Tuesday, February 1, 2011

AMSOIL Price Adjustment

The lubricants industry has experienced rapidly increasing base stock and additive cost increases over the past few months, and many other lubricant manufacturers have recently implemented 5 to 15 percent price increases. While AMSOIL makes every effort to maintain the lowest prices possible and has delayed raising prices for as long as possible, the ever-increasing costs of raw materials has forced AMSOIL to implement a minimal 4 to 8 percent price adjustment on select products in the U.S. effective March 1. Due to fluctuations in the exchange rate, Canadian prices will remain unchanged at this time. Even with a minimal price adjustment, AMSOIL synthetic lubricants remain the best and most cost-effective choice on the market, saving customers money through extended drain intervals, reduced wear and maintenance and increased fuel efficiency.

Updated pricing information is available in the Product Pricing Interface in the Dealer Zone at http://www.amsoil.com/. For pricing effective March 1, select Future Pricing. Pricing files are available in either EXCEL or PDF formats. The new printed U.S. Wholesale Price List (G3500) will be available for purchase by February 10.

Retail and commercial accounts have been notified of the impending price change through an email, an Account Zone message and the January Service Line. Servicing Dealers are also encouraged to inform their customers of the price change.

Mothers® Price Adjustment

Mothers® Inc. has implemented price adjustments on select products in the U.S. effective March 1. New pricing affects only the products listed on this PDF document. While a few products have increased in price, most have decreased. Canadian prices will remain unchanged at this time.

AMSOIL P.i. Improves Fuel Economy or Your Money Back

AMSOIL P.i. Performance Improver increases fuel economy, reduces emissions and restores vehicle power and performance by dissolving and removing combustion chamber, intake valve and fuel injector deposits. In fact, field testing shows AMSOIL P.i. provides an average fuel economy improvement of 2.3 percent and up to 5.7 percent. Because of this substantiation, as well as the company’s confidence in the performance benefits of P.i., AMSOIL is offering a money-back guarantee on the product’s fuel economy benefits. If a customer does not see fuel economy improvement in his or her vehicle after first-time use of P.i., AMSOIL will refund the purchase price of the product. The P.i. money-back guarantee begins March 1 and is good through May 31. It is open to everyone, including Dealers, Preferred Customers, retail customers, catalog customers, commercial and retail accounts.

See the February AMSOIL Magazine for more information.

Ea Motorcycle Air Filters Sale

AMSOIL Ea Motorcycle Air Filters (EAAM) are being discontinued, and are available at 50 percent savings while supplies last. Commission credits have also been adjusted. Suggested retail pricing remains unchanged.

FTC Issues Consumer Alert on Magnuson-Moss Warranty Act

The Federal Trade Commission (FTC) recently issued a consumer alert clarifying that the Magnuson-Moss Warranty Act prohibits automobile manufacturers and dealers from denying warranty coverage based on use of an aftermarket product, unless they can show the product caused the damage or was installed incorrectly.

“The FTC’s statement should help those ILMA members, for example, who have decided not to license General Motors’ dexos™ engine oil,” said ILMA counsel Jeff Leiter. “Some ILMA members have complained to me that the automaker has made confusing statements about its new engine oil and warranty coverage for new vehicles. It makes sense to hand a customer a copy of the FTC consumer alert, showing that the use of equivalent products should not affect warranty coverage.”

The FTC consumer alert can be viewed at http://www.ftc.gov/bcp/edu/pubs/consumer/alerts/alt192.shtm.

AMSOIL University Just Around the Corner

AMSOIL University (AU) is the most important Dealer training event of the year, and the 2011 event is rapidly approaching. Join fellow Dealers and AMSOIL corporate staff May 15-19 at the Duluth Entertainment and Convention Center (DECC) in Duluth, Minn. Attending AU is a tremendous investment in a Dealer’s future success. Nearly 30 percent of all Dealers who attend AU for the first time become Direct Jobbers within the next year. No matter how much experience a Dealer has or which course track he or she registers for, AU offers educational and growth opportunities for all.

AU 2011 promises to be bigger and better than ever before, offering the latest in technical and sales training, as well as classes devoted to team building, Dealer compensation, marketing, networking, Internet training and more. Many Dealers attribute their success to AU not only because of what they learned in class, but also to the experience of networking with other successful Dealers. Attendees get a chance to interact with AMSOIL corporate personnel and see firsthand the tremendous growth the company is experiencing. In addition, all attending Dealers receive a 10 percent rebate on product orders placed while at AU.

Dealers are encouraged to register for AMSOIL University 2011 now. All registrations made prior to April 1 receive a $50 discount. To register or obtain additional information, contact AMSOIL registration at (715) 399-6554, email [email protected] or click the “Training” tab in the Dealer Zone.

Enrollment Costs
Prior to April 1, 2011: $397 per Dealer, $196 for an attending spouse, $50 for a spouse wishing to attend lunches and social events only.

After April 1, 2011: $447 per Dealer, $246 for an attending spouse, $75 for a spouse wishing to attend lunches and social events only.

From the AMSOIL Dealer Sales Department

Have you finished writing out your sales plan for the year? It is never too late. Think about this: you wouldn’t drive to Arizona for the first time without following a map, so why would you start the year without a plan for your AMSOIL business? Some Dealers do, and just like trying to arrive at a destination without a map, they become angry and confused without a proper plan. Not sure how to get started? Try following some of the following quick tips on writing a sales plan.

