Monday, February 1, 2016

New Dirt Bike Transmission Fluid Expands Market

New AMSOIL Synthetic Dirt Bike Transmission Fluid (DBTF) is designed for riders who prefer a dedicated transmission fluid instead of a multi-purpose motor oil.
Last year, in response to market demand, we introduced AMSOIL Synthetic Dirt Bike Oil (DB40, DB50, DB60). It is fine-tuned for confident clutch feel and outstanding wear protection – benefits riders demand.

While Synthetic Dirt Bike Oil delivers excellent performance, some riders, particularly owners of dirt bikes that use a separate sump for the transmission fluid, prefer a dedicated transmission fluid instead of a multi-purpose motor oil. New AMSOIL Synthetic Dirt Bike Transmission Fluid (DBTF) fulfills this need, helping you reach more customers and grow sales.

See the February AMSOIL Magazine for more information.

New Dealer Onboarding Program Builds Foundations

AMSOIL now offers a program to guide new, unsponsored Dealers as they start their new businesses.
While the majority of new Dealers start their businesses by registering with the help of an experienced Dealer, many of them register directly with AMSOIL and are subsequently assigned to a T-1 Certified Dealer. In an effort to strengthen the AMSOIL opportunity, we are rolling out a new program on Feb. 1 designed to welcome new, unsponsored Dealers to the Dealer network and provide a foundation on which they can build a successful business. The Dealer Onboarding Program provides an orientation to the company and coaches new Dealers in the beginning phase of their AMSOIL Dealership, helping them and the T-1 Dealers to whom they are assigned earn higher commissions, faster.

See the February AMSOIL Magazine for more information.

Commercial and Retail Accounts Can Now Self-Register

The registration process is now more accessible and less complicated.
Potential retail and commercial accounts visit every day and request information about AMSOIL products. Many of them want to register for an account and start buying AMSOIL products immediately due to the growing popularity of synthetic lubricants and the strong AMSOIL brand. They know they want AMSOIL products, but they don’t want to wait for registration packets or Dealer assistance. A new registration form on the Business Opportunities page at allows prospective retail and commercial accounts to self-register, giving these valuable customers what they want and speeding the account registration process for accounts and Dealers alike.

See the February AMSOIL Magazine for more information.

AMSOIL Updates 12-Store Policy

In order to maximize opportunity for Dealers, AMSOIL has updated its 12-Store Policy with the following:

Businesses that own more than 12 retail outlets may only register individual outlets as separate retail accounts. Each outlet/account must have the authority to establish an account and place individual orders for its own store. Invoices, co-op advertising credit and other documents will be sent to the individual account. Individual outlets/accounts may not use centralized distribution, group shipments, transfer inventory between outlets or combine co-op advertising credits. Exceptions to this will be considered for certain retail segments that are not in direct conflict with the best interests of the Dealer opportunity. Dealers must work in conjunction with the Dealer Sales Department in order for businesses to be considered for an exception. An AMSOIL Dealer may register and/or sell to a maximum of 24 individual retail outlets that are owned by the same business.

Bypass System Updates

Effective in March, AMSOIL Bypass Filtration Systems will boast fresh new packaging, updated installation instructions and additional parts designed to ease installation.

· Easier-to-understand installation instructions
· Easier-to-understand filter service intervals
· Fresh new packaging
· Added template stickers to ease mounting
· Extra hose and a BP89 fitting added to BMK21 system
· Four BP261 fittings and hose added to BMK22 system
· Ea® Heavy-Duty Bypass Filter (EaBP120) and hose added to BMK30 system

V-Twin Motorcycle Product Line to be Updated

Effective March 1, AMSOIL 20W-50 Synthetic V-Twin Motorcycle Oil will be updated with labels and packaging that brings it in line with 20W-40 Synthetic V-Twin Motorcycle Oil. SAE 60 Synthetic V-Twin Motorcycle Oil labels and packaging will follow in May. Together they will complete the AMSOIL V-twin product line. The formulations and pricing will remain unchanged. New labels will be available when current inventory is depleted. Check the March AMSOIL Magazine for more details.

New DOMINATOR® Coolant Boost Formulation Launches March 1

Effective March 1, DOMINATOR Coolant Boost’s formulation will feature the latest organic-acid technology. The new technology will add to the benefits provided by the previous formulation, including reduced engine temperatures up to 25ºF (previously 19ºF) in straight-water applications and up to 54 percent faster engine warm-up times (previously 45 percent). Organic acids are more robust and longer-lasting than inorganic acids, offering excellent resistance to scaling, drop-out and corrosion. They also contribute to improved compatibility, meaning the new DOMINATOR Coolant Boost formulation can be mixed with soft, tap and distilled water, in addition to any brand of antifreeze. Users will also notice the product is now orange in color. Pricing will be adjusted slightly to reflect the upgraded technology. Check the March AMSOIL Magazine for more details.

