Thursday, August 31, 2017

The Pinnacle of Performance

The new Signature Series Synthetic Motor Oil formulation builds upon its rock-solid foundation to offer enthusiasts a new level of engine protection.

Signature Series Synthetic Motor Oil (ASM, ALM, AZO, ASL, ATM, AZF, AMR)
Improving Signature Series was a challenge, but the results prove the new formulation blows the doors off the latest industry standards. The new formulation will become available when current inventory is depleted. Some SKUs are available now, while others won't turn over until the end of September.

75 percent more wear protection1
100 percent protection from LSPI2
Trusted by professional engine builders
Ideal for turbos & direct injection
50 percent more cleaning power3
Guaranteed protection for up to 25,000 miles or 1 year (in normal service)

1Based on independent testing in the ASTM D6891 test using 0W-20 as worst-case representation.
2Based on independent testing in the LSPI engine test as required for the GM dexos1® Gen 2 specification.
3vs. AMSOIL OE Motor Oil

See the September AMSOIL Magazine for more information.

U.S. and Canadian Dealer Kits (For Display) Now Available

The U.S. Dealer Kit (G07D) and Canadian Dealer Kit (G8007D) are now available for purchase. These kits are for demonstration purposes only and do not include an AMSOIL Dealership. Use the kits to show new and prospective Dealers what they will receive from AMSOIL as an introduction to their new Dealerships.

U.S. Dealer Kit (G07D)
Canadian Dealer Kit (G8007D)

Reduced Shipping Costs and Free Gift with Business-Card Orders

Shipping costs for business cards ordered through the AMSOIL Print Center have been cut nearly in half. The reduced rates are shown below.

New Shipping Rate
200 Business Cards
400 Business Cards
1,000 Business Cards

The new shipping rates apply to all orders within the United States. Shipping is now included in the price of business cards, meaning there’s no need to select a shipping option at checkout.

Plus, a free AMSOIL business-card holder is now included with all business-card orders while supplies last. Visit the AMSOIL Print Center to place your order today.

5W-40 Heavy-Duty Synthetic Diesel Oil 2.5-Gal. Containers Available Oct. 12

Effective Oct. 12, AMSOIL 5W-40 Heavy-Duty Synthetic Diesel Oil will be available in 2.5-gallon containers.

Are Your Accounts Prepared for Snowmobile Season?

Winter is right around the corner, and it’s never too early to visit accounts and prospects to discuss their lubrication needs for the coming snowmobile season. We offer top-of-the-line synthetic lubricants for all your customers’ snowmobile needs, including INTERCEPTOR® Synthetic 2-Stroke Oil, DOMINATOR® Synthetic 2-Stroke Racing Oil, Synthetic 2-Stroke Injector Oil and Formula 4-Stroke® Power Sports Synthetic Motor Oil.

Updated Direct Deposit/Reloadable Visa Card Registration Process

We have streamlined the Direct Deposit/Reloadable Visa Card registration process for Dealers who would like to choose the security and ease of receiving payments through direct deposit or a reloadable Visa card. Simply log in to the Dealer Zone and navigate to My Business>Update Account Information>Electronic Payment Information. Choose Direct Deposit or Reloadable Visa Card*, enter your banking information and click “Submit.”

*Reloadable Visa card not available in Canada

Registration for AU Live! Now Open

We are excited for you to join us for AU Live! 2017. Registration for the Oct. 12-14 AU Live! event in Lancaster, Pa. is open now. To make the event even greater, AU Live! attendees will be eligible for a 10 percent rebate.* Click here for full details and to register now. We’re looking forward to spending time with you at this event.

*Orders receiving the rebate must be placed during the event and will be paid in the form of a rebate on your next commission check. The maximum rebate amount will be $5,000.

Upcoming Canadian Dealer Meetings

Join us for one of two special Canadian Dealer Meetings being held in Edmonton and Toronto. We will discuss recent feedback provided by Canadian Dealers in the Dealer Program Improvement Survey and the dynamics of operating an AMSOIL Dealership in the Canadian market. Our goal is to gain a better understanding of the challenges and opportunities unique to Canadian Dealers. We want to invest in the right areas and focus on what will most benefit Canadian Dealers.

