Monday, February 1, 2016

Bypass System Updates

Effective in March, AMSOIL Bypass Filtration Systems will boast fresh new packaging, updated installation instructions and additional parts designed to ease installation.

· Easier-to-understand installation instructions
· Easier-to-understand filter service intervals
· Fresh new packaging
· Added template stickers to ease mounting
· Extra hose and a BP89 fitting added to BMK21 system
· Four BP261 fittings and hose added to BMK22 system
· Ea® Heavy-Duty Bypass Filter (EaBP120) and hose added to BMK30 system

V-Twin Motorcycle Product Line to be Updated

Effective March 1, AMSOIL 20W-50 Synthetic V-Twin Motorcycle Oil will be updated with labels and packaging that brings it in line with 20W-40 Synthetic V-Twin Motorcycle Oil. SAE 60 Synthetic V-Twin Motorcycle Oil labels and packaging will follow in May. Together they will complete the AMSOIL V-twin product line. The formulations and pricing will remain unchanged. New labels will be available when current inventory is depleted. Check the March AMSOIL Magazine for more details.

New DOMINATOR® Coolant Boost Formulation Launches March 1

Effective March 1, DOMINATOR Coolant Boost’s formulation will feature the latest organic-acid technology. The new technology will add to the benefits provided by the previous formulation, including reduced engine temperatures up to 25ºF (previously 19ºF) in straight-water applications and up to 54 percent faster engine warm-up times (previously 45 percent). Organic acids are more robust and longer-lasting than inorganic acids, offering excellent resistance to scaling, drop-out and corrosion. They also contribute to improved compatibility, meaning the new DOMINATOR Coolant Boost formulation can be mixed with soft, tap and distilled water, in addition to any brand of antifreeze. Users will also notice the product is now orange in color. Pricing will be adjusted slightly to reflect the upgraded technology. Check the March AMSOIL Magazine for more details.

Preferred Customer Kits Simplified

The Preferred Customer kits (G07PC, G8007PC) previously contained an abundance of material that sometimes overwhelmed new Preferred Customers. In order to help simplify the Preferred Customer Program, help P.C.s quickly find the information most important to them and encourage them to place their first orders, the contents of the Preferred Customer kits have been adjusted to include the items listed below. In addition, Preferred Customer identification cards are no longer provided upon registration. Some P.C.s assumed their identification cards allowed them to buy AMSOIL products from retail outlets at wholesale prices, leading to confusion and sometimes damaging the relationship between the P.C., the sponsoring Dealer, the retail account and AMSOIL INC. The cards are not necessary for P.C.s to purchase products directly from AMSOIL at wholesale prices, and no longer providing them will help alleviate confusion.

Preferred Customer Starter Kit - U.S. (G07PC)
Preferred Customer Introduction Letter (G1823)
U.S. Preferred Customer Application Form (G18PC)
AMSOIL Products Catalog (G290)
U.S. Price List (G3500)
U.S. AMSOIL Dealer and Preferred Customer Ordering Information (G2604)

Preferred Customer Starter Kit - Can. (G8007PC)
Preferred Customer Introduction Letter (G1823)
Preferred Customer Introduction Letter - French (G1823F)
Canada Preferred Customer Application Form (G13PC)
AMSOIL Products Catalog (G290)
Canada Price List (G8500)
Canadian AMSOIL Dealer and Preferred Customer Ordering Information (G8604)

AMSOIL University Online Makes Great First Impression

The early returns are in and AMSOIL University Online appears to be a big hit. Since launching free trial access of AU Online Jan. 4, hundreds of Dealers have sampled the training content and provided valuable feedback to the AMSOIL Dealer Development Department. We’re happy to report that the reaction to AU Online has been overwhelmingly positive.

One Dealer described AU Online as “Great stuff. I’m glad it’s available online. Can’t wait for more content.”  Another Dealer said, “I enjoyed the focus on a very specific area that can be applied to all areas of the AMSOIL sales process.” Yet another Dealer commented, “From what I’ve experienced so far, I can see AU Online being a very useful tool.”

