AMSOIL has acquired Benz Oil, an industrial lubricant manufacturer based in Milwaukee. Benz makes industrial fluids that AMSOIL currently does not, including cutting fluids, metalworking fluids, process oils and more. Benz Oil will be rebranded as AMSOIL Industrial, and the Benz facilities and staff will all become part of AMSOIL INC.
This acquisition will power significantly accelerated growth for the Industrial business unit, expand our expertise into areas where we had little and provide greater product offerings for our industrial customers. It will not immediately result in new products for Dealers to sell because the products being added are industrial-focused and do not cross over to consumer applications. However, our new capabilities and expertise gained from this acquisition may lead to new fluids for Dealers to sell in the future. This expansion will boost our negotiating power on raw-material pricing, helping us remain competitive on raw materials purchased from suppliers who provide base oils and additives used in the production of both AMSOIL and AMSOIL Industrial product lines. The acquisition will strengthen AMSOIL by increasing our customer base, revenue and technical expertise, and it will generate more exposure for the AMSOIL brand. Read the full press release here.
