Monday, February 3, 2020

New V-Twin Oil Change Kits Expand Market Coverage

The AMSOIL V-Twin Oil Change Kit was an instant success following its introduction in August 2016. It combines everything needed to perform an AMSOIL oil change on most Harley-Davidson* motorcycles in one convenient package.

Dealers and retailers, however, have asked for kits with black AMSOIL Motorcycle Oil Filters instead of chrome. They’ve also requested kits recommended for newer Harley motorcycles with the Milwaukee-Eight* engine that requires five quarts of oil instead of four.

Available Feb. 4, our three new V-Twin Oil Change Kits satisfy these requests. The original kit designated with product code HDCK is still available with updated packaging to match the other three kits. You can now buy the same kit with a black filter instead of chrome using product code HDBK.

Kits designated with product codes HDCK and HDBK are recommended for most 1999-2016 Harley-Davidson motorcycles.

• (1) AMSOIL Motorcycle Oil Filter (kit HDCK contains a chrome filter; kit HDBK contains a black filter)
• (1) Drain-plug O-ring

Kits designated with product codes HDMC and HDMB are recommended for most 2017-present Harley-Davidson motorcycles.

• (1) AMSOIL Motorcycle Oil Filter (kit HDMC contains a chrome filter; kit HDMB contains a black filter)
• (1) Drain-plug O-ring

See the February AMSOIL Magazine for more information.

*All trademarked names are the property of their respective owners and may be registered marks in some countries. No affiliation or endorsement claim, express or implied, is made by their use.

Spring Oil-Change Season is Here

We’re celebrating with multiple promotions running over the next few months.

Why Promotions?
Promotions are proven to increase sales to new and existing customers alike. We introduced regular promotions for Preferred Customers in 2017, and they have delivered outstanding results. Since then we have conducted a handful of promotions for retail and commercial accounts that have also performed well. Promotions are an excellent tool to help you convert new customers and accounts who just need a little incentive to start purchasing. They’re also effective for generating additional sales to existing customers and accounts through exposure to new products and specials. Effective promotions typically result in more orders overall, increased order size and increased commissions for Dealers.

Watch the Dealer Zone and your Message Center as we roll out our new spring promotions for retail accounts and other customers over the coming months.

See the February AMSOIL Magazine for more information.

Updated Format for Performance Tests

We’ve revamped the AMSOIL Performance Tests webpage to make sharing performance tests easier. All performance tests are now available as jpeg files for easier downloading and sharing. You can save them to your device, post them on social media or your website, or send them directly to customers. Remember to use only current information posted on Once a performance test is archived, stop using it in your sales efforts. If Dealers fail to comply, we’ll have to place tighter restrictions on viewing comparative test results for legal reasons.

See the February AMSOIL Magazine for more information.

Heavy-Duty Degreaser Now Available at a Lower Price

Heavy-Duty Degreaser has been reformulated to provide the same great performance at a lower price. Effective Feb. 4, it is available at a lower price with higher commissions.

Click to enlarge

Heavy-Duty Degreaser is not available in Canada.

See the February AMSOIL Magazine for more information.

New AMSOIL E-Commerce Platform

We’ve adopted a new e-commerce platform at and launched a Canadian-specific designed to create a best-in-class online shopping experience. While the new site looks familiar, additional features have been added to make it easier for customers and accounts to find and purchase the right products. Canadian customers should be redirected to to make their purchases. All Dealer-number transfer links will continue to function as they have in the past and will also work on Dealers and commercial/retail accounts can currently see the new sites once logged into their accounts; the sites will be rolled out to the general public in early February.

Understand Copyright and Licensing

Make sure you have the right to use music, photos and other digital assets when you post online. AMSOIL must decline Dealers’ requests for copyrighted images due to licensing agreements with photographers. Some licenses expire over time or are based on the number of times an item is reproduced. Keep your website up to date and ensure it only contains content you have permission to use to avoid trouble.