If this is the first time you have written a sales plan, or if you are just starting your AMSOIL business, your sales plan will be a good guide to assist you and get you going. First, make a list of your anticipated monthly expenses. Remember, this plan can be adjusted once you gain a clearer understanding of your actual expenses and sales. Once you have this monthly figure determined, you will know how much you must sell in order for your AMSOIL business to break even.

Next, write down a figure for how much money you would like to make with your AMSOIL business over the next year. Be realistic. If this is your first year in business, it would not be recommended that you write down a six-figure total. Once you have your annual figure decided, divide it by 12 to determine your monthly total. Add this total to the number created in the first step and you have the amount you must sell on a monthly basis to keep your AMSOIL business running.

Next, create a list of every possible way you can sell AMSOIL products. This list has really been started for you with the programs AMSOIL offers, but add some ideas of your own. You can use email, print advertising, guerilla marketing, etc. Also, remember to include online media such as social networks and blogs.

Be sure to use one of these methods, at the very least, every day. Every month, pick a method you may not be comfortable with and try it twice a month for at least six months. Stretch your comfort zone. Pick the three methods you have realized the best success with and use them as your primary sales and marketing strategies.

Keep track of your sales for the year. Research cost-cutting opportunities for your AMSOIL business and put them down on paper.

The main point is to have a plan. Do some research on writing a sales or business plan before you put a pencil to paper. Someone once said that we spend more time planning a two-week vacation than we do planning our life. Avoid this trap. Don’t simply get in your car and start driving to get to Arizona. You might end up in southern California, which wouldn’t be bad, except it was not where you wanted to go. Don’t start the year without a sales plan for your AMSOIL business, and end the year where you planned.

AMSOIL Wings of Passage

In Memoriam

September 30, 2010
Carlsbad, NM

December 24, 2010
Executive Direct Jobber
Mandeville, LA

January 9, 2011
Premier Direct Jobber
Bowmanville, ON

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880

Thursday, December 30, 2010

Beware of Automatic Transmission Fluid Additives

To simplify matters and reduce costs, many transmission fluid installers rely on ATF additives to fortify used fluid, “update” less expensive outdated fluid or add an extra level of protection. Claims by ATF additive manufacturers lead consumers to believe the additives provide everything transmissions need to perform well and last longer. Despite such claims, however, most vehicle and transmission manufacturers specifically warn against using them.

Test data from industry studies demonstrates the shortfalls of a typical ATF additive in the areas of frictional performance, wear protection and cold-temperature performance, while the data also identifies a situation where the ATF additives degraded the performance of the original fluid enough that it no longer met the requirements of the specification for which it was designed.

See the January AMSOIL Magazine or the Automatic Transmission Fluid Additives Technical Service Bulletin for more information.

AMSOIL Introduces 15,000-Mile Ea® Oil Filters

Smaller sump sizes, smaller filter sizes, engines prone to sludge and increased contaminants in engine oil present a serious challenge to filtration engineers. AMSOIL has overcome all those obstacles with its introduction of 15,000-mile Ea Oil Filters (EA15K). Featuring the same premium nanofiber synthetic media as EAO filters, there are 11 15,000-mile Ea Filters in all, including some that were previously available as 25,000-mile filters. While AMSOIL has had no issues with these filters, the engine technologies used in the vehicles to which they apply are simply too demanding on an oil filter to continue offering 25,000-mile intervals.

Also included in the group of 15,000-mile Ea Oil Filters are a number of filters (EA15K09, EA15K10, EA15K13) that were either discontinued or available only at OEM-recommended intervals due to the engine design issues outlined in AMSOIL Technical Service Bulletins FL-2009-05-01 and FL-2010-04-01. There has been a high demand for the reintroduction of these oil filters, and now annual oil and filter change intervals are once again possible for the corresponding applications.

See the January AMSOIL Magazine for more information.

Select Diesel Recovery Package Sizes Discontinued, Available at Reduced Pricing

Due to limited sales, Diesel Recovery (DRC) one-gallon bottles, five-gallon pails and 55-gallon drums are discontinued and available while supplies last. Diesel Recovery is still available in 30-ounce bottles. Discontinued package sizes are available at reduced prices and revised commissions. AMSOIL will not accept returns on these sale-priced, discontinued items.

Diesel Recovery quickly and effectively dissolves the wax crystals that form when diesel fuel surpasses its cloud point. It liquefies gelled diesel fuel, thaws frozen fuel filters and reduces the need for a new filter, saving money and allowing the operator to continue driving with minimal downtime. Diesel Recovery performs well in all diesel fuels, including ULSD, off-road and biodiesel and is alcohol-free and non-corrosive.

Grease Impact Simulator Now a Special Order Product

The AMSOIL Grease Impact Simulator (G2713) is now a special order product. Dealers interested in purchasing a Grease Impact Simulator are directed to contact Matt Morgan at 715-399-6370 or [email protected]. Note there will be a relatively long lead time on this item.

The Grease Impact Simulator is an excellent tool for determining the longevity and pound-out resistance of greases designed for heavy-duty applications, determining specific impact resistance through a measured force. The unit is ideal for trade shows and sales calls with commercial accounts.

Literature Product Code Modifications

The AMSOIL All-Purpose Fair Handout was previously sold using product code G1053 for a package of 100 and G1054 for a package of 1,000. The ALTRUM Retail Catalog was previously sold using product code G1670 for a single catalog, G1671 for a package of 10 and G1672 for a package of 50. To improve efficiency, both pieces have moved to the unit of measure system: