Monday, December 3, 2018

SEVERE GEAR®: The Right Tool for the Job

Your vehicle’s differential is likely not top of mind while hauling snowmobiles or ATVs for a fun weekend on the trails. Unfortunately, towing is in the severe-service category and places extreme stress on your drivetrain. Today’s vehicles produce substantially more horsepower, torque and towing capacity than their predecessors, yet the design of differential gears and bearings remains largely unchanged. Many differentials even use less gear lube and lower viscosities than before in an effort to reduce drag and increase fuel economy. In essence, less gear lube is responsible for providing more protection.

AMSOIL SEVERE GEAR excels in protecting gears and bearings from the rigors of severe-service operation.

See the December AMSOIL Magazine for more information.

Updated Commercial Program Promises Growth

As announced in August, we’ve made several exciting updates to the Commercial Program. Some of your commercial accounts may notice changes once the new year begins, so here’s a quick review of the new program.

Free Shipping
Commercial accounts receive free shipping for orders totaling $350 ($450 Can.) or more. If the order total is less than $350 ($450 Can.), a flat shipping rate of $11.99 ($13.99 Can.) will apply. Lift-gate fees and Canadian interline fees still apply, even when meeting the $350 ($450) threshold.

Simplified Discounts
We’ve also simplified the discount process and made it easier for accounts to receive higher discounts faster. Accounts receive a locked-in discount for the entire year.

At the beginning of each year, an account’s discount is locked-in based on its purchases over the previous 12 months. Accounts that purchase enough to qualify for a discount are granted that discount immediately, and continue receiving that discount for the remainder of the year.

U.S. Discount Levels
Spend Level                 Discount
$5,000 - $9,999.99         5%
$10,000 or more            10%

Canada Discount Levels
Spend Level                 Discount
$6,000 - $11,999.99       5%
$12,000 or more            10%

In addition, new accounts will receive an annualized rate for purchases so they can earn their discounts at the end of the year regardless of when they registered. Our goal is to help your accounts earn a discount as soon as possible and make it easier for them to plan their spending.

To spread the word about these updates, we’ve increased communication to commercial accounts. We mail a letter at the beginning of the year that notifies accounts of their discount level. To ensure you’re in the loop, we’ve enhanced the reports in the Dealer Zone ( to provide a better understanding of how your commercial accounts are performing and the discount they’ve earned. Find this information in the Active Personal Customers section of your Enhanced Reports. Simply click the CA section to view your accounts.

See the December AMSOIL Magazine for more information.

Dealer Zone Report Enhancement

There has been a minor enhancement to the Commercial Account section of the Active Personal Customers Report in the Dealer Zone. The Discount % column now indicates if a commercial account’s discount has gone up or down within the last 30 days. To access this information, click on Reports in the left navigation, scroll down to Active Personal Customers and click on CA.

Remember, the only time a commercial account’s discount can go down is on Jan. 1 when discount recalculations are done for the upcoming year. A commercial account’s discount can go up any time during the year if they reach a new spending threshold, and that new discount will be carried over for the full following year.

Be sure to monitor these reports. Communicating new discount information and letting your commercial accounts know how close they are to achieving a new discount encourages sales and lets them know you are a valuable partner.

New Certification Feature: The Assigned-Customer Multiplier

As you know, Customer-Certified Dealers receive assigned customers from AMSOIL. Starting Jan. 5, 2019, Customer-Certified Dealers who bring in more new qualified customers are going to have even greater chances to receive customers. Here’s how it works: All Customer-Certified Dealers are in a randomly ordered pool. Once assigned a customer, you move to the bottom of the rotation. Effective Jan. 5, if you reach a total of 12 new qualified customers within the past 12 months we’ll give you an extra listing in the rotation. Then, we’ll add you again for every eight additional new qualified customers you bring in. The more new qualified customers you bring in every year, the more chances you’ll have to be assigned buying customers from AMSOIL. Think of the compounding effect that will have on your commissions. See page 19 of the December AMSOIL Magazine for more details on Dealer Certification.

New Certification Process Now Live
We recently launched an improved Dealer Certification process that is more mobile-friendly and engaging. This simplified process is designed to help you unlock more AMSOIL benefits and grow your business. Become Certified and encourage Dealers in your group to as well. Check out the new Dealer Certification Program in AU Online.

