Wednesday, March 1, 2017

Clean, Protected Power: New Products Expand Opportunity

To better target landscapers, contractors and other professionals who rely on small engines to make a living, AMSOIL Formula 4-Stroke® Synthetic Small Engine Oil has been updated with a new name, label and packaging. Now known as AMSOIL 10W-30 Synthetic Small-Engine Oil, its formulation and pricing remain unchanged. New labels will become available as current inventory is depleted. Launching March 6, new AMSOIL 20W-50 Zero-Turn Synthetic Hydrostatic Transmission Fluid and AMSOIL 10W-40 Synthetic Small-Engine Oil round out the new family of AMSOIL commercial-grade products.

See the March AMSOIL Magazine for more information.

Price Adjustment Effective April 1

Rising raw-material costs have prompted most major and independent lubricant companies, including ExxonMobil, Valvoline, Castrol, Chevron and Shell, to announce 5-8 percent price increases effective in February and March. These rising costs also affect AMSOIL, requiring us to implement an average price increase of 3-6 percent in the U.S. and Canada effective April 1, 2017. Commission credits will be increased accordingly.

Updated pricing information will be available in the Product Pricing Interface in the Dealer Zone as soon as possible. The AMSOIL Wholesale Price List (G3500, G8500) and AMSOIL Retail Catalog (G100, G300) will also be revised to reflect the new pricing; watch the Dealer Zone for an announcement of availability. We will notify your retail and commercial accounts of the price adjustment by email; we encourage you to follow up with them in person as well.

Professionals Catalog Delayed Until April

Due to the impending April 1 price adjustment, introduction of the new Professionals Catalog (G3469 U.S., G3474 Can.) has been delayed until April. Look for an announcement of availability in the Dealer Zone.

New Bypass System for Ford* Super Duty* Pickups Launches April 3

A new AMSOIL Single-Remote Ea® Bypass Filter System designed for Ford 6.7L applications launches April 3. All Bypass Systems include all necessary installation components (including parts, hose, Ea Bypass Oil Filter and installation instructions) for maximum convenience and value. Check the April AMSOIL Magazine for full details.

*All trademarked names are the property of their respective owners and may be registered marks in some countries. No affiliation or endorsement claim, express or implied, is made by their use.

New Brake Fluids, Brake and Parts Cleaner Launch April 3

Launching April 3, new AMSOIL DOT 3 & 4 Synthetic Brake Fluid and DOMINATOR® DOT 4 Synthetic Racing Brake Fluid are engineered to deliver superior high-temperature performance in auto/light-truck, racing and powersports applications. These products will replace the Series 500 High-Performance DOT 3 and Series 600 High-Performance DOT 4 Racing Brake Fluids.

New AMSOIL Brake and Parts Cleaner is a professional strength, chlorinated product capable of quickly removing oil, grease, excess brake fluid and other contaminates from brake pads, calipers, drums and other brake parts.

Check the April AMSOIL Magazine for full details.

Canadian-Labeled CI-4+ Diesel Oils to be Replaced with U.S.-Labeled Products

The Canadian product codes and labels for 15W-40 Synthetic Heavy Duty Diesel and Marine Oil (AMEQTC, AME1GC), Series 3000 5W-30 Synthetic Heavy Duty Diesel Oil (HDDQTC), Premium Protection 10W-40 Synthetic Motor Oil (AMOQTC) and Premium Protection 20W-50 Synthetic Motor Oil (AROQTC) will be discontinued as inventory is depleted over the next six months, and the products will no longer be available with Canadian labels. All AMSOIL CI-4+ products will remain available in Canada with U.S. labels.

Discontinued Canadian Package Sizes

The following AMSOIL product package sizes are discontinued in Canada due to insufficient demand. They are available while supplies last.

Stock#              Units    Qty.      Description
ATPPK             -EA       1          44.3-ml. Pack
ATPPK             -CA       48         44.3-ml. Packs
ATPBA             -EA       1          103-ml. Bottle
ATPBA             -CA       12         103-ml. Bottles
ATP1GC           -EA       1          3.78-Litre Bottle
ATP1GC           -CA       4          3.78-Litre Bottles

Stock#              Units    Qty.      Description
ATOBC             -EA       1          237-ml. Bottle
ATOBC             -CA       12         237-ml. Bottles
ATOQT             -EA       1          946-ml. Bottle
ATOQT             -CA       12         946-ml. Bottles

Registration for AU Live! Now Open

We are excited for you to join us for AU Live! 2017. Registration for AU Live! events in Las Vegas; Duluth, Minn. and Lancaster, Pa. is open now. To make the events even greater, AU Live! attendees will be eligible for a 10 percent rebate.* Click here for full details and to register now. We look forward to spending time with you at these events.