The events will be held in Edmonton on Saturday, Oct. 21 and Toronto on Saturday, Nov. 4. Both will run from 10 a.m. to 3:30 p.m. and include a social hour with snacks starting at 9 a.m., lunch, an AMSOIL gift and a Canadian Awards Ceremony.

These meetings are open to all active Canadian Dealers. Registration will be open until Oct. 6 for Edmonton and Oct. 20 for Toronto. Click on the links below for more information on the event locations and to register. We hope to see you there.

Follow the AMSOIL Blog

Visit the AMSOIL Blog at and sign up for our weekly blog updates. AMSOIL Blog content is always fresh and informative, covering a wide range of topics related to engines and lubrication, AMSOIL markets, AMSOIL products and AMSOIL happenings. The AMSOIL Blog is another easy way to stay in the loop, and it's easily shared on social media, providing another resource you can use to promote your business.

AMSOIL Wings of Passage

In Memoriam

Aug. 6, 2017
Regency Gold Direct Jobber
St. Paul, Minn.

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880

Tuesday, August 1, 2017

AMSOIL Dealership Upgrades: Investing in Your Success

Providing Dealers with the tools and resources needed to build their businesses has always been a top priority for AMSOIL. The upgrades to AMSOIL Dealerships keep the spotlight on Dealers from the day they register through the life of their businesses. New AMSOIL Dealers will now receive an upgraded Dealer Kit, complete with new literature, product samples and more. All content in AU Online, as well as the Premium Dealer Zone, is now available to new and existing Dealers at no additional charge.

As an extra incentive to take action, new Dealers will receive a 10 percent rebate on their first order if it is placed within the first 30 days of their registration.

To help offset the cost of these improvements, Dealer fees will receive the following adjustments (taxes not included):

Registrations:   U.S.                 Can.
One Year:         $49.95*             $64.95**

Renewals:        U.S.                  Can.
One Year:         $49.95*             $64.95**
Auto Renew      $40.00*             $50.00**
(One Year)
Five Years:       $200.00*           $250.00**

*With direct deposit or a reloadable Visa card.
**With direct deposit.

The six-month Dealership option is no longer available. At registration, new U.S. Dealers can choose direct deposit or the new option, a reloadable Visa card. Unfortunately, reloadable Visa cards are not an option in Canada. Paper checks will not be presented as an option. Existing Dealers who wish to continue receiving paper checks will be charged an additional $10 annually ($59.95 [$74.95 Can.]) for a one-year renewal, $49.95 [$64.95 Can.] with auto-renew or $250 [$325 Can.] for a five-year renewal).

Renewal Promotion
Starting Aug. 1, a one-year promotion will allow existing Dealers who request a reloadable Visa card or enroll in direct deposit to renew for $30 ($45 Can.) one more time. Dealers currently enrolled in direct deposit are also eligible.

See the August AMSOIL Magazine for more information.

Smashing the Industry Standard

A New Level of Protection and Performance Coming this Fall
The lubrication industry is rife with challenges, and the passenger car motor oil (PCMO) segment of the industry is no exception. Evolving engine technologies and tightening regulations drive new specifications, pushing motor oil companies to update their formulations to meet the latest demands. AMSOIL has once again cleared the path and found the most innovative solutions.

After months of vigorous testing, we’ve produced new Signature Series, XL and OE formulations that far surpass the latest standards and add another level of performance and protection to an already solid foundation.

New Signature Series Synthetic Motor Oil Formulation Available Early in Some Package Sizes
Signature Series Synthetic Motor Oil sales have outpaced forecasting, so some package sizes of the new Signature Series formulation will arrive in distribution centers ahead of the previously announced release date of September. This is a rolling change, so each SKU will change over as the old formulation is depleted.

See the August AMSOIL Magazine for more information.

Reformulated for Even Better Performance

AMSOIL DOMINATOR® Synthetic Racing Grease has been updated with new chemistry, including a new calcium-sulfonate-complex thickener, that provides even better protection and performance in high-speed, high-temperature, heavy-load conditions. It is ideal for bearings and chassis components found in racing applications operated on snow, dirt, water and track.

Formulation Change? Yes
Compatible with Previous Formula? Yes
New Stock No.? No
Pricing Change? No

The new DOMINATOR Synthetic Racing Grease formulation will become available as current inventory is depleted.

See the August AMSOIL Magazine for more information.