Pleasurecraft Engine Group, the recognized leader in premium marine engines, selected AMSOIL to develop specialized lubricants engineered for its engines, transmissions and V-drives. For more than 40 years, Pleasurecraft has provided the ultimate in premium power for the world’s finest inboard watersports boats, motor yachts and sportfishing vessels.
“AMSOIL and Pleasurecraft are a natural fit,” said AMSOIL CMO & Sr. VP, Strategic Marketing Rob Shama. “We are both driven to push performance technology forward and focus on manufacturing best-in-class products. All of us at AMSOIL were excited to develop these unique products specially for Pleasurecraft Engine Group and honored by their endorsement of AMSOIL.”
Pleasurecraft designs and manufactures Pleasurecraft Marine Engines, Levitator Engines, Challenger Engines and Crusader Offshore Engines used in popular, high-end marine vessels like Nautique,* Centurion,* Diamondback Airboats,* Montara* and more. Our Product Development team partnered with the experts at Pleasurecraft to identify the unique demands of their products and engineer lubricants designed to deliver maximum performance and protection. The result: new Pleasurecraft Engine Group 10W-40 Synthetic Motor Oil, Pleasurecraft Engine Group Synthetic Transmission Fluid, Pleasurecraft Engine Group Synthetic V-Drive Fluid and Pleasurecraft Engine Group 50/50 Premix Propylene Glycol Coolant, all of which feature “Engineered by AMSOIL” on the front label.
These Pleasurecraft products will be sold exclusively by Pleasurecraft dealers. While they are not available for AMSOIL Dealers to sell, Dealers will benefit in many other ways. We have had limited success in marine markets. Having a premier original equipment manufacturer (OEM) like Pleasurecraft anoint AMSOIL the best choice for its products delivers instantaneous credibility. It drives greater consumer trust, validates our position of leadership, supports our brand expertise, provides extra exposure for our brand and increases our prestige and favorability.
That increased brand recognition and prestige will help Dealers sell more oil in marine markets, where we have a full line of specialized AMSOIL products designed for the most popular marine brands. This has proven true in the small-engine market, where we have co-branded products with Kohler* and Briggs & Stratton.*
Co-branding is common – Valvoline* and Cummins,* KTM* and Motorex* and Ducati* and Shell* are just a few examples of co-branding partnerships. If you have ever attempted to unseat one of these co-branded products, you know how powerful those partnerships can be, and you will benefit from the boost to the AMSOIL brand. Conversely, had we not agreed to this partnership, you would face the uphill battle of unseating some other company that would have undoubtedly partnered with Pleasurecraft in our place.
This endorsement from Pleasurecraft, along with those from Banks Power, Lingenfelter, Briggs & Stratton and Kohler, is affirmation of our position as the leader in synthetic lubrication. Use this partnership to increase sales for your Dealership.
*All trademarked names and images are the property of their respective owners and may be registered marks in some countries. No endorsement claim, express or implied, is made by their use.
