Thursday, July 31, 2014

Synthetic Lubricant Demand Continues Growing

According to Kline & Co., synthetic lubricant global market share is expected to climb from 13 percent in 2013 to 15 percent in 2017 and 18 percent in 2023. Singling out the consumer automotive lubricants market, synthetics are expected to account for 33 percent of global demand in 2023, up from 26 percent in 2013.

Original equipment manufacturers (OEMs) are fueling the increased demand for synthetics. “These volume OEMs really move the needle in terms of synthetic penetration, and we expect that to continue as more and more of these types of OEMs convert either fully to synthetic or partially depending on their engine platforms,” said George Morvey, industry manager for Kline’s energy practice. “Certainly we are seeing longer oil drain intervals, and more vehicles equipped with oil life monitoring systems. In some cases, if you follow the system, the car might need an oil change once a year. With some German imports, that could be 14, 15, 16 months before getting an oil change. Those OEM factors are pushing the extended oil drain intervals and in turn creating demand for synthetics."

As the market continues to shift from do-it-yourself (DIY) to do-it-for-me (DIFM), mechanics and technicians play a key role in influencing customers’ lubricant decisions. “Vehicle owners look to those folks who are the expert to make the brand and product selection, and [a] lot of them are doing that over an OEM-approved brand list,” said Morvey. “A lot of the promotional activity we see in certain country markets is really directed to that decision-maker as opposed to the vehicle owner.”

Ea® Air Filter Closeout Sale

The following AMSOIL Ea Air Filters (EAA) are being offered at closeout prices of up to 50 percent off. The AMSOIL product warranty remains in effect for four years from the date of purchase.

Stock #             General Applications and Model Years
EAA170            Dodge Caravan, Town & Country (01-10), Sebring, Avenger (07-10)/ VW Routan (09-11)

EAA484            Ford V6 V8 Explorer/ Lincoln V8 Aviator/ Mercury V6 V8 Mountaineer (02-10)

EAA210            Ford T-Bird (02-05), Freestar (04-07)/ Lincoln LS/ Jaguar (00-06)/ Mercury Monterey (04-07)

EAA103            Ford Trucks w/7.3L Diesel (94-98)

EAA224            Ford Fusion/ Mercury Milan (06-12)/ Lincoln Zephyr V6 3.0L (2006)

EAA88              Ford L4 V6 Ranger, Taurus/ Mercury Sable (86-00)/ Mazda B-Series Trucks (91-95)

EAA234            Acura TSX (04-08)/ Honda Accord w/2.4L (03-07)

EAA74              Infiniti, Nissan (81-13)/ Saab 9-2X (05-07)/ Subaru (90-09)

EAA104            Jeep V6 V8 Grand Cherokee (93-04)/ Nissan Frontier, Pathfinder, Titan (04-13)/ Infiniti QX56 (04-10)/ Suzuki Equator (09-12)

EAA200            Ford/Lincoln V8 Trucks & SUVs w/5.4L Engine (04-09)

EAA208            Audi (00-07)/ Volkswagen Beetle, Golf, Jetta Turbo Diesel (98-12)

EAA217            Dodge Stratus (01-06)/ Chrysler Sebring (01-06)

EAA23              AMC (71-78)/ Chrysler Family of Cars (57-89), Dodge Light Trucks & Vans (71-03), Jeep w/V8 Eng. (71-91)

EAA227            Ford Super Duty PU w/V10 6.8L Engine (05-07)

EAA52              GM Family of Cars (68-85)

EAA209            Volvo C70, V70, S70 (93-07)

EAA289            Ford Mustang (94-04), Ford Contour V6 2.5L HO (98-00)

EAA229            Acura RSX (02-06)/ Honda CRV (02-06), Element (03-06)

EAA207            Geo Prizm (90-92)/ Lexus (90-91)/ Toyota Celica (87-00)

EAA51              Chevrolet/GMC Trucks, Vans (80-91)

EAA82              Audi/VW (76-92), Chrysler Family of Cars and Trucks (84-01)

EAA218            Ford Crown Victoria (03-11)/ Mercury Grand Marquis (07-11), Marauder (03-04)

EAA124            Ford Tempo (92-94)/ Mercury Topaz (92-94)/ Ford Family of Cars (96-99)

EAA112            Chevrolet/GMC V8 Gas & Diesel Pickups (Heavy Duty)(96-on)

