In September, customer reviews will be added to the product pages of www.amsoil.com. Customers will be able to provide feedback on AMSOIL products through an online form. Reviews are a prominent feature on many companies’ websites and improve online sales by increasing both new customer sales and average order values. The form will include the reviewer’s overall rating of the product, space for general comments and other information. Each review will be screened for off-topic or offensive content and moderated when appropriate. Completed reviews will be displayed on their respective product pages. Customer reviews are aimed at Preferred Customers and catalog customers. While AMSOIL Dealers are the strongest supporters of AMSOIL, they may be seen as biased to an outsider because they sell AMSOIL products. To get the most impact from reviews, AMSOIL will seek unbiased reviews from customers and non-AMSOIL Dealers. AMSOIL will email a sample group of Preferred Customers in August to request initial reviews prior to launch. Stay tuned for more information on customer reviews.
