Friday, April 29, 2011

AMSOIL Wings of Passage

In Memoriam

April 2, 2011
Brookville, PA

April 8, 2011
Pottstown, PA

April 8, 2011
Direct Dealer
Rossville, KS

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880

Friday, April 1, 2011

AMSOIL Expands Signature Series Line

AMSOIL 0W-20 (ASM), 5W-30 (ASL) and 10W-30 (ATM) Synthetic Motor Oils join AMSOIL Signature Series 0W-30 to round out the new Signature Series line. Signature Series 0W-30 is now identified by product code AZO. Product code SSO is discontinued.

In addition to being reformulated to meet the latest API SN Resource Conserving and ILSAC GF-5 industry specifications, the new Signature Series line features all-new packaging and represents the very best motor oils AMSOIL has to offer, allowing motorists to take advantage of maximum extended drain intervals. In the interest of consistency and clarity within the Signature Series line, all four motor oils are recommended for drain intervals of up to 25,000 miles/one year, whichever comes first (15,000 miles/one year in severe service conditions).

With the recent introduction of OE Synthetic Motor Oil and the recent reformulation of XL Synthetic Motor Oil, Signature Series Synthetic Motor Oil provides AMSOIL Dealers with three distinct lines of high-quality synthetic motor oil, allowing them to appeal to every customer type they encounter.

Notes: The new Signature Series line is replacing the previous formulations of the AMSOIL top-tier oils as inventories dictate; orders will be filled with the older formulations and packaging until inventory is depleted, which may occur at varying times for each viscosity. The new Signature Series 0W-30 (AZO) sells at a lower price than the previous Signature Series 0W-30 formulation (SSO). The former Signature Series 0W-30 formulation (SSO) is available while supplies last.

See for more information.

AMSOIL Price Adjustment Effective May 1

The rapidly increasing cost of oil has been well-documented over the past few months, and rising costs of base oils and other raw materials have forced lubricant companies to impose multiple rounds of price increases. Most recently, Valvoline announced an additional 9 to 11 percent average increase, and Castrol is raising its prices again by up to 10 percent. Although AMSOIL implemented a price adjustment March 1, the company has also been hit with additional cost increases from its suppliers and is now forced to implement a May 1 price adjustment in the U.S. and Canada, although the adjustment may vary for each country. The adjustment only affects lubricants and fuel additives, and the increase has been held to an average of roughly 3 to 4 percent. Even with a minimal price adjustment, AMSOIL synthetic lubricants remain the best and most cost-effective choice on the market, saving customers money through extended drain intervals, reduced wear and maintenance and increased fuel efficiency.

Updated pricing information will be available in the Product Pricing Interface in the Dealer Zone as soon as possible. Retail and commercial accounts will be notified of the impending price change through an email, an Account Zone message and the Spring Service Line, which will be mailed in April. Servicing Dealers are also encouraged to inform their customers of the price change.

AMSOIL Unveils New Racing Website

AMSOIL Racing has a new home on the World Wide Web. Debuting in March, is a sleek website dedicated to everything related to AMSOIL racing and promotional events. The new website layout provides easy navigation and features up-to-the-minute racing news, while allowing the company to provide a vast selection of exciting videos.

As with the previous AMSOIL racing pages on, the new website at allows AMSOIL Dealers to provide racing links on their own websites that are embedded with their Z.O. numbers, allowing them to receive credit for sales once visitors check into the AMSOIL Online Store. To link a Dealer website to the new racing website, simply use the same basic linking syntax used to send visitors to the AMSOIL website: (replace xxxxxx with ZO#). The racing website will track visitors for a set number of days, and if they choose to follow a product link back to, the referring Dealer will receive credit for any sales.

See the April AMSOIL Magazine for more information.

New Presentations

Two new presentations are available for viewing in the Dealer Zone. To access AMSOIL presentations, click the Presentations link under the Dealer Sales Training tab.

AMSOIL Severe Gear Synthetic Gear Lubes have been improved in several key areas. This presentation demonstrates the differences and similarities between the old and new formulations.

