In our 2017 Dealer survey, respondents cited “low brand awareness” as one of the biggest challenges to growing their businesses. More than 50 percent of Dealers also listed “mainstream marketing” as the top area where they want us to increase our investment in growing the brand. We’ve been working hard since then to boost brand awareness and help you land new customers. In fact, in the next 12 months our marketing, racing and events efforts will present the AMSOIL brand to Americans and Canadians hundreds of millions of times.
