Monday, March 1, 2021

New Dealer Basic Training Helps Grow Your Business, Provides Gateway to Certification

The next era in Dealer training is here – new Dealer Basic Training. It provides the knowledge you need to effectively sell our products and programs, boosting your revenue. Training is divided into the following four modules:

·        Customer Basic Training

·        Sponsor Basic Training

·        Retail Basic Training

·        Commercial Basic Training

Each module provides insight into a particular area of the business and is comprised of several short, mobile-friendly videos and a knowledge check. You must complete Customer Basic Training first, but afterward you're free to complete the remaining three in any order. Work on training anytime, anywhere on your device.

Dealer Basic Training is the latest development in our efforts to strengthen and secure the Dealer opportunity for the next 50 years. It helps new Dealers start strong while offering a great refresher on the many changes we've made the past few years for existing Dealers. In addition, it will serve as the gateway to Dealer Certification beginning later this year, and it will be required for new Dealers beginning Sept. 1, 2021 (See the March AMSOIL Magazine for details).

This is the perfect opportunity to invest in your success without spending a dime. Dealers have asked for more training, and Dealer Basic Training is our response. It equips you with the knowledge you need to deliver the best possible customer service and continue building your business.

Begin training in AU Online Monday, March 1. Encourage your sponsored Dealers to do likewise.

Motorcycle Market Breakdown

Summer riding season is right around the corner. Regardless of the type of bikes they ride, motorcycle enthusiasts have long been among our best customers. The AMSOIL brand is strong with riders, and our products provide the benefits people seek to help get the best performance and longest life from their bikes. We break down the motorcycle market and offer tips on how to reach more riders this season in the March AMSOIL Magazine. For more insights, see the Synthetic V-Twin Lubricants and Synthetic Metric Motorcycle Oil Dealer Sales Briefs in the Dealer Zone (Training>Dealer Sales Briefs).

See the March AMSOIL Magazine for more information.

Price Adjustment Coming in May

We are implementing a minimal price adjustment in the U.S. and Canada in May. Commissions will also be adjusted.

Why are We Adjusting Prices?

All costs are on the rise. Our competitors have all issued multiple price increases to their distributors in the last 60 days due to the rising costs of additives, base oils, steel, plastics and freight. While we are working hard for you and our customers to keep pricing down, we are forced to adjust prices to keep up with rising costs. As always, these adjustments are made as minimal as possible and with a sharp eye on our position within the market. We expect affected products to increase by an average of 3 percent, with some products increasing slightly less and others increasing slightly more.

Accessing Updated Pricing

We will provide updated pricing information and a precise effective date in March. The AMSOIL Wholesale Price List (G3500, G8500) and catalogs (Factory-Direct [G100, G300], Automotive [G3549, G3550], Powersports & Racing [G3511, G3512], Commercial Program [G3469, G3474], Retail Program [G3520, G3521]) will be available with updated pricing in April. Watch the Dealer Zone for announcements of availability. We will notify your retail and commercial accounts of the price adjustment and include a Wholesale Price List in the April Service Line. We encourage you to follow up with them in person as well.

Commercial Training: Lawn and Landscape

The Commercial Sales Team is excited to continue our series of commercial training sessions. The next meeting will cover the lawn and landscape industry and focus on the types of equipment used by lawn and landscape companies, common industry problems and AMSOIL solutions. We will be joined by Market Manager, Powersports & Power Equipment Len Groom to discuss these various topics, and we plan time for questions and interaction at the end of the presentation.

The meeting is scheduled for Wednesday, March 10 at 11 a.m. CST. All commercial training sessions can be accessed through these links:

Click here to join the meeting

Or call in (audio only):

+1 920-393-7463,,517074800# 

Phone Conference ID: 517 074 800#

You will have the option to download the client or use the web (browser) client. Using the web client does not require the installation of software on your device.

Can’t make the training? All meeting recordings will be available in AMSOIL University within the Dealer Zone (Sales & Business Development>Commercial Program Training Recordings).

We are excited to continue our journey into growing this emerging market.

Mark your calendar. We look forward to seeing you on March 10.

Commercial Training Kick-Off Meeting Now Available

The recording of the commercial training kick-off meeting held on Feb. 10 is now available.

This meeting and all future trainings will be available in AU Online (Sales & Business Development>Commercial Program Training Recordings>Commercial Training Kick Off Meeting).

If you have any questions, be sure to reach out to the Commercial Team.

Get a Head Start on Spring Oil Change Season

Now's a great time to reach out to new and existing customers and get ready for the season ahead.

Contact Customers

Touch base with your accounts to share the latest AMSOIL news and offers.

