AMSOIL
Multi-Vehicle Synthetic Automatic Transmission Fluid and Fuel-Efficient
Synthetic Automatic Transmission Fluid have been
elevated to the Signature Series family, now known as Signature Series
Multi-Vehicle Synthetic Automatic Transmission Fluid (ATF) and Signature Series
Fuel-Efficient Synthetic Automatic Transmission Fluid (ATL). While formulations
and pricing remain unchanged, the robust nature of these products was further
proven in intense field testing, allowing AMSOIL to introduce new application
and service life recommendations. New packaging will replace existing inventory
as it is depleted.
Along with new
names and packaging comes a marketing approach designed to provide Dealers a
competitive advantage by appealing to a specific market. As indicated by the
icon on their labels, Signature Series Multi-Vehicle Synthetic ATF and
Fuel-Efficient Synthetic ATF offer the most benefits in applications where
heavy towing, elevated temperatures and challenging terrain are common. Because
customers in these markets are more concerned with transmission protection,
Dealers may find more success marketing these robust fluids to these customers.
See the April AMSOIL Magazine
for more information.