Friday, February 1, 2019

New Options, New Supplier and Reduced Pricing for AMSOIL Vehicle Graphics

(Click to enlarge)

We’ve recently partnered with a new vehicle graphics supplier, Turbo Images. Turbo provides high-quality vinyl graphics at much lower cost. We’ve also introduced a new introductory-level option with fewer graphic components to allow Dealers to take advantage of this program with less expense. Both kits are designed to apply to full-size pickups, but will also work with other vehicle types in some cases. In others, Turbo can develop a version that will work, but the cost for one-off versions will be higher.

The ordering process has also changed. Simply download the form from the Marketing Your Business section of the Dealer Zone (Marketing Your Business>Advertising), enter the necessary information and follow the instructions at the bottom of the form. The customer-service team at Turbo will take it from there, ensuring all the information is accurate and helping arrange installation.

See the February AMSOIL Magazine for more information.

AMSOIL Print Center: Free Shipping and Reduced Prices

The AMSOIL Print Center offers customizable business cards, advertisements, vehicle decals and more to promote your Dealership. It’s a great way to professionally market your business without breaking the bank.

To deliver even more value, we’ve negotiated reduced prices across the board on all Print Center items. And orders ship FREE.*

To order, log in to the Dealer Zone at and click the Print Center icon under Quick Links.

*Excludes Canada, Alaska and Hawaii

Protect Yourself Against Email Scams

Email scam attempts have become increasingly frequent and sophisticated, and some targeting AMSOIL Dealers are designed to fool you into believing they were sent by an AMSOIL employee. It is important to be cautious of emails that seem out of the ordinary or don’t fit the mold of our usual communications. To protect yourself from scams, ask yourself the following questions and follow these tips:

Do you know the sender? Is the email address correct?
All legitimate communications from AMSOIL corporate are sent from an email address, but be wary of spoofing attempts. Even if the name and email address in the “from” box appear legitimate, hover your cursor over the email address. If the pop-up balloon reflects a different email address, the email is NOT from AMSOIL INC. and is likely an attempt to steal personal information. Do not reply to the email or click any embedded links. Simply delete it.

Are you expecting an email of the particular subject matter? Is it consistent with your relationship to the sender?
Some email scam attempts may ask you to wire funds or something else out of the ordinary. This should automatically trigger a red flag. If something seems suspicious, trust your instincts. When in doubt, call the sender and ask him or her about the email before you reply or follow an embedded link.

Updated Labels for Shock Therapy® Suspension Fluid

Shock Therapy Suspension Fluid now features updated labels and packaging. Shock Therapy Medium #10 with updated labels is already available in a handful of distribution centers, while Shock Therapy Light #5 featuring updated labels will become available this spring as current inventory is depleted. Formulations and pricing remain unchanged. Each formulation also preserves its original color (Light #5 = green; Medium #10 = blue) to help Dealers and customers differentiate between the two. In addition, we’ve introduced an online cross-reference to aid in product recommendations. It’s available at

Literature Updates

A number of newly revised literature items are available for purchase or download. Take advantage of these great items to help grow your business and increase sales.

AU Live! Canada

Join us in beautiful Niagara Falls, Ontario as we bring AU Live! to Canada May 3-4, 2019. This special event will feature innovative training on the latest AMSOIL products and business-building strategies specifically for Canadian Dealers. An awards and recognition luncheon will take place as well, followed by an optional boat tour of the iconic waterfalls where you’ll get the chance to network with other Dealers and AMSOIL corporate staff, including AMSOIL President and CEO Alan Amatuzio.

U.S. Dealers are welcome to attend; however, this event will be focused primarily on Canadian Dealer business. All Dealers attending AU Live! Canada will receive a 10 percent rebate on up to $50,000 worth of product purchases ($5,000 max rebate). Qualifying orders must be placed between Apr. 28 and May 4, 2019.

Click here for registration and hotel information.

