Monday, July 2, 2018

AMSOIL Synthetic Diesel Oil Greatly Outperforms Minimum Standards

Shell* recently announced that a sample of “Mobil Delvac 1300* Super 15W-40 did not meet the passing limits for either API CK-4 performance standards, nor the more stringent requirements for Volvo*, MACK* and Cummins*.” The 360-hour Volvo T-13 test measures both oxidation and Kinematic Viscosity, indicating an oil’s ability to resist thermal and chemical breakdown and maintain its protective viscosity in the severe operating environments experienced by diesel engines. Oxidation resistance is critical in order to protect against oil thickening and deposit formation and extend engine life.

AMSOIL has earned the trust of diesel enthusiasts and people who depend on diesel power to make a living. We engineer our synthetic diesel oils to exceed minimum standards and outperform the competition. In independent laboratory testing, AMSOIL Signature Series Max-Duty Synthetic Diesel Oil passed the Volvo T-13 oil oxidation test with flying colors (see graphs below), and it provides 6X more engine protection1, keeping hard-working diesel engines on the road and on the job.

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*All trademarked names are the property of their respective owners and may be registered marks in some countries. No affiliation or endorsement claim, express or implied, is made by their use.

1than required by the Detroit Diesel DD13 Scuffing Test for Specification DFS 93K222 using 5W-30 as worst-case representation

AMSOIL Firearm Cleaner Now Available in a Dripper Bottle

Now available in both an aerosol can and a dripper bottle, AMSOIL Firearm Cleaner penetrates deep into hard-to-reach components, effectively cleaning fouling and powder residue from all firearm surfaces, safely protecting them for storage, reducing jamming and increasing reliability.

AMSOIL Firearm Cleaner is not available in Canada.
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Three New Aerosols Launch Aug. 8

We will be launching three new premium aerosol products on Wednesday, Aug. 8.

AMSOIL Mudslinger provides a protective layer of armor against the accumulation of mud, dirt and snow on ATVs, UTVs and dirt bikes, easing clean-up.

AMSOIL Engine Degreaser effectively cleans engine surfaces by cutting through grease, oil and grime.

AMSOIL Glass Cleaner cuts through grease and grime faster than other leading glass cleaners, stays where you spray it and leaves no streaks.

Look for full details in the August AMSOIL Magazine.

Commercial Program Improvements

The AMSOIL Commercial Program will undergo some improvements this fall, including a revamped discount schedule. Look for full details in the August AMSOIL Magazine.

Improved Dealer Application Process, Paper Registrations Not Accepted After Aug. 1

The process to register new Dealers online has been streamlined. At an event or in the field, simply have a laptop, tablet or mobile device open to and you’ll be one click from the application form. The substantially shortened process will help you quickly and easily register new Dealers.

Effective Aug. 1, paper Dealer registrations will no longer be accepted from the field. Hard-copy applications (G18C, G18D, G18US & G18UC) were discontinued last year as part of our moving all registrations online.

Renewal Promotion Ends July 31

Take advantage of a limited-time offer to renew your Dealership at the old rates one more time if you’re enrolled in direct deposit or choose the prepaid Visa card option. Offer ends July 31, 2018. Offer good only for Dealers who registered prior to Aug. 1, 2017. Limit one per Dealer.

Limited-Time Offer
Renew Now For
U.S.      Can.
$30*      $45** One Year
$25*      $37** Auto Renew (Per Year)
$120*    $180** Five Years

Regular U.S. prices: $49.95 for one year, $40 for auto renew (per year) and $200 for five years. Regular Canadian prices: $64.95 for one year, $50 for auto renew (per year) and $250 for five years. Existing Dealers who wish to continue receiving paper checks will be charged an additional fee.

*With direct deposit or a reloadable Visa card.
**With direct deposit.

Auto-Renewal Price Adjustment for Dealers Receiving Paper Checks

Effective Aug. 1, the Auto-Renewal option will increase to $54.95 ($69.95 in Canada) for Dealers who receive commission payments by paper check. Register for the convenient direct-deposit option to save money and receive your commissions through a faster and more secure process than direct mail.

The AMSOIL 45th Anniversary Convention is Almost Here

Something BIG is Coming
What is it? Join us July 19-21 in Duluth, Minn. to find out, and help us celebrate the 45th anniversary of the AMSOIL Dealer network. The events begin with the optional AU Business Summit on Wednesday, July 18, where you’ll receive training on the latest AMSOIL products and learn new business-building strategies. The AMSOIL 45th Anniversary Convention will kick-off Thursday, July 19 and include two-and-a-half days of speakers, events and fun. Come together with AMSOIL Dealers from across the U.S. and Canada as well as AMSOIL corporate staff. Find out more and register at

Follow the AMSOIL Blog

Visit the AMSOIL Blog at and sign up for our weekly blog updates. AMSOIL Blog content is always fresh and informative, covering a wide range of topics related to engines and lubrication, AMSOIL markets, AMSOIL products and AMSOIL happenings. The AMSOIL Blog is another easy way to stay in the loop, and it's easily shared on social media, providing another resource you can use to promote your business.

AMSOIL Wings of Passage

In Memoriam

Feb. 10, 2018
Arlington, Texas

April 23, 2018
Chino Valley, Ariz.

May 29, 2018
Belleville, Wis.

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880

Friday, June 1, 2018

Revised Retail Account Kit Now Easier to Use

To reduce complexity, we’ve completely overhauled the Retail Account Kit (G1001, G8101). Gone is the file folder and the several loose documents it contained. In their place we’ve created a booklet that includes the essentials for establishing a retail account, including the following forms:

• Retail Account Application
• Uniform Sales Tax Certificate
• Confidential Credit Application

The booklet also covers our freight & handling terms, shipping information, perks of placing a qualifying order and an overview of the Retail Co-op Advertising Program. The kit includes a copy of the Retail Program Catalog (G3520).

A snag in production has caused a delay in the introduction of the new kits. They should be available around June 15. Watch the Dealer Zone for an announcement of availability.

See the June AMSOIL Magazine for more information.

Donaldson Price Adjustment

Donaldson has announced an average 4.5 percent price increase on its filters for all customers effective July 1. New prices are available in the online Pricing Lookup in the Dealer Zone. Select “Future Pricing” for prices effective July 1.

Ensure You’re Using an Updated Web Browser to Avoid Ordering Disruptions

To help safeguard your private information, the Payment Card Industry has strengthened its security requirements for processing online purchases. These changes affect all ecommerce websites, including Beginning July 1, users with outdated web browsers can no longer access secure information on, including the online store. Affected visitors will see a popup window that prompts them to update their browser before they can create an account, log in to or make purchases. Most visitors already use supported browsers and will not notice any changes. To check the status of your browser and see additional information about the security update, visit Please notify your customers of this security update to ensure seamless product ordering.