Wednesday, May 26, 2021

Price Adjustment Effective June 1

We are implementing a minimal price adjustment in the U.S. and Canada effective June 1.

Why Are We Adjusting Prices?  

We are continuing to face rapidly rising raw-materials costs. The COVID-19 pandemic, the February ice storm in the Gulf Coast and other global factors have disrupted the supply and demand for raw materials in unprecedented ways. We are receiving increases on a daily and weekly basis. Everything has been affected, from the base oils and additives used to formulate lubricants to the cardboard and plastic used to create lubricant packaging.

Our competitors have all issued multiple price increases to their distributors due to the rising costs of additives, base oils, steel, plastics and freight. While we are continuing to work hard for you and our customers to keep pricing down, we are forced to adjust prices as well to keep up with rising costs. These adjustments have been made as minimal as possible and with a sharp eye on our position within the market. Click here for answers to some frequently asked questions about the June 2021 price adjustment.

Accessing Updated Pricing  

Updated pricing information is available in the Pricing Lookup in the Dealer and Account Zones. The AMSOIL Wholesale Price List (G3500, G8500) and catalogs (Factory-Direct [G100, G300], Automotive [G3549, G3550], Powersports & Racing [G3511, G3512], Commercial Program [G3469, G3474], Retail Program [G3520, G3521]) are available with updated pricing in the Dealer Zone. Printed versions will be available as soon as possible. We will notify your retail and commercial accounts of the price adjustment and include a Wholesale Price List in a June Service Line.

New 15W-50 Viscosity Joins Synthetic Small-Engine Oil Family

Available June 1, new 15W-50 Synthetic Small-Engine Oil is the newest addition to the AMSOIL Synthetic Small-Engine Oil family. It’s recommended primarily for zero-turn-mower engines, bringing the excellent benefits of AMSOIL Synthetic Small-Engine Oil to applications that require an SAE 50, 10W-50 or 15W-50 oil.

See the June AMSOIL Magazine for more information.

Secure Information to Protect Your Customers and Your Business

Taking steps to protect customers’ credit-card information, Social Security/insurance numbers and other personal information from identity theft not only ensures their safety, but the safety of your business as well. Fraudulent activity is increasing every year, so it’s crucial that you adopt appropriate safeguards to protect your customers’ and accounts’ personal information. It’s not just important, it’s the law, and failure to follow regulations could cost you thousands of dollars in fines.

See the June AMSOIL Magazine for some important guidelines to help ensure your customers’ and accounts’ information remains protected and secure. Review the AMSOIL Privacy Policy at and the guidelines for Dealers in the Independent Policies and Procedures (G4000) to stay up to date on all privacy protection and security guidelines for your Dealership.

Commercial Training: Sales Resource Strategies

The Commercial Sales Team is excited to continue our series of commercial training sessions. The next meeting will cover sales resource strategies and pick up where our problem/solution selling tactics training left off in April. After gathering valuable information from your prospect, we will discuss options for your next steps.

We are working to build collaborative training. Any experiences you can share during our sessions are greatly appreciated and helpful to all. Be sure to tune in to our June training for a chance to win some resources that could help you land a commercial account. Details will be shared during the training.

The meeting is scheduled for Wednesday, June 9 at 11 a.m. Central. All commercial training sessions can be accessed through these links:

Click here to join the meeting

Or call in (audio only):


+1 920-393-7463,,518338289#


Phone Conference ID: 518 338 289#

You will have the option to download the client or use the web (browser) client. Using the web client does not require the installation of software on your device.

Can’t make the training? All meeting recordings will be available in AMSOIL University within the Dealer Zone (Sales & Business Development>Commercial Program Training Recordings).

We are excited to continue our journey into growing this emerging market.

Mark your calendar. We look forward to seeing you on June 9.

AMSOIL Industrial Update

In August 2020, AMSOIL President & CEO Alan Amatuzio announced the development of a new AMSOIL Industrial business unit that will pursue business-to-business (B2B) sales opportunities to original equipment manufacturers (OEMs) and large industrial operations. Together, the AMSOIL Industrial focus on complex, high-liability industrial sales and the Dealer focus on enthusiasts, installers, retailers and commercial businesses will deliver the diversification and strength to secure the future for AMSOIL for the next 50 years.

Soon we will launch a new website to support AMSOIL Industrial. The new website is an important tool for helping build AMSOIL INC. by communicating the capabilities and value proposition of AMSOIL Industrial to targeted audiences.