2019 Direct Jobber Convention

Join us for the 2019 AMSOIL Direct Jobber Convention Oct. 3-5, 2019 at the McCormick Ranch Resort in beautiful Scottsdale, Ariz. Gain insight into the future direction of the company through engaging presentations and be part of the fun as AMSOIL Direct Jobbers are recognized for their achievements.

Friday night will feature an exciting adventure in the hills overlooking the valley at La Puesta Del Sol with Fort McDowell Adventures. La Puesta del Sol, “The Setting Sun,” offers stunning 360ยบ views. Perched atop a cactus-dotted mesa, it provides unlimited vistas of Arizona’s spectacular sunsets. Try a mouth-watering BBQ menu paired with country music and cowboy games and experience an “Arizona Luau” like no other. There will also be tethered hot air balloon rides and a four-piece band. End the night with a fireworks finale and you’ll be sure to leave with a memory that will last a lifetime. Get a preview of the venue here.

Book your reservations directly by calling the McCormick Ranch Resort at 1-800-540-0727 and let them know you are with the AMSOIL Direct Jobber Meeting Oct. 3-5. Find more information on the resort here. We look forward to seeing you in Scottsdale Oct. 3-5 for the 2019 Direct Jobber Convention.

Follow the AMSOIL Blog

Visit the AMSOIL Blog at and sign up for our weekly blog updates. AMSOIL Blog content is always fresh and informative, covering a wide range of topics related to engines and lubrication, AMSOIL markets, AMSOIL products and AMSOIL happenings. The AMSOIL Blog is another easy way to stay in the loop, and it's easily shared on social media, providing another resource you can use to promote your business.

AMSOIL Midwest Fishing Report

For hot fishing tips, visit the AMSOIL Midwest Fishing Report at

The AMSOIL Midwest Fishing Report gives you the most up-to-date fishing reports from all around the Midwest. With information spanning open-water and ice-fishing seasons, our guides provide the latest scoop on the best fishing spots, baits, lures, presentation techniques and more. Whether you’re planning a week-long trip or just heading out for the day, tune in to the AMSOIL Midwest Fishing Report to make the most of your time on the water.

AMSOIL Wings of Passage

In Memoriam

July 30, 2017
Master Direct Jobber
Gold River, Calif.

Aug. 15, 2018
Account Direct
Portland, Ore.

Sept. 9, 2018
Direct Jobber
Dundas, ON

Sept. 22, 2018
Regency Platinum Direct Jobber
Roanoke, Va.

Nov. 19, 2018
Mississauga, ON

Dec. 8, 2018
Regency Direct Jobber
Bel Air, Md.

Dec. 22, 2018
Matthews, N.C.

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880

Wednesday, January 2, 2019

New Diesel Injector Clean + Cetane Boost: Convenient Warm-Weather Protection

Available Jan. 22, Diesel Injector Clean + Cetane Boost (ADS) combines the superior detergency and improved lubricity of AMSOIL Diesel Injector Clean with the increased horsepower and cetane of AMSOIL Cetane Boost in one convenient package, providing the full potency and benefits of both products at an affordable price.

Diesel Injector Clean + Cetane Boost is purpose-built for serious enthusiasts and professionals who depend on diesel power to make a living. It provides the total package of injector cleaner, lubrication booster and performance improver in one easy-to-use treatment that aids in retaining power and fuel economy while preventing wear that leads to expensive repairs.

See the January AMSOIL Magazine for more information.

Expanding Efforts in Canada

We recognize Canada as a unique market and have pledged to do more to support Canadian Dealers. We've expanded our trade-show presence in Canada, hired a Canadian field sales representative based out of Toronto and more. Additional efforts in 2019 include a Canadian version of and Canada-specific product labels.

Check the January AMSOIL Magazine for more information.

Metal Protector Available in 4-oz. Spray Cans March 5

Manufacturing issues have pushed the launch of Metal Protector in 4-oz. (118-ml.) spray cans to March 5.