The success of our independent Dealers is directly connected to the growth of the AMSOIL brand. And vice versa. It’s a symbiotic relationship that gives true meaning to the saying, “a rising tide lifts all ships.” Target prospects are easier to approach and convert to loyal customers if they already have awareness and a positive opinion of the brand. In addition, customers acquired through efforts that entice people to make purchases online are assigned to Customer-Certified Dealers for ongoing support. The more traffic we can bring to the AMSOIL site, the more customers we can acquire and assign to Dealers. For these reasons, we focus heavily on driving brand recognition and online customer acquisition.
We use a mix of events, marketing channels and tactics to introduce consumers to the brand and, as much as possible, help them understand the value of our products. See the August AMSOIL Magazine for a brief overview of our strategy as we head into the new fiscal year.
