In September, customer
reviews will be added to the product pages of www.amsoil.com.
Customers will be able to provide feedback on AMSOIL products through an online
form. Reviews are a prominent feature on many companies’ websites and improve
online sales by increasing both new customer sales and average order values.
The form will include the reviewer’s overall rating of the product, space for
general comments and other information. Each review will be screened for
off-topic or offensive content and moderated when appropriate. Completed
reviews will be displayed on their respective product pages. Customer reviews
are aimed at Preferred Customers and catalog customers. While AMSOIL Dealers
are the strongest supporters of AMSOIL, they may be seen as biased to an
outsider because they sell AMSOIL products. To get the most impact from
reviews, AMSOIL will seek unbiased reviews from customers and non-AMSOIL Dealers.
AMSOIL will email a sample group of Preferred Customers in August to request
initial reviews prior to launch. Stay tuned for more information on customer
reviews.