While there was plenty of praise for AU Online, we also received many suggestions for improvements. We take your feedback seriously and use it to develop content that will be challenging, interactive and useful. We are striving to create a more user-friendly, convenient learning experience for all Dealers.

AU Online was launched with a handful of training presentations and will continue to grow with regular updates and new materials as they are developed. It will also feature time-zone specific webinars, allowing Dealers to interact with corporate staff. Ultimately, AU Online will offer the same presentations and comprehensive training Dealers received at the live, four-day AMSOIL University training events and more. The free trial ends March 31. A minimal annual fee of $24.99 will then be required to access levels of training beyond T-1. Save $5 on registration by retaking the T-1 Certification course each year, bringing your annual investment in AU Online to only $19.99.

In the meantime, we encourage all Dealers to experience AU Online personally and free of charge. The eventual home of all training activities, the new AU Online immerses Dealers in sales, technical and marketing training, business-building strategies and more. The site is easily accessible in the Dealer Zone and you can review the information at any time, at your own pace and in the comfort of your own home.

Education is key for your success. To explore AMSOIL University Online, log in to the Dealer Zone and click the AU Online link.

Tax Information for U.S. and Canadian Dealers

Commissions are considered income and are reported on form 1099 Misc (U.S.) and form T4A (Canada). The 1099 and T4A forms only reflect commissions paid during the calendar year; they do not include any deductions or credits from Dealer checks.

Dealers only receive a form if their commission checks totaled more than $600 in 2015 for U.S. Dealers and more than $500 for Canadian Dealers. Note that T4A forms are issued in Canadian funds. Dealers’ 1099 and T4A income is determined by the dates of the commission checks issued between Jan. 1 and Dec. 31, 2015. This is essentially December 2014 through November 2015 commissions.

AMSOIL mailed all 1099 forms by Jan. 31, 2016, and will mail T4A forms by no later than Feb. 28, 2016. Please allow at least two weeks delivery time before calling for a replacement form. Replacement forms may also be obtained in the Dealer Zone (My Business > Year End Tax Documents). AMSOIL is not qualified to provide, and does not offer, any tax advice. Please consult a tax advisor. Dealers suspecting an error on their 1099 or T4A forms are advised to gather their check stubs and call the accounting department at 715-399-6348.

If a Dealer who sold his or her business to another Dealer, or took over for someone else, receives a 1099 form made out to him or her, he or she is advised to gather all documentation regarding the date the change took place. Fax documentation to AMSOIL at 715-399-6618 or email to [email protected].

Account Services Contact Information
Fax: (715) 395-5332
Direct Phone Line: (715) 399-6348

AMSOIL to Extend Training Tour to California

AMSOIL is extending the Dealer Training Tour into California in 2016 due to popular demand. The Dealer Development group will conduct meetings in two California locations on Saturday, Feb. 20, 2016.

The size of California and the challenging logistics of conducting one meeting to accommodate all of the state’s Dealers necessitates holding two meetings on the same day, one in Pleasanton, Calif. and one in Anaheim, Calif. In addition to Dealer training meetings, each location will be the site of an AMSOIL business opportunity meeting for anyone interested in becoming an AMSOIL Dealer.

AMSOIL Business Opportunity Meetings
Invite your current catalog customers, Preferred Customers or others who may be interested in an independent business opportunity. AMSOIL corporate personnel will present information on AMSOIL products, the AMSOIL Dealer Program and the corporate support system. These meetings will also include successful AMSOIL Dealers sharing their personal stories on how they built their businesses.

AMSOIL Dealer Training Meetings
These meetings are for registered AMSOIL Dealers of all levels, including anyone attending a business opportunity meeting who opts to become a Dealer. The training will be focused on professional Dealer skills, concepts of the AMSOIL common buy-sell process and practical Dealer training by sub-market. The meetings will also identify exciting new tools now available to assist AMSOIL Dealers in growing their businesses.

Meeting Schedule
Saturday, Feb. 20
9:30-11:30 a.m.