New Diesel Bypass Filter Video

The AMSOIL YouTube page now features a new video documenting how AMSOIL Ea® Bypass Systems remove wear-causing particles down to 2 microns, providing the ultimate protection against horsepower loss and wear.

Share this video with diesel owners to help in your marketing efforts.

New 2019 Calendars Available Now

Each month of the new 2019 AMSOIL calendar features one AMSOIL-sponsored racer, builder or influencer and the products he uses.

Calendars personalized with your contact information are available from the AMSOIL Print Center in the Dealer Zone (Marketing Your Business>AMSOIL Print Center).

Non-personalized calendars are also available and may be personalized by adding your business card. Simply insert your business card in the slotted area and your contact info is visible for a full 12 months. No minimum-quantity orders required.

AMSOIL Print Center Pricing* - Personalized
1-49 calendars               $2.62 each
50-99 calendars             $2.19 each
100-249 calendars         $1.84 each
250-499 calendars         $1.80 each
500+ calendars              $1.48 each

*Shipping 1-5 calendars $5, 6-25 calendars $9, 26-75 calendars $15, 76+ calendars FREE.

AMSOIL Pricing** - Non-Personalized
Stock #             Qty.      U.S.      Can.
G1105-EA         1          1.75      2.35
G1105-CA         10         15.00    20.00

**Calendars subject to shipping charges.

Customizable Holiday Cards Now Available

Holiday cards customizable with your contact information and a personalized message are now available to order in the AMSOIL Print Center. Click the Print Center icon (under Quick Links in the Dealer Zone) to order yours today.

Donaldson Price Adjustment

Donaldson has announced an average 2 percent price increase on its filters effective Jan. 1. Updated pricing will be available in the pricing lookup in the Dealer Zone.

Improvements Coming to Here’s What You Need to Do

As previously announced, we’re launching a refreshed website in early 2019 and transitioning to a new ecommerce platform. Users will notice an improved shopping experience and a refreshed, more mobile-friendly interface. These changes will help support sales growth now and into the future.

Like most ecommerce platforms, the new will require a unique email address to identify each customer. This means all AMSOIL customers must have an active, unique email address on file with AMSOIL INC. in order to receive shipping confirmation, order updates, product promotions and other information. Either you or your customers can call AMSOIL INC. at 1-800-777-7094 (Monday - Friday, 7 a.m. – 7 p.m. CT) to update an email address.

See the November Hotwire for more information.

Abbreviated Holiday Hours

AMSOIL will close for business at 3 p.m. Central on Christmas Eve, Monday, Dec. 24, and at 5 p.m. Central on New Year’s Eve, Monday, Dec. 31. No customer-service staff will be available after closing time.

We will be closed all day Christmas Day, Dec. 25, and New Year’s Day, Jan. 1. Please plan accordingly and enjoy the holidays.

2019 Direct Jobber Convention

Join us for the 2019 AMSOIL Direct Jobber Convention Oct. 3-5, 2019 at the McCormick Ranch Resort in beautiful Scottsdale, Ariz. Gain insight into the future direction of the company through engaging presentations and be part of the fun as AMSOIL Direct Jobbers are recognized for their achievements.

Friday night will feature an exciting adventure in the hills overlooking the valley at La Puesta Del Sol with Fort McDowell Adventures. La Puesta del Sol, “The Setting Sun,” offers stunning 360ยบ views. Perched atop a cactus-dotted mesa, it provides unlimited vistas of Arizona’s spectacular sunsets. Try a mouth-watering BBQ menu paired with country music and cowboy games and experience an “Arizona Luau” like no other. There will also be tethered hot air balloon rides and a four-piece band. End the night with a fireworks finale and you’ll be sure to leave with a memory that will last a lifetime. Get a preview of the venue here.

Book your reservations directly by calling the McCormick Ranch Resort at 1-800-540-0727 and let them know you are with the AMSOIL Direct Jobber Meeting Oct. 3-5. Find more information on the resort here. We look forward to seeing you in Scottsdale Oct. 3-5 for the 2019 Direct Jobber Convention.

Literature Updates

A number of newly revised literature items are available for purchase or download. Take advantage of these great items to help grow your business and increase sales.