The top-tier AMSOIL synthetic motor oils have been rebranded into the AMSOIL Signature Series line. In addition to being reformulated to meet the latest API SN Resource Conserving and ILSAC GF-5 industry specifications, the new Signature Series line features all-new packaging and represents the very best motor oils AMSOIL has to offer. Watch this presentation to learn more about the formulation upgrade, new packaging, lower cost and more details to help Dealers sell this new line of premium synthetic motor oils.

QR Codes: What are These?

The image at right is a QR code (short for quick response). QR codes are becoming increasingly more popular in advertisements, product labels and live displays. Consumers who scan the QR code with a smart phone are taken to a webpage with information relevant to the product or company being advertised. QR codes can also be used to deliver information such as phone numbers or photos. Watch for QR codes in AMSOIL publications in the coming months.

Cabin Air Filter Sales Expected to Continue Climbing

According to Frost & Sullivan, U.S. cabin air filter sales are expected to grow substantially in the coming years as they are incorporated into an increasing number of vehicle models and more consumers become aware of the importance of changing them. In fact, between 2010 and 2017, the market is projected to increase at a compound annual growth rate of 11.5 percent in unit shipments and 14.1 percent in revenue.

AMSOIL offers premium quality WIX and MANN cabin air filters, providing Dealers an excellent opportunity to reach new customers and provide valuable customer service by showing them the steps necessary to change them. AMSOIL provides cabin air filter change procedures on the WIX and MANN pages of the AMSOIL corporate website.

Injen/AMSOIL Intake System Spring Inventory Reduction Special

Pricing has been temporarily reduced by more than 10 percent on all Injen/AMSOIL Air Intake Systems. The special applies to both wholesale and suggested retail pricing, and reduced pricing is already reflected online. The Spring Inventory Reduction Special runs through May 31.

Canadian Label Discontinued

AMSOIL 75W-110 Severe Gear® Synthetic Gear Lube is no longer available with a Canadian label (SVTQTC). The product may be ordered in both the U.S. and Canada using product code SVTQT.

Antifreeze Test Strips Price Adjustment

The price of the Antifreeze Test Strips (G1164) has been adjusted effective April 1.

G1164   11.50 (U.S.)   12.90 (Can.)

AMSOIL Corporate Race Booths Available

AMSOIL has many opportunities open to Direct Jobbers, Direct Dealers and, in some cases, T-1 Certified Dealers for corporate booth space at a variety of AMSOIL-sponsored race events, including the WISSOTA Series, AMA ATV Motocross, GNCC, USAC Series and more. Be sure to check out the latest openings in the Race Events area in the Online Forms section of the Dealer Zone.

AMSOIL University Just Around the Corner

AMSOIL University (AU) is the most important Dealer training event of the year, and the 2011 event is rapidly approaching. Join fellow Dealers and AMSOIL corporate staff May 15-19 at the Duluth Entertainment and Convention Center (DECC) in Duluth, Minn.

Attending AMSOIL University may be the best investment a Dealer makes in his or her AMSOIL business. Dealers who attend AMSOIL University benefit in a number of ways:

• The latest sales and technical training
• Training devoted to team building, networking, marketing, business development and Internet strategies
• Numerous opportunities to network with fellow AMSOIL Dealers from all across North America
• Opportunity to interface with AMSOIL corporate personnel
• Opportunity to tour the AMSOIL Center and see firsthand the tremendous growth the company has realized
• A 10 percent rebate on all product orders placed while at AMSOIL University
• Form and develop friendships that can last a lifetime
• Great food
• Potential tax deduction

To register or obtain additional information, contact AMSOIL registration at (715) 399-6554, email me[email protected] or click the “Training” tab in the Dealer Zone.

Enrollment Costs
$447 per Dealer, $246 for an attending spouse, $75 for a spouse wishing to attend lunches and social events only.

AMSOIL Wings of Passage

In Memoriam

January 24, 2011
Caldwell, KS

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880