Preferred Customer Kits Simplified

The Preferred Customer kits (G07PC, G8007PC) previously contained an abundance of material that sometimes overwhelmed new Preferred Customers. In order to help simplify the Preferred Customer Program, help P.C.s quickly find the information most important to them and encourage them to place their first orders, the contents of the Preferred Customer kits have been adjusted to include the items listed below. In addition, Preferred Customer identification cards are no longer provided upon registration. Some P.C.s assumed their identification cards allowed them to buy AMSOIL products from retail outlets at wholesale prices, leading to confusion and sometimes damaging the relationship between the P.C., the sponsoring Dealer, the retail account and AMSOIL INC. The cards are not necessary for P.C.s to purchase products directly from AMSOIL at wholesale prices, and no longer providing them will help alleviate confusion.

Preferred Customer Starter Kit - U.S. (G07PC)
Preferred Customer Introduction Letter (G1823)
U.S. Preferred Customer Application Form (G18PC)
AMSOIL Products Catalog (G290)
U.S. Price List (G3500)
U.S. AMSOIL Dealer and Preferred Customer Ordering Information (G2604)

Preferred Customer Starter Kit - Can. (G8007PC)
Preferred Customer Introduction Letter (G1823)
Preferred Customer Introduction Letter - French (G1823F)
Canada Preferred Customer Application Form (G13PC)
AMSOIL Products Catalog (G290)
Canada Price List (G8500)
Canadian AMSOIL Dealer and Preferred Customer Ordering Information (G8604)

AMSOIL University Online Makes Great First Impression

The early returns are in and AMSOIL University Online appears to be a big hit. Since launching free trial access of AU Online Jan. 4, hundreds of Dealers have sampled the training content and provided valuable feedback to the AMSOIL Dealer Development Department. We’re happy to report that the reaction to AU Online has been overwhelmingly positive.

One Dealer described AU Online as “Great stuff. I’m glad it’s available online. Can’t wait for more content.”  Another Dealer said, “I enjoyed the focus on a very specific area that can be applied to all areas of the AMSOIL sales process.” Yet another Dealer commented, “From what I’ve experienced so far, I can see AU Online being a very useful tool.”

While there was plenty of praise for AU Online, we also received many suggestions for improvements. We take your feedback seriously and use it to develop content that will be challenging, interactive and useful. We are striving to create a more user-friendly, convenient learning experience for all Dealers.

AU Online was launched with a handful of training presentations and will continue to grow with regular updates and new materials as they are developed. It will also feature time-zone specific webinars, allowing Dealers to interact with corporate staff. Ultimately, AU Online will offer the same presentations and comprehensive training Dealers received at the live, four-day AMSOIL University training events and more. The free trial ends March 31. A minimal annual fee of $24.99 will then be required to access levels of training beyond T-1. Save $5 on registration by retaking the T-1 Certification course each year, bringing your annual investment in AU Online to only $19.99.

In the meantime, we encourage all Dealers to experience AU Online personally and free of charge. The eventual home of all training activities, the new AU Online immerses Dealers in sales, technical and marketing training, business-building strategies and more. The site is easily accessible in the Dealer Zone and you can review the information at any time, at your own pace and in the comfort of your own home.

Education is key for your success. To explore AMSOIL University Online, log in to the Dealer Zone and click the AU Online link.

Tax Information for U.S. and Canadian Dealers

Commissions are considered income and are reported on form 1099 Misc (U.S.) and form T4A (Canada). The 1099 and T4A forms only reflect commissions paid during the calendar year; they do not include any deductions or credits from Dealer checks.

Dealers only receive a form if their commission checks totaled more than $600 in 2015 for U.S. Dealers and more than $500 for Canadian Dealers. Note that T4A forms are issued in Canadian funds. Dealers’ 1099 and T4A income is determined by the dates of the commission checks issued between Jan. 1 and Dec. 31, 2015. This is essentially December 2014 through November 2015 commissions.

AMSOIL mailed all 1099 forms by Jan. 31, 2016, and will mail T4A forms by no later than Feb. 28, 2016. Please allow at least two weeks delivery time before calling for a replacement form. Replacement forms may also be obtained in the Dealer Zone (My Business > Year End Tax Documents). AMSOIL is not qualified to provide, and does not offer, any tax advice. Please consult a tax advisor. Dealers suspecting an error on their 1099 or T4A forms are advised to gather their check stubs and call the accounting department at 715-399-6348.