EAA128            Chevrolet L4 V6 Malibu/ Oldsmobile Alero/ Pontiac Grand Am (97-05)

EAA129            Ford Family of Cars (86-95)/ Various Caterpillar Equipment

EAA222            Ford Mustang w/5.4L (07-09)

EAA419            Ford Explorer (96-98)

EAA25              GM Family of Cars and Trucks w/Diesel Engines (78-85), Chevrolet/GMC Trucks V8 Diesel (88-97)

EAA240            VW L5 Beetle, Golf, Jetta, Passat, Rabbit (06-13)

EAA127            Chrysler Concorde, Dodge Intrepid/ Caterpillar 3508B & 3408E Engine (98-04)

EAA232            Honda Accord 3.0L (03-05)

EAA233            Volkswagen L4 and V6 Cabrio, Corrado, Golf & Jetta (92-02)

EAA118            Ford Pickup w/7.3L Diesel (99-00)

EAA49              Ford V8 F-Series, E-Series, Mustang, Bronco/Mercury (85-10)/ Lincoln Town Car (86-11)

EAA189            Dodge Ram P/U w/5.9L Turbo Diesel (03-09)

U.S. Vehicle Population Grows

According to a recent IHS Automotive study, the average vehicle age in the United States is 11.4 years, while vehicle scrap rates are down and new vehicle registrations are up. In fact, there are 3.7 million (1.5 percent) more vehicles on the road since July 2013, representing the largest increase since 2005, and new vehicle registrations surpassed the vehicle scrappage rate by 24 percent over the 12-month study.

“IHS Automotive forecasts that the volume of vehicles zero to five years old will increase by 32 percent over the next five years while vehicles in the 6- to 11-year-old category will decline by 21 percent,” said Mark Seng, IHS Automotive director of aftermarket solutions. “Because of improved quality and consumers holding their cars and light trucks longer, vehicles 12-plus years old continue to grow and will increase by 15 percent by 2019.”

AMSOIL Metal Display Shelf (G3215) Inventory Expected September 1

The arrival of the new AMSOIL Metal Display Shelf (G3215) inventory has been delayed. The Display Shelf is expected to be available again by September 1. Dealers who qualify for the Merchandising Display Co-op Program in the meantime can either purchase discounted AMSOIL Point-of-Purchase Bottle Displays (G3264, G3265, G3266 [availability varies by distribution center]) or wait until the AMSOIL Metal Display Shelf is back in stock. Dealers will still be eligible to receive the display co-op on qualifying retail-account orders during the out-of-stock period. AMSOIL will notify Dealers in the Dealer Zone when the new shipment of shelves is available for purchase.

Discontinued OAI Sample Kits

Oil Analyzers Inc. (OAI) sample kits sold prior to 2008 and addressed to Cleveland, Ohio are no longer being delivered to the laboratory. The lab moved to a different location in Cleveland after being purchased by a new owner, and the delivery contracts with UPS and the U.S. Postal Service have expired.

Although the vast majority of sample kits sold prior to 2008 have already been used, some unused kits may still be in circulation. If you have any kits with the Cleveland shipping address, they will not be delivered to the lab and should be discarded. These kits will not be replaced.

If you sent a sample to the lab at the Cleveland address and have not received results, you may contact Customer Service at 800-726-5400 to determine if the sample was received.

Maximize Sales by Updating Your Retail & Auto Service Center Accounts’ Online Locator Information

AMSOIL introduced the updated Online Locator in May to help Dealers increase retail sales, add new customers and improve customer service. In addition to helping users find an independent AMSOIL Dealer near them, the Online Locator helps them find retail businesses and auto service centers in their area that offer AMSOIL products and services. Each account has its own web page within the Online Locator that displays hours of operation, driving directions and the AMSOIL products the business sells. This information helps customers quickly find what they’re looking for, encouraging them to buy from your retail accounts and boosting your sales. It’s also an excellent tool Dealers can show prospective retail accounts as an added benefit to selling AMSOIL products.

As 50 percent of consumers research product and location information online before purchasing products or services, it is imperative this information is updated for each AMSOIL retail account. To ensure your accounts appear on the Locator, please take a few minutes to ensure your accounts’ information is up-to-date and complete. Customers and prospects who encounter incomplete or missing information are more likely to shop elsewhere, meaning lost sales for you and your retail account. Completing your accounts’ web pages is simple and takes only a few minutes. Follow the instructions below to get started.

