Wednesday, November 1, 2017

OE Synthetic Motor Oil: Peace-of-Mind Protection

Available in November, the new OE Synthetic Motor Oil formulation provides increased wear protection for today’s advanced automotive technology. The new formulation will become available as the old formulation sells out.

OE Synthetic Motor Oil (OEZ, OEM, OEF, OET)
OE Synthetic Motor Oil delivers 100 percent synthetic engine protection for advanced automotive technology, including turbochargers and direct injection. It’s specifically formulated for the longer drain intervals recommended by original equipment manufacturers (OEMs). OE is favored by mechanics and drivers seeking peace-of-mind protection and exceptional value in synthetic motor oil.

Protects against wear
• Achieved 100 percent protection against LSPI1
Fights sludge and deposits
API-licensed to meet the requirements commonly found in owner’s manuals

1Based on zero LSPI events in five consecutive tests of AMSOIL OE 5W-30 Motor Oil in the LSPI engine test required by the GM dexos1® Gen 2 specification.

See the November AMSOIL Magazine for more information.

Superior Cold-Temperature Protection

Independent testing reveals AMSOIL Diesel All-In-One provides as much as 32˚F better protection against cold-temperature gelling than Howes Lubricator Diesel Treat*. Plus, AMSOIL Diesel All-In-One boosts cetane by up to 4 points.1

• Cleans dirty injectors to help restore horsepower and improve fuel economy
• Lubricates fuel pump and injectors to reduce wear
• Fights gelling in cold weather, enhancing fuel flow and helping prevent fuel-filter plugging
• Increases cetane up to 4 points for maximum horsepower, increased fuel economy and easier starts

*All trademarked names and images are the property of their respective owners and may be registered marks in some countries. No affiliation or endorsement claim, express or implied, is made by their use. All products advertised here are developed by AMSOIL for use in the applications shown.

1Based on independent testing in July 2017 of AMSOIL Diesel All-In-One and Howes Lubricator Diesel Treat, using diesel fuel representative of the U.S. marketplace and Howes’ recommended treat ratio for above 0°F.

Want Your Voice to be Heard? Write a Letter to the Editor

Have an idea, question or comment about an AMSOIL-related topic? Make your voice heard by both AMSOIL corporate staff and fellow AMSOIL Dealers by submitting a letter to the editor of AMSOIL Magazine:


Communications Department
Attn: Letters
925 Tower Ave.
Superior, WI 54880

Letters are subject to editing for length and clarity; please include your name, address and phone number.

Cold-Temperature Storage Recommendations

Cold-temperature storage can be detrimental to the performance of some AMSOIL products. Follow these recommendations to avoid potential problems:

Lubricants: Store at temperatures at least 10°F above the lubricant’s pour point.

Grease: Store in a dry environment at temperatures above freezing (32°F).

Gasoline Additives, Engine and Transmission Flush: No adverse issues with cold-temperature storage.

Diesel Injector Clean, Diesel Cetane Boost, Diesel Recovery: No adverse issues with cold-temperature storage.

Diesel Cold Flow, Diesel All-In-One: Store at temperatures above 0°F.

Brake Fluid: Do not store at temperatures below -40°F for longer than two weeks.

Heavy-Duty Metal Protector, Metal Protector, Chain Lube, Power Foam, Fogging Oil, Silicone Spray, Spray Grease, Heavy-Duty Degreaser, Brake and Parts Cleaner: No adverse issues with cold-temperature storage as long as products are allowed to warm to room temperature before use.

Firearm Lubricant, Firearm Cleaner: No adverse issues with cold-temperature storage. Warm to above -40°F before use.

Miracle Wash®: Store at temperatures above freezing (32°F).

Antifreeze and Engine Coolant: Will not freeze. No adverse issues with cold-temperature storage.

Coolant Boost: Store above 32°F.

Slip Lock®: No adverse issues with cold-temperature storage. If product separates, heat to room temperature and shake well before use.