If a Dealer who sold his or her business to another Dealer, or took over for someone else, receives a 1099 form made out to him or her, he or she is advised to gather all documentation regarding the date the change took place. Fax documentation to AMSOIL at 715-399-6618 or email to [email protected].

Account Services Contact Information
Fax: (715) 395-5332
Direct Phone Line: (715) 399-6348

AMSOIL to Extend Training Tour to California

AMSOIL is extending the Dealer Training Tour into California in 2016 due to popular demand. The Dealer Development group will conduct meetings in two California locations on Saturday, Feb. 20, 2016.

The size of California and the challenging logistics of conducting one meeting to accommodate all of the state’s Dealers necessitates holding two meetings on the same day, one in Pleasanton, Calif. and one in Anaheim, Calif. In addition to Dealer training meetings, each location will be the site of an AMSOIL business opportunity meeting for anyone interested in becoming an AMSOIL Dealer.

AMSOIL Business Opportunity Meetings
Invite your current catalog customers, Preferred Customers or others who may be interested in an independent business opportunity. AMSOIL corporate personnel will present information on AMSOIL products, the AMSOIL Dealer Program and the corporate support system. These meetings will also include successful AMSOIL Dealers sharing their personal stories on how they built their businesses.

AMSOIL Dealer Training Meetings
These meetings are for registered AMSOIL Dealers of all levels, including anyone attending a business opportunity meeting who opts to become a Dealer. The training will be focused on professional Dealer skills, concepts of the AMSOIL common buy-sell process and practical Dealer training by sub-market. The meetings will also identify exciting new tools now available to assist AMSOIL Dealers in growing their businesses.

Meeting Schedule
Saturday, Feb. 20
9:30-11:30 a.m.

Saturday, Feb. 20
1:00-5:30 p.m.

DoubleTree by Hilton Pleasanton
7050 Johnson Drive
Pleasanton, CA 94588

Saturday, Feb. 20
9:30-11:30 a.m.

Saturday, Feb. 20
1:00-5:30 p.m.

Holiday Inn Santa Ana-Orange Co. Airport
2726 South Grand Avenue
Santa Ana, CA 92705

All Dealers in the meeting areas are invited to attend and encourage any members of their personal groups to do the same. These events will be free-of-charge and refreshments will be available.

Please pre-register for the event you wish to attend by clicking the respective link above.

2016 Direct Jobber Convention

The 2016 AMSOIL Direct Jobber Convention will be held Oct. 6-8, 2016 at the Marriott Waterside Hotel in beautiful Tampa Bay, Fla. The Marriott Waterside is a 5-star hotel with a marina right out the back door. Come sit on the back patio and watch the boats go by as you sip your favorite beverage and visit with other AMSOIL Direct Jobbers and AMSOIL corporate staff. Attend the corporate presentations to learn where AMSOIL is going over the next few years. Take a stroll on the Tampa Riverwalk, also conveniently located just out the back door of the hotel. Be part of the fun as AMSOIL Direct Jobbers (maybe you!) are recognized for reaching higher levels of achievement and simply enjoy the warmth of the Florida sun.

AMSOIL has secured a block of rooms for Direct Jobbers at a competitive rate of $168 per night. Because the hotel is located in downtown Tampa Bay, parking is at a premium. If you fly into Tampa Bay International Airport, taking a taxi to the hotel is advised. The hotel is only nine miles from the airport and estimated one-way taxi fare is $25. Due to limited parking in the area, we recommend staying at the host hotel. If you decide to do some sight-seeing on your own, the street car can pick you up right outside the front door of the hotel and take you to places such as the Tampa Bay History Center, Channelside Bay Plaza (shopping and dining), the Florida Aquarium or Ybor City (described as the French Quarter of Tampa Bay).

If you decide to stay elsewhere and drive to the hotel, parking rates are $24 per day, but for AMSOIL Direct Jobbers staying at the hotel, parking is $12 per day.

If you wish to access the Internet from your room, we have negotiated the price from $12 per day to only $1 per day. For the price, convenience and camaraderie with other AMSOIL Direct Jobbers and AMSOIL corporate staff, you just can’t beat staying at the host hotel in downtown Tampa Bay.

Keep watching for exciting news regarding the Convention’s social events and travel incentives. We look forward to seeing you in Tampa Bay Oct. 6-8 for the 2016 Direct Jobber Convention.

Hotel Address:
Tampa Marriott Waterside Hotel & Marina
700 South Florida Avenue
Tampa, FL 33602

AMSOIL Wings of Passage

In Memoriam

September 27, 2015
Direct Dealer
McKinney, Texas

January 13, 2016
Alvin, Texas

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880