Tuesday, June 1, 2010

Maximizing Save 10

Designed to show former AMSOIL Dealers and Preferred Customers that AMSOIL appreciates their business, the Save 10 service provides them the opportunity to continue purchasing premium-quality AMSOIL products at discounted prices (10 percent off suggested retail). Save 10 also offers current Dealers a new tool to aid in customer retention. By maintaining contact with Save 10 customers, Dealers will encourage continued sales and, possibly, renewed interest in the Dealer and Preferred Customer Programs.

Click here for tips on how to get the most out of the Save 10 service.

AMSOIL Redesigns the Dealer Locator

AMSOIL recently launched a new version of the Dealer Locator on the corporate website that provides a series of improvements over the previous system. For example, under the previous system, not all the qualified Dealers registered within the Zip/Postal code radius were listed in the search results. With the new and improved Dealer Locator, a red marker represents every qualified Dealer within 25 miles of the specified Zip/Postal code or city and state.

See the June Action News for more information.

Increased Fuel Efficiency with By-Pass Filtration

By-pass oil filtration introduces a high-capacity secondary filter to an engine’s lubrication cycle that is designed to eliminate nearly all contaminants in the oil. Though widely known that ultra-fine by-pass filtration reduces engine wear and extends drain intervals, few know that its continued use can also increase engine efficiency.

See the June Action News for more information.

AMSOIL Re-Designing Affected Filters

As previously announced, a small number of customers with vehicles from Honda, Acura, Toyota, Lexus and Pontiac (with Toyota-built engines) have reported that their vehicles’ oil pressure light has illuminated prior to reaching the end of the AMSOIL-recommended 25,000-mile drain interval (see announcement). These issues have been limited to a few smaller Ea Oil Filters (EaO13, EaO09, EaO10 and EaO57) and do not apply to the entire Ea Oil Filter line. The smaller filters can potentially fill with contaminants rapidly and limit the oil supply to the engine. Although these issues have only been reported in a few extreme cases, AMSOIL has taken steps to limit use of the affected filters on vehicles where these problems have occurred. AMSOIL is currently re-engineering the affected filters and replacements will be available as soon as possible. In the meantime, AMSOIL offers both WIX and MANN oil filters for the affected applications. If a WIX or MANN oil filter is used, AMSOIL recommends changing it at the OEM-recommended interval or 7,500 miles, whichever is longer, when using AMSOIL synthetic motor oil*. Check the AMSOIL Online Product Application Guide for the most up-to-date application information.

*Note: In gasoline-fueled vehicles, AMSOIL XL Synthetic Motor Oils are recommended for 7,500-mile/six month oil change intervals, or longer where stated by vehicle manufacturers or indicated by electronic oil life monitoring systems. Change aftermarket, OEM or AMSOIL Ea Oil Filter at every oil change.

Biodegradable Hydraulic Oil (TBI) Discontinued, New Bio Oil Available Soon

AMSOIL Biodegradable Hydraulic Oil (TBI) is out of stock and discontinued effective immediately. The product will soon be replaced with a new formulation.

New AMSOIL Biodegradable Hydraulic Oil is a blend of high oleic oils, synthetic esters and ashless additives that meets the U.S. Federal bio-based procurement guidelines as defined in section 9002 of the Farm Security and Rural Investment Act of 2002. It can be used in any mobile or stationary application requiring an ISO VG 46 fluid where leakage or spillage would present an environmental hazard. Applications include construction, logging, farming, lawn and turf care or any environmentally-sensitive task where biodegradability and low aquatic toxicity is desired.

New AMSOIL Biodegradable Hydraulic Oil meets the Vickers M2950-S and I-286-S standards, is hydrolytically stable and oxidation resistant. It provides excellent rust and corrosion protection, and a 12-stage FZG rating demonstrates its ability to protect gears and bearings against wear.

New AMSOIL Biodegradable Hydraulic Oil is compatible with TBI and most synthetic and petroleum-based hydraulic fluids. Optimum results will be obtained by draining the previous fluid and refilling with new AMSOIL Biodegradable Hydraulic Oil. Excessive contamination by other fluids will adversely impact its biodegradability and aquatic toxicity performance.

New AMSOIL Biodegradable Hydraulic Oil will be available in 5, 55 and 275-gallon package sizes. There are currently no plans to introduce other viscosities to the biodegradable hydraulic fluid line, but this decision will be continuously reevaluated. Further details on the new AMSOIL Biodegradable Hydraulic Oil, including the new product code, will be announced soon.

New Bottle for 3.5-oz. Saber Professional

To establish consistency with the quart and 8-oz. bottles, the 3.5-oz. bottle of Saber Professional (ATPBA) is now natural in color rather than white.

5th Wheel and Open Gear Compound Discontinued

Because the new AMSOIL Synthetic Polymeric line of greases provides superior protection for fifth-wheel applications, AMSOIL Synthetic 5th Wheel and Open Gear Compound (GFW) is discontinued and available while supplies last.

AGGRAND Natural Liquid Lime Approved for Sale in North Carolina and Oregon

AGGRAND Natural Liquid Lime has been approved for distribution in North Carolina and Oregon. It is now approved for sale in all states except Georgia.

AMSOIL Wings of Passage

In Memoriam

May 9, 2010
Direct Jobber
Fairborn, OH

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880

Friday, April 30, 2010

Strong Growth Forecast for Synthetics

A new study from the Freedonia Group forecasts strong growth for synthetic lubricants in the coming years, with demand for synthetic engine oils rising 7.3 percent per year to 2013.

