On Dec. 1 AMSOIL launched a new process to nurture leads who request
information about AMSOIL. This process affects all customer and Dealer leads
and was carefully designed to improve conversions and maintain the prospect-Dealer
relationship.
The new process uses automated marketing software to nurture leads and
pass them onto T-1 Certified Dealers when they convert to paying customers or
AMSOIL Dealers. It’s important to note that leads who indicate a specific Dealer
when they make contact with AMSOIL will be handed off to the Dealer they
reference once they convert. Dealers will be able to see Dealer lead
information, but we ask that Dealers keep in mind that leads are automatically
receiving nurturing emails from AMSOIL and that additional emails may be
considered spam, potentially causing Dealers to lose Dealer leads.
For an explanation of the new lead-handling process, see the October AMSOIL
Magazine. More information will be available in the December AMSOIL
Magazine.
Posts
