Monday, April 3, 2017

A.J. Amatuzio

It is with deep sadness that we announce the passing of our founder, Al Amatuzio. He went peacefully Friday night, March 31 surrounded by loved ones in his home. Al lived a long, incredible life. His accomplishments are too vast to list here – fighter pilot, industry pioneer, successful businessman – but he always said he wouldn’t have made it without your support. Some of you knew him, many of you did not. All of you, however, were very important to him. He truly loved and appreciated each and every one of you. If you had the good fortune to meet him, he probably told you so.

Al never really retired, and he never stopped looking for new Dealers. He had AMSOIL in his blood and Dealers on his mind to the very end. His drive and tenacity were matched only by his passion and appreciation for you, our Dealers. We appreciate your kind thoughts and prayers during this difficult time.

A memorial service will be held at the Duluth Entertainment Convention Center (DECC) Auditorium in Duluth, Minn. on Saturday, April 15 beginning at 12 p.m. with a service at 1 p.m.

Al’s family has requested that in lieu of flowers, memorials be made in Al’s name to Animal Allies of Duluth, Douglas County Humane Society and the AMSOIL Northland Law Enforcement K-9 Foundation.

Animal Allies of Duluth
Adeline Green
4006 Airport Road
Duluth, MN  55811

Douglas County Humane Society
Sheila Keup
138 Moccasin Mike Road
Superior, WI  54880

AMSOIL Northland Law Enforcement Foundation
Deena Peterson
One AMSOIL Center
Superior, WI  54880

New AMSOIL Brake Fluid and Brake & Parts Cleaner: Performance and Reliability

New DOT 3 & 4 Synthetic Brake Fluid (BLFV), DOMINATOR® DOT 4 Synthetic Racing Brake Fluid (BFR) and Brake & Parts Cleaner (BPC) help boost the performance, safety and reliability of brake systems. These new products are precisely tailored to the needs of auto enthusiasts and dedicated racers. DOT 3 & 4 Synthetic Brake Fluid meets the highest DOT standards (5.1) and is the perfect choice for high-performance passenger-car, light-truck and powersports applications. DOMINATOR DOT 4 Synthetic Racing Brake Fluid features the ultra-high boiling point required during extreme racing conditions. Brake & Parts Cleaner supplies auto enthusiasts and mechanics with a professional strength, dedicated brake and parts cleaner.

See the April AMSOIL Magazine for more information.

New Bypass System for Ford* Super Duty* Pickups

A new AMSOIL Single-Remote Ea® Bypass Filter System (BMK33) designed for Ford 6.7L applications is now available. All Bypass Systems include all necessary installation components (including parts, hose, Ea Bypass Oil Filter and installation instructions) for maximum convenience and value.

See the April AMSOIL Magazine for more information.

*All trademarked names are the property of their respective owners and may be registered marks in some countries. No affiliation or endorsement claim, express or implied, is made by their use.

New Display Available for AMSOIL Firearm Products


The new Firearm Point-of-Purchase Display (G3494) is designed to showcase new AMSOIL firearm products next to points of sale on retailers’ countertops. The two-shelf product display features attention-grabbing imagery and messaging targeted at firearm enthusiasts and has space for AMSOIL Firearm Cleaner and AMSOIL Synthetic Firearm Lubricant.

Stock #             U.S.      Can.
G3494               6.55      8.75

Holding the Line on Pricing

Continually rising raw-material costs have prompted a number of lubricant companies, including Castrol, Chemlube and CAM2, to announce a second round of price increases in April. The 3-9 percent price increases follow close behind the 3-9 percent increases that took effect in February and March. While we implemented a price adjustment April 1, we are working diligently to keep raw-material costs in line and have no imminent plans to increase prices a second time. Should a future price increase become necessary, we will provide notice in all the usual places.