1. Navigate to My Business > Retail Account Information Administration.

2. Read the PDF instructions on how to complete the profile builder page.

3. Verify the information on file for each of your accounts is accurate. Accounts with multiple locations require a separate page for each location.

AMSOIL Wings of Passage

In Memoriam

July 9, 2014
Victorville, Calif.

July 16, 2014
Direct Jobber
Greenville, N.C.

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880
925 Tower Ave
Superior, WI 54880

Tuesday, July 1, 2014

AMSOIL Partners with MMI

AMSOIL has entered a partnership with Universal Technical Institute (UTI) to become the official oil of its motorcycle and marine divisions, the Motorcycle Mechanics Institute (MMI) and Marine Mechanics Institute (MMI). MMI is dedicated to providing its students with the technical education and skills required to diagnose, service and repair motorcycles or marine equipment and launch successful careers in the motorcycle or marine service industries, and it boasts alliances with the top manufacturers in each industry. MMI has campuses in Phoenix and Orlando. The Orlando campus also includes the marine-focused Marine Mechanics Institute.

As the Official Oil of MMI, AMSOIL gains four AMSOIL-branded classrooms (two at MMI Phoenix, one at MMI Orlando [Motorcycle], one at MMI Orlando [Marine]) and assumes an active role in the lubrication and chemical curriculum training. While most of the current training in the Core lubrication courses was developed by original equipment manufacturers, AMSOIL is working with the MMI curriculum team to enhance the training content and speaking points with information regarding the differences between conventional and synthetic lubricants, oil analysis and AMSOIL product information and imagery. Students will hear the AMSOIL story while learning about its state-of-the-industry products. AMSOIL corporate staff will also lead MMI instructor training programs and participate in MMI’s annual Partner Advisory Council, providing feedback on the school’s curriculum, staff, students, training aides and training environment.

See the July AMSOIL Magazine for more information.

Updated Field Study Offers Additional Proof of Severe-Service Performance

In April 2013, AMSOIL published the first edition of the Las Vegas Taxi Cab Field Study (G3118), which demonstrated the excellent performance of AMSOIL synthetic lubricants in severe-service Las Vegas taxi cabs. Analysis of a Dodge Charger’s engine and transmission demonstrated virtually no wear, deposits or sludge despite accumulating 7,033 hours (102,582 miles).

The field study has been updated to include new transmission results from another Dodge Charger taxi cab that accumulated 12,891 hours (183,705 miles) on a single transmission fluid change. The second edition of the Las Vegas Taxi Cab Field Study includes the updated transmission results along with the original engine results.

See the July AMSOIL Magazine for more information.

Formula 4-Stroke® Marine is Now FC-W Catalyst Compatible

To help reduce emissions, some four-stroke marine engines are now equipped with exhaust aftertreatment devices. To stay on top of this latest technology, AMSOIL recently upgraded the Formula 4-Stroke Marine Synthetic Motor Oil (WCT, WCF) formulation to make it catalyst compatible. Its packaging now includes the new FC-W Catalyst Compatible logo and corresponding certification number (FC-00358P [WCT], FC-00357P [WCF]). The formulation is backward-compatible, continuing to provide outstanding protection where FC-W oils are recommended. Formula 4-Stroke Marine Oil now also meets API SM qualifications. Its pricing remains unchanged.

Outboard 100:1 Pre-Mix Synthetic 2-Stroke Oil Repackaged

To eliminate confusion with SABER® Professional Synthetic 2-Stroke Oil (ATP), Saber Outboard’s name has been changed to Outboard 100:1 Pre-Mix Synthetic 2-Stroke Oil (ATO), and it has received fresh new packaging. Its formulation and pricing remain unchanged.

Promote Your Business with the AMSOIL Print Center

AMSOIL ads and other personalized, professionally produced materials that are in sync with current AMSOIL ad campaigns are available in the AMSOIL Print Center.

• A-Frame Sign Inserts • Banners • Business Cards • Fair Handouts • Labels • Vehicle Decals • Vehicle Magnets • Yard Signs

Next time you’re online, log in to the Dealer Zone and click the Print Center icon. You can then browse through the items you can personalize to promote your business.

Donaldson PowerCore Air Filters

Due to slow sales, seven of the nine Donaldson PowerCore Air Filters available through AMSOIL are discontinued. AMSOIL will continue to offer the P603577 and P610875 filters, while P606119, P606121, P607955, P611720, PCF73, PCFH2 and PCIS73 are discontinued and available while supplies last.