Tuesday, March 1, 2022

Powersports Product Sales Explode in Wake of Pandemic

When the pandemic lockdowns took effect across the U.S. and Canada two years ago, no one knew how the situation would affect business. Sales declined, leading to a corresponding increase in everyone’s stress level. Many Dealers doubtless suffered more than a few sleepless nights worrying about their earnings.

The situation began to clarify as spring gave way to summer. The economy settled down, the U.S. and Canadian governments issued stimulus checks and everyone’s pent-up energy drove them in search of entertainment options as sports stadiums, race tracks, movie theaters and other venues remained closed.

“It turns out that many people turned to their motorcycles, UTVs, boats and other powersports equipment to blow off steam and have a little fun,” said AMSOIL Market Manager, Powersports & Power Equipment Len Groom. “And in many cases, people bought new equipment, as the statistics reveal.

“Pandemic buying led to a direct increase in AMSOIL powersports product sales across nearly all categories,” said Groom.

See the March AMSOIL Magazine for more information.