AMSOIL Upper Cylinder Lubricant: Preserving Horsepower and Performance

Launching Oct. 4, AMSOIL Upper Cylinder Lubricant (UCL) is the latest addition to the gasoline additive lineup. It delivers more lubricity than the competition and battles ethanol-related corrosion.

Upper cylinders are one of the toughest areas of an engine to lubricate due to the intense heat of combustion and the design of today’s vehicles. New AMSOIL Upper Cylinder Lubricant delivers a much-needed layer of protection to this trouble area to help fight piston-ring and cylinder wear, maximizing engine compression and horsepower. Its lubricity improvers aid in protecting fuel injectors and other fuel-system components from wear, helping ensure excellent performance and long life.

Plus, it really works. AMSOIL Upper Cylinder Lubricant delivers 18 percent more lubricity than Lucas* and 20 percent more than Sea Foam* for better retention of horsepower and fuel economy.¹

See the October AMSOIL Magazine for more information.

¹Based on independent testing of AMSOIL Upper Cylinder Lubricant, Lucas Upper Cylinder Lubricant and Sea Foam Motor Treatment obtained on 02/13/2019 using the ASTM D6079 modified for use with gasoline.

*All trademarked names and images are the property of their respective owners and may be registered marks in some countries. No affiliation or endorsement claim, express or implied, is made by their use. All products advertised here are developed by AMSOIL for use in the applications shown.

New 5W-30 Viscosity Joins Synthetic Small-Engine Oil Family

Available Oct. 1, new 5W-30 Synthetic Small-Engine Oil (AES) rounds out the Synthetic Small-Engine Oil family. It’s recommended primarily for snowblowers and generators, bringing the excellent benefits of AMSOIL Synthetic Small-Engine Oil to applications that call for a 5W-30 viscosity oil.

Outstanding cold-flow

Cold ambient conditions and increased stress characterize snowblower operating conditions. Generators used on job sites can also run in cold weather. A 5W-30 motor oil provides improved cold-flow compared to 10W-XX motor oils. Its lower “W” viscosity means it flows more readily at startup for reliable wear protection. AMSOIL Synthetic Small-Engine Oil doesn’t contain waxes inherent to conventional oils, so it doesn’t thicken when the temperature drops, delivering superior protection and easier starts.

See the October AMSOIL Magazine for more information.

New Independent AMSOIL Dealer Policies and Procedures Now Available

As explained in the September AMSOIL Magazine, we've updated some of the policies governing how to run an AMSOIL Dealership and introduced new ones. New and updated policies are included in the new Independent AMSOIL Dealer Policies and Procedures (G4000). It's available as a PDF only. Highlights of these changes include…

• New Unilateral Minimum Advertised Price (MAP) Policy

• New 24-store policy

• New succession-planning policies

• Customer Bill of Rights

• New legal provisions lacking in our original policies designed to protect the Dealer opportunity

• New requirement that all Dealers need to accept the Agreement and policies on an annual basis

All new policies take effect Oct. 1, 2019, so please read and understand them. Engaging in normal business activities, such as placing orders or registering customers, indicates you’ve accepted and agree to abide by the new policies. Information previously included in the following documents now appears in the Independent AMSOIL Dealer Policies and Procedures.

• Marketing Plan – Policies (G47A)

• Marketing Plan – Compensation (G47B)

• Commercial & Retail Marketing Guidelines (G1097)

• Building Your Business: Initial Contact Policies & Guidelines (G2194)

See the September AMSOIL Magazine for details. Contact AMSOIL Customer Service with any questions at [email protected] or 1-800-777-7094.

Easy-Pack Sample Now Available

Send prospective retail or commercial accounts a sample of the latest AMSOIL innovation: the easy-pack. Each sample box (G3655SA) contains one SEVERE GEAR^® 75W-90 Synthetic Gear Lube easy-pack, information on our award-winning new packaging and instructions on how to receive a 10 percent rebate on their first qualifying order. The samples are now available for $10 each with a limit of five per Dealer. You receive a $10 bonus (in addition to the Qualification Bonus) when the account places a qualifying order and takes advantage of the promotion included in the sample box. Click here to learn more.

Canadian Price List Correction

Due to a programing error the Canadian Wholesale Price List (G8500) and Canadian catalogs contain incorrect pricing for a small group of products. The correct pricing is listed below. An addendum is available in the Dealer Zone (Product and Program Lit>Price Lists & Catalogs>G8500 – Can. Wholesale Price List Addendum). We apologize for the inconvenience.

SEVERE GEAR^® 80W-90 Synthetic Gear Lube

Stock # Units    Pkg./Size                        Can.     Can.     Can.

                                                                  Whsl.    P.C.      MSRP

AGLPK EA        (1) 946-ml Easy-Pack       14.00    14.70    18.10

AGLPK CA        (12) 946-ml Easy-Packs 159.60  167.60  216.00

SEVERE GEAR 75W-110 Synthetic Gear Lube

Stock # Units    Pkg./Size                        Can.     Can.     Can.