Reach Out to Installers

Show your support for installers by asking if you can assist in their efforts to keep the spring oil changes flowing.

Introduce Yourself to Prospects

Introduce yourself and start building a relationship with potential new accounts.

Use Social Media

Deliver posts that educate, entertain, inspire or inform to reach a wider audience this spring.

Use Promos

Use promotions as an opportunity to touch base with your customers and introduce them to new additions to the AMSOIL lineup or products they might not know we offer.

Watch the Dealer Zone for announcements of active promotions.

Beware of Ordering Scams

We have been made aware of several attempts by scam artists to target AMSOIL Dealers while posing as legitimate companies. It is important to be wary of scam attempts during the ordering process. If an opportunity seems too good to be true, it may be a scam. Be wary of the following warning signs:

• Unusually large orders or unusual product selection

• Email domain name doesn’t match the legitimate company’s website address

• Names on the account, credit card or shipping address don’t match

• Multiple orders with different shipping addresses

• Multiple payment methods used or offered

• “New” businesses with no online presence

• Price isn’t an issue and registering as a customer is too inconvenient

• Caller ID is different than phone number used on account

• Speed is important

• Unusual shipping locations, including trucking company depots, storage facilities, vacant buildings, apartments and package-forwarding services

• Retail businesses (resellers) that aren’t concerned about paying sales taxes

While there can be legitimate reasons for some of these unusual situations, Dealers are well-advised to perform additional research. A couple minutes of online research by name, business name, address and telephone number can usually confirm whether an opportunity is legitimate. Asking customers a few questions about the type of business, how products will be used, who is the end customer and billing details associated with credit cards can also be helpful. Consumers are used to providing this type of information, and these questions can help identify fraudulent activities. If you have doubts, do more research, decline the opportunity and advise AMSOIL/others to look out for similar activities.

Do not rely on credit card authorization processes to determine if payment is valid. Transactions with stolen credit cards will be authorized until the theft or fraudulent activity is identified, but credit/debit card companies will charge back merchants for all fraudulent charges. In some cases this can take 90 or more days after the sale. At this point, there is little chance of retrieving products or identifying the customer.

Protect yourself and your Dealership by doing your homework and knowing who you’re selling to. Remember, it is your responsibility to avoid selling products to another Dealer’s protected customers and to ensure your customers aren’t attempting to pass stolen credit cards or resell products online.

New FloTool Flexible Pour Spout

The new FloTool Flexible Pour Spout is designed to improve accessibility for hard-to-reach fill ports. It features a section of flexible hose with separate cap, adjustable valve and adapter to conveniently fit AMSOIL easy-pack, quart and gallon packages.

Stock#             U.S. Wholesale          Can. Wholesale

G3721              3.99                              5.35

Training Outlines for Monthly Dealer Meetings

Check the Dealer Zone each month for the latest Dealer meeting outline. The monthly outlines enable presenters to discuss timely and relevant AMSOIL subject material with their teams through teleconference, Skype or in person. Dealer meeting outlines are accessible in the Dealer Zone (Learning Center>Dealer Meetings>Monthly Meeting Outlines).

Follow the AMSOIL Blog

Visit the AMSOIL Blog and sign up for our weekly blog updates. AMSOIL Blog content is always fresh and informative, covering a wide range of topics related to engines and lubrication, AMSOIL markets, AMSOIL products and AMSOIL happenings. The AMSOIL Blog is another easy way to stay in the loop, and it's easily shared on social media, providing another resource you can use to promote your business.

Join the AMSOIL Dealer Facebook Group

Join fellow AMSOIL Dealers on the AMSOIL Dealer Facebook Group today to see all the latest AMSOIL news and participate in live events. Search for AMSOIL Dealers – Corporate on Facebook.

AMSOIL Midwest Fishing Report

For hot fishing tips, visit the AMSOIL Midwest Fishing Report.

The AMSOIL Midwest Fishing Report gives you the most up-to-date fishing reports from all around the Midwest. With information spanning open-water and ice-fishing seasons, our guides provide the latest scoop on the best fishing spots, baits, lures, presentation techniques and more. Whether you’re planning a week-long trip or just heading out for the day, tune in to the AMSOIL Midwest Fishing Report to make the most of your time on the water.

AMSOIL Wings of Passage

In Memoriam


Nov. 23, 2020


Livingston, Mont.


Nov. 27, 2020


Winona, Minn.


Dec. 8, 2020


Amarillo, Texas


Dec. 18, 2020


Choctaw, Okla.


Feb. 2, 2021


Sherwood, Ark.


Feb. 8, 2021


Berwick, Maine

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880