Saturday, Feb. 20
1:00-5:30 p.m.

DoubleTree by Hilton Pleasanton
7050 Johnson Drive
Pleasanton, CA 94588

Saturday, Feb. 20
9:30-11:30 a.m.

Saturday, Feb. 20
1:00-5:30 p.m.

Holiday Inn Santa Ana-Orange Co. Airport
2726 South Grand Avenue
Santa Ana, CA 92705

All Dealers in the meeting areas are invited to attend and encourage any members of their personal groups to do the same. These events will be free-of-charge and refreshments will be available.

Please pre-register for the event you wish to attend by clicking the respective link above.

2016 Direct Jobber Convention

The 2016 AMSOIL Direct Jobber Convention will be held Oct. 6-8, 2016 at the Marriott Waterside Hotel in beautiful Tampa Bay, Fla. The Marriott Waterside is a 5-star hotel with a marina right out the back door. Come sit on the back patio and watch the boats go by as you sip your favorite beverage and visit with other AMSOIL Direct Jobbers and AMSOIL corporate staff. Attend the corporate presentations to learn where AMSOIL is going over the next few years. Take a stroll on the Tampa Riverwalk, also conveniently located just out the back door of the hotel. Be part of the fun as AMSOIL Direct Jobbers (maybe you!) are recognized for reaching higher levels of achievement and simply enjoy the warmth of the Florida sun.

AMSOIL has secured a block of rooms for Direct Jobbers at a competitive rate of $168 per night. Because the hotel is located in downtown Tampa Bay, parking is at a premium. If you fly into Tampa Bay International Airport, taking a taxi to the hotel is advised. The hotel is only nine miles from the airport and estimated one-way taxi fare is $25. Due to limited parking in the area, we recommend staying at the host hotel. If you decide to do some sight-seeing on your own, the street car can pick you up right outside the front door of the hotel and take you to places such as the Tampa Bay History Center, Channelside Bay Plaza (shopping and dining), the Florida Aquarium or Ybor City (described as the French Quarter of Tampa Bay).

If you decide to stay elsewhere and drive to the hotel, parking rates are $24 per day, but for AMSOIL Direct Jobbers staying at the hotel, parking is $12 per day.

If you wish to access the Internet from your room, we have negotiated the price from $12 per day to only $1 per day. For the price, convenience and camaraderie with other AMSOIL Direct Jobbers and AMSOIL corporate staff, you just can’t beat staying at the host hotel in downtown Tampa Bay.

Keep watching for exciting news regarding the Convention’s social events and travel incentives. We look forward to seeing you in Tampa Bay Oct. 6-8 for the 2016 Direct Jobber Convention.

Hotel Address:
Tampa Marriott Waterside Hotel & Marina
700 South Florida Avenue
Tampa, FL 33602

AMSOIL Wings of Passage

In Memoriam

September 27, 2015
Direct Dealer
McKinney, Texas

January 13, 2016
Alvin, Texas

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880

Monday, January 4, 2016

Outstanding Motorcycle Chain Protection

In order to ensure optimum performance and life, motorcycle chains require premium lubrication. New AMSOIL Chain Lube (ACLSC) helps riders avoid the hassles of frequent reapplication and the stresses of worrying about chain durability, enabling them to focus on riding and providing the confidence to keep up with their buddies on the trail or street.

AMSOIL Chain Lube is a dedicated aerosol chain lubricant that provides outstanding wear and corrosion protection for all types of chains and sprockets. It penetrates deep into the pins and bushings of chains and leaves a protective coating that will not fling off or attract dirt, dust, sand or grit.

• Outstanding protection against wear and corrosion
• Helps extend chain life
• Does not attract dirt
• Does not fling off
• Easy application
• Fast-drying
• Sprays from any position

AMSOIL Chain Lube is suitable for all types of chains, including O, X and Z roller chains found in street, off-road and racing motorcycles. It is also excellent for bicycle, agricultural and industrial applications.

See the January AMSOIL Magazine for more information.

