Monday, May 2, 2022

Join the AMSOIL Dealer Facebook Group

Join fellow AMSOIL Dealers on the AMSOIL Dealer Facebook Group today to see all the latest AMSOIL news and participate in live events. Search for AMSOIL Dealers – Corporate on Facebook.

AMSOIL Wings of Passage

In Memoriam


March 9, 2022


Three Mile Bay, N.Y.


April 13, 2022


Plainview, Minn.


April 14, 2022


Somerville, Tenn.


April 15, 2022

Direct Jobber

Friendsville, Md.

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880

Friday, April 1, 2022

195-hp Turbocharged UTV No Match for AMSOIL Products

To demonstrate the superior protection delivered by AMSOIL UTV products and provide additional sales support to help you reach owners of sport UTVs, we recently conducted an extreme dyno test using a 2021 Can-Am* Maverick* X3 DS Turbo RR. Its turbocharged engine makes more power than some cars on the road today and propels it to nearly 100 mph (160 km/h).

We turned it loose in the real world prior to lab testing to establish a baseline for engine temperature, oil temperature, rpm and other measurements. We used this information to design a test plan that pushed the machine beyond real-world conditions to determine if AMSOIL Formula 4-Stroke® Powersports Synthetic Oil and SEVERE GEAR® 75W-140 Synthetic Gear Lube are capable of delivering reserve protection no matter how hard enthusiasts push their UTVs.

See the April AMSOIL Magazine for more information and check out this short video that shows the impressive test results; share it on social media, via text or on your website to start a conversation with prospects and pique their curiosity about AMSOIL products. Link to the AMSOIL online store with a Dealer-number transferring link so you get credit for any sales or customer registrations.

*All trademarked names and images are the property of their respective owners and may be registered marks in some countries. No affiliation or endorsement claim, express or implied, is made by their use.

More Examples of How The Next 50 Compensation Plan Works

We hope you’re getting up to speed on The Next 50 compensation plan, which will take effect later this year. We will provide ample advanced notice of the precise implementation date, but we’re providing details now to help you prepare for this change and understand how the new compensation plan will work.

Following more than a year of research that has involved industry experts and hours of interviews with current and former Dealers, we developed The Next 50 plan to meet the following goals:

• Simpler to understand and explain

• Pay new Dealers more

• Pay more closer to the sale

If you’re actively selling products and personally sponsoring other Dealers, it is highly likely you will make more money under The Next 50 compensation plan.

See the April AMSOIL Magazine for more information and examples.* See the The Next 50 Compensation Plan program on the Dealer Zone homepage to catch up on the latest videos covering the reasons for the change and how the TN50 plan works.

*Building a successful AMSOIL Dealership takes skill, hard work and time. The examples and financial information in this document should not be relied upon or construed by you as a representation by AMSOIL that you or any Dealer can expect to attain any specific level or range of sales, costs, income or profit. AMSOIL encourages you to perform your own analysis with your own advisors. There is no assurance or guarantee as to the profitability or success of Dealers and AMSOIL makes no representation of any kind in that regard. From January 2021 – January 2022, Dealers purchased and sold an average of $440.54 per month. Average Dealer earnings per month during the same period were $97.89.

Supply-Chain Issues and Backorders

Supply-chain issues are creating significant challenges for manufacturers in all industries, including AMSOIL. All manufacturing components, including steel, chemicals and even drivers to deliver raw materials and finished goods, are in short supply. While we are working hard to secure enough base oils, additives and packaging to keep all our products in stock, we must sometimes place certain products on temporary backorder.

If a product you or a customer wants to purchase is temporarily out of stock, we encourage you to continue checking ( in Canada) for availability. You may also click the “Notify Me” button on the product page to receive an email notification when the affected product is available for purchase. The majority of AMSOIL products are available as normal and we expect that to continue; despite our best efforts, however, supplies of raw materials for grease, aerosols and filters continue to pose more significant challenges and likely will for a few more months.

Thank you for understanding; we apologize for any inconvenience this has caused.

Commercial Training: Understanding Equipment Specifications

The April commercial training session will cover equipment specifications and how we ensure AMSOIL products meet those specifications. The training will help provide the confidence to overcome objections from customers switching from manufacturer brands to AMSOIL. We will be joined by Market Manager Automotive B2B & HD On-/Off-Road Brett Granmo to discuss this topic.

The one-hour meeting is scheduled for Wednesday, April 13 at 11 a.m. Central.  Use this link to join the meeting at the scheduled time:

Click here to join the meeting

Or call in (audio only):


 +1 920-393-7463,,538003632#


Phone Conference ID: 538 003 632#

You will have the option to download the client or use the web (browser) client. Using the web client does not require the installation of software on your device.

We are excited to continue our journey into growing this emerging market.

Mark your calendar. We look forward to seeing you on April 13.

Truck, Chassis and Equipment Grease; Off-Road Grease Temporarily Unavailable

AMSOIL Synthetic Polymeric Truck, Chassis and Equipment Grease (GPTR1, GPTR2) and Synthetic Polymeric Off-Road Grease (GPOR1, GPOR2) are temporarily unavailable due to supply-chain issues. AMSOIL Synthetic Multi-Purpose Grease is temporarily recommended in place of AMSOIL Truck, Chassis and Equipment Grease NLGI #2 (GPTR2). We are currently working with our grease partners to ensure supply is delivered as quickly as possible. Stay tuned to the Dealer Zone for updates.

Discontinued Greases

AMSOIL Arctic Synthetic Grease, Synthetic Fifth-Wheel Grease and Semi-Fluid 00 Synthetic EP Grease are discontinued and available while supplies last due to low sales, increased minimum grease-manufacturing quantities and continued supply-chain issues.

Donaldson Price Adjustment

Effective April 11, Donaldson has implemented an average 8.7% price increase on its filters due to increased raw-material, freight and labor costs.

Changes to the Preferred Customer Program in Canada

Beginning June 27, 2022, the following changes to the AMSOIL Preferred Customer Program will take effect in Canada:

Birthday Gift

Instead of a $5 coupon, Canadian Preferred Customers will receive a coupon for 5% off their next order (up to a $5 value).

$5 Coupon

Instead of receiving a $5 coupon when they spend $100, Canadian Preferred Customers will receive 5% off their next order when they spend $100 (up to a $5 value).

All the other benefits will remain the same.

Five-Year Preferred Customer Membership Renewal Option Discontinued

The 5-year P.C. renewal option is discontinued in the U.S. and Canada. Manual and autopay annual renewal options remain available.

Want Your Voice to be Heard? Write a Letter to the Editor

Have an idea, question or comment about an AMSOIL-related topic? Make your voice heard by both AMSOIL corporate staff and fellow AMSOIL Dealers by submitting a letter to the editor of AMSOIL Magazine:

[email protected]



Communications Department

Attn: Letters

925 Tower Ave.

Superior, WI 54880

Letters are subject to editing for length and clarity; please include your name, address and phone number. Unsigned letters will not be published.