the extreme demands of his equipment, including BRP’s Rotax® motors.

Watch the Scheuring interview at

Dealers Targeted by Solicitors

AMSOIL Dealers are occasionally targeted through the Internet by solicitors offering opportunities to join new organizations, add new product lines from other companies or receive business-building advice from an MLM “expert.” Others want to purchase large amounts of AMSOIL products, often using a stolen credit card or with the intent to redistribute in a manner that violates AMSOIL policy. Although some offers may be legitimate, many are scams or inappropriate offers for AMSOIL Dealers. AMSOIL is not able to prevent most of these solicitations, and Dealers are urged to exercise caution and evaluate opportunities on a buyer-beware basis. Be wary of proposals that seem too good to be true, have recurring fee structures or request actions that violate AMSOIL policies. The success of AMSOIL Dealers is appealing to those offering these types of solicitations, and with the prominence of the World Wide Web, these offers are expected to increase.

If you have any questions or additional information about potential scams, please notify your Regional Sales Manager. Dealers who receive unwanted solicitations can file a complaint with the FTC at or by calling 1-877-382-4357.

OE Synthetic Diesel Oil Recommended in Place of Discontinued Synthetic Blend Gasoline & Diesel Oil

AMSOIL OE 15W-40 Synthetic Diesel Oil (OED) is recommended in place of the recently discontinued 15W-40 Synthetic Blend Gasoline & Diesel Oil (PCO). AMSOIL OE Synthetic Diesel Oil is a full-synthetic oil that offers additional benefits at a lower price compared to AMSOIL Synthetic Blend Diesel Oil. It is formulated to meet the most current API CJ-4 specification and is suitable for use in both modern and older diesel engines. Synthetic Blend Gasoline & Diesel Oil is available while supplies last.

Dual Remote System for Dodge Diesels (BMK25) Discontinued

The AMSOIL Dual Remote By-Pass Filtration System for Dodge Cummins Diesels (BMK25) is discontinued effective immediately. In isolated cases, on-board diagnostics (OBD) systems have indicated low oil pressure in Dodge diesels with this system in place. Newer diagnostics systems are more sensitive to oil pressure fluctuations, giving warnings at earlier levels than before. Although testing reveals engine protection is not compromised and sufficient oil pressure is maintained in applications where the system is installed properly, it is discontinued in order to reduce customer concerns. Customers using the BMK25 who have not seen a low pressure indicator are encouraged to continue using it. Going forward, the AMSOIL Single Remote By-Pass Mounting Kit (BMK21) is recommended in place of the BMK25.

Filter Applications and Cross-Reference Guide Discontinued

The Filter Applications and Cross-Reference Guide (G3000) is discontinued and available while supplies last. The Product Application Guides at are recommended in its place. In addition, a new filter applications and cross-reference CD and download will be available approximately April 15, allowing users to upload the file to their computers and receive automatic updates when new filter and application information becomes available. Watch the Dealer Zone for availability and further details. The Filter Applications and Cross-Reference Guide CD (G3001) will no longer be included in Dealer Kits; kits will include instructions on how to download the filter applications and cross-reference guide and how to use the online Product Lookup Guides.

Tax Information for U.S. and Canadian Dealers

Commissions are considered income and are reported on form 1099 Misc (U.S.) and form T4A (Canada).

The 1099 and T4A forms only reflect commissions paid during the calendar year; they do not include any deductions or credits from Dealer checks.

Dealers only receive a form if their commission checks totaled more than $600 in 2011 for U.S. Dealers and more than $500 for Canadian Dealers. Note that T4A forms are issued in Canadian funds.

Dealers’ 1099 and T4A income is determined by the dates of the commission checks issued between January 1 and December 31, 2011. This is essentially December 2010 through November 2011 commissions.

AMSOIL mailed all 1099 forms by January 20, 2012, and will mail T4A forms by February 10, 2012. Please allow at least two weeks delivery time before calling for a replacement form.

AMSOIL is not qualified to provide, and does not offer, any tax advice. Please consult a tax advisor.

Dealers suspecting an error on their 1099 or T4A forms are advised to gather their check stubs and call the accounting department at 715-399-6348.

If a Dealer who sold his or her business to another Dealer, or took over for someone else, receives a 1099 form made out to him or her, he or she is advised to gather all documentation regarding the date the change took place. Fax documentation to AMSOIL at 715-399-6618 or e-mail to [email protected].

Account Services Contact Information
Fax: (715) 395-5332
Direct Phone Line: (715) 399-6348

Location Change for Richmond AGGRAND Training Meeting

Due to large Dealer pre-registration, the location for the Richmond AGGRAND Training Meeting on February 8 has changed from the Holiday Inn Richmond Airport to the Hilton Garden Inn Richmond Airport. The new location is next door to the previous location. AMSOIL Dealers who have made sleeping room reservations at the Holiday Inn are encouraged to keep their reservations, and walk across the parking lot to attend the meeting.

Registration for the training is free and open to Dealers of all levels. Training materials and refreshments will be provided, and corporate staff will be on hand to conduct sessions in fertilizer basics, AGGRAND product selection and more. Dealers interested in expanding their profit potential through the AGGRAND product line are strongly encouraged to attend.

Pre-registration is recommended to ensure a place is reserved for you. Click here to register.

February 8, 2012
6 p.m.-10 p.m.
New Location
Hilton Garden Inn Richmond Airport
441 International Center Drive
Sandston, VA 23150

For any questions regarding the event, contact Eastern Regional Sales Manager Peter Markham at (715) 392-7101 ext. 6468 or [email protected].

AMSOIL Open House

Saturday, February 11, 2012
Open House 10 a.m. – 4 p.m.
Presentation 1:30 p.m. - 2:30 p.m.
Richmond Distribution Center
530 Eastpark Court, Suite C-D
Sandston, VA 23150

Join Eastern Regional Sales Manager Peter Markham and Director of Dealer Sales Rob Stenberg at the Richmond Distribution Center for a casual open-house meeting aimed squarely at helping Dealers grow their businesses.

AMSOIL staff will deliver a short, information-packed presentation covering products, corporate updates and sales advice. The AMSOIL staff will remain on-hand the entire day to answer questions in an informal and conversational atmosphere. Come armed with your questions and comments and be prepared to gather knowledge you can use to reach the full potential of your AMSOIL business opportunity. This meeting is for Dealers only. The open house is a great opportunity to pick up an order too.

AMSOIL Wings of Passage

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880