*Orders receiving the rebate must be placed during the event and will be paid in the form of a rebate on your next commission check. The maximum rebate amount will be $5,000.

Follow the AMSOIL Blog

Visit the AMSOIL Blog at and sign up for our weekly blog updates. AMSOIL Blog content is always fresh and informative, covering a wide range of topics related to engines and lubrication, AMSOIL markets, AMSOIL products and AMSOIL happenings. The AMSOIL Blog is another easy way to stay in the loop, and it's easily shared on social media, providing another resource you can use to promote your business.

AMSOIL Wings of Passage

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880

Wednesday, February 1, 2017

Next-Level Diesel Protection is Here

New AMSOIL synthetic diesel oils launch Feb. 6.
Diesel oil is undergoing a major change. Federal regulations dictate that medium- and heavy-duty diesel vehicles must reduce fuel consumption and greenhouse gas emissions 15 percent by model year 2018, driving changes to diesel technology. The new API CK-4 and FA-4 diesel oil specifications address these changes, and the overhauled AMSOIL synthetic diesel oil lineup brings even better protection and performance with it.

New AMSOIL Signature Series Max-Duty Synthetic Diesel Oil replaces AMSOIL Premium Synthetic Diesel Oil. New AMSOIL Heavy-Duty Synthetic Diesel Oil replaces AMSOIL OE Synthetic Diesel Oil.

AMSOIL Signature Series Max-Duty Synthetic Diesel Oil

Signature Series Max-Duty Synthetic Diesel Oil represents the top tier of AMSOIL protection and performance for diesel engines.

• 6X more engine protection*
• Reduced oil consumption
• Top-grade protection for extended drain intervals
• Available in 5W-30, 0W-40, 5W-40 and 15W-40 viscosities

AMSOIL Heavy-Duty Synthetic Diesel Oil

AMSOIL Heavy-Duty Synthetic Diesel Oil provides outstanding protection and performance for customers seeking an upgrade over conventional and other synthetic diesel oils.

• 4X more engine protection*
• Reduced oil consumption
• Outstanding protection for OEM-recommended drain intervals
• Available in 10W-30, 5W-40 and 15W-40 viscosities

*than required by the Detroit Diesel DD13 Scuffing Test for Specification DFS 93K222.

AMSOIL CI-4+ Synthetic Diesel Oils
The AMSOIL CI-4+ synthetic diesel oil lineup will remain available as additional options for pre-2007 diesel applications not equipped with diesel particulate filters (DPF).

See the AMSOIL Synthetic Diesel Oil Dealer Sales Brief for more information.

AMSOIL Updating Web Security to Increase Payment and Data Protection

We take the protection of our customers’ data very seriously. To comply with security requirements set forth by the members of the Payment Card Industry (PCI), we have been disabling access to secure content via Secure Socket Layer (SSL) 3.0.

Most users will not notice any changes; however, visitors to and our affiliate websites whose browsers will no longer be supported and those whose browsers will require additional configuration will notice a popup window warning them of the upcoming change in security. Connecting to any secure area of any AMSOIL, ALTRUM or AGGRAND website, including the account zones, storefront checkout and the Dealer Zone, will require a Transport Layer Security (TLS)-compatible Internet browser. Users with outdated browsers will not be able to create new accounts, log in to or complete purchases.

For more information about the security update or to check your web browser for compatibility, please visit

Retailers Eligible to Requalify for Co-op Display Program

Retail accounts that meet the requirements of the AMSOIL Dealer Merchandising Co-op Display Program can now qualify for displays for additional registered business locations and requalify for new graphics kits for the Large or Small Metal Display Shelves or new POP Bottle Displays.

Allowing retailers with multiple registered locations to qualify for displays at each location increases exposure of the AMSOIL brand and raises awareness of in-store products. Requalification will enable retailers to have the most up-to-date marketing messages and graphics or replace Point-of-Purchase Bottle Displays with outdated messaging, damage or wear.

While the qualification requirements and redemption procedure of the program remain unchanged, the one-qualification limit has been removed to allow you to purchase replacement graphics or new displays for your qualifying retail accounts at 60 percent off the wholesale price.

In recognition of your hard work in building strong partnerships with your retailers, we have made requalification retroactive to May 1, 2014. You will be notified if you have any qualifying accounts. Simply follow the order process as normal. Please stop by or reach out to your retailers to assess the condition of their displays before ordering a replacement.

The AMSOIL Dealer Merchandising Display Co-op Program is designed to help you increase sales to retail accounts. This program continues to offer 60 percent co-op assistance on select merchandising display units for Dealers whose retail accounts make a qualifying purchase. For complete details, see the Dealer Merchandising Display Co-op Program Guidelines (G3271).