Ea® Universal Air Induction Filters, Ea Racing Air Filters and Ea Pre-Filters Discontinued

Due to low and declining sales, Ea® Universal Air Induction Filters, Ea Racing Air Filters and Ea Pre-Filters are discontinued and available while supplies last.

Boost Professionalism with AMSOIL Vehicle Graphics

To help Dealers put their best foot forward, AMSOIL has partnered with Turbo Images to provide professional vinyl vehicle graphics and installation to the AMSOIL Dealer network.

AMSOIL graphics kits work to boost your credibility and will apply to most makes and models of pickups, but may also fit other vehicles.

Vehicle Graphics Co-op Program
AMSOIL is supporting Dealers’ advertising efforts by offering co-op support to Co-op Certified Dealers who apply AMSOIL vehicle graphics to their vehicles. Qualified Dealers will be reimbursed for 50 percent of the cost of materials and installation, up to $1,000.

For more information and full co-op details, navigate to the Vehicle Graphics page in the Dealer Zone (Marketing Your Business>Advertising) or see the AMSOIL Vehicle Graphics Program brochure (G3064).

Affordable vinyl graphics and installation
Professional appearance
Instant recognition as an AMSOIL Dealer
Attract more business
Co-op opportunities

Literature Updates

A number of new and revised literature items are available for purchase or download. Take advantage of these great items to help grow your business and increase sales.

Tax Information for U.S. and Canadian Dealers

Commissions are considered income and are reported on form 1099 Misc (U.S.) and form T4A (Canada). The 1099 and T4A forms only reflect commissions paid during the calendar year; they do not include any deductions or credits from Dealer checks.

Dealers only receive a form if their commission checks totaled more than $600 in 2019 for U.S. Dealers and more than $500 for Canadian Dealers. Note that T4A forms are issued in Canadian funds. Dealers’ 1099 and T4A income is determined by the dates of the commission checks issued between Jan. 1 and Dec. 31, 2019.

AMSOIL mailed all 1099 forms by Jan. 31, 2020, and will mail T4A forms by no later than Feb. 29, 2020. Please allow at least two weeks delivery time before calling for a replacement form. Forms may also be obtained in the Dealer Zone (My Business>Year End Tax Documents). AMSOIL is not qualified to provide, and does not offer, any tax advice. Please consult a tax advisor. Dealers suspecting an error on their 1099 or T4A forms are advised to gather their check stubs and call the accounting department at 715-399-6348.

Account Services Contact Information
Fax: (715) 395-5332
Direct Phone Line: (715) 399-6348

Follow the AMSOIL Blog

Visit the AMSOIL Blog and sign up for our weekly blog updates. AMSOIL Blog content is always fresh and informative, covering a wide range of topics related to engines and lubrication, AMSOIL markets, AMSOIL products and AMSOIL happenings. The AMSOIL Blog is another easy way to stay in the loop, and it's easily shared on social media, providing another resource you can use to promote your business.

AMSOIL Midwest Fishing Report

For hot fishing tips, visit the AMSOIL Midwest Fishing Report.

The AMSOIL Midwest Fishing Report gives you the most up-to-date fishing reports from all around the Midwest. With information spanning open-water and ice-fishing seasons, our guides provide the latest scoop on the best fishing spots, baits, lures, presentation techniques and more. Whether you’re planning a week-long trip or just heading out for the day, tune in to the AMSOIL Midwest Fishing Report to make the most of your time on the water.

AMSOIL Wings of Passage

In Memoriam

Oct. 7, 2019
Ulen, Minn.

Oct. 17, 2019
Hot Springs Village, Ark.

Oct. 30, 2019
Omaha, Neb.

Dec. 10, 2019
Direct Dealer
Bremen, Ind.

Dec. 18, 2019
Pueblo, Colo.

Dec. 25, 2019
Premier Direct Jobber
Palmer, Alaska

Dec. 28, 2019
Topeka, Kan.

Jan. 2, 2020
Moline, Ill.

Jan. 6, 2020
St. Peter, Minn.

Jan. 6, 2020
Dothan, Ala.

Jan. 6, 2020
Portland, Ore.

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880