Thursday, April 1, 2021

Price Adjustment Effective May 1

We are implementing a minimal price adjustment in the U.S. and Canada effective May 1. Commissions will also be adjusted.

Why are We Adjusting Prices?

All costs are on the rise. Our competitors have all issued multiple price increases to their distributors due to the rising costs of additives, base oils, steel, plastics and freight. While we are working hard for you and our customers to keep pricing down, we are forced to adjust prices to keep up with rising costs. As always, these adjustments are made as minimal as possible and with a sharp eye on our position within the market. We expect affected products to increase by an average of 3 percent, with some products increasing slightly less and others increasing slightly more.

Accessing Updated Pricing

Updated pricing information is available in the Pricing Lookup in the Dealer and Account Zones. To access pricing effective May 1, select a product type in the menu, then select “Future Pricing.” The AMSOIL Wholesale Price List (G3500, G8500) and catalogs (Factory-Direct [G100, G300], Automotive [G3549, G3550], Powersports & Racing [G3511, G3512], Commercial Program [G3469, G3474], Retail Program [G3520, G3521]) will be available with updated pricing in April. Watch the Dealer Zone for announcements of availability. We will notify your retail and commercial accounts of the price adjustment and include a Wholesale Price List in the April Service Line. We encourage you to follow up with them in person as well.

AMSOIL Synthetic Gear Lubes: Advanced Protection and Sales Opportunities

Although vehicles continue advancing to produce more horsepower, torque and towing capacity, the gears and bearings responsible for converting this increased power into wheel rotation have remained largely unchanged. In some vehicles, the volume of gear lube available to cool and protect has also been reduced to improve fuel economy and reduce drag. Synthetic gear lubes are increasingly relied upon to meet these higher demands, and they present Dealers with great sales opportunities.

See the April AMSOIL Magazine for more information.

Focus on Fuel Problems to Enhance Marine Sales

Ethanol is always a hot-button topic in the marine market. A quick YouTube search reveals dozens of videos about its negative effects on outboard-motor fuel systems, including cracked fuel lines and deposits that can cause the engine to quit running. Meanwhile, unstabilized fuel that has fouled the carburetor or fuel system also poses problems for anglers and other marine enthusiasts. Fortunately, AMSOIL fuel additives offer proven answers, providing a great conversation starter when servicing marine customers and prospects this season.

See the April AMSOIL Magazine for more information.

New Commercial Program Sales Aid Now Available

The new Commercial Program Sales Aid (G3728) is now available for order. Different from other sales literature, this sales aid is not intended to be left behind with customers, but used as a presentation tool on your commercial customer visits. It is designed specifically for the commercial industries where Dealers have had the most success: contractors, fleets and agriculture. The sales aid is designed to create curiosity and is best used in the initial meetings with your prospects. At this stage of the sales process the goal is to get your customers talking about their businesses – how they operate, the challenges they face, improvements they would like to make and their goals. Learning this information places you in a much better position to provide an overall solution with AMSOIL products. If you have any questions, please reach out to the Commercial Sales Team:

Commercial Sales Team

Eric Brandenburg – Commercial Program Manager

(715) 399-6467

[email protected]

Ernie Jones – Commercial Field Sales Representative

(407) 325-2475

[email protected]

Ashley Hedin – Commercial Inside Sales Representative

(715) 399-6463

[email protected]

Commercial Training: Problem/Solution Selling Tactics

The Commercial Sales Team is excited to continue our series of commercial training sessions. The next meeting will cover problem/solution selling tactics and focus on the beginning stages of the sales process: prospecting, reaching the decisionmaker and learning about the customer. These important steps can help form a long-term partnership with a commercial account. We will also discuss how the new Commercial Program Sales Aid (G3728) can be used in these early steps and introduce good questions to ask your potential customers.

The meeting is scheduled for Wednesday, April 14 at 11 a.m. CST.  All commercial training sessions can be accessed through these links:

Click here to join the meeting

Or call in (audio only):


+1 920-393-7463,,292896242#


Phone Conference ID: 292 896 242#

You will have the option to download the client or use the web (browser) client. Using the web client does not require the installation of software on your device.

