Many AMSOIL Dealers have heard it: A skeptic questions your products. A competitor takes a swipe at the brand. Someone online repeats a tired claim they picked up secondhand. It’s tempting to fire back, defend your turf and prove them wrong point by point. Resist that urge. The moment you engage in that fight, you’ve handed control of the conversation to someone else. You’re no longer talking about the customer in front of you; you’re talking about your competitor. And that’s exactly where you don’t want to be.
See the September AMSOIL Magazine for more information.
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