Monday, November 1, 2010

Introducing AMSOIL OE Synthetic Motor Oils

In order to meet the demand for a lower-cost synthetic motor oil, and to provide customers a stepping stone to the top-tier line of AMSOIL synthetic motor oils, AMSOIL is introducing the AMSOIL OE Synthetic Motor Oil line. Priced competitively with other standard-drain synthetic motor oils, OE Synthetic Motor Oils offer the protection and performance benefits of a high-quality synthetic for OEM-recommended drain intervals, providing Dealers with a huge opportunity to reach new customers.

AMSOIL OE Synthetic Motor Oils are designed as an entry-level product for customers who want to move up to synthetic quality, but won’t pay a significantly higher price than a conventional product and/or aren’t initially interested in extending their drain intervals. OE Synthetic Motor Oils are an excellent door-opener for Dealers, who can later teach satisfied customers the benefits of stepping up to a top-tier AMSOIL synthetic motor oil and saving money through extended drain intervals, as well as introduce them to the rest of the AMSOIL product line.

AMSOIL OE Synthetic Motor Oils will help AMSOIL and its Dealers penetrate a portion of the motor oil market that has been a more difficult sell, including the installer market, commercial fleets, cost-conscious customers and customers hesitant about taking advantage of extended drain intervals.

See the November AMSOIL Magazine for more information. View the Voice-over PowerPoint (VOPP) in the Dealer Zone (under the Training tab) to learn more about the existing lubricant market, the future direction of the market and the reasons behind introducing this new line of motor oils.

New European Car Formula Provides Added Sales Potential

New AMSOIL European Car Formula 5W-30 Synthetic Motor Oil (AEL) provides exceptional performance and protection for high-performance European vehicles manufactured by Volkswagen, Audi, Mercedes-Benz, BMW, Porsche and more. Owners of vehicles requiring an oil meeting the VW 504.00/507.00 specification are actively seeking appropriate products. As one of only a few oils available in North America that meets the VW 504.00/507.00 specification, Dealers are presented with an excellent opportunity to capture increased sales.

See the November AMSOIL Magazine for more information.

Synthetic Lubricants and Extended Drain Intervals Contribute to Decreased Lubricant Consumption

According to Kline and Co., U.S. lubricant consumption decreased by an average annual rate of 9.2 percent between 2006 and 2009, with the decrease attributed to many different market and economic factors, including increased use of synthetic lubricants and the growing practice of extending drain intervals. While the volume of lubricant sales declined, the overall market value remained steady at $5.1 billion, indicating increased sales of more expensive, higher quality lubricants. Demand is expected to rebound by 2.4 percent per year from 2009 to 2014.

Lower Viscosity Oils Gain Market Share

Kline and Co. has revealed recent shifts in motor oil viscosity demand. While the 5W-30 viscosity comprised 51 percent of total U.S. demand in 2009, 5W-20 is quickly gaining ground. “We do see 5W-20 demand rising significantly from where it was in 2006, to just under 20 percent of the total volume,” said Kline Project Manager George Morvey. “This is really due to the Ford factory and service fill, the Honda factory and service fill, and to some extent Toyota. We do see demand for the 10W-30 and 10W-40 shifting and favoring the 5Ws.”

Kline also expects strong growth ahead for 0W oils. “We do see them poised for growth beginning in 2010, as Toyota and Honda shift their factory and service fill requirements away from 5Ws to 0Ws to meet stricter fuel economy regulations,” said Morvey. “That will certainly be something to watch, and certainly offer opportunities for suppliers and installers.”

Referral Number Space Added to Literature

In order to increase convenience for customers and ensure the appropriate Dealer receives credit for each sale, the copy on the back page of literature items intended for customers (data bulletins, fair handouts, application brochures) will gradually be updated to the following:

Contact your AMSOIL Dealer for more information on AMSOIL products or to place an order. You may also order direct by calling AMSOIL INC. at 1-800-956-5695 and providing the referral number listed here.

Referral #__________________

To ensure credit for sales, be sure to either affix a catalog label from the AMSOIL Print Center or write your Z.O. number on the “Referral #” line of all literature items distributed to customers and prospects.

AGGRAND Natural Fertilizer Now Available in Wisconsin

AGGRAND Natural Fertilizer 4-3-3 has been registered with the Wisconsin Department of Agriculture for distribution in Wisconsin; both AGGRAND Natural Fertilizer and Natural Liquid Lime can now be sold and distributed in Wisconsin. For questions, contact the AGGRAND Department at (715) 399-6567 or [email protected]. For sales-related questions, contact your regional sales manager.

AMSOIL Wings of Passage

In Memoriam

KEVIN McELWEE
October 24, 2010
Dealer
Cedar, MN

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880

Friday, October 1, 2010

AMSOIL Reformulates its Line of XL Synthetic Motor Oils

AMSOIL has reformulated its line of Extended Life (XL) Synthetic Motor Oils to provide up to 10,000-mile/six-month drain intervals, or longer when recommended in owners’ manuals or indicated by electronic oil life monitoring systems. Pricing remains unchanged, providing customers with enhanced value.