                                                                  Whsl.    P.C.      MSRP

SVTPK EA        (1) 946-ml Easy-Pack       19.45    20.40    25.10

SVTPK CA        (12) 946-ml Easy-Packs 222.00  233.10  300.00

Signature Series Multi-Vehicle Synthetic Automatic Transmission Fluid

Stock # Units    Pkg./Size                        Can.     Can.     Can.

                                                                  Whsl.    P.C.      MSRP

ATFPK  EA        (1) 946-ml Easy-Pack       15.65    16.45    20.25

ATFPK  CA        (12) 946-ml Easy-Packs 178.80  187.75  241.80

Signature Series Fuel-Efficient Synthetic Automatic Transmission Fluid

Stock # Units    Pkg./Size                        Can.     Can.     Can.

                                                                  Whsl.    P.C.      MSRP

ATLPK  EA        (1) 946-ml Easy-Pack       16.80    17.65    21.75

ATLPK  CA        (12) 946-ml Easy-Packs 192.00  201.60  259.80

Synthetic Manual Transmission and Transaxle Gear Lube

Stock # Units    Pkg./Size                        Can.     Can.     Can.

                                                                  Whsl.    P.C.      MSRP

MTGPK EA        (1) 946-ml Easy-Pack       19.40    20.35    25.05

MTGPK CA        (12) 946-ml Easy-Packs 221.40  232.50  299.40

New Canadian Stock Numbers

We are transitioning to new labels for the following products in Canada. Effective immediately, Canadian Dealers, customers and accounts must use the new stock numbers listed below to order these products. The old stock numbers are discontinued in Canada.

Signature Series 5W-20 Synthetic Motor Oil (3.78-litre bottles)

New Can. Stock No.: ALM1GC

Signature Series 0W-40 Synthetic Motor Oil (946-ml bottles)
New Can. Stock No.: AZFQTC

Signature Series 5W-50 Synthetic Motor Oil (946-ml bottles)

New Can. Stock No.: AMRQTC

XL 0W-20 Synthetic Motor Oil (3.78-litre bottles)

New Can. Stock No.: XLZ1GC

XL 5W-20 Synthetic Motor Oil (3.78-litre bottles)

New Can. Stock No.: XLM1GC

OE 0W-20 Synthetic Motor Oil (3.78-litre bottles)

New Can. Stock No.: OEZ1GC

Z-ROD^® 10W-30 Synthetic Motor Oil (946-ml bottles)

New Can. Stock No.: ZRTQTC

Z-ROD 20W-50 Synthetic Motor Oil (946-ml bottles)

New Can. Stock No.: ZRFQTC

10W-30 Heavy-Duty Synthetic Diesel Oil (9.45-litre bottles)

New Can. Stock No.: ADNTPC

5W-40 Heavy-Duty Synthetic Diesel Oil (3.78-litre bottles)

New Can. Stock No.: ADO1GC

Torque-Drive^® Synthetic Heavy-Duty Automatic Transmission Fluid (3.78-litre bottles)

New Can. Stock No.: ATD1GC

20W-50 Synthetic V-Twin Motorcycle Oil (3.78-litre bottles)

New Can. Stock No.: MCV1GC

Synthetic V-Twin Transmission Fluid (946-ml bottles)

New Can. Stock No.: MVTQTC

Synthetic V-Twin Primary Fluid (946-ml bottles)

New Can. Stock No.: MVPQTC

10W-40 Synthetic Metric Motorcycle Oil (3.78-litre bottles)

New Can. Stock No.: MCF1GC

10W-40 Synthetic ATV/UTV Motor Oil (946-ml bottles)

New Can. Stock No.: AUV40QTC

Synthetic Chaincase & Gear Oil (473-ml bottles)

New Can. Stock No.: TCCCNC

Multi-Vehicle Synthetic Power Steering Fluid (473-ml bottles)

New Can. Stock No.: PSFCNC

Synthetic Firearm Lubricant and Protectant (4-oz. bottles)

New Can. Stock No.: FLPBAC

Synthetic Compressor Oil - ISO 46, SAE 20 (946-ml bottles)
New Can. Stock No.: PCIQTC

Synthetic Compressor Oil - ISO 100, SAE 30/40 (946-ml bottles)

New Can. Stock No.: PCKQTC

As announced in January, we will be introducing new labels for Canadian products throughout 2019. Newly labeled products will be rolled out as existing inventory in Canada is depleted. Watch the Dealer Zone for continued updates.

Literature Updates

A number of new and revised literature items are available for purchase or download. Take advantage of these great items to help grow your business and increase sales.

Wholesale Price List – U.S. (G3500)

Wholesale Price List Addendum – U.S. (G3500)

Wholesale Price List – Can. (G8500)

Dealer Profit List (G3501)

Factory-Direct Catalog – U.S. (G100)

Factory-Direct Catalog – Can. (G300)

Commercial Program Catalog – U.S. (G3469)

Commercial Program Catalog – Can. (G3474)

Powersports & Racing Catalog – U.S. (G3511)

Powersports & Racing Catalog – Can. (G3512)

Retail Program Catalog – U.S. (G3520)

Retail Program Catalog – Can. (G3521)

Automotive Catalog – U.S. (G3549)

Automotive Catalog – Can. (G3550)

AMSOIL Brand Style Guide

Engine and Transmission Flush Data Bulletin (G2763)

Wichita Distribution Center Moving Oct. 28

The Wichita Distribution Center will open at its new location Oct. 28.