Can’t make the training?  All meeting recordings will be available in AMSOIL University within the Dealer Zone (Sales & Business Development>Commercial Program Training Recordings). The recording of the lawn and landscape meeting held on March 10 is now available.

We are excited to continue our journey into growing this emerging market.

Mark your calendar. We look forward to seeing you on April 14.

2021 Booth Opportunities

Our corporate partnerships with race events, rallies and car shows provide opportunities to work corporately sponsored booths with members of your Personal Group at no charge. Each event offers sales and training opportunities for Direct Jobbers/Dealers and their sponsored Dealers. Check the Dealer Zone (Marketing Your Business>Sponsored Events) to review upcoming events and apply for booth opportunities.

Dealer Agreement Now Part of Dealership Renewal Process

Some state laws require us to maintain a record of an annual Independent Dealer Agreement with each Dealer. To make the process of maintaining annual Dealer Agreements as smooth as possible, the Dealer Agreement is now part of the Dealership renewal process.

Instead of having all Dealers submit a new agreement each November, we’ve made significant technology investments to enable Dealers to complete the Dealer Agreement each year in the month their Dealership is due to be renewed. Here’s how it will work:

• Dealers who are required to pay a renewal fee (annual payment plan or expiring multi-year payment plan) will be prompted to submit a new Dealer Agreement through DocuSign when they submit payment for their renewal. We will provide 60 days’ advanced notice when it is time to renew.

• Dealers who have signed up for automatic payment of the renewal fee will receive a new Dealer Agreement via DocuSign 60 days prior to the scheduled automatic payment date. Dealers who fail to sign a new annual agreement prior to the scheduled automatic payment date will not be renewed.

• Dealers with a multi-year payment plan that is not set to expire will receive a new Dealer Agreement 60 days prior to the month in which their payment plan would expire if Dealer fees were due. Agreements must be signed and returned by the last day of that month in order to maintain active status.

• Dealers who prepaid for a lifetime payment plan will continue receiving a new Dealer Agreement each September and will need to submit it by Nov. 1 to maintain active status.

• Dealers without an active email address on file will receive their annual Dealer Agreement by U.S. Mail.

• To facilitate signing the Dealer Agreement at the time of renewal, all renewals must now be done online; renewal by telephone will remain an option until May 1.

What if I already submitted a Dealer Agreement this year?

You will still need to submit a new agreement for the upcoming year. This will get your Dealership renewal and annual Dealer Agreement in sync moving forward. For questions about the AMSOIL Dealer Agreement, email [email protected] or call 800-777-7094.

AMSOIL EA15K50 Oil Filter Temporarily Not Recommended for Select Ram* and GM* Applications

We are no longer recommending the AMSOIL EA15K50 Oil Filter for 2007-2013 GM vehicles with the 5.3L engine and 2013-current Ram vehicles with the 5.7L or 6.4L engine. There is no cause for alarm if you or one of your customers is using the EA15K50 Filter with one of the listed vehicles; we are acting out of an abundance of caution. We have sold thousands of AMSOIL EA15K50 Oil Filters to customers with one of the GM or Ram engines listed above. A very small percentage of those customers have reported gauges or check-engine lights indicating slightly lower than normal oil pressure.

Our industry-leading high-efficiency media removes more particles of smaller sizes than most competing filters to better prevent engine wear. In the GM and Ram applications listed, the EA15K50 Filter is capturing a large number of deposits and reaching its holding capacity before the end of its recommended service life in a small number of instances. This can result in reduced flow and overall oil pressure, but in no way harms the engine. AMSOIL Oil Filters include a bypass relief valve to ensure appropriate oil volume is always delivered to critical components.

