by AMSOIL
June 1, 2023

Rob Shama has joined the AMSOIL Strategic Leadership Team (SLT) in the newly created position of Chief Marketing Officer (CMO) and Sr. VP, Strategic Marketing. He will unify and expand our marketing support for all AMSOIL business units to help us continue to grow as the industry evolves and presents new and unique challenges and opportunities.

Shama is known for his creativity and passion for innovation, and he is responsible for multiple unique concepts within the lubricants industry, including engine oils with liquid titanium and multi-vehicle ATF. In fact, he was an invaluable partner in the development of the AMSOIL Signature Series formulation. He is well-versed in the major market trends that affect our business and was a guest speaker at our 45th Anniversary Convention in 2018.

Shama has over 37 years of experience in the chemical industry, including 27 years with Afton Chemical,* a major supplier to lubricant manufacturers. He served as Afton President for more than six years. Prior to taking that role, he was CMO and Sr. Vice President, North America, where he led Afton’s global marketing initiatives while running the North American region. Shama has extensive experience in sales and marketing strategy, and product innovation, including five years on the brand-management team for Quaker State* and Pennzoil.*

A native of Canada, Shama is now a U.S. citizen after moving to the U.S. in 1996. He holds a degree in Mining Engineering from Queens University in Kingston. Rob and his wife, Bonnie, have been married since 1987 and have a daughter and two sons.

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