Monday, November 2, 2015

Premium Air Tool Protection

New AMSOIL Synthetic Air Tool Oil (AIR) effectively lubricates rotary and piston-type air-tool bearings and motors, while managing moisture and conditioning rubber and plastic seals and O-rings. It ensures air tools run smooth, reduces wear and helps tools last for years, even generations.

· Helps prevent corrosion and deposits, allowing air tools to run cleanly and reliably.
· Reduces wear, extending tool life.
· Dispenses easily.

AMSOIL Synthetic Air Tool Oil provides outstanding protection and performance in common air tools, including grinders, impact wrenches, ratchet wrenches, chisels, drills, sanders, hammers and nailers.

See the November AMSOIL Magazine for more information.

European Car Formula Updates Beginning in December: New Specifications, New Packaging, New Marketing

The European Car Formula Synthetic Motor Oil labels are being revised slightly, removing the focus from SAPS levels and placing it on something easier for customers to understand: emissions system protection. The European Car Formula products will be referred to as the following:

Labels reflecting the changes will begin appearing as inventory of European Car Formula products with current labels is depleted.

In addition, five-liter packaging is discontinued and available while supplies last. Affected European Car Formula products will be available in gallons Dec. 1.

Finally, European Car Formula 5W-30 Improved ESP Synthetic Motor Oil (AEL) has been reformulated and now covers these additional specifications:

· Chrysler MS-11106
· dexos2™

The new formulation will be available in quarts once the current formulation sells out. Forecasts predict the current formulation to last through January. Watch the Dealer Zone for an announcement of availability. The new formulation will be available in gallons Dec. 1.

AMSOIL Welcomes New Field Sales Representatives

To aid in our commitment to help Dealers grow their businesses, we have recently added new field sales representatives (FSRs) in Orlando, Fla. and Dallas. They will be spending a great deal of their time in the field working with AMSOIL Dealers to pursue new sales opportunities, and the best way to contact them is through email or telephone.

Ernie Jones is based out of the Orlando Distribution Center, and will be working with AMSOIL Dealers in the Southeast U.S. Jones is focusing primarily on Dealers in Florida, but he is also available to travel to Georgia, South Carolina and Alabama. Jones has more than 25 years of experience in sales and customer service that will serve him well when working with AMSOIL Dealers. As a Florida native, he knows the state, the people and the business climate well. AMSOIL Dealers in the Southeast who are serious about growing their businesses may contact Jones at (407) 352-2475 or send him an email at [email protected].

Kyle Garvey is based out of the Dallas Distribution Center, and comes to AMSOIL with many years of sales and training experience, including extensive experience calling on the commercial and retail business segments. Garvey is available to ride with Dealers to make customer visits, with the goals of expanding sales with existing businesses and prospecting for new business. Working with Garvey is a great way to grow your AMSOIL business and learn new sales techniques that will help you become more effective in front of your customers and prospects. Garvey is currently focusing his time in the Dallas/Fort Worth area, but will soon be expanding his efforts to cover more of the region. If you are looking to grow your retail and commercial business, reach out to Garvey to set up a date for a ride-along. He can be reached at (682) 209-6207 or [email protected].

GA251 Filter Wrench No Longer Fits Ea15K20

The GA251 Filter Wrench no longer fits the Ea15K20 Oil Filter. The filter's flute design changed to accommodate a new gasket. The GA251 product description page on the AMSOIL corporate website has been updated to reflect this change. A new filter wrench for the Ea15K20 filter will be available in the coming months. Check the Dealer Zone for an update.

Cold-Temperature Storage Recommendations

Because cold-temperature storage can be detrimental to the performance of some AMSOIL products, AMSOIL offers the following storage recommendations:

Lubricants: Store at temperatures at least 10°F above the lubricant’s pour point.

Greases: Store in a dry environment at temperatures above freezing (32°F).

Gasoline Additives, Engine and Transmission Flush: No adverse issues with cold-temperature storage.

Diesel Injector Clean, Diesel Cetane Boost, Diesel Recovery: No adverse issues with cold-temperature storage.

Diesel Cold Flow, Diesel Injector Clean + Cold Flow: Store at temperatures above 0°F.

Brake Fluids: Do not store at temperatures below -40°F for longer than two weeks.

Heavy Duty Metal Protector, Metal Protector, Power Foam, Fogging Oil, Silicone Spray, Spray Grease, Heavy-Duty Degreaser: No adverse issues with cold-temperature storage as long as products are allowed to warm to room temperature before use.

Miracle Wash®: Store at temperatures above freezing (32°F).

Antifreeze and Engine Coolant: Will not freeze. No adverse issues with cold-temperature storage.

Coolant Boost: Store above 32°F.

Slip Lock®: No adverse issues with cold-temperature storage. If product separates, heat to room temperature and shake well before use.

Satellite-City Training Meetings Cancelled

Due to low pre-registration numbers, we regret to announce the cancellation of the final three scheduled satellite-city weeknight training meetings in Memphis, Tenn.; Albany, N.Y. and Phoenix. The travel costs, rental fees and man-hours required to put on the events are not justified by the attendance numbers.

The following meetings have been cancelled:
• The AMSOIL Business Opportunity Meeting in Memphis, Tenn. on Nov. 4.
• The AMSOIL Dealer Training Meeting in Memphis, Tenn. on Nov. 5.
• The AMSOIL Business Opportunity Meeting in Albany, N.Y. on Nov. 18.
• The AMSOIL Dealer Training Meeting in Albany, N.Y. on Nov. 19.
• The AMSOIL Business Opportunity Meeting in Phoenix on Dec. 9.
• The AMSOIL Dealer Training Meeting in Phoenix on Dec. 10.