Welcome to AMSOIL University Online

Dealer education is key for success and has always been an important part of the AMSOIL mission. Starting Jan. 4, 2016, a sample of the training that made AMSOIL University so valuable is available online. This wealth of information will be accessible to Dealers around-the-clock wherever they reside.

The new AMSOIL University Online immerses Dealers in sales, technical and marketing training, business-building strategies and more. The eventual home of all training activities, it is easily accessed through the Dealer Zone and available to fit into any schedule.

See the January AMSOIL Magazine for more information.

Leads Nurturing Process Designed to Maximize Customer Conversion

AMSOIL receives tens of thousands of leads through its corporate website each year. In order to help Dealers achieve maximum business growth and success, AMSOIL has invested hundreds of hours of careful research and development into a new corporate leads nurturing process designed to maximize the conversion of online leads into buying AMSOIL customers.

Leads are nurtured through a well-designed, professional, targeted marketing campaign. When leads request a catalog or more information on the Business Opportunities page, they can choose whether they are interested in receiving information as a potential customer, Dealer, retail or commercial account. Based on this information, we place them in the appropriate email track, which includes up to 16 targeted nurturing emails (one approximately every 7-10 days).

If the lead arrives at the AMSOIL website through a Dealer website, that Dealer’s contact information (including email address and phone number) is included on all the nurturing emails that lead receives. The Dealer also receives that lead’s contact information (excluding email address). You may communicate with the lead through phone, letter or in-person with the understanding that AMSOIL is sending the lead nurturing emails on your behalf. Any further email contact initiated by the Dealer could be confusing, cause information overload and potentially lose that prospect, and Dealers are discouraged from contacting these leads through email. Because the lead is provided with the Dealer’s contact information, he or she may reach out to the Dealer if they require more information.

Once the lead converts into a customer, he or she is registered to the Dealer who initially provided the lead (if the lead was transferred through a Dealer website) or assigned to a Dealer through the T1 Program (if the lead arrived directly through the AMSOIL website).

Through this program, Dealers are relieved of the responsibility of creating email messages that may or may not resonate with the lead, and they are no longer obligated to fulfill the leads program timelines and reporting requirements, freeing time and resources to generate more customers and service existing customers.

The new program also allows all leads to receive the information they requested at a fast and consistent rate. Marketing data shows that prospects who request online information expect to receive that information within six hours. If the information takes longer to arrive, their interest declines and they often move on. The new AMSOIL email marketing program allows us to meet these prospect expectations, helping Dealers gain more customers and successfully build their businesses.

AMSOIL Invests in Upgraded Commission Software

We recently completed an investment in upgraded commission software that ensures we are prepared to continue supporting the AMSOIL business opportunity well into the future by accurately calculating commissions, bonuses and recognition. The software also provides a foundation so improved reports can be provided in the future to help Dealers manage their businesses more effectively. Over the next several weeks, existing reports and commission statements in the Dealer Zone will convert to the new system. While the content will largely remain the same, Dealers will notice some minor design and formatting changes. Some repetitive information has been removed, while a greater level of detail will be provided for retention, duplication and other bonuses. This upgrade necessitated one minor change to the way qualification bonuses for commercial and retail accounts are calculated. These accounts have traditionally been considered qualified when they exceed $100 in total product purchases. This is the only commission or bonus that was based on product price. The new software system can only use commission values such as commission credits, retail profits and account cash commissions. To accommodate the new software, accounts will now be considered qualified when they exceed 22 account commission credits (roughly equivalent to the previous $100 minimum purchase requirement). Other than these minor changes, conversion to this upgraded system should be seamless for all Dealers.

Want Your Voice to be Heard? Write a Letter to the Editor

Have an idea, question or comment about an AMSOIL-related topic? Make your voice heard by both AMSOIL corporate staff and fellow AMSOIL Dealers by submitting a letter to the editor of AMSOIL Magazine:


Communications Department
Attn: Letters
925 Tower Ave.
Superior, WI 54880

Letters are subject to editing for length and clarity; please include your name, address and phone number.