Monday, October 1, 2018

OE 0W-16 Synthetic Motor Oil: Light and Strong

AMSOIL OE 0W-16 Synthetic Motor Oil (OES) launches Oct. 2. Meeting the requirements of popular new vehicles like the 2018 Toyota* Camry* and 2018 Honda* Fit*, new OE 0W-16 helps you capture a growing market.

Like the rest of the OE line, OE 0W-16 develops a strong fluid film that keeps metal components separated and protected. Our work didn’t end with simply blending a new viscosity. OE 0W-16 is formulated with unique anti-wear additives that protect critical engine parts like pistons and cams. This added protection is particularly important in the extreme environments produced by today’s smaller-displacement engines that run on lower viscosity oil.

See the October AMSOIL Magazine for more information.

*All trademarked names are the property of their respective owners and may be registered marks in some countries. No affiliation or endorsement claim, express or implied, is made by their use.

Expanded Ea® Oil Filter Line

To help you gain additional sales, we have expanded our Ea Oil Filter line to include seven new cartridge-style filters. The new filters will be available Oct. 9.

Stock #             General Applications
EA15K16          Volkswagen* (98-06) w/1.9L, 2.0L diesel
EA15K19          Chrysler*, Dodge*, Jeep*, Ram* (14-19)
EA15K35          Various GM*, Saturn* (09-19)
EA15K37          Various Dodge, Chrysler, Jeep w/3.6L Pentastar* engine (11-13),
                         VW* Routan* (11-12)
EA15K39          Chrysler Crossfire* SRT-6 (05-07), Various Mercedes* (05-15),
                         Sprinter* vans (07-09)
EA15K43          Ford* Edge*, Fusion*, F150*, Lincoln* (15-19)
EA15K54          Various BMW* models (05-19)

*All trademarked names are the property of their respective owners and may be registered marks in some countries. No affiliation or endorsement claim, express or implied, is made by their use.

Diesel Recovery Relaunches

Temporarily unavailable over the summer as we explored new package options, AMSOIL Diesel Recovery relaunches in 30-oz. (887-ml) bottles (DRCQT) in the U.S. in late October (watch the Dealer Zone for an announcement of availability). The new containers will be available in Canada (DRCQTC) when supplies of the existing container (DRCCNC) are exhausted. The 1-gallon (3.78-litre) bottles (DRC1G) and 55-gallon (208-litre) drums (DRC55) are discontinued.

See the October AMSOIL Magazine for more information.

Refreshed Website Coming this Fall

Later this fall, we will launch a refreshed web experience and transition to a new ecommerce platform, helping support sales growth now and into the future.

What to Expect
• Improved customer shopping experience
• Refreshed, more modern-looking interface on computers, tablets and mobile devices
• Enhanced profile and streamlined checkout, including saved carts and credit cards

What’s New
• Canadian Dealers and customers will have a dedicated Canadian website at U.S. Dealers and customers will continue to shop at

What Will Continue
• The and new websites will continue to be the go-to destinations to buy AMSOIL products online.
• Dealer numbers will continue to be used in referral links pointing to and, and will operate the same with the new sites as they do with the existing site.
• All existing links pointing to will continue to resolve at, Dealer numbers included. We will post an updated sitemap in the Dealer Zone later this fall for both the U.S. and Canadian sites. Rest assured that customers visiting or from Dealer websites should not encounter any disruption in their experience.

Watch the Dealer Zone for additional announcements, including FAQs and release details, throughout the fall.

New P.i. Bottle, Formula Coming Soon

P.i. Performance Improver Gasoline Additive is relaunching with a new formula and new bottle that is compatible with capless fuel systems in November. Look for more details in next month’s AMSOIL Magazine.

Free Shipping Extended to Canadian Online/Catalog Customers, Flat Shipping Fee Adjusted for U.S. Online/Catalog Customers

Effective Oct. 1, free shipping has been extended to Canadian online/catalog customers. Customers receive free shipping on orders of $130 or more. Customers who order less than $130 will be charged a flat shipping fee of $11.99. Shipments to a small minority of outlying areas remain subject to additional interline fees. Visit for more information.

To establish consistency with the flat shipping fee of the P.C. Program, U.S. online/catalog customers who order less than $100 will now be charged a flat shipping fee of $8.99 instead of $8.50.

Get 100 Free Business Cards (through Oct. 31)

For a limited time, place any order for customizable business cards in the AMSOIL Print Center and receive 100 extra cards free. Order 200 cards and get 300 for the same price. Order 1,000 and get 1,100. Act now – offer ends Oct. 31. Log in to the Dealer Zone at and click the Print Center icon under Quick Links to order.

