In some ways, a brand is the engine that drives a business forward – the more powerful it is, the easier it is to accelerate business growth. In our case, as the AMSOIL brand strengthens, the Dealer opportunity also becomes stronger. In other words, your business success is directly tied to the strength of the AMSOIL brand, and vice versa. Prospects are easier to approach and convert to customers if they already have awareness and a positive opinion of AMSOIL. In addition, customers enticed to make purchases online are assigned to Customer-Certified Dealers for ongoing support. The more traffic we can bring to the AMSOIL site through national brand-building campaigns, the more customers we can acquire and assign to Dealers. For these reasons, we are focused on driving brand recognition and online customer acquisition.
There are innumerable strategies and places to market. We use a mix of marketing campaigns, events, influencers and tactics to introduce customers to the brand and help them understand the value of AMSOIL products. Our goal is to strengthen brand awareness and loyalty – and continuously grow sales.
See the May AMSOIL Magazine for more information.
