Monday, February 1, 2021

AMSOIL Wings of Passage

In Memoriam


Oct. 12, 2020


Las Vegas, Nev.


Oct. 28, 2020


Washington, Mo.


Nov. 22, 2020

Direct Dealer

Littleton, Colo.


Jan. 13, 2021

Regency Platinum Direct Jobber

Carmel, Maine


Jan. 18, 2021

Regency Gold Direct Jobber

Vancouver, Wash.

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880

Tuesday, December 29, 2020

Dealer Vision 2021: Securing the Dealer Opportunity for the Next 50 Years

Since we founded the Dealer network in 1973, we’ve adapted and improved the opportunity in several ways to strengthen and secure your future. In 2021, we’ll continue that tradition by focusing on the goals below. Top of the list is to grow the company 8 percent, which will help us to continue offering people like you the chance to make money selling AMSOIL products for the next 50 years.

5 GOALS FOR 2021

• 8% Company Growth

• Train Professional, Knowledgeable Dealers

• Grow Commercial Business

• Create a Simpler, More Enjoyable Dealer Experience

• Increase Demand for AMSOIL Products

See the January AMSOIL Magazine for more information.

AMSOIL Promos Continue to Boost Business

Promotions have proven to be successful at attracting customers and spurring sales, leading to more commissions for AMSOIL Dealers. Last year we increased the frequency of promotions and expanded them to reach all different types of customers, including online/catalog customers and P.C.s, retail accounts, commercial accounts and even promotions for independent Dealers. The efforts paid off tremendously. We’re hoping to continue this trend into the new year, and we’re excited to continue offering these promos as a tool for Dealers to boost their businesses. We’ll provide everything you need to use them to your advantage online and in person.

See the January AMSOIL Magazine for more information.

15W-50 Synthetic Small-Engine Oil Launch Delayed

AMSOIL 15W-50 Synthetic Small-Engine Oil (SEF), originally scheduled to launch in December, has been delayed until June.

New Can-Am ATV/UTV Oil Change Kits Coming Feb. 1

The Can-Am ATV/UTV Oil Change Kit (CK1, CK2, CK3) provides everything needed to perform an AMSOIL oil change on most Can-Am* ATVs and UTVs in one convenient package, including the appropriate amount of AMSOIL Formula 4-Stroke® 0W-40 Synthetic Motor Oil, an oil filter, O-ring and washers. They offer the perfect combination of AMSOIL quality and convenience. Look for details in the February edition of AMSOIL Magazine.

*All trademarked names are the property of their respective owners and may be registered marks in some countries. No affiliation or endorsement claim, express or implied, is made by their use. 

New Powersports Antifreeze & Coolant Available Feb. 2

Powersports Antifreeze & Coolant (PSAF) is formulated and packaged for all powersports applications, including on- or off-road motorcycles, UTVs, ATVs, snowmobiles, outboard motors and personal watercraft. It is optimized for powersports cooling systems that contain increased aluminum while delivering excellent all-season performance for up to five years. It is premixed 50:50 with high-purity water and is available in quart packaging, eliminating the hassle of mixing fluids and allowing enthusiasts to buy only what they need. Look for details in the February edition of AMSOIL Magazine.

Account Discount and Co-op Reminders

Don’t forget to remind your commercial, retail and installer accounts about the great perks they can receive based on purchases they make throughout the year.

Installer Discount Program

Installer discounts are based on the amount they purchase during the calendar year. Discounts are activated as soon as cumulative purchases reach the minimum threshold, and that discount is guaranteed for the full following year (January – December). Each installer’s 2021 discount will be based on the amount the installer purchased in 2020.

U.S. Annual Purchases          Discount

$3,500 - $24,999.99                   5%

$25,000+                                    10%

Canada Annual Purchases    Discount

$4,500 - $29,999.99                    5%

$30,000+                                      10%

Retail Co-op Program

Retail accounts (non-installers) earn co-op credit that can be applied to the costs of qualified advertising, literature, merchandising and promotional items. Co-op credit is earned with every product purchase throughout the year. All credit is awarded at the beginning of January the following year and expires on Dec. 31. The more an account buys in a year, the greater the co-op percentage earned. Co-op credit is earned according to the following scale:

Total Annual Purchases        Percentage Earned in Co-op Credit

$0 - $7,499                                   3%

$7,500 - $24,999                         4%

$25,000 or more                          5%

Commercial Discount Program

Commercial accounts also earn discounts based on their annual purchases, and those discounts stay with them all year. At the beginning of each calendar year, an account’s discount is locked in based on its purchases over the previous 12 months. Accounts that purchase enough to qualify for a higher discount level are granted that discount immediately, but accounts that fall out of qualification continue receiving their current discount rate for the remainder of the year.


U.S. Annual Purchases          Discount

$5,000 - $9,999.99                     5%

$10,000+                                     10%

Canada Annual Purchases    Discount

$6,000 - $11,999.99                   5%

$12,000+                                     10%