AMSOIL Outperforms Howes*

It's getting cold, and diesel owners are going to be concerned about keeping their fuel from gelling. AMSOIL Diesel All-In-One outperforms Howes and delivers a cetane boost. Check out the video on the Diesel All-In-One webpage and share it with people to earn more sales.

How to Use Dealer-Number Transferring Links:
1. Get the mobile phone number or email address of the prospective customer/Dealer to follow up with him or her.
2. Find and copy the URL of the webpage relevant to the prospect’s particular interest.
3. At the end of the webpage URL, type ?zo= and your Dealer number.
4. If the URL already contains a question mark (?), use an ampersand to attach your Dealer number (&zo= and your Dealer number).
5. Send this Dealer-number transferring link to your prospective customer/Dealer via text message or email.

*All trademarked names are the property of their respective owners and may be registered marks in some countries. No affiliation or endorsement claim, express or implied, is made by their use.

AMSOIL Midwest Fishing Report

For hot tips on the fall fishing run, visit the AMSOIL Midwest Fishing Report at

The AMSOIL Midwest Fishing Report gives you the most up-to-date fishing reports from all around the Midwest. With information spanning open-water and ice-fishing seasons, our guides provide the latest scoop on the best fishing spots, baits, lures, presentation techniques and more. Whether you’re planning a week-long trip or just heading out for the day, tune in to the AMSOIL Midwest Fishing Report to make the most of your time on the water.

Follow the AMSOIL Blog

Visit the AMSOIL Blog at and sign up for our weekly blog updates. AMSOIL Blog content is always fresh and informative, covering a wide range of topics related to engines and lubrication, AMSOIL markets, AMSOIL products and AMSOIL happenings. The AMSOIL Blog is another easy way to stay in the loop, and it's easily shared on social media, providing another resource you can use to promote your business.

AMSOIL Wings of Passage

In Memoriam

Aug. 18, 2017
Rhinelander, Wis.

Feb. 15, 2018
Santa Fe, N.M.

July 12, 2018
Direct Dealer
Crown Point, Ind.

July 13, 2018
Aniak, Alaska

Sept. 3, 2018
Chesapeake, Va.

Sept. 15, 2018
5-Star Regency Platinum Direct Jobber
St. Cloud, Minn.

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880

Tuesday, September 4, 2018

Price Adjustment Effective Oct. 1

Rising costs including raw materials, transportation, packaging and labor have prompted most major and independent lubricant companies, including ExxonMobil*, Valvoline*, Chevron*, Shell (Pennzoil)* and Castrol*, to announce up to 9-10 percent price increases effective in July and August. These rising costs also affect AMSOIL, requiring us to implement an average price increase of 3 percent in the U.S. and Canada effective Oct. 1, 2018. Despite this minimal price increase, we continue to ensure superior-quality products while maintaining competitive pricing. Commission credits will be increased accordingly.

Availability of Printed Materials
Updated pricing information is available in the Pricing Lookup in the Dealer and Account Zones. To access pricing effective Oct. 1, select a product type in the menu, then select “Future Pricing.” The AMSOIL Wholesale Price List (G3500, G8500) should be available in all distribution centers Sept. 4. The AMSOIL Retail Catalog (G100, G300) and all market catalogs (Commercial Program [G3469, G3474], Powersports & Racing [G3511, G3512], Retail Program [G3520, G3521] and Automotive [G3549, G3550]) will be available with updated pricing in late September and early October. Watch the Dealer Zone for announcements of availability. We will notify your retail and commercial accounts of the price adjustment in the printed and email versions of the September Service Line, as well as provide a Wholesale Price List with the printed copy; we encourage you to follow up with them in person as well.

*All trademarked names are the property of their respective owners and may be registered marks in some countries. No affiliation or endorsement claim, express or implied, is made by their use.

New Snowmobile Retail Account Acquisition Promotion

We’re launching a pre-snowmobile-season promotional offer effective Sept. 1 - Oct. 31, 2018 aimed at helping you register more retail accounts.

New retail accounts that register over the promotional period and place a qualifying order of $350 ($450 Can.) or more that includes at least one case (quarts or gallons) of either INTERCEPTOR® Synthetic 2-Stroke Oil, Synthetic 2-Stroke Injector Oil, DOMINATOR® Synthetic 2-Stroke Racing Oil or Formula 4-Stroke® Power Sports Synthetic Motor Oil receive the following:

· 10 percent rebate on that first order
· Free snowmobile shelf display*
· Free snowmobile counter mat*

In addition, you receive a $10 bonus for each qualifying retail account you register over the promotional period.

If you’re in the northern U.S. or Canada, we’re including a special promotional handout in the September issue of AMSOIL Magazine. We’ll also send you a PDF version that you can share with potential new accounts.

*While supplies last