Wednesday, May 1, 2019

EA15K88 Temporarily Unavailable

The EA15K88 Oil Filter is temporarily unavailable due to supply disruptions. It is unknown when it will be back in stock; stay tuned to the Dealer Zone for updates. In the meantime, the SDF88 Oil Filter is recommended in its place.

Retail Account V-Twin Motorcycle Promo Ends Soon

New retail accounts that register between March 11, 2019 and May 31, 2019 will receive a 10 percent rebate on their first qualifying order, plus a free motorcycle shelf display and counter mat. Orders must be $350 U.S./$450 Can. or more and include at least one case (quarts or gallons) of Synthetic V-Twin Motorcycle Oil, Synthetic V-Twin Primary Fluid or Synthetic V-Twin Transmission Fluid to qualify. Shelf display and counter mat available while supplies last.

Dealers will earn a $10 bonus for each new retail account they sign up during this time, in addition to the usual qualification bonus. Click here to access a promotional flier to share with potential new accounts. For instructions on display assembly, click here.

*Rebate checks will be sent to the newly registered retail accounts within four weeks. Displays will be shipped separately from product orders. New retail accounts will also receive a Retail Merchandise Kit for registering.

Upgraded AMSOIL Powersports Product Guides Offer Improved Coverage

The product guides at allow you to provide quick, accurate product recommendations for customers and prospects. To help ensure your customers have a great experience at, we recently made a large investment in expanding the powersports product guides to provide recommendations for more applications.

The AMSOIL powersports product guides make up one of just two such guides in the industry. Most lubricant and filter companies don’t offer a powersports product guide due to the increased cost and sheer amount of work required. As part of our commitment to Dealers, AMSOIL made a significant investment in customized data and programming to maintain product guides that cover thousands of different makes and models of powersports applications. Our improved powersports product guides now provide recommendations for 225 different equipment brands and nearly 180,000 different components, including the following:

• Motorcycles
• ATVs
• UTVs
• Outboard motors
• Snowmobiles
• Personal watercraft

The powersports product guides deliver improved coverage for several makes of equipment. For example, we now offer recommendations for most Honda* motorcycles. While the expansive nature of the powersports industry makes it nearly impossible to cover every single make and model of equipment, these improvements enhance our coverage, and we’ll continue to work on closing the few gaps that remain.

In addition to lubricant recommendations, the powersports product guides offer a more user-friendly interface than the only other guide in the industry. And ours are the only powersports guides to integrate filters, reducing the amount of input required of the user, improving the user experience.

Visit and familiarize yourself with the AMSOIL powersports product guides. Notify your customers and prospects about the guides and encourage them to explore their contents.

*All trademarked names are the property of their respective owners and may be registered marks in some countries. No affiliation or endorsement claim, express or implied, is made by their use.

Dealer Sales Department Reorganized

The Dealer Sales Department has been restructured to better serve our Dealers and accounts. Rather than splitting responsibilities by region we are now separating them by program. This will allow deeper understanding of our programs, more effective adoption of new initiatives and a better feedback loop to incorporate information from the field.

Commercial Program
Eric Brandenburg is now the Commercial Program Manager. Brandenburg is responsible for driving continuous improvement of the Commercial Program, identifying commercial opportunities and leading our commercial team of Field Sales Representatives Trudel Dorcine and Ernie Jones, and Commercial Inside Sales Representative Lacy Almonte. The commercial team will continue helping Dealers land new accounts and retain existing ones as we partner to expand this growing market.

Retail Program
Mark Kroll is now the Retail Program Manager. Kroll is responsible for driving continuous improvement of the Retail Program and identifying retail opportunities. He is now the primary contact for Dealers who have questions or comments about our Retail Program.

Dealer Development
Steve LePage and Brian Lammi are now Dealer Development Managers. All general questions about Dealer business, including recruiting and onboarding new Dealers, business development, succession planning and the marketing plan should be directed to LePage and Lammi. They will continue to be actively involved in Dealer events and training development.

We believe by providing channel experts we can have more insightful and proactive conversations with Dealers to help you grow your businesses. As always, the AMSOIL Customer Service team is your best resource for issues related to orders and shipping.

Dealer Sales Contact Information
Eric Brandenburg
Commercial Manager

Ernie Jones
Field Sales Representative

Trudel Dorcine
Field Sales Rep. (Canada)

Lacy Almonte
Commercial Inside Sales Rep.

Mark Kroll
Retail Manager

Steve LePage
Dealer Development Manager

Brian Lammi
Dealer Development Manager

OE Fuel-Efficient ATF Quarts Now Available with Canadian Labels, New Stock Number

OE Fuel-Efficient ATF is now available in quart packaging with bilingual labels in Canada. Canadian Dealers, customers and accounts should now use stock number OTLQTC to order this product. Orders shipping from Edmonton will feature Canadian-specific labels. Orders shipping from Toronto will continue featuring OE Fuel-Efficient ATF with existing labels until inventory is exhausted.

