Monday, May 3, 2021

Get Ready for Classic-Car Season

Classic-car owners sometimes ask if they need to add a lead substitute to their gasoline. For decades, Tetraethyllead was added to gasoline to reduce engine knock and help prevent valve-seat recession. Once lead’s negative effects became clear, regulators began phasing it out in the 1970s. But, what about classic-car engines from the 1950s and 1960s that were built with leaded gasoline in mind? AMSOIL DOMINATOR® Octane Boost works great as a lead substitute in classic cars.

See the May AMSOIL Magazine for more information.

Some Orders May Take Longer to Arrive

You might have noticed that some orders are taking longer than usual to reach you and your customers. Multiple factors are creating this issue. First, the onset of the COVID pandemic last year drove more people to shop online and dramatically increased demand for freight carriers like UPS, FedEx, Loomis and the USPS. That trend continues to strain their shipping systems and can create delays in product delivery. Meanwhile, demand for AMSOIL products is growing at a healthy rate across North America, but it is skyrocketing in certain areas. Some distribution centers, for example, are experiencing order volumes over 50% higher than the same period last year. That’s a great problem to have, but unfortunately, it is difficult to contend with. We are working overtime, increasing staff numbers as quickly as possible and hiring temporary help where we can to keep processing orders in less than 24 hours as usual. Right now, in some cases it is taking 48 hours or more to get orders out the door.

Rest assured we are doing all we can to mitigate these issues and keep our collective customers happy. Setting expectations for potential delays is one way we can prevent dissatisfaction. Thank you for helping us communicate the potential for delays to your customers and accounts, and thank you for your patience as we work through these challenges.

Updated Independent AMSOIL Dealer Policies and Procedures Now Available

We've made a few minor updates to the Independent AMSOIL Dealer Policies and Procedures (G4000) that take effect June 1. Updates solidify our latest policy developments, provide clarity and continue to safeguard and strengthen the Dealer opportunity for the next 50 years. Highlights include the following:

·        Clarification to existing policies regarding renewing a Dealership using auto payment.

·        A new policy requiring use of reasonable business judgment to ensure orders are legitimate. This policy requires Dealers to alert us to any suspicious activity that indicates the customer is attempting to circumvent our policies, such as placing an unusually large initial order, buying products not recommended for the customer's known applications, unprofessional communications that indicate overseas activity and other red flags. These are common-sense business practices Dealers should already be using to avoid problems with unscrupulous customers.

·        An update to our existing policy against posting AMSOIL product pricing online. Prices of AMSOIL products may be posted online only by AMSOIL INC. This allows us to include pricing in our digital ads, which is standard industry practice. Doing so helps us convert more customers, whom we assign to Customer-Certified Dealers.

·        Addition of a policy that establishes our new Installer Volume Discount.

The updated G4000 is now available in the Dealer Zone. Please read it and contact AMSOIL Customer Service at 1-800-777-7094 if you have questions.

A Legend Has Passed

We’re saddened to hear about the passing of racing legend and longtime AMSOIL champion Bobby Unser, who died May 3 of natural causes at his New Mexico home. Many Dealers will remember Bobby’s passion for AMSOIL products and the key role he played in helping AMSOIL Founder Al Amatuzio validate AMSOIL synthetic lubricants on the race track. Bobby credited AMSOIL synthetic lubricants with saving his race car’s rear differential during the grueling Pike’s Peak Hill Climb, the annual race up Colorado’s Pike’s Peak. He was an avid AMSOIL supporter ever since, going on to win the Indy 500 three times and the Pike’s Peak Hill Climb 10 times during his hall-of-fame career.

Bobby was part of the AMSOIL family for decades, starring in several commercials to promote the brand and occasionally appearing at Dealer events. His record as a driver speaks for itself, but we’ll remember him most for being a friend to AMSOIL and our founder, Al Amatuzio, all these years. His infectious smile and affable nature could charm any crowd. His tenacity and talent could tame any track. RIP, Bobby.

Commercial Training: Agriculture Industry

The Commercial Sales Team is excited to continue our series of commercial training sessions. The next meeting will cover the agriculture industry and will focus on common industry problems and AMSOIL solutions. We will be joined by Staff Product Development Engineer and Mechanical R&D Manager Mark Nyholm and Sr. Market Coordinator, Automotive B2B & HD On-/Off-Road Brett Granmo to discuss these topics. We plan time for questions and interaction at the end of the presentation.

The meeting is scheduled for Wednesday, May 12 at 11 a.m. Central.  All commercial training sessions can be accessed through these links:

Click here to join the meeting

Or call in (audio only):

+1 920-393-7463,,183346927#  


Phone Conference ID: 183 346 927#

You will have the option to download the client or use the web (browser) client. Using the web client does not require the installation of software on your device.

Can’t make the training? All meeting recordings will be available in AMSOIL University within the Dealer Zone (Sales & Business Development>Commercial Program Training Recordings). The recording of the commercial training problem/solution selling tactics meeting held on April 14 is now available.

We are excited to continue our journey into growing this emerging market.

Mark your calendar. We look forward to seeing you on May 12.

Want Your Voice to be Heard? Write a Letter to the Editor

Have an idea, question or comment about an AMSOIL-related topic? Make your voice heard by both AMSOIL corporate staff and fellow AMSOIL Dealers by submitting a letter to the editor of AMSOIL Magazine:

[email protected]



Communications Department

Attn: Letters

925 Tower Ave.

Superior, WI 54880

Letters are subject to editing for length and clarity; please include your name, address and phone number. Unsigned letters will not be published.

WIX Price Adjustment

Effective July 1, WIX has implemented an average 2 percent price increase on its filters due to increased raw-material costs.