The meetings scheduled in the distribution center cities of Arlington, Texas; Lancaster, Pa. and Las Vegas are moving forward as planned. See below for more information.

Dealer Training Tour Continues

The Dealer Development group is winding down its ongoing 2015 Dealer Training Tour schedule, with upcoming events scheduled in Arlington, Texas; Lancaster, Pa. and Las Vegas. In addition to Dealer training meetings, each location will be the site of an AMSOIL business opportunity meeting for anyone who may be interested in becoming an AMSOIL Dealer.

AMSOIL Business Opportunity Meetings
Invite your current catalog customers, Preferred Customers or others who may be interested in an independent business opportunity. AMSOIL corporate personnel will present information on AMSOIL products, the AMSOIL Dealer Program and the corporate support system. These meetings will also include successful AMSOIL Dealers sharing their personal stories on how they built their businesses.

AMSOIL Dealer Training Meetings
These meetings are for registered AMSOIL Dealers of all levels, including anyone attending a business opportunity meeting who opts to become a Dealer. The training will be focused on professional Dealer skills, concepts of the AMSOIL common buy-sell process and practical Dealer training by sub-market. The meetings will also identify exciting new tools now available to assist AMSOIL Dealers in growing their businesses.

Meeting Schedule
Saturday, Nov. 7
9:30-11:30 a.m.

Saturday, Nov. 7
1:00-5:30 p.m.

Holiday Inn Arlington Rangers Ballpark
1311 Wet N Wild Way
Arlington, TX 76011

Saturday, Nov. 21
9:30-11:30 a.m.

Saturday, Nov. 21
1:00-5:30 p.m.

Lancaster Host Resort & Conference Center
2300 Lincoln Highway East
Lancaster, PA 17602

Saturday, Dec. 12
9:30-11:30 a.m.

Saturday, Dec. 12
1:00-5:30 p.m.

Orleans Hotel
4500 Tropicana Avenue
Las Vegas, NV 89103

All Dealers in the meeting areas are invited to attend and encourage any members of their personal groups to do the same. These events will be free-of-charge and refreshments will be available. In addition, the Arlington, Lancaster and Las Vegas distribution centers will provide extended open hours of operation (9 a.m. to noon) on their Saturday meeting days to allow Dealers to pick-up product orders.

Please pre-register for the event you wish to attend by clicking the respective link above.

AMSOIL Wings of Passage

In Memoriam

September 9, 2015
Direct Dealer
Cary, N.C.

October 3, 2015
Roseburg, Ore.

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880

Thursday, October 1, 2015

New Corporate Website Design Launches Nov. 1

In an effort to improve the user experience and increase customer conversion, we began A/B testing on the AMSOIL corporate website in August. Approximately half of new visitors to were routed to a redesigned website featuring different graphic, copy and navigation options, while the other half of new visitors were routed to the current AMSOIL website. After analyzing the actions taken by more than 625,000 new visitors to, test results indicated the redesigned website outperformed the current website in customer conversions, orders and order values. Further optimized for mobile, the redesigned website also drew higher sales from mobile devices. The redesigned website will be incorporated as the new AMSOIL corporate website for all users effective Nov. 1. Just as the Dealer Zone is optimized for Dealers, the AMSOIL website at will be optimized for first-time and infrequent visitors, enhancing their experience and encouraging customer conversion. You are encouraged to contact AMSOIL with any website issues you or your customers experience, but keep in mind the redesign was based on extensive research, analytics and testing, helping convert an increased number of prospects to customers and helping you grow your business.

New AMSOIL Ea® Oil Filters

The following cartridge-style AMSOIL Ea Oil Filters have been added to the AMSOIL product line and are now available for purchase:

General Applications
Audi, Volkswagen w/2.0L Turbo DI (2005-15); Audi, Volkswagen 5 cyl. 2.5L (2005-14); Volvo S40, V50 (2004-11), S60 (2012-14), C30, C70 (2005-13), V60 (2015) (Volkswagen 06D-115-562); Volvo 8692305, 864

Replaces WIX 57187, MANN HU7196X

General Applications
Hyundai V6 3.3L & 3.8L (2006-09); Kia V6 3.3L & 3.8L (2006-10)

Replaces WIX 57061

General Applications
BMW 3 & 5 Series (1996-06), Z4 (2003-05) (BMW 11421427908)

Replaces WIX 51223, MANN HU9254X

Ea® Bypass Filter Change Intervals

The change intervals for AMSOIL Ea Bypass Filters have been adjusted. The AMSOIL website and Ea Bypass Filters data bulletin (G498) have been updated accordingly.

Ea Bypass Filter Service Intervals
Ea Bypass Filters offer long service life. Do not exceed the limits listed in the chart below.

                        EaBP90            EaBP100          EaBP110          EaBP120
Mileage            60,000              70,000              80,000              120,000
Hours               600                   800                   1,200                1,800
Time                2 years             2 years             2 years             2 years

Dealer Sales Brief and Product One Voice Documents Combined

Effective Oct. 1, new AMSOIL Dealer Sales Brief and Product One Voice documents (released in conjunction with new products) will be combined into one convenient document. All new and existing documents will be accessible under the Training tab in the Dealer Zone (Training>Training Materials>Dealer Sales Briefs).

New Lancaster Distribution Center Opens Oct. 26, 2015

(Click to enlarge)

The Lancaster AMSOIL Distribution Center is moving to a new location Oct. 26, 2015. The new facility provides better efficiencies and more room for growth. The current distribution center location will close at 12 p.m. Eastern on Oct. 23, 2015.

New Lancaster Distribution Center Address
1917 Olde Homestead Lane
Suite 104
Lancaster, PA 17601
P: 877-822-4294
F: 717-396-0419