Monday, April 1, 2013

AMSOIL Expands Signature Series Family to Include Automatic Transmission Fluid


AMSOIL Multi-Vehicle Synthetic Automatic Transmission Fluid and Fuel-Efficient Synthetic Automatic Transmission Fluid have been elevated to the Signature Series family, now known as Signature Series Multi-Vehicle Synthetic Automatic Transmission Fluid (ATF) and Signature Series Fuel-Efficient Synthetic Automatic Transmission Fluid (ATL). While formulations and pricing remain unchanged, the robust nature of these products was further proven in intense field testing, allowing AMSOIL to introduce new application and service life recommendations. New packaging will replace existing inventory as it is depleted.

Along with new names and packaging comes a marketing approach designed to provide Dealers a competitive advantage by appealing to a specific market. As indicated by the icon on their labels, Signature Series Multi-Vehicle Synthetic ATF and Fuel-Efficient Synthetic ATF offer the most benefits in applications where heavy towing, elevated temperatures and challenging terrain are common. Because customers in these markets are more concerned with transmission protection, Dealers may find more success marketing these robust fluids to these customers.

See the April AMSOIL Magazine for more information.