Literature Updates

A number of new and revised literature items are now available. Take advantage of these great items to help grow your business and increase sales.

Income Opportunities for AMSOL Dealers Brochure (G85)
Product Catalog (G290)
Questions & Answers About AMSOL Synthetic Motor Oils (G359)
Bypass Oil Filters Data Sheet (G498)
P.i.® Performance Improver Gasoline Additive Data Sheet (G1135)
Series 3000 5W-30 Synthetic Heavy Duty Diesel Oil Data Sheet (G1301)
Spanish All-Purpose Fair Handout (G1366)
Product Recommendation and Drain Interval Chart (G1490)
Formula 4-Stroke® Powersports 0W-40 Synthetic Motor Oil Data Sheet (G1713)
INTERCEPTOR® Synthetic 2-Stroke Oil Data Sheet (G1955)
SABER® Professional Synthetic 2-Stroke Oil Data Sheet (G1987)
Long Life Synthetic Gear Lube Data Sheet (G2042)
SEVERE GEAR® 100% Synthetic Extreme Pressure (EP) Gear Lube Data Sheet (G2043)
Synthetic Marine Gear Lube Data Sheet (G2044)
Synthetic Manual Transmission & Transaxle Gear Lube Data Sheet (G2077)
Synthetic Manual Synchromesh Transmission Fluid Data Sheet (G2080)
Synthetic Marine Engine Oil Data Sheet (G2133)
Oil Filters Data Sheet (G2192)
Gasoline Stabilizer Data Sheet (G2215)
SEVERE GEAR® EP Synthetic Racing Gear Lubricant Data Sheet (G2498)
Synthetic Polymeric Off-Road Grease Data Sheet (G2698)
Quickshot® Data Sheet (G2761)
Synthetic Polymeric Truck, Chassis and Equipment Grease Data Sheet (G2762)
Engine and Transmission Flush Data Sheet (G2763)
DOMINATOR® Coolant Boost Data Sheet (G2785)
Z-ROD® Synthetic Motor Oil Data Sheet (G2883)
Autos & Light Trucks Fair Handout (G2945)
Synthetic Multi-Viscosity Hydraulic Oil Data Sheet (G2985)
Metal Protector Data Sheet (G3109)
Signature Series Synthetic Automatic Transmission Fluid Data Sheet (G3110)
Diesel Power Fair Handout (G3128)
Farm & Ranch Fair Handout (G3156)
Miracle Wash® Waterless Wash & Wax Data Sheet (G3158)
Spray Grease Data Sheet (G3179)
Diesel Injector Clean Data Sheet (G3186)
Diesel Cetane Boost Data Sheet (G3188)
OE Synthetic Automatic Transmission Fluid Data Sheet (G3190)
Racing Fair Handout (G3201)
Synthetic 2-Stroke Injector Oil Data Sheet (G3202)
100% Synthetic CVT Fluid Data Sheet (G3273)
Synthetic V-Twin Transmission Fluid Data Sheet (G3301)
Dirt Bikes Fair Handout (G3327)
V-Twin Motorcycles Fair Handout (G3338)
ATVs & UTVs Fair Handout (G3343)
Antifreeze & Coolant Data Sheet (G3347)
Programs for Today’s Auto Service Centers (G3401)
OE Synthetic Motor Oil Fair Handout (G3407)
Signature Series Max-Duty Synthetic Diesel Oil Data Sheet (G3467)
Heavy-Duty Synthetic Diesel Oil Data Sheet (G3468)
20W-50 Synthetic Hydrostatic Transmission Fluid Data Sheet (G3471)
Diesel All-In-One Data Sheet (G3525)
SABER® Handout (G3564)
Why Buy Signature Series? Flyer (G3576)
Powersports Antifreeze & Coolant Data Sheet (G3720)

Training Outlines for Monthly Dealer Meetings

Check the Dealer Zone each month for the latest Dealer meeting outline. The monthly outlines enable presenters to discuss timely and relevant AMSOIL subject material with their teams through teleconference, Skype or in person. Dealer meeting outlines are accessible in the Dealer Zone (Learning Center>Dealer Meetings>Monthly Meeting Outlines).

Follow the AMSOIL Blog

Visit the AMSOIL Blog and sign up for our weekly blog updates. AMSOIL Blog content is always fresh and informative, covering a wide range of topics related to engines and lubrication, AMSOIL markets, AMSOIL products and AMSOIL happenings. The AMSOIL Blog is another easy way to stay in the loop, and it's easily shared on social media, providing another resource you can use to promote your business.

Join the AMSOIL Dealer Facebook Group

Join fellow AMSOIL Dealers on the AMSOIL Dealer Facebook Group today to see all the latest AMSOIL news and participate in live events. Search for AMSOIL Dealers – Corporate on Facebook.

AMSOIL Midwest Fishing Report

For hot fishing tips, visit the AMSOIL Midwest Fishing Report.

The AMSOIL Midwest Fishing Report gives you the most up-to-date fishing reports from all around the Midwest. With information spanning open-water and ice-fishing seasons, our guides provide the latest scoop on the best fishing spots, baits, lures, presentation techniques and more. Whether you’re planning a week-long trip or just heading out for the day, tune in to the AMSOIL Midwest Fishing Report to make the most of your time on the water.

AMSOIL Wings of Passage

In Memoriam


Nov. 30, 2020


Andover, N.J.


Jan. 3, 2021


Landers, Calif.


Jan. 5, 2021


Statesville, N.C.


Jan. 6, 2021


Midland, ON


April 14, 2021

Direct Jobber

Parkersburg, W.Va.


April 23, 2021


Owings, Md.

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880