New address:

1854 S. Florence Ct. #20

2019 Direct Jobber Convention Just Days Away

Join us for the 2019 AMSOIL Direct Jobber Convention Oct. 3-5, 2019 at the McCormick Ranch Resort in beautiful Scottsdale, Ariz. Gain insight into the future direction of the company through engaging presentations and be part of the fun as AMSOIL Direct Jobbers are recognized for their achievements.

Friday night will feature an exciting adventure in the hills overlooking the valley at La Puesta Del Sol with Fort McDowell Adventures. La Puesta del Sol, “The Setting Sun,” offers stunning 360º views. Perched atop a cactus-dotted mesa, it provides unlimited vistas of Arizona’s spectacular sunsets. Try a mouth-watering BBQ menu paired with country music and cowboy games and experience an “Arizona Luau” like no other. There will also be tethered hot air balloon rides and a four-piece band. End the night with a fireworks finale and you’ll be sure to leave with a memory that will last a lifetime. Get a preview of the venue here.

Book your reservations directly by calling the McCormick Ranch Resort at 1-800-540-0727 and let them know you are with the AMSOIL Direct Jobber Meeting Oct. 3-5. Find more information on the resort here. We look forward to seeing you in Scottsdale Oct. 3-5 for the 2019 Direct Jobber Convention.

10 Percent Product Rebate

We also offer attendees a 10 percent rebate on product orders placed between Sept. 29 and Oct. 5. You must attend the entire event to qualify. Orders must be placed during this timeframe only, and the rebate will be paid on your next commission check. The maximum rebate amount is $5,000. The rebate applies to product orders only.

Follow the AMSOIL Blog

Visit the AMSOIL Blog and sign up for our weekly blog updates. AMSOIL Blog content is always fresh and informative, covering a wide range of topics related to engines and lubrication, AMSOIL markets, AMSOIL products and AMSOIL happenings. The AMSOIL Blog is another easy way to stay in the loop, and it's easily shared on social media, providing another resource you can use to promote your business.

AMSOIL Midwest Fishing Report

For hot fishing tips, visit the AMSOIL Midwest Fishing Report.

The AMSOIL Midwest Fishing Report gives you the most up-to-date fishing reports from all around the Midwest. With information spanning open-water and ice-fishing seasons, our guides provide the latest scoop on the best fishing spots, baits, lures, presentation techniques and more. Whether you’re planning a week-long trip or just heading out for the day, tune in to the AMSOIL Midwest Fishing Report to make the most of your time on the water.

AMSOIL Wings of Passage

In Memoriam

SARA DALEY

Aug. 7, 2019

Direct Dealer

Cullman, Ala.

KENNETH W. GALTS

Sept. 6, 2019

Dealer

Heriot Bay, BC

JOHN STRENKOWSKI

Sept. 16, 2019

Executive Direct Jobber

Lebanon, Conn.

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880

More TV Ads Highlight AMSOIL Marketing Strategy

In our 2017 Dealer survey, respondents cited “low brand awareness” as one of the biggest challenges to growing their businesses. More than 50 percent of Dealers also listed “mainstream marketing” as the top area where they want us to increase our investment in growing the brand. We’ve been working hard since then to boost brand awareness and help you land new customers. In fact, in the next 12 months our marketing, racing and events efforts will present the AMSOIL brand to Americans and Canadians hundreds of millions of times.

See the September AMSOIL Magazine for more information.

Retail Program Updates Provide New Opportunities

We’re excited to announce additional changes to the AMSOIL Retail Program designed to further strengthen the Dealer opportunity and help you establish more retail accounts. Highlights are included below. See the September AMSOIL Magazine for more information; refer to the new AMSOIL Independent Dealer Policies & Procedures (G4000) for complete policy details.

New Minimum Advertised Price Policy

To protect the Dealer opportunity and ensure its long-term viability, we’re instituting a unilateral minimum advertised price (MAP) policy effective Oct. 1, 2019. The MAP policy will apply to all AMSOIL Dealers, retail accounts and resellers serviced directly from a Dealer’s personal inventory. It stipulates that advertised pricing cannot be lower than the current manufacturer’s suggested retail price (MSRP).

New 24-Store Policy

We’ve updated the 12-store policy to allow a business with up to 24 stores to qualify for a single retail account to service all outlets.

New Policies to Protect Our Brand

To protect the Dealer opportunity for everyone and maintain the premium nature of the AMSOIL brand, individual general-merchandise/big-box department stores (with a majority of departments that do not align with the AMSOIL product line) do not qualify as new AMSOIL retail accounts.

See the September AMSOIL Magazine for more information.