As announced in January, we will be introducing more products with Canadian-specific labels throughout 2019. Newly labeled products will be rolled out as existing inventory in Canada is depleted. Watch the Dealer Zone for continued updates in the months ahead.

Updated Engine and Transmission Flush Labels

Engine and Transmission Flush will soon receive updated labels. A new French language label will be available to Canadian Dealers. Expect to see the new labels in distribution centers around mid-summer as current stocks are depleted. The formulation and pricing remain unchanged.

ALTRUM Drink Mix Updates

Supplies of the chocolate-flavored ALTRUM Nutritional Drink Mix (DPS01) have been sold out and the product is no longer available. The vanilla-flavored ALTRUM Nutritional Drink Mix (DVS01) also will be discontinued but is still available while supplies last.

Nutritional Drink Mix is being replaced by new ALTRUM Whey Protein Chocolate Powder (ALPR), which will be available for purchase the first week of May.

ALTRUM Whey Protein Chocolate Powder is a delicious blend of three high-quality whey protein concentrates and isolates: ultra-filtered, microfiltered and enzymatically hydrolyzed (partially predigested). Each one-scoop serving provides 24 grams of protein. That’s 2.5 times more protein than the old formula.

This blend of specially processed whey proteins is designed to maximize amino acid absorption and biological value (BV). Each serving typically has more than 5,700 mg of branched-chain amino acids (BCAAs). In addition, extra glutamine has been added (420 mg per serving) to this blend. Whey protein is considered to have the highest biological value (BV) of any protein source – superior in essential amino acid content to beef, milk, casein or soy.

New ALTRUM Whey Protein Chocolate Powder does not offer the same multi-vitamin content that ALTRUM Nutritional Drink Mix provided but delivers more than twice the protein. Take with ALTRUM Ultra Multis for a complete protein and multi-vitamin boost.

Literature Updates

A number of new and revised literature items are available for purchase or download. Take advantage of these great items to help grow your business and increase sales.

AU Live! Canada

Join us in beautiful Niagara Falls, Ontario as we bring AU Live! to Canada May 3-4, 2019. This special event will feature innovative training on the latest AMSOIL products and business-building strategies specifically for Canadian Dealers. An awards and recognition luncheon will take place as well, followed by an optional boat tour of the iconic waterfalls where you’ll get the chance to network with other Dealers and AMSOIL corporate staff, including AMSOIL President and CEO Alan Amatuzio.

U.S. Dealers are welcome to attend; however, this event will be focused primarily on Canadian Dealer business. All Dealers attending AU Live! Canada will receive a 10 percent rebate on up to $50,000 worth of product purchases ($5,000 max rebate). Qualifying orders must be placed between April 28 and May 4, 2019.

Click here for registration and hotel information.

2019 Direct Jobber Convention

Join us for the 2019 AMSOIL Direct Jobber Convention Oct. 3-5, 2019 at the McCormick Ranch Resort in beautiful Scottsdale, Ariz. Gain insight into the future direction of the company through engaging presentations and be part of the fun as AMSOIL Direct Jobbers are recognized for their achievements.

Friday night will feature an exciting adventure in the hills overlooking the valley at La Puesta Del Sol with Fort McDowell Adventures. La Puesta del Sol, “The Setting Sun,” offers stunning 360ยบ views. Perched atop a cactus-dotted mesa, it provides unlimited vistas of Arizona’s spectacular sunsets. Try a mouth-watering BBQ menu paired with country music and cowboy games and experience an “Arizona Luau” like no other. There will also be tethered hot air balloon rides and a four-piece band. End the night with a fireworks finale and you’ll be sure to leave with a memory that will last a lifetime. Get a preview of the venue here.

Book your reservations directly by calling the McCormick Ranch Resort at 1-800-540-0727 and let them know you are with the AMSOIL Direct Jobber Meeting Oct. 3-5. Find more information on the resort here. We look forward to seeing you in Scottsdale Oct. 3-5 for the 2019 Direct Jobber Convention.

Follow the AMSOIL Blog

Visit the AMSOIL Blog and sign up for our weekly blog updates. AMSOIL Blog content is always fresh and informative, covering a wide range of topics related to engines and lubrication, AMSOIL markets, AMSOIL products and AMSOIL happenings. The AMSOIL Blog is another easy way to stay in the loop, and it's easily shared on social media, providing another resource you can use to promote your business.

AMSOIL Midwest Fishing Report

For hot fishing tips, visit the AMSOIL Midwest Fishing Report.

The AMSOIL Midwest Fishing Report gives you the most up-to-date fishing reports from all around the Midwest. With information spanning open-water and ice-fishing seasons, our guides provide the latest scoop on the best fishing spots, baits, lures, presentation techniques and more. Whether you’re planning a week-long trip or just heading out for the day, tune in to the AMSOIL Midwest Fishing Report to make the most of your time on the water.

AMSOIL Wings of Passage

In Memoriam

April 25, 2018
Prince George, BC

Jan. 12, 2019
Windcrest, Texas

March 24, 2019
Midlothian, Va.

April 1, 2019
Executive Direct Jobber
Bradford, Pa.

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880