Rather than cause some customers unnecessary concern, we are recommending the WIX 57060 or Donaldson P550794 in place of the EA15K50 in 2007-2013 GM 5.3L engines and 2013-current Ram 5.7L and 6.4L engines. They are high-quality filters, but will not capture as many small particles as the AMSOIL Oil Filter does, and they are designed for shorter service intervals.

Watch the Dealer Zone for updates. If you have questions, contact Technical Services at [email protected] or (715) 399-8324 (TECH).


I used the EA15K50 Oil Filter with one of the affected GM or Ram engines before. Can I continue to do so?
Yes, but it should be changed at the vehicle manufacturer’s recommended change interval. We no longer recommend this filter for up to 15,000 miles (24,000 km) in these engines.

Did using the EA15K50 Oil Filter harm my vehicle?
No. The filter includes a bypass relief valve to ensure appropriate oil volume is always delivered to critical components.

Can I still practice extended drain intervals with Signature Series Synthetic Motor Oil in these engines?
Yes, but only if you change the WIX or Donaldson filter at the manufacturer’s recommended service interval and top off the oil after the filter change.

Is there any benefit to using Signature Series Synthetic Motor Oil if I don’t want to change filters to get extended drain intervals?
Yes, Signature Series contains a robust package of detergents and dispersants to protect against the deposits produced by these engines. 

What can I do to combat these oil deposits?
We recommend using Signature Series Synthetic Motor Oil and changing the WIX or Donaldson filter at the manufacturer’s recommended interval. We also recommend using AMSOIL Engine and Transmission Flush every-other oil change.

Will AMSOIL offer another extended-drain filter for these engines?
We are conducting additional research and development with the goal of once again supplying a high-efficiency, extended-life filtration option.

*All trademarked names are the property of their respective owners and may be registered marks in some countries. No affiliation or endorsement claim, express or implied, is made by their use.

Training Outlines for Monthly Dealer Meetings

Check the Dealer Zone each month for the latest Dealer meeting outline. The monthly outlines enable presenters to discuss timely and relevant AMSOIL subject material with their teams through teleconference, Skype or in person. Dealer meeting outlines are accessible in the Dealer Zone (Learning Center>Dealer Meetings>Monthly Meeting Outlines).

Follow the AMSOIL Blog

Visit the AMSOIL Blog and sign up for our weekly blog updates. AMSOIL Blog content is always fresh and informative, covering a wide range of topics related to engines and lubrication, AMSOIL markets, AMSOIL products and AMSOIL happenings. The AMSOIL Blog is another easy way to stay in the loop, and it's easily shared on social media, providing another resource you can use to promote your business.

Join the AMSOIL Dealer Facebook Group

Join fellow AMSOIL Dealers on the AMSOIL Dealer Facebook Group today to see all the latest AMSOIL news and participate in live events. Search for AMSOIL Dealers – Corporate on Facebook.

AMSOIL Midwest Fishing Report

For hot fishing tips, visit the AMSOIL Midwest Fishing Report.

The AMSOIL Midwest Fishing Report gives you the most up-to-date fishing reports from all around the Midwest. With information spanning open-water and ice-fishing seasons, our guides provide the latest scoop on the best fishing spots, baits, lures, presentation techniques and more. Whether you’re planning a week-long trip or just heading out for the day, tune in to the AMSOIL Midwest Fishing Report to make the most of your time on the water.

AMSOIL Wings of Passage

In Memoriam


July 7, 2020


Alamogordo, N.M.


July 3, 2020


Elko, S.C.


Oct. 13, 2020


Havre, Mont.


Oct. 24, 2020

Direct Dealer

Wichita, Kan.


Nov. 17, 2020


Dodge City, Kan.


Dec. 24, 2020


Bandera, Texas


Jan. 10, 2021


New Waverly, Texas


Jan. 14, 2021


Jacksonville, Fla.


Jan. 29, 2021


Deer Park, Texas


Feb. 19, 2021


Charleston, S.C.


March 3, 2021


Bruceton Mills, W. Va.


March 4, 2021

Premier Direct Jobber

Anchorage, Alaska


March 12, 2021


Des Moines, Iowa

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880