If you missed the introduction of AMSOIL Industrial, you can read about it on page 4 of the August 2020 edition of AMSOIL Magazine. As our partners, you should be aware of our company goals and strategies, and one of our top goals each fiscal year is to grow the company. Doing so increases the company’s strength, which serves the purpose of helping Dealers be successful and ensuring AMSOIL remains strong for decades to come. As highlighted in Alan Amatuzio’s message last August, the industrial/OEM market represents approximately 50% of all lubricants sold. Strengthening the company means we must be more active in this vital market, and the AMSOIL Industrial division is a big step in that direction.

This is an exciting development and represents a milestone for AMSOIL. We’re heading in the right direction and continuing to grow despite the economic challenges many companies still face. This bodes well for your business and the Dealer opportunity.

New EZ Order Form Available

AMSOIL is consistently looking for ways to improve processes and embrace new technologies. That’s why we simplified the EZ order process into one new form that covers all types of accounts. Some of the benefits of the new EZ Order form include:

  • Mobile-friendly design
  • Standard checkout page
  • Consistent interface across all account types
  • Ability to apply P.C. points and promotions
  • Option to save cards on file for personal orders
  • Pay with PayPal option

The new EZ Order Form is now available in the Dealer Zone. The old EZ Dealer Order and EZ Account Order forms will no longer be available as of June 1.

Save 10 Program Discontinued

The AMSOIL Save 10 Program is discontinued. The program offered former Dealers and Preferred Customers 10 percent off online/catalog orders as long as they placed an order within 15 months of their Dealership/membership’s expiration date, and at least once every 15 months thereafter. Customer reports identifying Save 10 customers will be updated soon.

Improved Search Function Now Active on

Thanks to recently completed updates to the search function on and, users who search for AMSOIL products by product code (ASL, OEF, AQS, for example) now receive better first-page results.

Donaldson Price Adjustment

Effective July 1, Donaldson has implemented an average 7 percent price increase on its filters due to increased raw-material costs.

Want Your Voice to be Heard? Write a Letter to the Editor

Have an idea, question or comment about an AMSOIL-related topic? Make your voice heard by both AMSOIL corporate staff and fellow AMSOIL Dealers by submitting a letter to the editor of AMSOIL Magazine:

[email protected]



Communications Department

Attn: Letters

925 Tower Ave.

Superior, WI 54880

Letters are subject to editing for length and clarity; please include your name, address and phone number. Unsigned letters will not be published.

Literature Updates

A number of new and revised literature items are now available. Take advantage of these great items to help grow your business and increase sales.

Propylene Glycol Antifreeze & Coolant Data Sheet (G1156)

Product Recommendation and Drain Interval Chart (G1490)

Summer 2021 Clothing and Promotional Catalog (G1650)

DOMINATOR® Synthetic 2-Stroke Racing Oil Data Sheet (G1985)

100% Synthetic Small-Engine Oil Data Sheet (G2217)

Motorcycle Oil Filters Data Sheet (G2235)

Power Foam® Data Sheet (G2799)

DOMINATOR® Synthetic Racing Oil Data Sheet (G2990)

Briggs & Stratton Synthetic 4T Racing Oil Data Sheet (G3114)

Synthetic Fifth-Wheel Grease Data Sheet (G3147)

Synthetic V-Twin Primary Fluid Data Sheet (G3302)

Metric Motorcycles Fair Handout (G3345)

Synthetic Dirt Bike Transmission Fluid Data Sheet (G3398)

OE Synthetic Motor Oil Data Sheet (G3404)

XL Synthetic Motor Oil Fair Handout (G3406)

U.S. Wholesale Price List (G3500)

Powersports & Racing Catalog – U.S. (G3511)

Training Outlines for Monthly Dealer Meetings

Check the Dealer Zone each month for the latest Dealer meeting outline. The monthly outlines enable presenters to discuss timely and relevant AMSOIL subject material with their teams through teleconference, Skype or in person. Dealer meeting outlines are accessible in the Dealer Zone (Learning Center>Dealer Meetings>Monthly Meeting Outlines).

Follow the AMSOIL Blog

Visit the AMSOIL Blog and sign up for our weekly blog updates. AMSOIL Blog content is always fresh and informative, covering a wide range of topics related to engines and lubrication, AMSOIL markets, AMSOIL products and AMSOIL happenings. The AMSOIL Blog is another easy way to stay in the loop, and it's easily shared on social media, providing another resource you can use to promote your business.