Tuesday, May 1, 2018

Updated Metric Motorcycle Line: New Viscosity = New Opportunity

Just in time for summer riding season, we’re breathing new life into our Synthetic Metric Motorcycle Oil line. The existing 10W-30 and 10W-40 viscosities feature updated labels and packaging that better appeal to riders, particularly in retail settings. New labels will be introduced as existing inventory is depleted. To round out the line and provide sales opportunities where none existed before, we’re adding a 15W-50 viscosity available May 7 that’s recommended primarily for adventure and touring bikes.

New AMSOIL 15W-50 Synthetic Metric Motorcycle Oil (MFF) is recommended for motorcycles that require 15W-50 motorcycle oil, including those made by Ducati*, BMW*, KTM*, Yamaha*, Triumph* and Royal Enfield*. It offers the same benefits as the 10W-30 and 10W-40 viscosities.

See the May AMSOIL Magazine for more information.

*All trademarked names are the property of their respective owners and may be registered marks in some countries. No affiliation or endorsement claim, express or implied, is made by their use.

API SN PLUS Specification is Here

May 1 is the first licensable date for API SN PLUS. The soon-to-take-effect specification was requested by the automobile industry to protect passenger vehicles from low-speed pre-ignition (LSPI). We anticipated this change, and the current Signature Series, XL and OE synthetic motor oil formulations all meet or exceed the specification. Look for updated product labels featuring the new API “donut” in the near future. For more information on the dangers of LSPI, visit www.amsoil.com/lspi.

Holding the Line on Pricing

Continually rising raw-material costs have prompted a number of lubricant companies, including Chevron* and ExxonMobil*, to announce a second round of price increases for April and May. The up-to-10-percent price increases follow close behind the 5-6 percent increases that took effect in February and March. While we implemented a price adjustment April 9, we are working diligently to keep raw-material costs in line and have no imminent plans to increase prices a second time. Should a future price increase become necessary, we will provide notice in all the usual places.

*All trademarked names are the property of their respective owners and may be registered marks in some countries. No affiliation or endorsement claim, express or implied, is made by their use.

Improved Dealer Application Process, Paper Registrations Not Accepted After Aug. 1

The process to register new Dealers online has been streamlined. At an event or in the field, simply have a laptop, tablet or mobile device open to www.joinamsoil.com and you’ll be one click from the application form. The substantially shortened process will help you quickly and easily register new Dealers.

Effective Aug. 1, paper Dealer registrations will no longer be accepted from the field. Hard-copy applications (G18C, G18D, G18US & G18UC) were discontinued last year as part of our moving all registrations online.

Renewal Promotion Ends July 31

Take advantage of a limited-time offer to renew your Dealership at the old rates one more time if you’re enrolled in direct deposit or choose the prepaid Visa card option. Offer ends July 31, 2018. Offer good only for Dealers who registered prior to Aug. 1, 2017. Limit one per Dealer.

Limited-Time Offer
Renew Now For
U.S.      Can.
$30*      $45** One Year
$25*      $37** Auto Renew (Per Year)
$120*    $180** Five Years

Regular U.S. prices: $49.95 for one year, $40 for auto renew (per year) and $200 for five years. Regular Canadian prices: $64.95 for one year, $50 for auto renew (per year) and $250 for five years. Existing Dealers who wish to continue receiving paper checks will be charged an additional $10 annually.

*With direct deposit or a reloadable Visa card.
**With direct deposit.

WIX Price Adjustment

WIX has implemented a 3 percent price increase on its filters effective June 1.

Diesel Recovery Temporarily Unavailable

AMSOIL Diesel Recovery will be temporarily unavailable from May 1, 2018 until Fall 2018 (it will be reintroduced in time for the winter season) while we explore some new packaging options. Watch the Dealer Zone and AMSOIL Magazine for an announcement of availability.

Lancaster Distribution Center to Temporarily Close May 30

The Lancaster Distribution Center will be closed Wednesday, May 30 until 1:30 p.m. Eastern Time due to a planned power outage, during which the local power company (PPL) will replace a power pole. Barring any unforeseen issues, the Distribution Center will open at 1:30 p.m.

Something BIG is Coming

What is it? Join us this summer in Duluth, Minn. to find out, and help us celebrate the 45th anniversary of the AMSOIL Dealer network. The events begin with the optional AU Business Summit on Wednesday, July 18, where you’ll receive training on the latest AMSOIL products and learn new business-building strategies. The AMSOIL 45th Anniversary Convention will kick-off Thursday, July 19 and include two-and-a-half days of speakers, events and fun. Come together with AMSOIL Dealers from across the U.S. and Canada as well as AMSOIL corporate staff. Find out more and register at amsoil45.eventbrite.com.

Follow the AMSOIL Blog

Visit the AMSOIL Blog at blog.amsoil.com and sign up for our weekly blog updates. AMSOIL Blog content is always fresh and informative, covering a wide range of topics related to engines and lubrication, AMSOIL markets, AMSOIL products and AMSOIL happenings. The AMSOIL Blog is another easy way to stay in the loop, and it's easily shared on social media, providing another resource you can use to promote your business.

AMSOIL Wings of Passage

In Memoriam

Feb. 8, 2018
Crosby, Texas

April 17, 2018
Direct Jobber
Denver, Pa.

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880

Monday, April 2, 2018

New DOMINATOR® Competition Diesel Oil

Available April 3, new AMSOIL DOMINATOR 20W-50 Competition Diesel Oil (DCO) is engineered for modified, competition diesel engines and the high-horsepower demands of sled pulling, dyno runs and drag racing. Fortified with 50 percent better resistance to oil breakdown* to withstand high cylinder pressures, and jacked with extra zinc and phosphorus for bulletproof wear protection, DOMINATOR Competition Diesel Oil provides professionals and enthusiasts with the power, protection and confidence needed to win.

*Compared to the 3.5cP HTHS limit for SAE 15W-40

See the April AMSOIL Magazine for more information.

Complete Oil Change Option Now Available for Most Vehicles in Auto & Light Truck Product Guide

The Complete Oil Change option now covers most vehicles in the Auto & Light Truck Product Guide. Initially limited to just a few models, this convenient feature is now active for all vehicles for which we have an Ea® Oil Filter, allowing you to add all the products required for an oil change to your cart without leaving the guide. After selecting a motor oil, product details will appear along with a Complete Oil Change option below. The correct quantity of oil and the appropriate filter will automatically populate the page, allowing users to add all the products to the cart with one click. Check out the expanded feature by visiting the corporate website and clicking Look Up a Vehicle.