Featuring extended-drain boost technology, the new formulations boast an extra measure of select additives that neutralize contaminants longer. They continue to provide significant benefits compared to conventional oils, including superior wear control, improved high- and low-temperature protection and increased fuel economy, now throughout a longer drain interval. Reformulated AMSOIL XL Synthetic Motor Oils are API SN certified and bear the API donut on the label. They are also formulated to meet or exceed the ILSAC GF-5 performance requirements for gasoline engines that took effect October 1. Because GM only grants dexos1™ licenses to SAE 5W-30 products, only AMSOIL XL 5W-30 carries the dexos1 recommendation.

See the October AMSOIL Magazine for more information.

Universal Synthetic Marine Gear Lube Tube Size to Change October 15

Because the tube supplier has discontinued its 13-oz. tube size, AMSOIL Universal Synthetic Marine Gear Lube 13-oz. tubes (AGMTB) will be replaced with 10-oz. tubes effective October 15. Pricing will be adjusted to reflect the smaller tube size:

Note:  The October issue of AMSOIL Magazine states the effective date is October 1; however, a delay from the supplier has pushed the date to October 15.

Severe Gear 75W-110 Canadian Product Code

The Canadian product code for Severe Gear 75W-110 Synthetic Gear Lube quarts (SVTQTC) will change to the U.S. product code (SVTQT) when current inventory is depleted.

Severe Gear Lubes Enhanced

AMSOIL is continually researching methods to enhance its already-superior product line. New additive technology has recently been incorporated into the Severe Gear Synthetic EP Gear Lube line, providing even greater protection and performance. Dealers and customers may notice the fluid color has changed slightly. Pricing remains unchanged. Details will be announced in the November issue of AMSOIL Magazine.

Register Now for 2010 Regional Fall Sales Meetings

AMSOIL is conducting Regional Fall Sales Meetings throughout the country this fall, including Thursday night prime time meetings at various U.S. cities and Saturday meetings in the AMSOIL distribution center cities. Time is running out to attend one of these important meetings. Be sure to register today.

2010 Regional Fall Sales Meetings Schedule
Columbus, OH - October 2
Toronto, ON - October 2
Louisville, KY - October 7
Baton Rouge, LA - October 7
Santa Clara, CA - October 7
Richmond, VA - October 9
Arlington, TX - October 9
Las Vegas, NV - October 9
Denver, CO - October 21
Atlanta, GA - October 21
Wichita, KS - October 23
Chicago, IL - October 23
Orlando, FL - October 23
Edmonton, AB - October 30

Learn new sales strategies and skills. Find out about all the new improvements to the AMSOIL website. Be among the first to learn about exciting new AMSOIL products and the latest industry information on new oil specifications.

In addition to the valuable training, attendees will be eligible to receive a 10 percent rebate on one product order placed during the week of the meeting. All products qualify except for tradeshow display units and the grease impact simulator, which are subsidized by the company on an ongoing basis.

Bring your AMSOIL business cards, and your name could be drawn for a prize. Each attendee will also receive a special “Action Pack” DVD, chock full of AMSOIL video sales tools.

Dealers must be pre-registered for the Fall Sales Meeting they are attending to receive the 10 percent product rebate. To ensure AMSOIL has enough DVD’s and refreshments for all Fall Sales Meeting attendees, pre-registration is extremely important and the only way to take advantage of these benefits.

Join the AMSOIL Regional Sales Managers and other corporate representatives at a meeting near you. For meeting times, specific location information and to pre-register, click the Register for the 2010 Fall Sales Meetings link in the Dealer Zone (under the Training tab), or pre-register by calling 1-800-777-7094 or e-mailing [email protected] Please provide the following information: location/date of the meeting you plan to attend, your name and spouse’s name (if attending), ZO number, phone number and e-mail address.

AMSOIL Wings of Passage

In Memoriam

MARVIN LACY
August 26, 2010
Dealer
North Richland Hills, TX

JIM HARMON
August 26, 2010
Dealer
Banks, OR

COLE RATLIFF
September 14, 2010
Dealer
Cleveland, TN

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880

Wednesday, September 1, 2010

AMSOIL Exposure Huge at 70th Annual Sturgis Motorcycle Rally

The 70th Annual Sturgis Motorcycle Rally took place August 9-15, drawing an estimated 750,000 motorcycle enthusiasts and potential AMSOIL customers to the Black Hills in Sturgis, S.D. for the week-long event. With AMSOIL in its third year as the Official Oil of the world famous rally, the company’s visibility was larger than ever. A large AMSOIL banner once again greeted visitors as they entered town on Junction Avenue, and with 90 AMSOIL signs gracing the many barricades located throughout the downtown area, the AMSOIL logo was impossible to miss.

Thousands of people walked by the AMSOIL booth each day, where AMSOIL corporate staff were busy spreading the word about the many benefits of AMSOIL products. Temperatures reaching over 100°F provided a perfect opportunity to promote the high temperature benefits of AMSOIL synthetic motorcycle oils.

“The response to AMSOIL at the Sturgis Motorcycle Rally this year was nothing short of spectacular,” said Director of Dealer Sales Rob Stenberg. “The visibility of the AMSOIL logo was unsurpassed, and because attendees traveled from all parts of North America to attend, the company’s presence provides a significant benefit to AMSOIL Dealers everywhere.”