New Training Program Helps You Land Installer Accounts

by AMSOIL
February 2, 2026

Installer Training is our latest investment in Dealer success in the installer market. The new program is designed to help you navigate the process of landing installer accounts.

Installer Training 

Installer Training is comprised of a series of short videos that provide detailed information covering each step of the installer sales process. The program features information on our targeted industries, how to handle different scenarios you may encounter when approaching installer businesses and marketing tools available to help you find success.

Why Introduce Installer Training? 

Installer accounts operate businesses with higher demands and different needs than a typical online/catalog customer or Preferred Customer (P.C.). We want to help Dealers be more successful in attracting installer accounts. Installer Training was developed to help Dealers fully understand the sales process for installers so they can take what they learn out into the field and confidently pursue installer accounts.

Who is Installer Training For? 

Installer Training is designed for all Dealers who are interested in selling to quick lubes, full-service garages, powersports service garages or specialty shops. Whether you have experience with these types of accounts or not, gaining a better understanding of how AMSOIL products can be successfully sold in installer markets is important. It’s also a good idea to promote Installer Training with your entire Dealer team to ensure everyone is on the same page when pursuing installer opportunities.

To get started with Installer Training, navigate to Programs>Installer Training in the Dealer Zone.