AMSOIL 45th Anniversary Convention and AU Business Summit

Join us next summer in Duluth, Minn. as we celebrate the 45th anniversary of the AMSOIL Dealer network. The events begin with the optional AU Business Summit on Wednesday, July 18, where you’ll receive training on the latest AMSOIL products and learn new business-building strategies. The AMSOIL 45th Anniversary Convention will kick-off Thursday, July 19 and include two-and-a-half days of speakers, events and fun. Come together with AMSOIL Dealers from across the U.S. and Canada as well as AMSOIL corporate staff. Find out more and register at

New Dealer Zone Coming Soon

The AMSOIL Dealer Zone is receiving a major overhaul. We've improved the search function and simplified the navigation so you can more easily find the tools you need to run your business. Watch for the changeover this January.

Donaldson® Price Adjustment

Donaldson has implemented a minimal price adjustment for its full product line. Effective Jan. 1, a 2.5 percent price adjustment will apply to all Donaldson filters.

Follow the AMSOIL Blog

Visit the AMSOIL Blog at and sign up for our weekly blog updates. AMSOIL Blog content is always fresh and informative, covering a wide range of topics related to engines and lubrication, AMSOIL markets, AMSOIL products and AMSOIL happenings. The AMSOIL Blog is another easy way to stay in the loop, and it's easily shared on social media, providing another resource you can use to promote your business.

AMSOIL Wings of Passage

In Memoriam

June 19, 2017
Wickenburg, Ariz.

July 22, 2017
Premier Direct Jobber
Granite Shoals, Texas

Oct. 29, 2017
Master Direct Jobber
Denver, Colo.

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880

Monday, October 2, 2017

XL Synthetic Motor Oil: Stronger for Longer

Available in October, the new XL Synthetic Motor Oil formulation delivers more cleaning power, complete protection against oil breakdown and new extended-drain recommendations.

XL Synthetic Motor Oil (XLZ, XLM, XLF, XLT, XLO)
XL Synthetic Motor Oil features a boosted formulation that delivers more cleaning power and promotes longer engine life. It’s engineered for advanced automotive technology, including turbochargers and direct injection. XL is the perfect choice for enthusiasts who want to do something extra for their vehicles. The new formulation will become available in October or when current inventory is depleted.

25 percent more cleaning power1
Achieved 100 percent protection against LSPI2
Extra protection that lasts up to 12,000 miles or 1 year, whichever comes first
API licensed to meet the requirements commonly found in owner’s manuals

1vs. AMSOIL OE Motor Oil
2Based on independent testing of AMSOIL XL 5W-30 Motor Oil in the LSPI engine test as required for the GM dexos1® Gen 2 specification.

See the October AMSOIL Magazine for more information.

Synthetic CVT Fluid Gallons

Effective Nov. 1, AMSOIL Synthetic CVT Fluid will be available in gallon containers.

Ensure Your Customers Are Prepared for Winter Storage

Engine Fogging Oil provides stored equipment long-term protection against corrosion and dry starts, extending engine life and reducing operating expenses.

Gasoline Stabilizer is formulated to keep fuel from deteriorating during storage. It reduces the oxidation process to prevent varnish and gum buildup in gasoline, which can clog injectors, stick floats and cause poor engine performance.

Upcoming Canadian Dealer Meetings

Join us for one of two special Canadian Dealer meetings being held in Edmonton and Toronto. We will discuss recent feedback provided by Canadian Dealers in the Dealer Program Improvement Survey and the dynamics of operating an AMSOIL Dealership in the Canadian market. Our goal is to gain a better understanding of the challenges and opportunities unique to Canadian Dealers. We want to invest in the right areas and focus on what will most benefit Canadian Dealers.

The events will be held in Edmonton on Saturday, Oct. 21, and Toronto on Saturday, Nov. 4. Both will run from 10 a.m. to 3:30 p.m. and include a social hour with snacks starting at 9 a.m., lunch, an AMSOIL gift and a Canadian Awards Ceremony.

These meetings are open to all active Canadian Dealers. Registration will be open until Oct. 6 for Edmonton and Oct. 20 for Toronto. Click on the links below for more information on the event locations and to register. We hope to see you there.