“Engine oils and hydraulic and transmission fluids will experience the fastest gains as synthetics finally begin to penetrate the conservative medium and heavy duty truck market, and as increasing new vehicle lubricant performance requirements and growing consumer acceptance further expand synthetics’ share of the light vehicle market,” stated the research firm.

EaO13 Change Intervals

A small number of customers with 2001-2010 Honda and 2002-2010 Acura vehicles have reported their vehicles’ oil pressure lights have illuminated prior to reaching the end of the AMSOIL-recommended 25,000-mile change interval.

To protect the engine, the OEM engineered the oil pressure sensor to trigger the oil light when there is insufficient oil pressure to maintain an adequate level of protection. Each filter is equipped with a by-pass valve, so when the filter is at or close to capacity, the engine is continually supplied with adequate lubrication oil, although unfiltered. However, if the filter reaches maximum capacity, the level of restriction can become significant enough to trigger the oil pressure warning light. In extreme situations, oil starvation can occur. Premature oil filter capacity can be attributed to a number of factors such as poor air filtration, a leaking air intake system or excessive contaminants being produced in the combustion process.

AMSOIL recommends changing the EaO13 Oil Filter according to OEM-recommended intervals in the following applications:

• 2001-2010 Honda
• 2002-2010 Acura
• 1992-2006 Chrysler imports
• 1993-1997 Ford Probe
• 1996-2010 Nissan/Infiniti
• 1971-2000 Mazda
• 1999-2000 Mercury Villager
• 1990-2010 Mitsubishi
• 2004-2007 Saturn

Upon request, the following options are available for customers who have purchased EaO13 filters:

1) AMSOIL will provide one WIX filter and one quart of top-off oil at no charge.
2) New EaO13 filters in inventory may be exchanged for two WIX filters.
3) For customers who do not want replacement filters, refund or Dealer account credit requests will be honored.

These options are handled through the Technical Services department.

For more information, see the AMSOIL EaO13 Oil Filter Technical Service Bulletin located in the Technical Service Bulletins section of the Dealer Zone, or contact AMSOIL Technical Services at (715) 399-8324 or [email protected].

AMSOIL Modifies T-1 Leads Qualifications

Last December, AMSOIL implemented a revised T-1 Certification Program aimed at improving conversion of leads to buying customers. The revised T-1 Program has enabled the company to more efficiently and effectively respond to prospects, while increasing the opportunity for Dealers to convert them into customers. It has also generated a lot of Dealer feedback concerning the new qualification standards.

After analyzing the numbers, AMSOIL decided to revise the qualification standards for remaining eligible for the Leads Program and Dealer Locator. These new qualification requirements take effect on June 1, 2010, when the current six-month grace period for all T-1 Dealers expires:

New Qualification Standards
A Dealer must earn commissions of at least $10 in the last six months and meet one of the following requirements:

• Have at least one new, personally-sponsored customer (Dealer, PC, RA, CA) in the last six months.
• Have at least five current, personally-sponsored customers (active Dealer/PC, protected CA/RA).

When a Dealer becomes T-1 Certified, he or she earns the right to participate in the many AMSOIL co-op programs. The next step is to register Dealers, Preferred Customers, retail or commercial accounts and generate a minimum of $10 in commissions. Once accomplished, the T-1 Dealer earns the right to participate in the Dealer Locator and Leads Program. While the qualifying requirements have been relaxed, they still require a Dealer to demonstrate the ability to register a new customer, earn commissions and service customers.

The lead follow-up requirements for Dealers who receive T-1 issued leads remain unchanged. When a T-1 lead shows up in a Dealer’s Message Center, he or she has two days to accept or reject it. The Dealer then has seven days to log into the Dealer Zone and complete the follow-up section for the lead. Failing to respond to three T-1 leads in a row, or failing to provide follow-up confirmation for three T-1 leads in a row, results in that Dealer being removed from the program.

One of the goals of the new T-1 Certification Program is to ensure that only Dealers serious about providing timely lead follow-up be allowed to participate. This goal will help improve the image of AMSOIL and the Dealer network and translate into more prospects being contacted and converted into customers.

Motorists Keeping Vehicles Longer, Paying More Attention to Maintenance

According to AutoMD, motorists put 50,000 more miles on their current vehicles than they did on their previous vehicles.

“Not only are consumers holding onto their vehicles for years longer but, more significantly, for miles longer, opting to repair and maintain rather than purchasing new,” said AutoMD President Shane Evangelist. “We estimate these car owners will be spending at least an additional $2,500 on repairs over the intended life of their vehicle.”

Almost half the survey respondents indicated their current vehicles have more than 100,000 miles, while 13 percent said they plan to drive their vehicles for 150,000 or more miles and 56 percent plan to keep driving until their vehicles die. At the same time, 44 percent indicated they’ve placed renewed importance on maintenance and repairs or they do the repairs themselves.

“Obviously, the economy is a big driver of that – people are trying to save money,” said AutoMD Vice President of Media and Marketing Services Brian Haser. “Look at how many cars are being sold every year. Compared to five to six years ago, that has gone down considerably. People know, ‘if I’m going to hang onto my car longer, obviously I’m going to have to do the basic things to keep it in shape, keep it maintained.’”

In addition to the desire to save money, the availability of vehicle maintenance information on the Internet has led to an increasing number of motorists choosing to work on their own vehicles. “That’s driving the market,” says Haser. “We’re seeing more and more users doing the do-it-yourself type of jobs today than compared to maybe 10 years ago.”