Wednesday, April 1, 2020

COVID-19 Update

Thank you for your continued hard work during the COVID-19 pandemic. We hope you’re all staying safe and making the most of your extra time at home. Here are the latest updates from AMSOIL headquarters:
  • Multiple states in which we operate facilities have issued shelter-in-place orders. In each case, AMSOIL has been identified as an essential business and encouraged to continue operating so we can continue to serve the utility companies, hospitals, fire departments, police departments and other vital industries that rely on our products.
  • Trade show and racing co-op requests are on hold until further notice as most events scheduled for the next few months are canceled. Putting these programs on hold until normalcy resumes will allow us to avoid administrative complications and you to avoid having to return payment for co-op support issued for canceled events.
  • If you are scheduled to work a corporately sponsored event, please reach out to the event contact to confirm its status. Remember, as an independent Dealer, your attendance at events is completely up to you. We recommend following state and federal guidelines. Don’t feel like you have to attend an event just because you received co-op support or it’s a corporately sponsored space. Your health and safety are much more important.
  • We remain confident in our supply of raw materials and ability to maintain production levels.
  • All AMSOIL team members who are able to work from home are doing so now.
  • We have implemented social distancing and staggered shifts for employees remaining on site to ensure their safety and our continued ability to serve you and our customers.
  • A message is posted on and reassuring customers that we are open for business and shipping product as usual.
  • We communicated our status as operational to all active accounts by email, but you might benefit from some direct communication from you to your largest customers. We created this letter to help you do that. You can send it by email or by traditional mail, or you can use it to guide you through phone conversations you might have over the next few weeks.
  • We are adjusting our advertising to more heavily promote ordering from and receiving fast, free delivery to your home.
We will continue to provide updates as things evolve. As always, we hope you and your families are putting your health and safety first, and we’re looking forward to a strong return to business soon.

New Website Rollout Complete

The new ecommerce platform supporting and is now fully rolled out and available to all AMSOIL customers and the general public.

Dealers with their own websites may now update links to or at their discretion. Sitemap files for each of the sites are available at the following URLs:

• (US Storefront)
• (Canadian Storefront)

Dealers who have a website through EmpowerKit will have links on their website automatically updated to current URLs. As a reminder, new and existing AMSOIL Dealers located in Canada will have the option to purchase a domain at or, as well as the option to request links on their .com website updated to point to, but will not be required to do so.

Thank you for your ongoing support during the development and rollout of this project.

Retail and Commercial Kits Now Stocked Exclusively at Superior Distribution Center

With account registration occurring online more frequently, use of Retail and Commercial Account Registration Kits (G1001/G8001, G1007/G8007, respectively) and the Installer Kit (G250/G8250) is declining. To improve efficiency and reduce costs, they will now be stocked exclusively in the Superior, Wis. distribution center. Dealers served by other DCs should plan ahead when ordering those kits to allow for a little additional delivery time.

New Training Outlines for Monthly Dealer Meetings

Check the Dealer Zone each month for the latest Dealer meeting outline. The monthly outlines enable presenters to discuss timely and relevant AMSOIL subject material with their teams through teleconference, Skype or in person. Dealer meeting outlines are accessible in the Dealer Zone (Learning Center>Dealer Meetings>Monthly Meeting Outlines).

WIX Price Adjustment

WIX has implemented an average 1.4 percent price increase on its filters effective May 1.

Literature Updates

A number of new and revised literature items are available for purchase or download. Take advantage of these great items to help grow your business and increase sales. 

Follow the AMSOIL Blog

Visit the AMSOIL Blog and sign up for our weekly blog updates. AMSOIL Blog content is always fresh and informative, covering a wide range of topics related to engines and lubrication, AMSOIL markets, AMSOIL products and AMSOIL happenings. The AMSOIL Blog is another easy way to stay in the loop, and it’s easily shared on social media, providing another resource you can use to promote your business.

AMSOIL Midwest Fishing Report

For hot fishing tips, visit the AMSOIL Midwest Fishing Report.

The AMSOIL Midwest Fishing Report gives you the most up-to-date fishing reports from all around the Midwest. With information spanning open-water and ice-fishing seasons, our guides provide the latest scoop on the best fishing spots, baits, lures, presentation techniques and more. Whether you’re planning a week-long trip or just heading out for the day, tune in to the AMSOIL Midwest Fishing Report to make the most of your time on the water.

AMSOIL Wings of Passage

In Memoriam

Dec. 25, 2019
Wind Gap, Pa.

Feb. 13, 2020
Shallow Lake, ON

Feb. 29, 2020
Merrill, Wis.

March 6, 2020
Regency Silver Direct Jobber
Alachua, Fla.

March 21, 2020
Woodridge, Va.

March 21, 2020
Battle Creek, Mich.

March 26, 2020
Ladora, Iowa

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880