Registration for AU Live! Now Open

We are excited for you to join us for AU Live! 2017. Registration for AU Live! events in Las Vegas; Duluth, Minn. and Lancaster, Pa. is open now. To make the events even greater, AU Live! attendees will be eligible for a 10 percent rebate.* Click here for full details and to register now. We look forward to spending time with you at these events.

*Orders receiving the rebate must be placed during the event and will be paid in the form of a rebate on your next commission check. The maximum rebate amount will be $5,000.

Follow the AMSOIL Blog

Visit the AMSOIL Blog at blog.amsoil.com and sign up for our weekly blog updates. AMSOIL Blog content is always fresh and informative, covering a wide range of topics related to engines and lubrication, AMSOIL markets, AMSOIL products and AMSOIL happenings. The AMSOIL Blog is another easy way to stay in the loop, and it's easily shared on social media, providing another resource you can use to promote your business.

AMSOIL Wings of Passage

In Memoriam

JOHN OLKER
Oct. 23, 2016
Dealer
Vicksburg, Mich.

DOBIE GILLUM
Dec. 18, 2016
Dealer
El Dorado, Calif.

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880

Wednesday, March 1, 2017

Clean, Protected Power: New Products Expand Opportunity


To better target landscapers, contractors and other professionals who rely on small engines to make a living, AMSOIL Formula 4-Stroke® Synthetic Small Engine Oil has been updated with a new name, label and packaging. Now known as AMSOIL 10W-30 Synthetic Small-Engine Oil, its formulation and pricing remain unchanged. New labels will become available as current inventory is depleted. Launching March 6, new AMSOIL 20W-50 Zero-Turn Synthetic Hydrostatic Transmission Fluid and AMSOIL 10W-40 Synthetic Small-Engine Oil round out the new family of AMSOIL commercial-grade products.

See the March AMSOIL Magazine for more information.

Price Adjustment Effective April 1

Rising raw-material costs have prompted most major and independent lubricant companies, including ExxonMobil, Valvoline, Castrol, Chevron and Shell, to announce 5-8 percent price increases effective in February and March. These rising costs also affect AMSOIL, requiring us to implement an average price increase of 3-6 percent in the U.S. and Canada effective April 1, 2017. Commission credits will be increased accordingly.

Updated pricing information will be available in the Product Pricing Interface in the Dealer Zone as soon as possible. The AMSOIL Wholesale Price List (G3500, G8500) and AMSOIL Retail Catalog (G100, G300) will also be revised to reflect the new pricing; watch the Dealer Zone for an announcement of availability. We will notify your retail and commercial accounts of the price adjustment by email; we encourage you to follow up with them in person as well.

Professionals Catalog Delayed Until April

Due to the impending April 1 price adjustment, introduction of the new Professionals Catalog (G3469 U.S., G3474 Can.) has been delayed until April. Look for an announcement of availability in the Dealer Zone.

New Bypass System for Ford* Super Duty* Pickups Launches April 3

A new AMSOIL Single-Remote Ea® Bypass Filter System designed for Ford 6.7L applications launches April 3. All Bypass Systems include all necessary installation components (including parts, hose, Ea Bypass Oil Filter and installation instructions) for maximum convenience and value. Check the April AMSOIL Magazine for full details.

*All trademarked names are the property of their respective owners and may be registered marks in some countries. No affiliation or endorsement claim, express or implied, is made by their use.

New Brake Fluids, Brake and Parts Cleaner Launch April 3

Launching April 3, new AMSOIL DOT 3 & 4 Synthetic Brake Fluid and DOMINATOR® DOT 4 Synthetic Racing Brake Fluid are engineered to deliver superior high-temperature performance in auto/light-truck, racing and powersports applications. These products will replace the Series 500 High-Performance DOT 3 and Series 600 High-Performance DOT 4 Racing Brake Fluids.

New AMSOIL Brake and Parts Cleaner is a professional strength, chlorinated product capable of quickly removing oil, grease, excess brake fluid and other contaminates from brake pads, calipers, drums and other brake parts.

Check the April AMSOIL Magazine for full details.